I Help Startups Start & Stay Started.™
Senior-level Virtual Executive help when your startup needs experience now — but your budget does not justify another full-time executive.
PLAN. FUND. IMPLEMENT.
Limited consulting availability • 10-hour retainer blocks only
A Quick, Honest Note Before You Read Further
My primary professional focus today is Good-Man LLC and completing the Five Year Life™ publishing program, including Your Last Paycheck™, Reset Protocol™, and Reset Protocol™ Workbook.
That means I am not rebuilding a large consulting practice.
I continue to make my Chief ImpleMentor™ Virtual Executive Service available on a limited basis — first to prior CEO RESOURCE LLC clients when a new problem or opportunity appears, and selectively to new startup companies where I believe my experience can make a meaningful difference.
If you already know why you came here, do not wait until the problem gets larger.
What Would Change If You Could Stop Wearing Every Hat?
Startup CEOs are routinely forced to make decisions involving finance, fundraising, strategy, marketing, hiring, operations, investor relations, technology, implementation and crisis management — often in areas where they have never before had to develop deep expertise.
My Virtual Executive Service lets you temporarily put some of those hats on someone who has already worn them.
Strategize
Clarify the business model, pressure-test the assumptions, identify constraints, establish priorities and turn ideas into a realistic sequence of actions.
Fund
Prepare for investor scrutiny, improve fundraising strategy, strengthen financial assumptions and determine whether the company is genuinely ready for fundraising prime time.
Implement
Move beyond another attractive plan. Establish who is doing what, when — and identify the practical resources, milestones and accountability needed to get it done.
Slay Dragons
Troubleshoot the things founders did not expect: management gaps, broken assumptions, stakeholder conflicts, cash problems, execution failures and time-sensitive opportunities.
Nearly Five Decades Of Experience — Available Without Another Executive Salary
I founded 49 companies and partnerships. Forty-four of those companies and limited partnerships raised outside investor capital — 44 successful capital raises totaling $120.1 million in today’s dollars from 1,342 investors.
I also founded and operated a securities broker-dealer, built a software company that ultimately went public through a reverse merger, and built a real-estate organization involved in more than $322 million in today’s dollars of transactions while managing more than 45,000 rental units.
CEO RESOURCE LLC subsequently allowed me to apply that experience directly with thousands of startup and emerging companies across 49 states and more than 70 countries.
The point is not the résumé. The point is that your company does not have to pay for the learning curve all over again.
Compound Knowledge™
For more than three decades, one of the most valuable parts of my consulting work has been what I eventually came to call Compound Knowledge™.
Every founder, company, investor, strategy, failure, turnaround, negotiation and difficult decision adds another data point. Over time, patterns emerge. A problem that looks completely new from inside one company may look surprisingly familiar to someone who has already seen variations of it repeatedly.
That accumulated pattern recognition has become important enough that Compound Knowledge™ is also a major concept in the three books I am preparing for publication.
How We Work Together
Consulting is no longer sold one hour or two hours at a time. Every engagement begins — and continues — in prepaid 10-hour blocks.
When a 10-hour block is consumed, you decide whether to replenish another block or stop. There is no obligation to continue.
Compare Engagement Options Start An Engagement
My Consulting Availability Is Intentionally Limited
Most of my current professional time is committed to writing and publishing. That is exactly why I am no longer maintaining an open pipeline of small hourly consulting projects.
Former CEO RESOURCE LLC clients receive first consideration. I also occasionally accept a new founder or startup when I believe I can bring unusual leverage to the problem.
Substantive analysis, brainstorming and project work begin after the applicable retainer has been funded.
And If You Do Not Need Consulting Right Now…
Many founders, executives and entrepreneurs who arrive here are also exactly the readers I am writing for today.
The sidebar contains my three current Five Year Life™ books. Even if a consulting engagement is not the right fit today, one of those books may help you think more clearly about your financial, career or life Point A™ — and where you want Point B™ to be.
Best wishes for stellar success,
Robert Lee Goodman, MBA
CEO & Chief ImpleMentor™
CEO RESOURCE LLC