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Sean Seton-Rogers, venture capital fund Benchmark Capital

February 7, 2014/1 Comment/in Blog, Venture Capital /by Robert Goodman

recorded @ TMT.Ventures ’07 Warsaw – the most interesting event for venture capital and private equity industry in Central Europe.
Video Rating: 5 / 5

1 reply

robrown1 says:
February 7, 2014 at 1:28 am

Raise capital and negotiate secondary trading of equity and debt at
UnifiedMarkets.

Comments are closed.

W³ Cubed™

WHO? WHAT? WHEN?

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What’s Inside the

W³ Cubed™

Startup Action Plan
Workbook

A COMPREHENSIVE, UNABRIDGED
STARTUP EXECUTION RESOURCE

NOT A TYPICAL BOOK —
A WORKING RESOURCE YOU CAN USE BY PRIORITY.

Use the Table of Contents to jump directly to today’s most important topic, get practical guidance, and take action.

▤

370+

PAGES

~100,000

WORDS

≡

ACTION PLANS

▥

MILESTONES

✓

216

ACTION ITEMS

⚑

GO/NO-GO GATES

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A LIMITED OPTION FOR INDEPENDENT EXECUTIVE JUDGMENT

Founder Slots — Up to 100 Entrepreneurs

As I transition toward retirement from consulting, I may accept Founder Slots for up to a maximum of 100 entrepreneurs across all service levels. This is a ceiling, not a promise to accept 100. I may close the opportunity much earlier, perhaps after 30–40 founders or fewer, depending on my availability and publishing commitments.

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I am Robert Lee Goodman, MBA, CEO and Chief ImpleMentor™ of CEO RESOURCE LLC. More than four and a half decades of founding, financing and running businesses have included 49 companies and partnerships, 44 outside-capital raises, approximately $120.1 million in today’s dollars and 1,342 investors, plus experience mentoring thousands of founders and CEOs.

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W³ CUBED™ STARTUP COMPANY METHODOLOGY™
STARTUP ACTION PLAN WORKBOOK

What’s Inside the

W³ Cubed™

Startup Action Plan
Workbook

A COMPREHENSIVE, UNABRIDGED
STARTUP EXECUTION RESOURCE

NOT A TYPICAL BOOK —
A WORKING RESOURCE YOU CAN USE BY PRIORITY.

Use the Table of Contents to jump directly to today’s most important topic, get practical guidance, and take action.

▤

370+

PAGES

~100,000

WORDS

≡

ACTION PLANS

▥

MILESTONES

✓

216

ACTION ITEMS

⚑

GO/NO-GO GATES

COMPLETE TABLE OF CONTENTS

1	Open This Workbook and Choose the Priority That Matters Most Today	6
2	This Is a Living Document	9
3	Part One: Begin Here	15
4	Why I Built This for You	16
5	Where Are You Now? Find Your Stage	19
6	The W³ Cubed™ Startup Company Methodology™	21
7	Part Two: People First	24
8	The WHO Chart™: Hire With a Yardstick, Not a Gut Feeling	25
9	Who Does the Work: Your Role Roster	31
10	Avoid Cheap Talent — Even If That Talent Is You	36
11	Part Three: Money Before Everything	42
12	Financial First	43
13	Build Your First Model in One Sitting	45
14	The $1.5 Billion Spreadsheet: A Founder Case Study	53
15	The AI Sycophancy Trap — and How to Defeat It	55
16	Part Four: The Hiring Toolkit	58
17	The WHO Chart™ in Detail: Weights, Scores, and Scorecards	59
18	Selecting the Right Startup Mentor: The Expanded WHO Chart™	64
19	Part Five: What It Really Costs	78
20	Costs Founders Forget	79
21	The Costs Behind the Costs	80
22	Raising Money Takes Money and Time	82
23	Raising Capital: Why You Need Guidance Before You Begin	86
24	The Securities-Law Reality Check	88
25	Step 1: Plan the Raise in Phases	96
26	Step 2: Budget the Cost of Raising	98
27	Step 3: Know the Alternatives Before You Start	101
28	Step 4: Put the Funding Choice on One Page	103
29	Seven Critical Fundraising Blunders: Your Self-Audit	106
30	Part Six: Stress Tests and Gates	111
31	Driving Assumptions Deserve Their Own Stress Test	112
32	Run the Stress Test	114
33	Four Go/No-Go Gates	119
34	What to Bring to Each Gate	125
35	Part Seven: Run the Plan, Use AI	130
36	Running the Plan: A Cadence That Survives Real Weeks	131
37	Let AI Do the Expensive Production Work	137
38	AI Arsenal™ Lite: What Fifty Workflows Put in Your Hands	141
39	Using AI Responsibly With Founder Data	145
40	Part Eight: The Nine Action Plans	147
41	How to Work the Action Plan	148
42	Why There Are Nine Action Plans	153
43	Using W³ Cubed™ Inside an Established Company	156
44	One Row, Start to Finish	158
45	The Complete Global-Priority Action Plan	163
46	Milestones — The Wins the Plan Is Designed to Earn	207
47	Reading the Gantt Charts and Standalone Action Plans	214
48	Action Plan 1 — Point A, Founder Fit & Problem	217
49	Action Plan 2 — Quick Economics & First Go/No-Go	224
50	Action Plan 3 — Market, Customer & Sales Evidence	234
51	Action Plan 4 — Detailed Financial Model & Capital Need	244
52	Action Plan 5 — Strategy, Business Model & Legal Foundation	252
53	Action Plan 6 — Product, People & Operating Plan	266
54	Action Plan 7 — Brand, Website & Go-to-Market Engine	287
55	Action Plan 8 — Traction, Measurement & Funding Readiness	308
56	Action Plan 9 — Fundraising, Due Diligence & Scale	318
57	Part Nine: Worksheets and Tools	337
58	Founder Worksheets and Decision Tools	338
59	Glossary: Terms Used in This Workbook	347
60	Part Ten: Going Further	350
61	When AI and a Spreadsheet Are Not Enough	351
62	AI Arsenal™ Pro	355
63	Pro Founder Control Center™	359
64	One Final Opportunity: Challenge Your Mission-Critical Driving Assumptions	362
65	Why I Am Giving You This Free Startup Action Plan Workbook	364
66	Important Disclaimers	365
67	Your Personal Plan Beside Your Company Plan	368
68	Your Last Paycheck™	370
69	Reset Protocol™	371
70	Reset Protocol™ Workbook	372
71	Use This Workbook. Challenge It. Make It Better.	373

W³ Use the Table of Contents to go directly to the issue that matters most right now.

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Start with the current complete FREE 370+ page W³ Cubed™ Startup Action Plan Workbook: 216 Action Items, 52 Milestones and nine Action Plans. Open the Table of Contents, find your most urgent decision, and begin there. There is no obligation to buy AI software or consulting.

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