Get Your First-Pass Startup Documents Tonight — and Save Thousands Before You Ever Hire Help
Fifty guided workflows. Each one produces a document or spreadsheet branded for your company — a business plan, baseline financial projections, a pricing analysis, a go-to-market plan and more — built from your own numbers, for feasibility testing and test marketing.
Most founders start by paying someone to fill a blank page. They spend hundreds to thousands of dollars, wait days or weeks, and receive a document built on someone else’s guesses about their business. Lite flips the order: you find your real numbers and driving assumptions first — and only then decide what, if anything, needs professional polish.
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Where These Questions Come From
These workflows were not written by someone with no startup experience asking an AI to generate prompts. Every question comes from Robert Lee Goodman’s 4.5 decades of starting 49 companies and limited partnerships, raising capital 44 times, and working with thousands of startup companies in 49 states and more than 70 countries on six continents.
Each workflow asks the questions he learned to ask the hard way — the ones that expose the assumption a founder has not tested, the cost they forgot and the month the cash runs out. They are carefully crafted to draw out real-life answers from you, and to turn those answers into a document or spreadsheet branded for your company that you can proudly use and share.
Where the Real Savings Come From
The expensive part of any business plan, financial model or marketing plan is not the typing. It is figuring out what the numbers should be and which assumptions they depend on. When a founder hands that problem to a freelancer or consultant, they pay for the discovery — at professional rates — and still end up answering the hard questions themselves. Lite moves the discovery to you, for free or nearly free.
Starting with paid help from a blank page
- Paying professional rates while someone learns your business
- Days or weeks waiting for proposals, drafts and revisions
- Missing numbers filled with the writer’s guesses
- Each document written separately, so the plan, model and pitch rarely agree
- Every change after delivery costs more time and money
Starting with AI Arsenal™ Lite
- The workflow interviews you, so your real situation drives every page
- A document or spreadsheet the same day you start
- Missing numbers are flagged UNKNOWN, never invented — so you see exactly what to research
- Feed Forward keeps your plan, projections and pitch telling the same story
- Rerun any workflow when your assumptions change, at no extra cost
For many founders, these first-pass documents and spreadsheets are all they need to test feasibility, run a test market and decide whether to go further. When a document must be truly Ready for Prime Time — especially for investors — you arrive with the real numbers and driving assumptions already worked out, so any professional help you buy takes a fraction of the time and cost.
Know Exactly What Lite Is For
Find the truth fast
First-pass plans, baseline projections and budgets for feasibility testing and test marketing.
Often usable as-is for your own decisions, your team and early conversations.
Go deeper
530 advanced workflows for more comprehensive business plans, marketing plans and financials.
Included free with a first Chief ImpleMentor™ retainer.
Polish for fundraising
Investor-grade documents usually deserve professional review — from a CPA, attorney, modeler or experienced advisor.
Lite makes that help faster and far less expensive.
Featured First-Pass Documents and Spreadsheets
Every workflow ends with a deliverable — a document or a spreadsheet, branded for your company — that you can proudly use and share with your team, partners, lenders or early customers.
First-Pass Business Plan
Summary, market and offer, go-to-market, operations, team, financial overview, capital need, risks and Milestones.
Use it to: test whether the whole story holds together
Baseline Financial Projections
An assumption register, monthly profit-and-loss and cash flow, funding need, break-even and sensitivity, with a contradiction log.
Use it to: learn which numbers really drive your business
Pricing Analysis
A price range, evidence table, pricing test plan and what each price does to your gross margin.
Use it to: run a real pricing test before you commit
Go-to-Market Plan
Your target buyer, channels, messages and 90-day tests with clear success measures.
Use it to: run a small, measurable test market
Startup-Cost Budget
Month-by-month costs to open the doors, must-haves versus deferrables, and a contingency case.
Use it to: know what launch really costs
Runway & Cash-Out Schedule
Gross and net burn, your cash-warning month and the month the money runs out — before it does.
Use it to: decide how much time you truly have
Sales Process
Stages, scripts and the fields to track every prospect from first contact to close.
Use it to: start selling with a repeatable process
Investor Summary & Deck Outline
A first-draft executive summary and a slide-by-slide outline with the questions skeptical investors will ask.
Use it to: prepare — then refine with professional help before you pitch
Startup Red-Team Memo
Reasons to proceed and not to proceed, unsupported assumptions, contradictions and the cheapest next tests.
Use it to: see what you are still missing
All 50 Workflows — 50 Questions, 50 Deliverables
Every question a founder should answer before spending serious money. Each workflow produces a document or spreadsheet branded for your company.
Founder Reality & Vision 5 workflows
- L01What Do I Really Have to Work With? — Build My Founder Point A
- L02How Big a Company Do I Really Want to Build?
- L03How Do I Get From $0 to My Five-Year Revenue Goal? — Build My Revenue Staircase
- L04Will the Company I Want Build the Life I Want — or Consume It?
- L05Which Assumptions Could Kill My Startup Before It Gets Started?
Customers & Pricing 4 workflows
- L06What Customer Pain Am I Really Solving — and Is It Painful Enough?
- L07Who Is Most Likely to Buy, Pay, Stay and Refer? — Build My Ideal Customer Profile
- L08Why Would Anyone Abandon Their Current Solution and Buy From Me?
- L09What Will Customers Actually Pay? — Build My Pricing & Willingness-to-Pay Analysis
Revenue Math 7 workflows
- L10What Has to Happen for My Revenue Forecast to Become Real? — Reverse-Engineer It
- L11How Many Customers, Transactions and Units Does My Revenue Really Require?
- L12When Does Revenue Actually Begin? — Build My Monthly Ramp From Zero
- L13How Many Leads Must Enter My Funnel to Produce the Customers I Need?
- L14How Much Marketing Spend Does My Revenue Forecast Really Require? — Build My CAC Model
- L15Is There Enough Gross Margin to Support the Company I Want to Build?
- L16When Does Revenue Become Cash in the Bank?
Launch & Growth Stress Tests 5 workflows
- L17What Must Happen Before I Can Sell the First Dollar? — Find My Real Launch Date
- L18What Happens If Launch Slips 3 Months or 6 Months?
- L19Is My Hockey-Stick Growth Forecast Real — or Just a Great-Looking Graph?
- L20If Revenue Doubles, What Else Has to Change — or Break?
- L21What Breaks First If My Growth Plan Actually Works?
Team & Operations 10 workflows
- L22What Team Does an Extraordinary Customer Experience Require?
- L23How Much Customer Support Will Success Really Require?
- L24How Many Salespeople Does My Revenue Plan Actually Require?
- L25What Marketing Team, Contractors and Agencies Does My Growth Plan Require?
- L26What Will It Really Take to Build, Launch and Support My Product?
- L27When Do I Need Real HR — and What Can I Outsource Until Then?
- L28What Accounting and Finance Support Does My Company Actually Need?
- L29What Does It Cost to Put Every New Employee to Work? — FF&E & Technology
- L30How Much Office Space Should I Lease — and What If Growth or Revenue Misses Plan?
- L31What Should I Hire, Contract, Outsource — or Keep In-House?
Cash & Funding 9 workflows
- L32What Will It Actually Cost to Open the Doors? — Build My Startup-Cost Budget
- L33How Much Cash Will I Burn Before Meaningful Revenue Arrives?
- L34What Can I Delay Without Crippling the Company?
- L35How Many Months of Runway Do I Really Have?
- L36Who Writes the Check Every Month Cash Flow Is Negative?
- L37Am I Funding the Startup — or Personally Betting My Credit on It?
- L38What Is the Maximum Cash Hole I Must Survive?
- L39Could Success Bankrupt Me? — Test Whether Growth Outruns Cash
- L40What Happens When My Best-Case Assumptions Are Wrong? — Build My Scenarios
Plans & Go-to-Market 5 workflows
- L41Do All My Numbers Tell the Same Story? — Build My First Integrated Financial Model
- L42How Will Customers Actually Find, Trust and Buy From Me? — Build My Go-to-Market Plan
- L43What Has to Happen From First Lead to Closed Customer? — Build My Sales Process
- L44What Must Happen in the First 90 Days to Launch Without Chaos?
- L45Can I Turn All This Thinking Into a Business Plan Someone Will Actually Read?
Investors & Control 5 workflows
- L46Can I Explain My Company to an Investor in Two Pages? — Build My Executive Summary
- L47Will My Pitch Deck Survive a Skeptical Investor’s Questions?
- L48What Will Investors Ask for After They Say “I’m Interested”? — Prepare for Due Diligence
- L49What Numbers Should I Watch Every Week Before Problems Become Crises?
- L50What Am I Still Missing? — Red-Team My Entire Startup Before Reality Does
Imagine what it would cost — in fees and in waiting — to hire someone to answer even ten of these for you. Get all 50 →
From Blank Page to Finished Deliverable in Four Steps
Why These Deliverables Are Worth Having
- Built from your facts: the workflow interviews you instead of guessing, and marks anything missing as UNKNOWN.
- Red-teamed: every workflow challenges its own conclusions before you rely on them.
- Consistent: Feed Forward carries your assumptions from one workflow to the next, so every document and spreadsheet tells one story.
- Organized: Save This Work tells you how to file and version each deliverable so nothing gets lost.
- Grounded in decades of real startups: each workflow opens with Robert’s note on what founders usually get wrong about that decision.
Founder Launch Pricing — Fixed Quantities, Not a Countdown Timer
A single hour of professional help can cost more than everything below. I want these workflows in as many founders’ hands as possible, so the price is set by how many copies have gone out, not by a clock.
All 50 workflows.
The same 50 workflows.
Regular price for everything included.
The tier shown in the sign-up box is the one available right now. When it is gone, the next tier begins.
Your First Week With Lite
Monday: L01 and L05 — your Point A baseline and the three assumptions that could sink you.
Tuesday: L06 and L09 — your customer-pain profile and your pricing analysis.
Wednesday: L10–L14 — your revenue goal turned into customers, leads and a marketing budget.
Thursday: L32, L35 and L38 — your startup-cost budget, runway schedule and maximum cash hole.
Friday: L50 — a full red-team of your startup with a decision memo.
One week, and you have a stack of documents and spreadsheets for your company, your real numbers, your weakest assumptions — and you know exactly what, if anything, is worth paying a professional to finish.
Questions Founders Ask
What exactly do I get from each workflow?
A deliverable — a document or a spreadsheet branded for your company — built from your answers. You can save it, edit it, use it and share it.
Are these finished, investor-ready documents?
They are practical first passes. Many founders use them as-is for feasibility testing, test marketing and internal decisions. Documents headed to investors usually deserve deeper work — AI Arsenal™ Pro (coming soon) or professional review — and Lite makes that work far faster and less expensive.
Who designed these workflows?
Robert Lee Goodman, MBA — 49X Founder/CEO, who has raised capital 44 times and mentored thousands of startup company CEOs over 4.5 decades. Every question reflects what he learned from real companies, not from an AI.
How does this save me money?
Most of what you pay a writer, modeler or consultant for is discovering your numbers and assumptions. Lite helps you do that discovery yourself, so any professional help you buy is focused on polish and judgment instead of starting from scratch.
How is this different from just asking ChatGPT?
A blank chat box answers whatever you ask and fills gaps with plausible guesses. Each Lite workflow runs a structured interview, refuses to invent numbers, red-teams its own work and feeds its results into the next deliverable.
Which AI do I need?
Any capable assistant, such as ChatGPT or Claude.
Who owns the deliverables?
You do. They are built from your information for your company.
What about confidential information?
Every prompt minimizes sensitive data. Review your AI provider’s data terms before sharing anything confidential.
Do I need the free W Cubed™ Founder Launch Edition too?
Lite stands on its own, but together they are stronger: the Founder Launch plan tells you what to do and when, and Lite produces the documents and spreadsheets that get it started.
Why is the price going up?
The first 100 copies are free to reward early founders. The next 100 are $9.95, then the regular price of $19.95. The quantities are fixed and the price never changes on a timer.
Find Your Real Numbers Before You Pay Anyone to Polish Them
Fifty workflows. Fifty documents and spreadsheets branded for your company — starting tonight.
Delivered by email • Works with ChatGPT, Claude or any capable AI assistant • Unsubscribe any time