Uber (Electronic Business Case Study Series)

Uber (Electronic Business Case Study Series)

There are about a billion cars on the roads around the world, but they are utilized only about 5% of the time, creating tremendous waste and opportunities for business model innovation. The Uber case study presents such an innovation which offers transportation on demand. Uber has already shaken the taxi and limousine industry, raising new legal challenges and redefining the industry. It is now threatening to change logistics as well.

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