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Integrated Water Resource Management

The world is facing a water crisis that seriously affects production and living conditions, jeopardizing poverty reduction and sustainable development, particularly in poor countries of the world. In an increasing number of countries, water scarcity and deteriorating water quality have or will soon become critical factors limiting national economic development, expansion of food production and provision of basic health and hygiene services to the population. In these countries, limited water resources are managed poorly which results in inefficient use and deepens the water crisis there. The poor and marginalized groups in the society are often the most vulnerable to the water crisis. At the same time these groups have very limited means to improve their own situation through better management of the resources. Thus poor management of the water resources in some area has really affected social-economic activities there. However, these are issues associated with poor water management:

awareness and priority in political level is limited
Local government lacks the capacity to manage water resources.
In appropriate pricing structure.
Investment in water sector is low
Lack of data.
Institutional framework is rooted in centralized culture

This issue poses such challenges as
Meeting the basic water supply needs of the society.
Risk management, Conserving and protecting the eco-system.
Securing adequate food supply.

This has lead several countries into implementing integrated water resources management process as envisaged by international community during the world summit on sustainable development in Johannesburg 2002.

Uganda and Burkina Faso with international assistance have started implementing IWRM process resulting in new national policies. An article 26 WSSD state that countries should Develop IWRM and water efficiency plans by 2005, with support to developing countries .That is the focus in WSSD is on IWRM. The water efficiency plan is considered as important component of IWRM and hence as an integral part of the IWRM plan. Hence the important of IWRM in water resource development can not be over emphasized.

Water as a resource and its development and management is specific to geographical, historical, cultural and economic context of any country. Hence, IWRM processes will differ from country to country. For the developed countries of the world the national IWRM planning processes may well focus strongly on how to attain sustainability and restoration of the environment while developing and underdeveloped countries aim may be to achieve poverty alleviation.(MDGS)

IWRM uses three main tools to achieve it aim which are ; enabling environment, institutional roles and management instruments

I. THE ENABLING ENVIRONMENT

A. Policies ; setting goals for water use, protection and conservation. This part of the framework deals with water policies and their development.

B. Legislative framework ;the rules to follow to achieve policies and goals.

C. Financing and incentive structures ; allocating financial resources to meet water needs.

II. INSTITUTIONAL ROLES

A. Creating an organizational framework ; Starting from the concept of reform of institutions for better water governance.

B. Institutional capacity building ; developing human resources.

III. MANAGEMENT INSTRUMENTS

A. Water resources assessment ; understanding resources and needs.

B. Demand management ; using water more efficiently. Demand management involves the balancing of supply and demand focusing on the better use of existing water withdrawals.

C. Social change instruments ; encouraging a water-oriented civil society.

D. Conflict resolution ; managing disputes, ensuring sharing of water.

E. Regulatory instruments ; allocation and water use limits.

F. Economic instruments ; using value and prices for efficiency and equity.

G. Information management and exchange ; improving knowledge for better water management.

IWRM has its planning strategy for achieving its aims through the above mentioned tools which follows;

Initiation from government or team initiation through government. However any one can initiate the idea, the main concept is that it has government support.
This initiator must have an aim or vision
Situation analysis thus gathering of baseline information
Through situation analysis strategy will be developed
Necessary stakeholders will be involved
Implementation
Evaluation to assess the results of strategy implemented. This gives room for limitation mitigation during the next planning stage. IWRM is a cyclic process.

Okwudili J. Onuchukwu
B.Engr Civil Engineering
Passion : Environmental and Engineering issues
email : johncoolk3@yahoo.com

Why it?s important to have an Integrated Marketing Plan for your business.

 

Why do companies struggle month by month trying to boost sales? Why is it so difficult to generate leads nowadays?

 

Many entrepreneurs start their business with great ideas, but once the business is set up, one essential element they’re missing is the question of how? How to market in this economy , how to generate leads, how to communicate value of their services/products to customers?

 

Businesses owners are often oblivious to the importance of an integrated marketing plan , or either lack the skills and tools to strategically lay out a well constructed marketing plan for the coming year themselves.

3 reasons why you must have an integrated marketing plan:

1. Understanding your customers.

A business’s success ultimately lies in the satisfaction of your customers. In order to serve your customers to their best liking, it’s essential to obtain detailed consumer insights to develop strategies that can adjust your services/products in a way most suitable to your customers. 

2. Precise data analysis.

Before making major decisions, possessing detailed and accurate data about your industry, competitors and consumers for a thorough analysis will diminishes the risk of acting upon a decision that may result in negatively impacting the business.

3. Developing an effective communication strategy.

After gathering all pertinent data regarding your target audience, you can now use this information to accurately generate a communication strategy that will effectively deliver your communication objective to the targeted audience.

 An integrated marketing plan is not something you can come up with overnight. It’s a long process that requires a lot of brainstorming, market research and analysis, a strong understanding of your company in which you can build a brand from, and the use of marketing tools and processes to effectively implement your plan into the market.

As it may be easy for larger companies to hire a marketing team, the costs of hiring and training the staff may already be too expensive for a smaller business to afford. An excellent solution would be to hire an outsourced marketing firm that has the vital skills and tools required to manage marketing for your business.

 All in all, no matter how big or small your business may be, an essential element to a business’s success is to create a marketing plan; to gain a strong understanding of the market and your target audience, creating a communication strategy that will make your business stand out from the crowd. 

 

Jollia Fung 

BBA Student, Marketing Specialist 

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Best Integrated Amplifiers

Amps would be the probably the most important devices with regard to audiophiles today. Evaluated how they look, their weight, how many features they have, how simple they’re to use and just how much shiny things cost, differing people may have different tastes with regards to amplifiers, as well as just about everybody wants to be aware what the best purchase integrated amplifiers actually are.

It’s quite tempting to buy incorporated amps depending on what are the ads contain, but it can be quite complicated because there are plenty of choices obtainable. You will find too various kinds of integrated amps through different brands as well as before you continue with buying one on the internet, you may need to do some research.

It is essential that you simply read reviews about amplifiers so you can take a closer look from Incorporated Amplifiers Evaluations. Such evaluations, you have to give consideration not just to the celebrity ratings and the buying price of the amplifiers, but additionally the pros and cons for every. Additionally, it may also help to see some testimonials through users.

First, you have to assess what you need. Before getting the very best amplifier that meets your own flavor and your requirements, think about what you need to use it for. Will you primarily apply it the professional studio? Or even will you be utilizing it within live concert halls, cinemas as well as live shows outside? Or you will mostly use it for home listening purposes? Different integrated amplifiers possess different features so it makes sense to buy one that meets your own most basic requirements effectively. Here are complexity, price and performance of amps, the complexness of maintenance and reliability important too elements.

Of course, with regards to technologies, individuals are always concerned with what are the latest is actually.

When it comes to top amplifiers to purchase in 2010, you can expect versions through Yamaha, Onkyo as well as Marantz to be in the list. Observe that testers associated with amplifiers take the style, interface and much more into account so that things like the result energy, quantity of stations, along with other benefits and weak points are also becoming evaluated. Knowing precisely what you need inside your amplifier and it is functions that would meet your specific needs, then you can certainly make very good common sense for yourself as you read evaluations from sound experts and users as well.

With the internet, it shouldn’t end up being very hard for you to find the very best incorporated amplifiers evaluations available in the market today. With a little of your time, work, persistance and research skills used, you’re surely going to make an excellent buy, choosing only from the greatest. Make sure to end up being eager as well as watchful and to read evaluations from a site that is particularly reliable and reader-friendly. As soon as you are able to do this, you won’t just find the very best amp on your own, however additionally, you will end up more knowledgeable about sound generally.

Read about wireless speakers and wireless home speakers

White Paper Released on the Role of the Coordinators in an Integrated Business Planning Process


New London, NH (PRWEB) November 14, 2011

Eric Deutsch, a principal with Oliver Wight Americas, has written a white paper on the role that coordinators play in Integrated Business Planning and Sales and Operations Planning processes.

The white paper is based on Deutschs experience as an S&OP coordinator and project manager for a multi-national specialty chemical and biotech firm. The author shares the wisdom of his experience and points out pitfalls to avoid. He also demonstrates how the coordinator is the right-hand person to the executive process owner for each step in the process.

The article highlights the benefits that coordinators gain, including access to leadership and key management, camaraderie within the network or coordinators, and an increased potential for upward mobility.

The article also details the performance expectations of the coordinators for each step of the IBP or S&OP process.

The author addresses the roles of coordinators, sometimes called leads, of each step of the S&OP/IBP process: Product Management Review, Demand Review, Supply Review, Financial Appraisal, Integrated Reconciliation, and Management Business Review.

A copy of the white paper is available at http://www.oliverwight-americas.com/new_white_papers/ibp-coordinator-roles-white-paper.htm.

About Oliver Wight Americas Inc.

Oliver Wight Americas, Inc. has been both a thought leader and hands-on practitioner for over 40 years. As a global business management consulting and education firm, the company specializes in helping organizations work smarter, faster, and better than their competitors. Its principals are seasoned professionals who have real-world manufacturing experience and transfer this knowledge throughout an organization, providing tools to help organizations internalize that knowledge and achieve a competitive advantage in the marketplace. The largest world-wide consultancy of its type, Oliver Wight has offices throughout Europe, North and South America, and the Asia/Pacific Region. For more information, please visit http://www.oliverwight-americas.com.

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Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition ( Paperback ) by Ogden, James R. pulished by Prentice Hall

Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition ( Paperback ) by Ogden, James R. pulished by Prentice Hall

Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition ( Paperback ) by Ogden, James R. pulished by Prentice Hall

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Everyday Health Expands Sales Organization & Integrated Offerings
NEW YORK, May 25, 2012 /PRNewswire/ — Everyday Health, Inc., the leading provider of online health solutions for consumers, professionals and marketers, expands its sales organization with the promotions of two long-time executives and the addition of …
Read more on PR Newswire (press release)

Marketing Firm The Utmost Group Launches New Website and Blog
The Utmost Group, a Midwest-based branding, marketing and integrated marketing communications (IMC) firm, has introduced its new website and blog. The website details the group's nontraditional methodologies for brand discovery and alignment, …
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Recognized Thought Leader Adds to Body of Knowledge on Sales and Operations Planning and Integrated Business Planning


New London, NH (PRWEB) November 16, 2011

George E. Palmatier, a recognized thought leader on Sales and Operations Planning (S&OP) and Integrated Business Planning (IBP), has authored a white paper on operating S&OP and IBP in a matrix environment.

The white paper is titled S&OP/IBP Class A Behaviors in a Matrix Environment: You Have a Plan Until You Change It. Who Decides? It highlights three key principles and six key behaviors to support the principles in a matrix environment.

Palmatier has co-authored three books, including Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance. In his latest white paper, Palmatier draws upon more than thirty years of experience in educating and advising executives on how to operate their businesses with S&OP/IBP.

The white paper covers critical topics, including the decision making interactions between global functional leaders and leaders of local functions. The white paper also provides guidance on the behaviors needed to ensure that the business plans are aligned and re-aligned as needed and how to operate with one planning and control system.

The white paper also covers how to reach consensus on changes to the plan, and the interactions required between the global functional leader and the leadership of the operating business unit.

A copy of the white paper is available http://www.oliverwight-americas.com/new_white_papers/ibp-sop-matrix-environment-white-paper.htm

About Oliver Wight Americas Inc.

Oliver Wight Americas, Inc. has been both a thought leader and hands-on practitioner for over 40 years. As a global business management consulting and education firm, the company specializes in helping organizations work smarter, faster, and better than their competitors. Its principals are seasoned professionals who have real-world manufacturing experience and transfer this knowledge throughout an organization, providing tools to help organizations internalize that knowledge and achieve a competitive advantage in the marketplace. The largest world-wide consultancy of its type, Oliver Wight has offices throughout Europe, North and South America, and the Asia/Pacific Region. For more information, please visit http://www.OliverWight-Americas.com.

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AT&T Expands Mobile Marketing Portfolio to Address Growing Demand from Small
DALLAS, May 2, 2012 /PRNewswire via COMTEX/ — In order to meet the growing customer demand for integrated marketing solutions, AT&T* is extending Mobile Barcode Services to its small business customers. According to the recent AT&T Mobile Marketing …
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Public Relations/marketing Manager
… maintenance and leadership of Interfaith's communication strategy emphasizing marketing and public relations for the entire organization. Develops and implements an integrated strategic communications plan to advance Interfaith's brand identity, …
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Integrating Public Relations Into Your Small Business Marketing Plan
With today's world of ever-increasing connectivity and ease of communication, launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. It does take time and a bit of resources, but you don't …
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End of Recession Integrated Business Planning

Article by Rick Burris

The immediate response to surviving an economic downturn involves battening down the hatches and simply weathering the impending storm, cutting whatever is necessary to make it through the chaos. Marketing usually falls to the wayside, workers are cut, and prime opportunities to position your company as a customer service or market leader pass by unnoticed. You may be hearing some of the most promising news that’s come along in months, however. Yes, the bleak outlook that companies had just a few months ago is transforming into a positive, though cautious, attitude. While economic experts have noted a five percent growth in the economy, your segment may not fall within one of these industries. Regardless of whether your industry is included or not, Integrated Business Planning or Sales and Operations Planning (S&OP) remains a necessity not only to surviving an economic downturn but also succeeding, both now and in the future.One of the few perks of a recession is that it eliminates underperforming players, practically wiping the slate clean for your company, helping it to gain a better foothold in the market, and effectively evaluate business initiatives and goals. This downtime is key to winning customers and ensuring you have systems robust enough to weather any other potential storm along the way. With a well-positioned Integrated Business Planning, or Sales and Operations Planning (S&OP) process in place, flare-ups can be dealt with immediately, and issues can be managed without constant monitoring. Not only are short-term solutions presented, but long-term tools for surviving another economic downturn are addressed as well. Key Points to Remaining SuccessfulIn terms of weathering this or any other recession, management is the glue that keeps the company together. When management spends excessive amounts of time addressing daily issues rather than focusing on the big picture, however, a lapse in meeting market and customer demand occurs. With so many factors in play, what can management do to ensure the company beats the competition and identifies ways to deal with the eventual uptick in business? Following are three key points to remaining successful:1. One way to weather the storm is to make preparations that are specific to your business. Luxury items, for instance, are taking longer to rebound in the market; and while people are finally cracking open their wallets, these funds are usually spent on lower-priced items. How has the recession affected long-term consumer expectations? Part of Integrated Business Planning involves an in-depth evaluation of your business model, including asking:

What are our differentiators? Should they be streamlined to meet the changing business landscape? Why do we sell this product? Are we known for our prices? Are we fooling ourselves if we think we can make money on this particular item?What are our strengths? Do we focus on higher-quality products with lower prices?Point blank, to succeed, you must always emphasize your strengths – even though the easiest answer may not be the best solution to your problem. The only way to gain an accurate picture of your current and future situation is to assess your strengths and weaknesses honestly and identify core competencies that set you apart from the crowd.2. Another solution to surviving an economic downturn is to introduce stress through technology. Technology can provide data models that identify gaps in plans or aggregate data from multiple sources that save the company time and money. These are important tools for successfully surviving an economic downturn. During this period of introducing new technology and evaluating new processes, it’s possible that the company may either lose or gain market share. Over time, your Integrated Business Planning processes will mature, helping you and your team pinpoint supply and demand goals, understand financials in greater depth, identify acquisitions, and improve cash flow management.3. It is the responsibility of executive management to take the time to challenge themselves to think differently about their business. Oftentimes, however, cultural factors within the work environment can prevent positive breakthroughs. It falls on the shoulders of the management team to challenge pre-existing notions and beliefs about the business. Sure, the economy will change, but nothing is guaranteed, which is why having the proper Integrated Business Planning tools in place ensures the company will continue to profit and push ahead.Strategic Integrated Business Planning, if implemented in every element of the company, should address the following:In terms of our competitors, leads, and sales, where are we?What are our future goals, and where do we go from here?How will we get to that point? What strategy do we have to address these goals?Who are our customers? In which market or region will our products/services fare best?What do we sell? Will our services and/or products change at any time?How will we triumph over our competitors? What makes us different?Emerging Victorious from a Downturn Winning (and, for the time being, surviving) in an economic downturn means that you must evaluate your bottom line with open eyes and honestly assess the situation. In many cases, the outlook may still prove bleak, but times are getting better. Integrated Business Planning and preparation ensure you have something to fall back on when the storm gets too rough. Addressing both the short- and long-term issues that plague your business in a downturn through various Integrated Business Planning tools also ensures you’ve evaluated all aspects with a mind responsive to change and growth. Evolution of S&OP into Integrated Business PlanningSales and Operations Planning is evolving into what many companies are now calling Integrated Business Planning. It is no longer just a process for aligning product portfolio plans, demand plans, and strategic plans.The key driver of this evolution is the benefits companies realize from integrating ALL company processes into an Integrated Business Planning process that the executive team uses to manage the business.The key differences between S&OP and Integrated Business Planning are:Greater financial integration across at least a 24-month planning horizon resulting in improved information for decision-making and greater accountability.Financial performance metrics.Inclusion of strategic initiatives and activities in the monthly IPC management process, reinforcing that one primary management process is used to run the business.Improved modeling and simulations to help develop contingency plans for changing operating and financial parameters.Easier translation from detail information to aggregate and aggregate to detail enabling more quicker, more timely simulations and greater granularity of information for operations and finance.Improved decision-making through an integrated reconciliation process to keep decisions at the lowest practical level.Improved trust throughout the management team with one process, clear accountabilities, and commitment to the behaviors required to ensure the Integrated Business Planning process is effective.

As a principal and senior executive for Oliver Wight Americas, a global business process improvement firm with a 40 year history, Rick C. Burris has helped organizations implement best practices into their processes and attain Class A status. He has over 30 years of executive, management, and process experience in diverse industries and has been published on several subjects.










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