IE Professor David Bach on Non Market Strategy: The Next Frontier in Competitive Advantage
IE Professor, David Bach discusses the importance of looking beyond traditional drivers of competitive advantage within markets, and finding opportunities in the nonmarket environment. As CEOs increasingly worry about political and regulatory pressures, he proposes to proactively engaging nonmarket actors and building competitive advantage through nonmarket strategy.
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An interview with AG Lafley, Chairman and CEO, Procter & Gamble. Innovation is at the core of P&G’s business strategy. See how P&G makes innovation an everyday practice in their organization.