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Lenovo Chooses Steelwedge Integrated Sales and Operations Planning Solution

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Pleasanton, CA, February 13, 2012 – Steelwedge Software, Inc., the leader in cloud-based Sales and Operations Planning (S&OP) solutions, today announced that Lenovo, the world’s second-largest PC manufacturer, has selected Steelwedge to power its global integrated business planning process. Lenovo plans to deploy Steelwedge Software as part of a strategic initiative to tightly align the company’s supply chain with dynamic market conditions and strengthen collaboration across its product management, supply chain and sales functions. The company believes this new system will enable it to continue its dramatic business growth, which has seen the company expand faster than its major competitors for over two consecutive years and rise from number four to two in the global PC industry in 2011. “The new integrated business planning system, with Steelwedge software as a key part of the IT foundation, will allow us to more effectively synchronize our supply chain with market demand, while scaling our global business more efficiently and profitably,” explains Jon Pershke, vice president, Business Transformation/IT, Global Supply Chain, Lenovo. “We are confident this project will make our supply chain even more agile and responsive to changing customer needs and market conditions”. “World class growth organizations, like Lenovo, understand that effective business planning is no longer a static annual event, but a collaborative ongoing orchestration uniting key operational …
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Latest Integrated Marketing Communications Plan News

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IMC expects outstanding High Point Market
Guiding this cross-marketing strategy, IMC recently concluded its "Blueprint" initiative – an extensive research study that will serve as the basis for the company's five-year plan and will help maximize market commerce in both High Point and Las Vegas …
Read more on Casual Living

Unify your marketing and advertising communications for maximum effect
According to Rochelle Reiter, agency principal at Orange Label Art + Advertising, “It is the coordination and integration of all of a company's advertising and marketing communications into a cohesive plan that maximizes the impact on customers and …
Read more on Smart Business Network

PGI-USA Adds Four New Staff Members
Previously, she worked in integrated marketing at both ABC and CBS. Tropila will plan, develop and execute all trade and consumer public relations programs to support PGI's key objectives and communicate key platinum messaging to consumer and trade …
Read more on Rapaport

Integrated Marketing Communications (IMC) SWOT Analysis for Honda Insight

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Integrated Marketing Communications (IMC) SWOT Analysis for Honda Insight

This is a clip of a client presentation of a complete Integrated Marketing Communications (IMC) plan for the Honda Insight (Hybrid). Four Honda representatives were in attendance. This project was conducted in a cap stone class at San Diego State University in Fall of 2009 For more information and great additional content about this project or for great similar content, visit: www.mrobertsonline.wordpress.com But, in short: Problem Statement: The Honda Insight was re-released in 2010 and failed to reach projected sales. Due to the lack of awareness among the Generation Y market, the ADS Agency has created an integrated marketing plan to effectively market to SDSU students. Objectives: (1) Determine and implement an effective integrated marketing communications plan to reach and to influence purchase consideration of the Honda Insight among members of generation Y. (2) Identify key attributes that are most likely to influence the generation Y purchase decision: styling, technology, pricing, green aspect, cool factor, etc. (3) Measure the importance and relevancy of a fuel-efficient hybrid within the generation Y market, and specifically the impact of the Insight within the Honda brand.

Mak2 Integrated Marketing Communication Plan Assignemnt

Mitchell Singh presents Mak2(Katie Blackford,Kasia Lomanska,Amy Date-Beadon) assignment.
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New White Paper – How to Leverage Longer Planning Horizons in Sales and Operations Planning / Integrated Business Planning

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New London, NH (PRWEB) February 24, 2012

Oliver Wight Americas, Inc. has released its newest white paper, How to Leverage Longer Planning Horizons in Sales and Operations Planning / Integrated Business Planning.

George Palmatier and Colleen Crum, Oliver Wight principals with decades of practitioner experience, share their insights into improving Sales and Operations (S&OP) Planning and Integrated Business Planning (IBP) by applying a rolling planning horizon of 24 months or longer.

The authors contrast S&OP backward-looking reporting and analysis with the dynamic advantages of IBP, which applies decision-supporting orientation based on future-focused scenario planning. Palmatier and Crum provide an executive overview of IBP and then outline why moving to a longer planning horizon is a natural step when transitioning from S&OP to IBP.

The paper explains how implementing longer planning horizons with IBP more effectively integrates operational and financial management. Palmatier and Crum detail why longer planning horizons with IBP provide greater visibility and early identification of gaps between the annual bottom-up plan and top-down strategic goals. This vital data empowers the leadership team to take timely action to close the gaps and more easily adapt within a volatile global economy.

About Oliver Wight

Oliver Wight Americas – thought leaders and hands-on practitioners for over 40 years. As a global business management consulting and education firm, the company specializes in helping organizations work smarter, faster, and better than their competitors. Its principals are seasoned professionals who have real-world manufacturing experience and transfer this knowledge throughout an organization, providing tools to help organizations internalize that knowledge and achieve a competitive advantage in the marketplace. The largest world-wide consultancy of its type, Oliver Wight has offices throughout Europe, North and South America, and the Asia/Pacific Region. For more information, please visit http://www.OliverWight-Americas.com.

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