IE Professor David Bach on Non Market Strategy: The Next Frontier in Competitive Advantage

IE Professor, David Bach discusses the importance of looking beyond traditional drivers of competitive advantage within markets, and finding opportunities in the nonmarket environment. As CEOs increasingly worry about political and regulatory pressures, he proposes to proactively engaging nonmarket actors and building competitive advantage through nonmarket strategy.
Video Rating: 5 / 5

An interview with AG Lafley, Chairman and CEO, Procter & Gamble. Innovation is at the core of P&G’s business strategy. See how P&G makes innovation an everyday practice in their organization.

  1. matsushita88
    matsushita88 says:

    ASESINOS DE ANIMALES HIJOS DE PUTA!!ASESINOS DE ANIMALES HIJOS DE PUTA!!ASESINOS DE ANIMALES HIJOS DE PUTA!!ASESINOS DE ANIMALES HIJOS DE PUTA!!ASESINOS DE ANIMALES HIJOS DE PUTA!!ASESINOS DE ANIMALES HIJOS DE PUTA!!ASESINOS DE ANIMALES HIJOS DE PUTA!!

  2. coladoleon80
    coladoleon80 says:

    P&G is not a bad company but maybe they should keep and eye on some managers, specially Maureen O Shea (P&G Spain).

    Some months ago, on my way to university I heard a boy talking to a friend and briefing. Maureen came as a new manager, and she didn’t want him to continue. The reaons are long hair, he studied in a public university. Even his supervisor confirmed that. There’s nothing to do with crisis. At least 3 new employes have been recruited (private universities, upper class, etc.

  3. coladoleon80
    coladoleon80 says:

    P&G is not a bad company but maybe they should keep and eye on some managers, specially Maureen O Shea (P&G Spain).

    Some months ago, on my way to university I heard a boy talking to a friend and briefing. Maureen came as a new manager, and she didn’t want him to continue. The reaons are long hair, he studied in a public university. Even his supervisor confirmed that. There’s nothing to do with crisis. At least 3 new employes have been recruited (private universities, upper class, etc.

  4. truemayalink
    truemayalink says:

    this thing of holding the soap or bottle in my hands is similar to a fire in a cave with two wet stones.. I am really waiting (this to have my next shower) a container connected to the shower itself and simply twisted it do-not soap leak in my justone.. there is already something stupid but good enough to start this project and is a filter for the shower with I do not know what funny stone any way it is on sale at JR and it is only useful as part of this more needed project.

  5. StroonsGlen
    StroonsGlen says:

    Maraming mga trabaho upang gawin sa mga paulit-ulit na proseso sa sa maliit na kuwarto para baguhin o pagpapabuti, pabayaan mag-isa bagong pag-iisip and what we broadly call innovation.