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Free Downloadable Guide to Social Media Available on LocalHood Marketing's Fan Page

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Toronto, Ontario, Canada (PRWEB) October 05, 2011

LocalHood Marketing has created a new fan page on Facebook.com and they are rewarding fans of the page with a free downloadable guide to social media marketing. The guide is entitled “Social Media Profits …for your local business.”

Information about social media marketing is ubiquitous on the web and often confusing and overwhelming for a small business to implement. The Social Media Profits guide claims to offer a simple system to help local businesses create a manageable social media plan in just 15 minutes a day.

The guide discusses 8 social media sites that a local business should be aware of. To prevent overwhelm, a marketer is encouraged to focus their attention and planning on three networks in particular.

An excerpt from the guide reads; Three networks above all others constitute the “Big Three”. Unless your audience absolutely does not hang out there, it’s best to sign up for and create a presence on all three… You don’t even have to visit all three individually to post on them (more on that later). You can literally publish content to all three networks with one click, in less than a minute or two.

The guide claims that there are two trends driving the phenomenon of social search. The first is the massive increase in mobile use. The second is an increasing reliance on word of mouth recommendation and the breakdown of privacy barriers on the net. An excerpt from the guide reads; People are now used to living their lives publicly, and don’t hesitate to make themselves heard.

The guide goes on to explain why planning is key to social networking success and where a local business should focus its attention for maximum results. There is a summary intended to help a reader understand what the top 3 social networking platforms are and their importance in the local business marketing mix.

Information in the guide also points out some pit falls to avoid citing one critical mistake it claims marketers make in social media and how they can avoid it. It discusses what it claims are the three fatal flaws that derail some social media marketing plans before they even get started.

To claim the guide, a visitor to the LocalHood Marketing Fan Page just needs to like the page while they’re logged in to their Facebook account. A second page will then display allowing the visitor to unlock the download. The visitor can choose to share the report or not. Since the point of social networking is sharing, its expected that most visitors will want to share the guide with their friends and followers by clicking a share button on the page.

About LocalHood Marketing

LocalHood Marketing manages the Canadian web presence directory LocalHood.ca which is in beta release. “LocalHood” is a LocalHood Marketing trade mark. For more information, go to LocalHood.ca. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info(at)localhood(dot)ca

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All Sponsor and Exhibitor Slots Filled for Direct Connection Advertising and Marketings 2012 Virtual Insurance Marketplace

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Fairfield, CA (PRWEB) January 31, 2012

Direct Connection Advertising and Marketing, LLC, is excited to announce that all exhibitor booths for the General Hall for its upcoming Virtual Insurance Marketplace have been sold out. The diversity and quality of the participants in this years show will give insurance agents and brokers a richer and more exciting experience.

Anita Nevins, promoter of the event, had this to say: We are very pleased with the list of great exhibitors for our upcoming show. Many of these companies are really embracing the convenience of delivering their message to the masses using a virtual platform. Some have gotten very creative with their marketing and are introducing brand new training videos while others will be making announcements that have yet to be published to their producer base.

Among the noteworthy exhibitors this year are Safeco CA Personal Lines and Foremost Insurance Group. Corelogic ADR and Safeway join other 2012 VIM Headline Sponsors; AccuAuto, Builders & Tradesmens Insurance Services, Insurance Technologies Corporation, Personable General Insurance Agency, Randolph Beasley, LegalShield Independent Associate, Sullivan Brokers Wholesale Insurance Solutions and Tangram Insurance Services.

Mercury Insurance Group has signed on to be among the more exclusive booths as a Marketplace Sponsor, along with American Agents Alliance, California Wholesalers Association, and FastrackCE.

The Insurance Journal will be the featured news source for the VIM. They will showcase their most popular current videos from the respected Insurance Journal TV in an exclusive Insurance Journal Meeting Room.

Attendees of the Virtual Insurance Marketplace will explore two halls, one for a retail audience and the other geared toward wholesalers or companies. The exhibitors have been carefully divided into these separate groups to better streamline the virtual tradeshow experience for attendees, as well as allow exhibitors and sponsors to target their specific markets.

The upcoming Virtual Insurance Marketplace will take place on February 810, 2012. Registration for the event is free to all attendees. Visit http://www.webdcmarketing.com to learn more or for a full list of Sponsors and Exhibitors. Register for the show at: http://virtual-insurance-marketplace.webdcmarketing.com.

The Virtual Insurance Marketplace is brought to you by Direct Connection Advertising & Marketing, LLC, an agency that specializes in insurance and social media marketing, planning and services.

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