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Bluenose Analytics Secures $10M to Help Businesses Reduce Customer Churn & Drive Revenue


San Francisco, CA (PRWEB) December 11, 2013

Bluenose Analytics today announced it has secured $ 10 million in venture funding from The Social+Capital Partnership and Norwest Venture Partners (NVP). The funding includes a two million dollar seed investment led by The Social+Capital Partnership and an eight million dollar Series A led by NVP.

With a successful beta launch earlier this year, Bluenose will leverage the investment to continue expanding the capabilities of its platform, including deepening its predictive analytics. Bluenose is also deepening its executive team with thought leaders to drive content focused on customer retention best practices.

“For companies with recurring revenue models, customer churn is the number one threat to success and sustainability,” said Jeffrey M. Kaplan, managing director of THINKstrategies, Inc. and founder of the Cloud Computing Showplace. “Businesses need a powerful analytics platform to make the most of the growing amount of data they can collect about their customer base and turn it into additional revenue-generating outcomes.”

Built from the ground up by software-as-a-service experts, the Bluenose Analytics platform helps companies identify customer issues early, including the drivers of churn. By combining business intelligence and automated customer engagement, Bluenose pinpoints at-risk customers and opportunities to up-sell at every stage in the lifecycle.

“We invested in Bluenose early on – when it was Don, Todd, and a value proposition that resonated with us,” said Mamoon Hamid, general partner at The Social+Capital Partnership. “One of the biggest challenges that businesses face is identifying at-risk customers who are likely to churn versus happy customers who are likely to buy more. Bluenose is addressing this opportunity by providing actionable insights to businesses so they can further delight their customers with the right products and features.”

“With an impressive team and deep analytics expertise, Bluenose is the company to help businesses finally realize the power of big data for improving and retaining customer relationships,” said Matthew Howard, managing partner, NVP. “This investment reinforces our continued focus on cloud-based technologies that drive better business practices and more opportunities for growth.”

“Bluenose is in a very unique position, thanks to the support of two of the most successful and forward-thinking SaaS investors in the industry,” said Don MacLennan, founder and CEO of Bluenose Analytics. “NVP and Social+Capital have a record of working with innovators who have changed an industry landscape – which is exactly what Bluenose intends to do for customer analytics.”

With this investment, Mamoon Hamid and Matthew Howard have joined the Bluenose Analytics board of directors.

About The Social+Capital Partnership

The Social+Capital Partnership (“Social Capital”) is a partnership of philanthropists, technologists and capitalists utilizing venture capital as a force to create value and change on a global scale. The Partnership is based in Palo Alto, California and is on the web at s23p.com.

About Norwest Venture Partners

Norwest Venture Partners (NVP) is a multi-stage venture capital and growth equity investment firm that has partnered with entrepreneurs to build great businesses for more than 50 years. The firm manages over $ 3.7 billion in capital and has funded more than 500 companies since inception. Headquartered in Palo Alto, Calif., NVP has subsidiaries in Mumbai and Bengaluru, India and Herzelia, Israel. NVP makes early to late-stage venture and growth equity investments across a wide range of sectors including: technology, information services, business services, financial services, consumer products/services and healthcare. For more information, please visit http://www.nvp.com. Follow NVP on Twitter @NorwestVP

About Bluenose Analytics

Bluenose provides a customer success platform for software-as-a-service businesses to increase revenue, using predictive analytics to engage at-risk customers and identify drivers of churn. For more information, visit http://www.bluenose.com.







Crowd Equity – Funding small businesses

A video about how crowd funding and crowd equity funding can help local communities, local economies, to finance their continued existence and prosperity. Mo…
Video Rating: 5 / 5

Master Class   Crowd Funding par Adrien Aumont Co fondateur de KissKissBankBank

Master Class Crowd Funding par Adrien Aumont Co fondateur de KissKissBankBank www.twitter.com/adrienaumont www.facebook.com/supdeweb.

The Two Most Lucrative Businesses In Nigeria 961-p1

www.OnlineAutopilot.ws http The Two Most Lucrative Businesses In Nigeria 961-p1APS Program In Step 1, you will get affiliatize with Clickbank, HDP, Mylife and AdSense that provide four streams of income from your search engine. It is free to sign up all four programs. You get credit for the leads and sales that are made to your search engine and get paid for your affiliate commissions. A partnership between Acme People Search (APS) & Global Domains International (GDI): Video 1 — www.youtube.com Video 2 — www.youtube.com Video 3 — www.youtube.com The Two Most Lucrative Businesses In Nigeria Toddler holiday ideas in Malta Top 5 Business Trends
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Congressional Candidate Gary DeLong visits 100 businesses in 100 Days

Congressional Candidate Gary DeLong visits 100 businesses in 100 Days
Beginning on February 2, 2012, Gary traveled throughout the district, visiting over 100 businesses, to hear directly from owners, managers and employees. Gary listened to their concerns, heard their ideas, and shared his long-term vision for economic …
Read more on Orange County Breeze

Romney's education speech — text
In recent days we've heard a lot about business from the President and if you're feeling like you deserve protection under the Endangered Species Act, I can't blame you. This is a time when everybody in this administration should be doing everything in …
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Emineo Media Helping Businesses Engage Facebook Audiences

Tampa, FL (PRWEB) July 15, 2011

Emineo Media launches it new website http://www.iframesfb.com to meet the growing demand for custom Facebook Fan Pages. Facebook iframe apps by Emineo Media enable virtually any business to activate a powerful social media marketing plan. We customize the apps to offer coupons, promotions, and special fan-only offers, for our customers to amplify their marketing efforts and engage the growing Facebook audience Orlando Espinosa, Co-Founder.

Integrated sharing and commenting features help your brand build an active and engaged fan base on Facebook. If you have a business you shouldnt use your personal Facebook page to promote your products. Another great reason for having a Facebook business page is, your brand gets to be seen by a lot more people and if you can get them to Like your page, you instantly have another lead you can market to.

But Facebook fan pages are more than just a way to connect with your potential customers online. Your Facebook page can:

Digital Marketing Advice for Small Businesses – Your Digital Marketing Plan

Article by Tracy Mu Sung

While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.

Digital agencies are a great investment for businesses whose website is important to them, businesses who don’t have the time to keep up with the ever-changing world of the internet, and businesses who like to outsource services to specialists for peace of mind.

However, for small businesses who aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they shouldn’t be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that won’t take too much of their focus away from their core business.

This blog post is the first in a series I will do to help all my friends and all those out there, who are small business owners who want to cover the basics of online marketing for themselves.

The series will cover web analytics, online shopping services, SEO, Social networking, online PR, Adwords and anything else that I come up with as time goes on.

Purpose of your website

The first step for any digital marketing strategy – is to think about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An online portfolio? All of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to put into your campaign.

Once you know exactly what your website is for, this will help clarify the purpose for all your online strategies.

Where are Your Customers?

The next thing you need to do is think about how people ‘might’ find your website online. You don’t need to know every way right now, but this brainstorm is important to get things going. Do you think you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other online shopping stores?

By identifying these opportunities, you know where to initially target your marketing efforts. However, this doesn’t mean you shouldn’t keep thinking about this over time and keep your eyes open constantly for new opportunities.

Keywords – How do you describe your product/service?

Finally, you need to decide what keyword themes describe your business. Here, you might like to look at my previous article on keyword research. This will help you clarify what your customers are searching online for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.

Like all things online, your keyword list will need to evolve over time, so don’t think you can make this list then leave it, it will need to be reviewed every few months.

This article is the first in the “Digital marketing for Small Business” series, written for the official digital marketing blog of MooMu Media.

MooMu Media is a SEO agency in Sydney, Australia.










Organization gives startup businesses a head start

Organization gives startup businesses a head start
Unable to qualify for a bank loan, Belgin said she was referred by an executive at a local bank to the Economic Development Collaborative, a Camarillo- based nonprofit agency which provides free consulting to small businesses throughout Ventura County …
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Q&A with Holly Katko: Lisle entrepreneur lays out guide to start-ups
From those beginnings, she has founded her own business U-Connect Inc., which includes all walks of business consulting. That work, plus 25 years of prior management experience, went into her book “Entrepreneur You,” published this year by her company.
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Free SBA Consulting for Maui Business in May
Consultations can help existing small business owners and start-ups evaluate their current operations and find resources available to deal with these challenging economic times. Information is available about the agency's guaranteed loan programs, …
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Frederick could reduce impact fees for new businesses

Frederick could reduce impact fees for new businesses
The plan, presented during a meeting Wednesday, would not require businesses redeveloping existing properties to pay upfront fees, related to their use of water and sewer. Instead, those businesses could be subject to fees later if their water and …
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The House Republicans' Head Scratching Economics
In Tuesday's post on the New York Times Economix blog, Bruce Bartlett, who held senior policy roles in the Reagan and George HW Bush administrations and served on the staffs of Reps. Jack Kemp and Ron Paul, asks the question, "Do small businesses …
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Staples.com Survey Reveals Businesses Can Manage Without the Boss, But Not the …

Staples.com Survey Reveals Businesses Can Manage Without the Boss, But Not the
FRAMINGHAM, Mass., Apr 19, 2012 (BUSINESS WIRE) — In honor of National Administrative Professionals' Day, a Staples.com survey provides insight on the "office VIP," finding the administrative assistant more crucial than the boss in many offices.
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Calling Creative Cooks: Online Cooking Competition Creates Big Buzz in the
Described by online bloggers as an "addictive shopping experience," zuuzs makes online shopping fun and social. zuuzs is a property of Nectar Online Media, Inc. MakobiScribe is a blog dedicated to finding the best gift ideas and sweepstakes for every …
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New Funding Option Opens Up for London Businesses

(PRWEB) October 16, 2005

London-based management consultancy, Onset management Ltd, has become the gateway into a new capital market opened up by recent changes to financial regulations by HM Treasury. The changes allow the free flow of information between capital-starved early-stage businesses, and the successful entrepreneurs who want to invest in them. Onset management acts as the quality control over business plans and assists in preparing fund-seeking clients for the due diligence which is always conducted by investors. They then post the investment opportunity to the Development Capital Exchange (DCX) through which incoming inquiries from prospective investors are taken.

Simon Paul, Director of Onset Management said, We see the new early-stage investment market as a superb opportunity to widen our service to clients. We are now in a position to assist aspiring entrepreneurs and, even, established businesses raise informal equity funding, instead of having to rely on debt. This is an activity thats been popularized by the BBCs Dragons Den programme, although I have to point out that the real-world Dragons Den which we work in is far removed from the entertainment we see on the television.

The early-stage investment market enables successful entrepreneurs to off-set their capital gains liabilities through exploiting the Enterprise Investment Scheme (EIS) and Venture Capital Trusts (VCTs). For fund-seekers, the investor will usually join the company as a director and contribute not only his capital but priceless business experience to the growing enterprise. It is estimated that there are between 20,000 and 50,000 early-stage businesses seeking funding and as many as 150,000 entrepreneurs who want to invest in them at any one time across the UK.

Funding deals range between