Stop Paying People to Guess at Your Startup
What if the most expensive, catastrophic mistakes your startup will ever make are already in your mission-critical spreadsheet – even when every formula is 100% correct?
AI Arsenal™ Lite is a separately developed companion to the FREE W³ Cubed™ Startup Action Plan Workbook — From Point A to Ready for Prime Time™. It contains 50 guided founder AI workflows designed to help turn your company’s real facts, assumptions and decisions into editable documents, spreadsheets, analyses, scorecards and Action Plans. The workflows and certified sample packages are still being developed, tested and verified. You can reserve your place now without paying or making a purchase commitment.
These are not 50 generic one-line prompts. Each certified module is designed to show you a complete worked fictional example, explain the connection between the inputs and the actual sample output, interview you about your own company, and help create a personalized deliverable. The process is Show → Explain → Interview → Deliver, with what-if testing, red-team challenges, clear identification of UNKNOWN assumptions and instructions for carrying verified information into later work.
Certified Samples
Business Plan
Financial Model
Pricing
Runway
Maximum Cash Hole
Go-to-Market
WHO Chart™
Investor Preparation
Reserve My Place for All 50 AI Arsenal™ Lite Workflows
Reserve your place while the comprehensive testing and certification process continues. The first 100 eligible advance reservations qualify to receive the complete certified package FREE when released. Reservations 101–200 qualify for an optional $9.95 purchase, and subsequent reservations qualify for an optional $19.95 purchase. Your position is determined by eligible reservation order, not download order.
No deposit. No credit card. No automatic billing. No obligation to buy. No immediate download. Reserving your place does not create an order or authorize a future charge.
Compatible with capable AI assistants • Advance reservation only • Nothing to pay now • No obligation to buy
Start With the Complete W³ Cubed™ Startup Action Plan Workbook FREE — Then Let AI Arsenal™ Help Produce the Deliverables
The W³ Cubed™ Startup Action Plan Workbook — From Point A to Ready for Prime Time™ — is a comprehensive, continually improving 240+ page working reference. Its full methodology includes 204 prioritized Action Items, 50 evidence-based Milestones, nine coordinated Action Plans and four Go/No-Go Gates. You do not need to read it cover to cover. Open the Table of Contents and go directly to the issue your company needs to address today.
The free Workbook stands on its own. Its established download link remains active even if it temporarily serves an earlier approved edition while the updated Workbook is prepared. AI Arsenal™ Lite is a different, optional product: it is designed to help produce many of the practical work products identified by the Workbook, without starting every analysis, document or spreadsheet from a blank page.
W³ Cubed™ helps define WHO owns the work, WHAT must be accomplished and WHEN it belongs in the company’s execution sequence. AI Arsenal™ Lite is designed to turn many of those requirements into useful work products while challenging the underlying driving assumptions.
Don’t Have the Free W³ Cubed™ Workbook Yet?
Get the complete Startup Action Plan Workbook first. Use its Table of Contents as a working reference, and then consider AI Arsenal™ Lite when you need help producing the deliverables. Neither product requires you to purchase consulting services.
The Real Cost Is Figuring Out What the Answers Should Be
A spreadsheet formula can calculate whatever numbers you give it. A writer can make weak assumptions sound professional. AI can create a beautiful document faster than either one. None of those things makes an unsupported driving assumption true, and none guarantees that the person choosing the number knows what the number ought to be.
That is why AI Arsenal™ Lite is designed around evidence, questions, fictional test cases and sample-driven instruction rather than blank-page document generation. The methodology is informed by more than four and a half decades of Compound Knowledge™ accumulated while starting, financing and operating companies and helping thousands of founders and CEOs.
The objective is not to let AI think instead of the founder or to pretend AI is an experienced CEO. It is to expose important unknowns, ask better questions, perform time-consuming first-pass production work, identify which assumptions require additional evidence and recognize when qualified independent human judgment may be worth substantially more than its cost.
These Are Work Products — Not Just Interesting Conversations With AI
Each workflow is intended to produce a useful result that the founder can save, review, edit and revisit. Certified fictional sample inputs and actual sample outputs will demonstrate the process before the founder begins the personalized interview. The six examples below are part of the planned 50-workflow Lite package, not a representation that the unreleased product is available today.
First-Pass Business Plan
Bring the market, offer, operations, team, financial logic, capital need, risks and Milestones into one coherent first-pass document.
Integrated Financial Model
Connect assumptions, profit and loss, cash flow, funding needs, break-even and sensitivity so the numbers tell one internally consistent story.
Pricing Analysis
Move beyond what merely feels right by examining evidence, willingness to pay, gross margin and practical pricing tests.
Runway + Maximum Cash Hole
Identify when warning lights appear, how much operating runway remains and how deep the cumulative cash deficit may become.
Hiring & Outsourcing Analysis
Compare employees, contractors and outsourced services. Expanded WHO Chart™ candidate scoring and related tools remain under certification.
Startup Red-Team
Challenge the entire startup, expose unsupported assumptions and contradictions, and identify affordable next tests before reality performs the red-team for you.
Those Are Six Examples. Lite Contains 50 Workflows.
The complete directory below shows all 50 named workflows. Rather than asking founders to trust claims about future outputs, the certification process is intended to provide worked examples, actual files, explanations and interview guidance for each completed module.
Avoid Cheap Talent — Even If That Talent Is You
Cheap Talent is not defined by hourly rate. It is what happens when someone influences an important startup decision without enough relevant experience, capabilities or evidence to recognize whether the underlying driving assumption is realistic. A low-cost freelancer can be Cheap Talent. So can an expensive consultant, a new employee, an AI system — or the founder.
The Formula May Be Right. The Assumption May Be Fatal.
Lite is designed to keep asking questions ordinary prompt libraries frequently skip: What do you know? What is an estimate? Who chose that number? What firsthand qualifications support the decision? What independent evidence exists? What happens to cash, staffing, launch schedules, sales and capital requirements when that assumption changes?
Example: What Happens If Launch Slips Three Months?
L18 is designed to do more than move a date. It asks the founder to examine additional payroll and overhead, delayed collections, cash runway, staffing, funding requirements, investor Milestones and other consequences that may be much more expensive than the schedule change itself.
That is the difference between changing one spreadsheet cell and understanding what that change may do to the company.
The opposite of Cheap Talent is not simply expensive talent. It is relevant Compound Knowledge™ — accumulated operating and decision-making experience that helps someone recognize consequences a first-time founder may never know to consider. AI Arsenal™ Lite cannot manufacture that human experience, but it can help founders ask stronger questions and recognize when a qualified second opinion remains essential.
L31 Hiring and Outsourcing — With WHO Chart™ Expansion Under Certification
Founders frequently choose employees, independent contractors and advisers using résumés, portfolios, chemistry, low prices, recommendations and confidence. The WHO Chart™ provides a structured way to compare candidates against the specific credentials, experience and capabilities the work actually requires.
Credentials
What education or demonstrated learning, availability, compensation fit and other practical qualifications matter for this particular role?
Experience
What should this person already have done so the company does not pay them to learn every mission-critical lesson for the first time?
Capabilities
Which observable skills, decisions and behaviors best predict that the person can produce the results this company needs?
L31 currently addresses hiring, contracting, outsourcing and their tradeoffs. The planned WHO Chart™ expansion includes ideal-role criteria, candidate self-scoring, independent interviewer scoring, Day One versus future requirements and scheduled rescoring. These enhanced functions are undergoing certification and should not be treated as available today.
The same discipline can help founders evaluate employees, cofounders, 1099 contractors, consultants, fractional executives and others whose assumptions may affect far more capital than the amount of their invoice. For employee selection, use job-related criteria and have qualified employment counsel review the applicable evaluation process.
WHO Chart™ Integration Is Being Tested for the Certified Lite Release
The free W³ Cubed™ Workbook describes the core WHO methodology. The planned Lite functionality is intended to help produce individualized evaluation tools and supporting work products. Advance reservations do not imply that unfinished features are immediately available.
From “What Do I Really Have?” to “What Am I Still Missing?”
The 50 workflows are grouped into eight practical decision families. They are designed so founders can find the question they need to answer today rather than work through all 50 sequentially. Every workflow is part of the planned single AI Arsenal™ Lite package, and every certified module will include sample-driven instruction before the personalized founder interview.
Founder Reality & Vision
Point A, founder fit, five-year ambition, personal-life implications and assumption risk.
Customers & Pricing
Customer pain, ideal customer, switching logic, willingness to pay and pricing.
Revenue Math
Customers, units, leads, funnel math, CAC, gross margin and cash timing.
Launch & Growth Stress Tests
Real launch dates, schedule slips, growth dependencies and what breaks first.
Team & Operations
Sales, marketing, product, HR, finance, facilities, technology and outsourcing.
Cash & Funding
Startup costs, cash burn, runway, credit exposure, maximum cash hole and scenarios.
Plans & Go-to-Market
Integrated financials, go-to-market, sales process, launch planning and Business Plan.
Investors & Control
Executive Summary, pitch deck, due diligence, weekly numbers and startup red-teaming.
Complete Start-Anywhere Directory — All 50 Workflows
Find the question your startup needs to answer. The original workflow numbers and titles are preserved below. All 50 workflows remain part of the same planned Lite release; none is being offered here as an immediately available download.
Founder Point A, Vision & Critical Assumptions
L01 — What Do I Really Have to Work With? — Build My Founder Point A
L02 — How Big a Company Do I Really Want to Build?
L03 — How Do I Get From $0 to My Five-Year Revenue Goal? — Build My Revenue Staircase
L04 — Will the Company I Want Build the Life I Want — or Consume It?
L05 — Which Assumptions Could Kill My Startup Before It Gets Started?
Customers, Competition & Pricing
L06 — What Customer Pain Am I Really Solving — and Is It Painful Enough?
L07 — Who Is Most Likely to Buy, Pay, Stay and Refer? — Build My Ideal Customer Profile
L08 — Why Would Anyone Abandon Their Current Solution and Buy From Me?
L09 — What Will Customers Actually Pay? — Build My Pricing & Willingness-to-Pay Analysis
Revenue Math & Cash Timing
L10 — What Has to Happen for My Revenue Forecast to Become Real? — Reverse-Engineer It
L11 — How Many Customers, Transactions and Units Does My Revenue Really Require?
L12 — When Does Revenue Actually Begin? — Build My Monthly Ramp From Zero
L13 — How Many Leads Must Enter My Funnel to Produce the Customers I Need?
L14 — How Much Marketing Spend Does My Revenue Forecast Really Require? — Build My CAC Model
L15 — Is There Enough Gross Margin to Support the Company I Want to Build?
L16 — When Does Revenue Become Cash in the Bank?
Launch Dates & Growth Stress Tests
L17 — What Must Happen Before I Can Sell the First Dollar? — Find My Real Launch Date
L18 — What Happens If Launch Slips 3 Months or 6 Months?
L19 — Is My Hockey-Stick Growth Forecast Real — or Just a Great-Looking Graph?
L20 — If Revenue Doubles, What Else Has to Change — or Break?
L21 — What Breaks First If My Growth Plan Actually Works?
People, Product & Operations
L22 — What Team Does an Extraordinary Customer Experience Require?
L23 — How Much Customer Support Will Success Really Require?
L24 — How Many Salespeople Does My Revenue Plan Actually Require?
L25 — What Marketing Team, Contractors and Agencies Does My Growth Plan Require?
L26 — What Will It Really Take to Build, Launch and Support My Product?
L27 — When Do I Need Real HR — and What Can I Outsource Until Then?
L28 — What Accounting and Finance Support Does My Company Actually Need?
L29 — What Does It Cost to Put Every New Employee to Work? — FF&E & Technology
L30 — How Much Office Space Should I Lease — and What If Growth or Revenue Misses Plan?
L31 — What Should I Hire, Contract, Outsource — or Keep In-House?
Startup Costs, Runway & Funding
L32 — What Will It Actually Cost to Open the Doors? — Build My Startup-Cost Budget
L33 — How Much Cash Will I Burn Before Meaningful Revenue Arrives?
L34 — What Can I Delay Without Crippling the Company?
L35 — How Many Months of Runway Do I Really Have?
L36 — Who Writes the Check Every Month Cash Flow Is Negative?
L37 — Am I Funding the Startup — or Personally Betting My Credit on It?
L38 — What Is the Maximum Cash Hole I Must Survive?
L39 — Could Success Bankrupt Me? — Test Whether Growth Outruns Cash
L40 — What Happens When My Best-Case Assumptions Are Wrong? — Build My Scenarios
Integrated Plans & Go-to-Market
L41 — Do All My Numbers Tell the Same Story? — Build My First Integrated Financial Model
L42 — How Will Customers Actually Find, Trust and Buy From Me? — Build My Go-to-Market Plan
L43 — What Has to Happen From First Lead to Closed Customer? — Build My Sales Process
L44 — What Must Happen in the First 90 Days to Launch Without Chaos?
L45 — Can I Turn All This Thinking Into a Business Plan Someone Will Actually Read?
Investors, Due Diligence & CEO Control
L46 — Can I Explain My Company to an Investor in Two Pages? — Build My Executive Summary
L47 — Will My Pitch Deck Survive a Skeptical Investor’s Questions?
L48 — What Will Investors Ask for After They Say “I’m Interested”? — Prepare for Due Diligence
L49 — What Numbers Should I Watch Every Week Before Problems Become Crises?
L50 — What Am I Still Missing? — Red-Team My Entire Startup Before Reality Does
50 Different Places to Discover Something You Had Not Thought About Yet
You do not have to run all 50 workflows at once. Choose the one that matches your current decision, examine its certified sample when the package is released, and use the personalized workflow to produce the relevant deliverable. The first 100 eligible advance reservations qualify for the same certified Lite package FREE.
GET ALL 50 WORKFLOWS — RESERVE NOW — FIRST 100 ELIGIBLE RESERVATIONS FREE
From Certified Sample to Personalized Deliverable in Four Steps
Every completed Lite module is intended to teach the founder how the workflow operates before asking for company-specific information. The learning experience follows the approved sequence: Show → Explain → Interview → Deliver. L38, the Maximum Cash Hole workflow, is the designated first fully certified sample-driven training-module project and will establish the reusable approach for the remaining workflows.
Start with fictional test inputs and inspect the actual sample work product. See what a completed analysis, editable spreadsheet, document or Action Plan is intended to look like.
Understand how the input becomes the output, why the questions matter, what assumptions affect the calculations and how realistic what-if changes influence the result.
Answer structured questions about your own company. Identify real facts, unsupported estimates, unknowns, dependencies and mission-critical assumptions before personalization begins.
Receive the personalized work product, review and red-team the conclusions, preserve editable files and carry forward verified information for later workflows and decisions.
When One Driving Assumption Changes, Rerun the Work
A major advantage of structured AI-assisted first-pass analysis is that changing an assumption does not have to mean rebuilding every document manually. Revise the assumption, identify affected dependencies, rerun the relevant workflow and examine what changed. The resulting analysis still requires appropriate human review, particularly when financial, legal, hiring, investor or other high-consequence decisions are involved.
All 50 Workflows — Starting at FREE
Your eligible tier is determined by the order of valid advance reservations, not the order in which the finished package is eventually downloaded. All eligible tiers are intended to receive the same complete, certified 50-workflow AI Arsenal™ Lite package after release. No package is being delivered during certification, and a reservation never authorizes a charge.
The complete certified Lite package when released, with no purchase price for eligible first-100 reservations.
Optional introductory purchase when released. Reserving does not obligate you to buy.
Optional regular-price purchase when released. No automatic billing or purchase obligation.
A free reservation is not an order, payment, deposit or subscription. Reservation eligibility and the applicable tier will be confirmed before release. Future purchases, if any, require a separate voluntary decision.
Reserve Early. No Purchase Obligation.
The same certified 50-workflow package is intended for every tier. First-100 eligible reservations qualify to receive it FREE when released. All other qualifying reservations may decide whether to purchase at their reserved price after the final offer and availability are confirmed.
“Lite” Does Not Mean “Demo”
AI Arsenal™ Lite is the complete 50-workflow founder package described on this page. Once certified and released, it is intended to produce practical first-pass deliverables for feasibility testing, operating decisions, financial analysis, startup planning, test marketing, investor preparation and other founder needs. It is a distinct product, not a sample of a hidden Professional package.
AI Arsenal™ Professional is the separate advanced system planned for founders who need deeper analyses, more elaborate scenarios, cross-workflow integration and sophisticated execution tools. It also includes the planned configurable Excel founder-control and Action Plan workbook so entrepreneurs can personalize and continually update assignments, assumptions, dependencies, dates, Milestones and results. Professional is not a required upgrade to make Lite useful, and unreleased Professional features are not available for immediate delivery.
The free W³ Cubed™ Startup Action Plan Workbook tells founders what needs to be done, WHO should own it, WHEN it matters and why the evidence matters. Lite is the optional AI production companion. Professional is the planned advanced layer. Founder Slots offer a separate opportunity for experienced independent human judgment when major driving assumptions justify it. These are distinct offerings, and none is required to obtain the free Workbook.
Keep the Work in Your Hands. Bring in Experienced CEO Judgment Where It Matters.
The free W³ Cubed™ Workbook provides the startup execution methodology. AI Arsenal™ Lite is being developed to assist with first-pass production work. Neither replaces relevant firsthand operating, fundraising, staffing or financial experience when a mission-critical driving assumption may determine whether a company runs out of money, misses a consequential Milestone or makes an expensive decision it cannot easily reverse.
As I transition away from consulting and concentrate on publishing, I am considering Founder Slots for up to a maximum of 100 entrepreneurs. That is the upper limit, not a promise to accept 100. The opportunity may close substantially sooner — perhaps after 30–40 founders or fewer — depending on my availability and publishing commitments. Acceptance, scope and service terms require individual approval and an applicable signed Statement of Work.
Founder Slots — A Limited Opportunity for Independent Judgment
The purpose of a Founder Slot is not to have me perform routine typing, repeat AI prompts or do work founders can reasonably do themselves. It is to help challenge consequential assumptions involving sales, pricing, cash requirements, launch dates, operating capacity, staffing, capital and other mission-critical matters before unrealistic numbers become costly decisions. AI Arsenal™ Professional and the advanced Excel tools are planned as separate qualifying benefits under applicable Founder Slot terms when available; those unreleased products are not prerequisites for consulting.
You do not need to purchase a Founder Slot to receive the free W³ Cubed™ Workbook or make an AI Arsenal™ Lite advance reservation. Current availability, pricing and consulting service levels are explained separately on the Payment page.
The Prompts Did Not Start With AI. They Started With Decades of Startup Questions.
I am semi-retired after more than four and a half decades of founding companies, raising capital, operating businesses and working with thousands of startup CEOs. My primary professional focus is increasingly publishing and preserving Compound Knowledge™ rather than rebuilding a large consulting practice.
AI Arsenal™ grew out of the same objective as the free W³ Cubed™ Workbook: organize the experience, questions, tools and hard-earned lessons developed over decades into practical resources entrepreneurs can apply without paying consulting rates each time a new problem arises. The certified samples are intended to help founders understand the output before they provide sensitive company information or attempt personalization.
AI does not become an experienced CEO merely because someone uses one of these workflows. The objective is to have the system ask questions an experienced operator would know not to skip, expose missing evidence and show founders where independent human expertise remains important.
Before You Reserve AI Arsenal™ Lite
What exactly do I receive right now?
Right now, you receive an advance reservation for the complete 50-workflow AI Arsenal™ Lite package, not an immediately downloadable product. Once certification is complete, eligible first-100 reservations qualify for the finished package FREE. Later reservations receive optional purchase offers based on their eligible reservation tier. No payment is collected merely for reserving.
Is the first-100 package different from the $9.95 or $19.95 package?
No. Every eligible tier is intended to receive the same certified 50-workflow Lite product. The first 100 eligible advance reservations receive it free when released. Reservations 101–200 may purchase at $9.95, and later reservations may purchase at $19.95. A reservation never obligates anyone to buy.
Is AI Arsenal™ Lite a replacement for W³ Cubed™?
No. The free W³ Cubed™ Startup Action Plan Workbook — From Point A to Ready for Prime Time™ — is a complete startup execution methodology and an independent resource. AI Arsenal™ Lite is an optional, unreleased production companion intended to help create work products identified by the Workbook. The Workbook’s existing download link remains available while newer editions are prepared.
Is this the same as asking ChatGPT a question myself?
No. The planned certified package does much more than provide isolated prompts. Every module is designed around Show → Explain → Interview → Deliver, including fictional test inputs, actual sample outputs, why the questions are asked, what-if scenarios, founder interviews, editable work products, assumption checks, red-team reviews and instructions for saving and carrying verified information into future work.
Does AI Arsenal™ Lite guarantee that its assumptions are correct?
No. A perfectly calculated spreadsheet can be built around assumptions that are completely unrealistic. Lite is designed to identify those assumptions, distinguish facts from guesses, ask who selected mission-critical numbers and encourage validation. Founders remain responsible for obtaining qualified professional and industry-specific review whenever warranted.
What is new about the WHO Chart™ workflow?
L31 addresses hiring, contracting, outsourcing, cost comparisons and related tradeoffs. Expanded WHO Chart™ functions, including candidate scoring, ideal-role criteria, independent evaluations and periodic rescoring, remain under certification. They should not be treated as finished or available today.
Why does the system show sample deliverables before interviewing me?
The certified sample package is intended to demonstrate the full workflow before the founder begins. Seeing fictional test inputs, actual editable sample outputs, input-to-output explanations and alternative scenarios makes it easier to understand what the AI can and cannot do, evaluate whether the output is useful and recognize why specific interview questions matter.
What is the first certified training module?
L38 — “What Is the Maximum Cash Hole I Must Survive?” — is the designated first fully certified, sample-driven video-training module project. The purpose is to establish a repeatable development and instructional process for the remaining 49 workflows. This does not imply that the module or training course has already been released.
Do I need AI Arsenal™ Professional?
No. Lite is intended to be a complete 50-workflow product on its own. Professional is a separate planned advanced product for founders requiring more sophisticated analysis, additional integration and a configurable Excel-based founder-control system. Neither Professional nor consulting is required to receive the free W³ Cubed™ Workbook or use Lite when released.
What do qualifying Founder Slot clients receive beyond Lite?
Founder Slots provide access to individually approved executive consulting under a signed Statement of Work. The current planned qualifying benefits also include AI Arsenal™ Professional and the configurable Excel founder-control and Action Plan system when available, subject to the terms in effect. Review the Payment page and applicable Statement of Work for confirmed service levels, eligibility and availability.
Will making a Lite reservation enroll me in consulting?
No. A Lite reservation is separate from a Founder Slot inquiry and from paid consulting. It requires no credit card or deposit and does not authorize a payment or create an obligation to purchase any product or service.
How Much Would It Cost to Hire Someone to Produce Even Five of These for You?
AI Arsenal™ Lite is intended to give founders 50 structured opportunities to transform important unanswered questions into editable documents, spreadsheets, scorecards, analyses and decision tools. The certified teaching sequence will begin with real examples before guiding founders through personalized interviews, rather than presenting prompt text without evidence of the intended output.
Reserve early for the opportunity to qualify among the first 100 eligible FREE reservations. All later purchase tiers are optional. Lite remains under testing and certification and is not yet available for immediate download.
Reserve My Place for the Complete AI Arsenal™ Lite Package
50 guided workflows • Sample-driven certification • Release notice when available • Free advance reservation • Absolutely no obligation to buy