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Interview with Steve Mathieson | Crowd Funding for journalists

April 20, 2014/1 Comment/in Blog, Crowd Funding /by Robert Goodman

We spoke to Steve Mathieson, a journalist for The Guardian and writer for Beacon Reader about crowd funding. “With crowd funding what you’ve got to do is con…

1 reply

koertje says:
April 20, 2014 at 9:06 am

journalism is worthless in these modern days with internet and twitter.

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W³ Cubed™

WHO? WHAT? WHEN?

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What’s Inside the

W³ Cubed™

Startup Action Plan
Workbook

A COMPREHENSIVE, UNABRIDGED
STARTUP EXECUTION RESOURCE

NOT A TYPICAL BOOK —
A WORKING RESOURCE YOU CAN USE BY PRIORITY.

Use the Table of Contents to jump directly to today’s most important topic, get practical guidance, and take action.

▤

370+

PAGES

~100,000

WORDS

≡

ACTION PLANS

▥

MILESTONES

✓

216

ACTION ITEMS

⚑

GO/NO-GO GATES

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Founder Slots — Up to 100 Entrepreneurs

As I transition toward retirement from consulting, I may accept Founder Slots for up to a maximum of 100 entrepreneurs across all service levels. This is a ceiling, not a promise to accept 100. I may close the opportunity much earlier, perhaps after 30–40 founders or fewer, depending on my availability and publishing commitments.

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W³ CUBED™ STARTUP COMPANY METHODOLOGY™
STARTUP ACTION PLAN WORKBOOK

What’s Inside the

W³ Cubed™

Startup Action Plan
Workbook

A COMPREHENSIVE, UNABRIDGED
STARTUP EXECUTION RESOURCE

NOT A TYPICAL BOOK —
A WORKING RESOURCE YOU CAN USE BY PRIORITY.

Use the Table of Contents to jump directly to today’s most important topic, get practical guidance, and take action.

▤

370+

PAGES

~100,000

WORDS

≡

ACTION PLANS

▥

MILESTONES

✓

216

ACTION ITEMS

⚑

GO/NO-GO GATES

COMPLETE TABLE OF CONTENTS

1	Open This Workbook and Choose the Priority That Matters Most Today	6
2	This Is a Living Document	9
3	Part One: Begin Here	15
4	Why I Built This for You	16
5	Where Are You Now? Find Your Stage	19
6	The W³ Cubed™ Startup Company Methodology™	21
7	Part Two: People First	24
8	The WHO Chart™: Hire With a Yardstick, Not a Gut Feeling	25
9	Who Does the Work: Your Role Roster	31
10	Avoid Cheap Talent — Even If That Talent Is You	36
11	Part Three: Money Before Everything	42
12	Financial First	43
13	Build Your First Model in One Sitting	45
14	The $1.5 Billion Spreadsheet: A Founder Case Study	53
15	The AI Sycophancy Trap — and How to Defeat It	55
16	Part Four: The Hiring Toolkit	58
17	The WHO Chart™ in Detail: Weights, Scores, and Scorecards	59
18	Selecting the Right Startup Mentor: The Expanded WHO Chart™	64
19	Part Five: What It Really Costs	78
20	Costs Founders Forget	79
21	The Costs Behind the Costs	80
22	Raising Money Takes Money and Time	82
23	Raising Capital: Why You Need Guidance Before You Begin	86
24	The Securities-Law Reality Check	88
25	Step 1: Plan the Raise in Phases	96
26	Step 2: Budget the Cost of Raising	98
27	Step 3: Know the Alternatives Before You Start	101
28	Step 4: Put the Funding Choice on One Page	103
29	Seven Critical Fundraising Blunders: Your Self-Audit	106
30	Part Six: Stress Tests and Gates	111
31	Driving Assumptions Deserve Their Own Stress Test	112
32	Run the Stress Test	114
33	Four Go/No-Go Gates	119
34	What to Bring to Each Gate	125
35	Part Seven: Run the Plan, Use AI	130
36	Running the Plan: A Cadence That Survives Real Weeks	131
37	Let AI Do the Expensive Production Work	137
38	AI Arsenal™ Lite: What Fifty Workflows Put in Your Hands	141
39	Using AI Responsibly With Founder Data	145
40	Part Eight: The Nine Action Plans	147
41	How to Work the Action Plan	148
42	Why There Are Nine Action Plans	153
43	Using W³ Cubed™ Inside an Established Company	156
44	One Row, Start to Finish	158
45	The Complete Global-Priority Action Plan	163
46	Milestones — The Wins the Plan Is Designed to Earn	207
47	Reading the Gantt Charts and Standalone Action Plans	214
48	Action Plan 1 — Point A, Founder Fit & Problem	217
49	Action Plan 2 — Quick Economics & First Go/No-Go	224
50	Action Plan 3 — Market, Customer & Sales Evidence	234
51	Action Plan 4 — Detailed Financial Model & Capital Need	244
52	Action Plan 5 — Strategy, Business Model & Legal Foundation	252
53	Action Plan 6 — Product, People & Operating Plan	266
54	Action Plan 7 — Brand, Website & Go-to-Market Engine	287
55	Action Plan 8 — Traction, Measurement & Funding Readiness	308
56	Action Plan 9 — Fundraising, Due Diligence & Scale	318
57	Part Nine: Worksheets and Tools	337
58	Founder Worksheets and Decision Tools	338
59	Glossary: Terms Used in This Workbook	347
60	Part Ten: Going Further	350
61	When AI and a Spreadsheet Are Not Enough	351
62	AI Arsenal™ Pro	355
63	Pro Founder Control Center™	359
64	One Final Opportunity: Challenge Your Mission-Critical Driving Assumptions	362
65	Why I Am Giving You This Free Startup Action Plan Workbook	364
66	Important Disclaimers	365
67	Your Personal Plan Beside Your Company Plan	368
68	Your Last Paycheck™	370
69	Reset Protocol™	371
70	Reset Protocol™ Workbook	372
71	Use This Workbook. Challenge It. Make It Better.	373

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