Virtual Executive Services — Chief ImpleMentor™

CEO RESOURCE LLC • CHIEF IMPLEMENTOR™ VIRTUAL EXECUTIVE SERVICE

I HELP STARTUPS START & STAY STARTED.™

What if the most expensive, catastrophic mistakes your startup will ever make are already in your mission-critical spreadsheet – even when every formula is 100% correct?

Senior-level virtual executive judgment can help challenge the driving assumptions behind those calculations without requiring you to add another full-time executive to your payroll. My current consulting practice is intentionally small and focused on the consequential decisions where an independent, experienced perspective may make the most difference.

I help startup and emerging companies plan, strategize, fund and implement their vision through experienced CEO / COO / CXO-level judgment, primarily in focused virtual, part-time and interim assignments when my availability and an agreed scope permit. The purpose is not to charge you for work you can perform effectively yourself; it is to identify and challenge consequential assumptions, recognize hidden dependencies and support important management decisions.

PLAN.   FUND.   IMPLEMENT.   SLAY DRAGONS.

Today, I Want You to Use as Much of My Experience as Possible — Without Having to Hire Me

For more than four and a half decades, I have helped founders and CEOs plan, fund, operate and grow companies. Historically, much of that work required direct consulting engagements. Today, I am giving startup founders a more economical way to begin.

The W³ Cubed™ Startup Action Plan Workbook — From Point A to Ready for Prime Time™ — is my complete startup execution methodology, and I am giving it away FREE. Its evolving working edition exceeds 370+ pages and organizes the work of building a company around WHO does WHAT, WHEN — including 216 Action Items, 52 Milestones, nine coordinated Action Plans with Gantt charts, four Go/No-Go Gates, 27 Field Notes and practical founder tools. It is a hands-on reference: open its Table of Contents and go directly to your most urgent need today rather than attempting to read it cover to cover.

You can use the complete methodology without purchasing consulting or AI software. It is not a stripped-down trial or a teaser for a paid version of the Workbook. The established free download redirect remains active even if it temporarily serves an earlier approved edition while the latest working edition is prepared for release.

For founders who want help producing the underlying work, AI Arsenal™ Lite is a separate, unreleased optional companion with 50 guided AI workflows now undergoing testing and certification. Each planned certified module teaches through Show → Explain → Interview → Deliver, with fictional example inputs, actual sample outputs, explanations, structured founder questions and editable personalized work products. Advance reservations are available without payment or purchase obligation. For founders who need experienced human judgment on high-consequence decisions, I am offering Founder Slots for up to a maximum of 100 entrepreneurs across the consulting service levels; I may close the opportunity much sooner.

My objective is to help you spend your money on the expertise you actually need, rather than paying an experienced CEO to perform work that you and AI can accomplish yourselves.

WHAT ARE THE ESSENTIAL MISSING SKILL SETS IN YOUR COMPANY?

Way too often, a startup CEO is forced to wear far too many hats — whether or not that CEO has the time, experience or specialized skill set required for every one of them.

Strategy. Finance. Fundraising. Operations. Sales. Marketing. Technology. Hiring. Investor relations. Financial modeling. Planning. Crisis management. Implementation.

The problem is not that a capable entrepreneur cannot learn these things. The problem is that your company may not have the luxury of waiting while you learn each one through trial and error.

What would you do differently if you could put some of those hats on someone who has already worn them?

My Virtual Executive Service lets you temporarily add senior-level experience without automatically adding another permanent executive salary, benefits package and long-term organizational commitment.

The free W³ Cubed™ Startup Action Plan Workbook helps identify which hats must be worn, what each person must accomplish and when. That makes it easier to distinguish work your own team can handle from high-consequence decisions that genuinely need more experienced judgment.

WHAT COULD THE RIGHT EXPERIENCE CHANGE RIGHT NOW?

Could you reach the market faster or avoid an expensive strategic mistake? Could you discover that the problem everybody is trying to solve is only a symptom of something else? Could you prepare for investors before spending months learning the hard way that the company was not ready? Could you free yourself to spend more time doing the things that only you, as founder and CEO, should be doing?

Equally important, could an experienced outside review identify one unsupported assumption in an otherwise accurate spreadsheet before the business commits money, people and time to the wrong plan?

HERE ARE SOME OF THE WAYS MY VIRTUAL EXECUTIVE SERVICES HAVE HELPED CLIENTS

  • Serving as an interim CEO, COO or other senior executive after a termination, resignation, illness, death or other unexpected management vacancy.
  • Providing specialized senior-level management experience that is not currently available inside the company.
  • Helping founders turn an idea into a genuinely realistic business model, business plan and implementation plan.
  • Helping startup companies in which too many management hats have to be worn by too few people.
  • Preparing companies for fundraising when the existing management team does not yet understand all of the pieces required to become genuinely investor-ready.
  • Building and pressure-testing financial models to determine whether an exciting new business idea also makes economic sense.
  • Temporarily serving in a senior executive role while helping the founder identify, recruit and bring permanent management up to speed.
  • Providing more senior-level experience than the company could economically justify hiring on a full-time basis.
  • Providing CEO mentoring and decision support ranging from focused brainstorming through detailed tactical and strategic planning.
  • Mentoring newly hired or newly promoted executives who may be excellent in some areas while still developing other management skills.
  • Helping management deal with an overwhelming problem or a time-sensitive opportunity before circumstances make the decision for them.
  • Performing a business check-up of strategy, focus, management, assumptions, tactics, financial logic and implementation.
  • Serving as an experienced Board of Advisors member who has personally dealt with many of the growth, financing and operating issues a founder hopes to encounter next.
  • Accelerating implementation before a good idea goes stale — or before a competitor gets there first.

From Virtual COO to an Invitation to Become Their Full-Time CEO

Internet Community Concepts, Inc. engaged me as its Virtual Chief Operating Officer for four months. The company flew me from Austin, Texas, to Cocoa Beach, Florida, approximately every three weeks to work directly with its management and approximately two dozen employees. I continued providing executive guidance remotely between visits.

After approximately one month, the company’s chairman wanted me to become its permanent CEO. I appreciated the opportunity but declined the relocation primarily because of family commitments in Texas.

“As I have also mentioned to you several times during the past four months, you have been a stabilizing force that has kept the company together as we have moved forward toward our ultimate goals for success.”

“My only two regrets are that we didn’t hire you as our VCOO a year earlier – and that I have not been able to convince you, yet, to become the company’s full time CEO!”

— Internet Community Concepts, Inc.

Read the complete Virtual COO evaluation →

WHAT WOULD IT BE WORTH TO HAVE THESE SKILL SETS AVAILABLE WHEN YOU NEED THEM?

My work does not fit neatly inside one traditional consulting silo because startups rarely experience their problems one silo at a time.

Startup Companies

Idea formulation, concept development, organizational design, action planning, implementation, funding, staffing, marketing, sales and growth.

Action Planning

Identify the puzzle pieces, establish priorities, assemble them into an executable sequence and determine who owns each next action.

Business Planning

Develop a realistic, implementable business model, operating plan and financial model that make sense to both management and prospective investors.

Senior-Level Decisions

Augment missing management experience when the company faces a consequential decision outside the team’s normal comfort zone.

Fundraising

Investor readiness, offering strategy, financial assumptions, business positioning, due diligence preparation and fundraising process from a founder’s perspective.

Virtual Executive

Virtual and interim CEO / COO / CXO support to fill temporary leadership or experience gaps without automatically hiring another full-time executive.

High Tech + Business

Translate technical value into business economics and investor language while retaining enough technical understanding to communicate with founders and engineers.

Dragon Slaying

Troubleshooting, crisis management, chaos planning, turnarounds, management problems and the daily dragons that can block a company’s path.

Mentoring

Experienced one-on-one thinking support when the founder or executive needs another senior-level mind in the room.

Investor Relations

Investor communications, information flow, expectation management, conflict identification and business-side consideration of securities-related issues.

Real Estate

Investment analysis, due diligence, negotiation, syndication, acquisitions, management, refinancing, troubled properties and dispositions.

Content & Positioning

Help align web, investor, marketing and collateral content with the company’s strategy, target market, economics and actual capabilities.

Publishing

Practical experience with books, digital publishing, distribution, e-commerce and the business side of turning intellectual property into products.

Pivotal Brainstorming

Generate alternatives, challenge assumptions, identify possible pivots and turn useful insights into executable next actions.

PLANS DO NOT IMPLEMENT THEMSELVES: W³

WHO Is Doing WHAT, WHEN?

One of the recurring failures I have seen in startups is confusing a decision with implementation. “We need to improve sales.” “We need to raise capital.” “We need a better website.” “We need to hire somebody.” Those may be correct conclusions, but none of them tells the company what actually happens next.

Implementation begins when somebody owns a specific action, knows what result is expected and has a deadline. WHO is doing WHAT, WHEN?

That principle is the foundation of the W³ Cubed™ Startup Action Plan Workbook — From Point A to Ready for Prime Time™. Instead of leaving founders with isolated recommendations, the free Workbook provides a coordinated framework for determining what the company needs to accomplish, who should be responsible, what each action depends on and when the evidence justifies moving forward. Use the Table of Contents to locate the issue that matters most today.

The evolving 370+ page Workbook includes 216 Action Items, 52 Milestones, nine coordinated Action Plans and Gantt charts, four Go/No-Go Gates and 27 Field Notes drawn from decades of startup experience. The current approved release may be an earlier edition than the updated working manuscript.

And the complete methodology is FREE. It does not require a consulting retainer, a Lite reservation, or the purchase of a paid W³ Cubed™ edition.

GET THE COMPLETE W³ CUBED™ WORKBOOK — FREE

THREE DIFFERENT LEVELS OF HELP — YOU CHOOSE WHAT YOUR COMPANY NEEDS

1. W³ Cubed™ Startup Action Plan Workbook

FREE. The evolving 370+ page working reference covers WHO, WHAT, WHEN, priorities, dependencies, Milestones, assumption tests and Go/No-Go decisions. Start at the Table of Contents, not page one.

2. AI Arsenal™ Lite

OPTIONAL, NOT YET RELEASED. Fifty AI workflows with planned certified samples, explanations, founder interviews and personalized work products. Advance reservations cost nothing and create no purchase obligation.

3. Chief ImpleMentor™ Consulting

OPTIONAL AND LIMITED. Founder Slots provide direct access to my executive judgment when decisions involve consequential capital, people, timing, strategy, financing or implementation risk. Up to 100 entrepreneurs may be considered, and the offer may close earlier.

What About AI Arsenal™ Professional?

AI Arsenal™ Professional is the separate advanced production environment planned for qualifying Founder Slot clients when released, subject to the offer and signed Statement of Work then in effect. It is expected to extend the guided workflows and accompany a comprehensive, configurable Excel Founder Control Center™ and Action Plan system that founders can adapt to their company, assumptions, responsibilities, dates, Milestones, dependencies and progress. Professional and its Excel tools are not available for immediate delivery.

The objective is to help clients maintain and update a living execution system rather than repeatedly paying someone to rebuild static planning documents. Neither Professional nor the free Workbook is a substitute for reviewing the assumptions and evidence that determine whether the numbers make business sense.

The financial and operational judgments still belong to the founder and management team. My consulting time is most valuable when it is used to challenge consequential assumptions, identify overlooked dependencies and help the company make better decisions.

WHAT ONE CLIENT SAID

“Robert Lee Goodman is an excellent colleague to work with, and collaborate on the details of your business needs. He is highly professional, and will far exceed your expectations.

Mr. Goodman listens to your needs as a businessperson, and knows exactly what it will take to implement your business, introducing various questions and concerns that every businessperson should be aware of. He is a pro-active thinker, who establishes a plan of attack of what you will need to fulfill on your concerns and have all of your needs handled, and does not waste unnecessary time.

I would highly recommend Mr. Robert Lee Goodman to anyone who is looking to launch their business, or who needs a person to trouble shoot their problems with existing structures of their business. A definite 5 STAR performance!!!”

— GoldStream Associates

Read the complete client evaluation →

WHO IS ROBERT LEE GOODMAN — AND WHY DOES HE THINK HE CAN HELP YOUR COMPANY?

Robert Lee Goodman, MBA

I am Robert Lee Goodman, MBA — founder, CEO, capital raiser, syndicator, investor-relations practitioner, author, expert witness, startup mentor and Chief ImpleMentor™.

I have founded 49 companies and partnerships. Of those 49, 44 of my own companies and limited partnerships successfully raised outside investor capital. Those 44 raises totaled $120.1 million in today’s dollars from 1,342 investors.

At various points, my businesses have included real estate investment and syndication, commercial real estate, securities, software, technology, financial services, asset management, distressed debt, property management and startup consulting. Combined organizations grew from ideas on paper to more than 550 full-time employees.

My real-estate organizations were involved in more than $355 million in today’s dollars of transactions, managed more than 45,000 rental units and approximately four million square feet of property, and built a self-storage operation that became the 7th-largest in the United States.

I built a software company from a program I initially designed and wrote into an organization with more than 50 employees and more than a dozen products placed in more than 5,000 retail outlets. The company ultimately became publicly traded through a reverse merger.

I was also Founder, CEO and Chairman of Goodman Securities, Inc., a direct-participation broker-dealer and member of the National Association of Securities Dealers, Inc. and the Securities Investor Protection Corporation.

For roughly the last three decades, CEO RESOURCE LLC has allowed me to work directly with thousands of startup and emerging-company CEOs in 49 states, more than 70 countries, across six continents and more than 200 industries.

The deeper version of that history is on my Profile page.

49
Companies & Partnerships Founded
44
Successful Capital Raises
$120.1M
Raised in Today’s Dollars
1,342
Investors
$355M+
Real Estate Transactions
45,000+
Rental Units Managed

FUNDRAISING EXPERIENCE THAT CAME FROM ACTUALLY RAISING THE MONEY

I did not learn fundraising solely by advising other people about it. I successfully raised outside investor capital 44 times for 44 of my own companies and limited partnerships.

The 1,342 people who invested were only one side of the learning experience. My fundraising efforts also involved directly approaching more than 20,000 prospective angel investors who ultimately said NO. Learning why sophisticated people reject an opportunity can be every bit as instructive as learning why someone ultimately writes a check.

My current funding network includes approximately 6,000 angel investors, 4,500 venture capitalists and 1,500 family offices — 12,000 people in total whom I personally know.

That network is part of my experience base. It is not a promise that an engagement automatically produces introductions, investment or funding. The first question is still whether the company is genuinely Ready For Fundraising Prime Time™.

Planning That Stood Up to Investor Scrutiny

“We hired Robert Goodman on two separate occasions as a business consultant. Each time, he has provided superior service and outstanding results.”

“Robert provided the business and financial plans that were presented to the venture capital panel which eventually lead to People Soft giving us a verbal commitment of involvement. We were highly praised for our preparation and presentation because of Robert Goodman.”

— Design Works Software, Inc. • Repeat Client

Read the complete Design Works evaluation →

BRIDGING TECHNOLOGY, BUSINESS AND INVESTOR THINKING

My undergraduate training in Engineering Physics, postgraduate work in Computer Science, and an MBA gave me three complementary lenses: technical systems, information systems and business economics.

Earlier in my career, I worked in technical environments associated with NASA Marshall Space Flight Center, Oak Ridge National Laboratory and Rockwell International during the Apollo-era space program.

And, yes, I really was a rocket scientist!

That background later became particularly useful with technology founders because I can listen to technical language while simultaneously thinking about business models, economics, investor expectations and implementation — helping translate “tech speak” into “business speak” and “investor speak.”

THERE IS ANOTHER PART OF MY EXPERIENCE THAT DOES NOT FIT NEATLY ON A RÉSUMÉ

Years of experience matter, but simply counting years or clients does not explain what I believe is the greater value. The more important question is what happens when what you learned from one company informs what you see in the next company — and when a new experience can even change how an old experience is understood.

COMPOUND KNOWLEDGE™ BEGINS WITH DOTS OF KNOWLEDGE™

I think of individual pieces of real-world experience as Dots Of Knowledge™. A Dot Of Knowledge™ might be an investor objection, a hiring mistake, a pricing decision, a customer reaction, a negotiation, a financing problem, a management conflict, a failed strategy, a successful tactic, a warning sign, a pivot, an assumption that proved wrong or the eventual outcome of a difficult decision.

One client is therefore not one dot. A single company can produce hundreds or thousands of Dots Of Knowledge™ involving different people, decisions, markets, assumptions, problems, opportunities and outcomes.

EXPERIENCE → DOTS OF KNOWLEDGE™ → CONNECTIONS → COMPOUND KNOWLEDGE™

EXPERIENCE

Real companies, people, investors, decisions, problems, successes and failures create experience worth remembering.

DOTS OF KNOWLEDGE™

Individual lessons, observations, decisions, reactions, results and warning signs accumulate.

CONNECTIONS

A new situation can be compared with dozens, hundreds or thousands of previous experiences, including experiences from unrelated industries.

COMPOUND KNOWLEDGE™

Those connections can reveal recurring patterns, meaningful differences, hidden assumptions, warning signs, second-order consequences and possible pivots.

WHY I CALL IT “COMPOUND” KNOWLEDGE

Suppose one consultant has worked deeply with 10 companies and another has worked deeply with 100. The second consultant does not merely possess ten times as many isolated client stories. The larger experience base creates many more opportunities to compare situations, recognize recurring patterns, identify meaningful exceptions, distinguish nuances and connect something happening today with something encountered years earlier.

Client number 101 can be compared with the accumulated experience of the first 100 — not merely with client number 100. And knowledge can work in both directions: something learned from client 101 may suddenly explain why something happened with client 17.

Across thousands of companies and approximately 33,000 mentoring relationships, that creates an enormous reservoir of Dots Of Knowledge™ and potentially useful connections.

WHEN 1 + 1 CAN BECOME MORE THAN 2

The analogy is compound interest. Earlier returns can become part of the foundation for generating additional returns.

Experience can work similarly. One experience teaches a lesson. A second experience teaches another. But connecting those two may produce a third insight neither provided alone.

The value is not simply that I have accumulated more experience. It is that new experience can make previous experience more valuable. That expanding network of connected lessons is what I call Compound Knowledge™.

SOMETIMES THE MOST USEFUL DOT COMES FROM A COMPLETELY DIFFERENT INDUSTRY

A real-estate negotiation may illuminate a software-company problem, just as a pricing lesson learned in professional services may suggest an alternative in healthcare. An investor reaction in one capital raise may reveal why an apparently unrelated company is not yet ready to approach investors, while a management problem encountered 15 years ago may suddenly explain why a founder’s current team is stuck.

That cross-pollination is one reason working across more than 200 industries can produce a very different perspective from spending an entire career inside one vertical.

WHAT CAN COMPOUND KNOWLEDGE™ ACTUALLY DO IN A CONSULTING ENGAGEMENT?

Compound Knowledge™ can suggest that an apparent fundraising problem is actually a business-model problem, or that a sales problem is really pricing, positioning or customer selection. It can expose an assumption everybody inside the company has stopped questioning, identify a second-order consequence before today’s solution becomes tomorrow’s larger problem, or suggest a potential pivot by connecting your current situation with something that worked — or failed — somewhere else.

Sometimes the highest-value contribution is simply identifying the question nobody else thought to ask. That question may be far more consequential than another perfectly formatted report or perfectly calculated projection.

HERE’S WHAT YOU WON’T BE GETTING

You won’t get “get rich quick” startup hype. Starting and growing a company is hard work. There are dragons galore. It can also be one of the most fulfilling and profitable endeavors of your life.

You won’t get empty rhetorical rah-rah and worthless woo-woo “feel good” platitudes. Those are the scientific MBA terms.

Positive optimism matters, but optimism without action does not implement anything. My bias is toward specific decisions, specific actions, measurable milestones and realistic accountability.

You won’t get advice from somebody learning CEO-level business realities for the first time on your dime. My Presidential / Key Executive MBA has been seasoned by more than 4½ decades of actually founding, funding, operating and advising companies.

And your engagement will not be quietly handed to a junior consultant or outsourced offshore. When you hire me, you work directly with me.

ANOTHER CLIENT’S EXPERIENCE

“We hired Robert Goodman on two separate occasions as a business consultant. Each time he has provided superior service and outstanding results.

Robert’s keen insight into the unforeseen complexities of corporate business; as well as, his ability to communicate these obstacles in a strategic plan is second to none.

Because of Robert’s extremely diverse background he is able to road map very detailed and easy to follow guidelines that greatly improve upon the mission trajectory. Robert is a very intelligent and gifted individual that any company would benefit from his involvement.

Through Robert’s involvement our company was selected by Silicon Valley Bank as one of the top ten emerging technology companies in the United States. Robert provided the business and financial plans that were presented to the venture capital panel which eventually lead to People Soft giving us a verbal commitment of involvement.

I would recommend Robert to any company that believes they could benefit from an honest, extremely intelligent, effective leader.”

— DesignWorks Software

SOMETIMES ONE OR TWO INSIGHTS CAN CHANGE THE WHOLE PROBLEM

One of the parts of consulting I have always enjoyed most is rapid-fire brainstorming and problem solving with founders and CEOs.

Not every dragon requires a six-month consulting project. Sometimes the issue that has blocked progress for weeks or months begins moving after somebody asks one different question, identifies one faulty assumption or makes one connection the management team had not previously considered.

That does not mean every complicated problem can be solved quickly. Many cannot. It does mean I value focused thinking that turns useful insight into an implementable next action rather than producing another attractive report that sits on a shelf.

Precise Advice Instead of “Buzzword Bingo”

“His advice was precise and to the point! It was relevant to my situation, unlike many others with buzzword bingo. He gave me points I had thought about but hadn’t acted on, and he also gave me new ideas I hadn’t used before!”

— Scott Drummond • Sportsman’s Rights Org.

Read the complete LinkedIn recommendation →

SENIOR-LEVEL HELP WITHOUT AUTOMATICALLY ADDING ANOTHER FULL-TIME EXECUTIVE

Telephone, Zoom, email, shared documents and modern collaboration tools allow me to work with companies almost anywhere while minimizing unnecessary travel cost and time.

The point of Virtual Executive Service is not to pretend I physically occupy an office in your building.

The point is to put experienced senior-level thinking where it can improve decisions and implementation without automatically imposing the economics of another permanent executive position.

WHAT HAPPENED AFTER THE FIRST SEGMENT OF ONE CLIENT’S PROJECT

“The services that Robert Lee Goodman provides have been incredible. Robert has added wisdom and experience that my company needs to truly be successful. Best of all, his work demonstrates his dedication to the success of his clients. Now that the first segment of our project is complete, I have retained Robert to assist me with the complete implementation of our business plan. When something works this well, I stay with it!”

— Ozmoziz Corporation

YOU DO NOT HAVE TO TAKE MY WORD FOR ANY OF THIS

The Profile page contains the fuller corporate, fundraising, technology, securities, real-estate and education history.

The Recent Clients page shows the extraordinary range of industries, countries and company situations that contributed to my experience base.

The Testimonials / Performance Evaluations page preserves the full body of client feedback, including the new LinkedIn recommendations and evidence of long-term client relationships.

The Compound Knowledge™ page explains Dots Of Knowledge™, the power of connecting them and how experience can compound rather than merely accumulate.

And the W³ Cubed™ Startup Action Plan Workbook homepage gives you the complete startup execution methodology absolutely free.

MY CONSULTING PRACTICE TODAY IS INTENTIONALLY SMALL

After more than 4½ decades of building companies, raising capital, mentoring founders and advising startup and emerging-company CEOs, I am semi-retired and am not attempting to rebuild a large consulting organization. My primary professional focus is now Good-Man LLC and the Five Year Life™ publishing program. Consulting remains available because I still enjoy working directly with bright, energetic entrepreneurs and because some companies can benefit materially from the experience I have accumulated.

Former CEO RESOURCE LLC clients receive first consideration. I selectively accept new startup and emerging-company clients where I believe the fit is strong and I can make a meaningful difference.

To preserve that direct access, my current Founder Slots offer is limited to up to a maximum of 100 entrepreneurs across all service levels. That is a ceiling, not an assurance that 100 founders will be accepted; I may close much sooner, perhaps after 30–40 or fewer, depending on publishing obligations and availability. Each Founder Slot counts an entrepreneur rather than a retainer block, and any engagement is subject to individual acceptance and a signed Statement of Work.

HOW WE WORK TOGETHER TODAY

Our Standard Founder Retainer is only $2,500 for ten hours of direct consulting — only $250 per hour. Priority and Top Priority are available when the value of earlier scheduling justifies their additional cost. Every service level provides the same consulting quality and direct access to me.

For an accepted Founder Slot, the consulting service publicly offered through this website is funded in prepaid ten-hour blocks. You choose the scheduling level that fits the importance and timing of your work. All three tiers provide the same direct executive judgment; only scheduling priority changes. Acceptance and a signed CEO RESOURCE LLC Statement of Work are required before work begins, and prospective clients should confirm availability and sign the applicable terms before making payment.

Each prepaid ten-hour block is designed for use over 12 months, subject to the expiration, billing and other provisions of its signed Statement of Work, so you can obtain experienced judgment as particular decisions, opportunities and problems arise. A more substantial Virtual Executive assignment would require separate evaluation of scope, responsibilities, capacity and whether the work can be accommodated alongside my publishing commitments. Additional blocks require separate approval and do not create an additional Founder Slot.

STANDARD

$2,500

10 Hours

only $250 per hour

PRIORITY

$3,750

10 Hours

$375 per Hour

TOP PRIORITY

$5,000

10 Hours

$500 per Hour

PLEASE UNDERSTAND THE QUEUE BEFORE CHOOSING A SERVICE LEVEL

Standard work is handled on a First In / First Out basis, but Standard work already underway can be temporarily interrupted when ready Priority or Top Priority work arrives.

Priority has its own FIFO queue ahead of Standard. Priority work can itself be interrupted by ready Top Priority work. There is only one Top Priority client at a time.

The full mechanics — including exactly how interruption and resumption work — are explained on the Queue / Priority Service page. Please read it before deciding which service level fits your situation.

Substantive analysis, brainstorming and project work begin only after individual acceptance, execution of the applicable Statement of Work and satisfaction of the payment and scheduling requirements in that agreement. A Square payment link does not itself guarantee a Founder Slot or immediate availability.

When the funded block is consumed, you may request another block or stop; additional consulting is not guaranteed and depends on acceptance and current availability. There is no obligation to continue. Prices and terms can change at any time without notice.

The premium service levels buy scheduling priority — not a different quality of thinking. All three service levels work directly with me.

More Than 10 Years as a Client — Still Working Together Today

Michael Petrone, MBA, of eXp Realty LLC has worked with me for more than 10 years across multiple companies, projects and business challenges. The relationship continues today.

“I have been a client for over 10 years, and his input has been critical in so many ways because of his vast business experience and actually having run and started several businesses in addition to raising capital.”

“He is an asset who helps me avoid business landmines.”

— Michael Petrone, MBA • eXp Realty LLC • Long-Term Repeat Client

Read the complete client recommendation →

WHY I AM NOW PUTTING MORE OF THIS EXPERIENCE INTO BOOKS

My limited consulting availability is one reason publishing has become my primary professional focus.

A consulting engagement lets me help one company at a time. A book can preserve, organize and share more of the Compound Knowledge™ and Dots Of Knowledge™ accumulated across decades with people I may never have the opportunity to advise individually.

My three completed books approaching publication are Your Last Paycheck™, Reset Protocol™, and the Reset Protocol™ Workbook.

Each currently has an Advance Reader Team. ART members can receive the complete prepublication manuscript free and give candid reader feedback while there is still time to make the book stronger. You do not have to read the entire manuscript, and a public review is not required.

LEARN ABOUT THE ADVANCE READER TEAMS

WHAT IS IT COSTING YOU TO LEAVE THE DRAGON ALIVE?

What is your company’s most expensive unresolved constraint right now? Is it costing you revenue, cash, time, momentum, investor credibility, management attention or market opportunity? And what happens if the same dragon is still sitting there six months from now?

I cannot promise that every problem has a quick solution. But if nearly five decades of operating, fundraising, consulting and mentoring experience can help you see the problem differently, identify an overlooked option or move more intelligently toward a solution, that is exactly the kind of work I still enjoy doing.

WHAT ARE YOU TRYING TO ACCOMPLISH — AND WHAT IS STANDING IN THE WAY?

Tell me what you are trying to build, fix, fund, implement or get past. If I believe my experience and Compound Knowledge™ can make a meaningful difference, I will tell you. If I do not believe I am the right resource, I would rather tell you that too.

Before spending money on consulting, request the FREE W³ Cubed™ Startup Action Plan Workbook — From Point A to Ready for Prime Time™. Open its Table of Contents to locate today’s most urgent decision, and use it to clarify exactly where you need outside executive judgment — and where you do not. AI Arsenal™ Lite can be reserved separately without payment while its 50 certified workflows are being prepared.

Best wishes for stellar success,

Robert Lee Goodman, MBA

CEO & Chief ImpleMentor™

CEO RESOURCE LLC

ChiefImpleMentor.com

Elevator Pitch: “I Help Startups Start & Stay Started.” ™ | MBA | 49X Founder | Raised Capital 44 Times For 44 Of My Own Companies And Limited Partnerships = $120.1 million TD From 1,342 Investors | “I HELP STARTUPS PLAN, FUND & IMPLEMENT” | FUNDING NETWORK: 6K Angel Investors / 4.5K VC / 1.5K Family OFFICES – ALL 12K OF WHOM PERSONALLY KNOW ME. | ARE YOU REALLY “READY FOR FUNDRAISING PRIME TIME?”