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Startup MonthlyExpress Sets Precedent: Selling Out Eleven Weeks After Launch

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New York, NY (PRWEB) January 21, 2014

MonthlyExpress is undoubtedly the newcomer to the saturated subscription startup market. But Co-Founders Travis and Tara Loring have been quick to set their new service apart from other contenders since their launch in November of 2013. With boutique, hard-to-find, and most notably – full sized – products within their curated monthly collections, the service is more of a monthly indulgence than a subscription sample service like its competitors. The luxury experience caters to modern women with hectic lives. For the Founders, this dedication to delivering what MonthlyExpress calls “me time” to their female demographic has paid off. Just eleven weeks after their launch, the startup has completely sold out of their January collection.

But now’s not the time to stop and revel, says Co-Founder and CEO Travis Loring. “Our work is constantly evolving [to] discover and bring new products to our members… this is only the beginning of our journey.”

The Founders – both advertising and marketing executives in a previous life – center much of their company around the concept of “delivering happiness,” an industry term first coined by Zappos CEO, Tony Hsieh. Products from around the world are hand-selected for consideration for one of their monthly collections, and undergo a vigorous screening process before they are approved for inclusion in the exclusive service. Customer service calls and emails are returned the same day, and always by the Founders themselves. All this effort, says Loring, is to “ensure that our members are as delighted as we are about the products we curate and the experience we provide. The level of experience we offer our members is – I’m confident – why women respond to our service.”

Loring and Loring also attribute much of this their early success to “simply following what [they] know” and “addressing a need that [they] experience[d] firsthand”. It appears women around the country would agree. Memberships are continuing to roll in despite several notes on their website that new members will only begin in February.

The startup has not been without its challenges. As with any startup, minimal capital was, and continues to be a concern. The Founders started the company with their own savings. MonthlyExpress is not venture-backed and currently has no plans to pitch for venture capital funding in the near future, but the Founders have stated that they are “evaluating all of [their] growth options.”

“We’re very much aware of the opportunities for expansion,” says Co-Founder and COO Tara Loring, “but what’s most important to us right now is continuing to deliver a luxury experience to our members that no other monthly service does. I’m confident that’s why we’ve had such tremendous response. So we’re going to keep on doing it.”

About MonthlyExpress

MonthlyExpress is a membership-based subscription service offering luxurious parcels of nourishing, boutique products, delivered monthly to your door. Members discover master-crafted, hard-to-find, and even limited-supply high-end products from shops and brands all over the globe with each shipment. MonthlyExpress is a way to savor replenishing moments of ME time, any time. These carefully curated and finely crafted collections also make for the perfect gifts for the haute hostess, an appreciated colleague, or a special lady. For more information or to sign up for a membership, visit MonthlyExpress online at http://www.monthlyexpress.com. They can be found on Facebook at http://www.facebook.com/monthlyexpress and on Twitter at @MonthlyExpress.







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Royaltyfreekings.Com On Track To Hit 1 Million Plays Within Weeks

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Los Angeles, CA (PRWEB) April 30, 2013

May will bring about a recent new milestone for RoyaltyFreeKings.com: 1,000,000 plays through their demo player (powered by SoundCloud.com). In their first year of operation, RoyaltyFreeKings.com has become known throughout the world as a source of quality music. Traffic to the website and sales of the library’s downloadable background music have steadily increased each month as producers from every corner of the world have learned of the music licensing website, and the strict quality control that runs through the entire catalog.

In addition to this significant milestone, RoyaltyFreeKings.com recently clocked up over 50,000 downloads of their free tracks, which are available to anyone with a budget under US$ 250,000.

Wedding video producers have been the of focus of RoyaltyFreeKings.com’s attention of late. With over 2 million weddings each year in just the USA alone, the 40 billion dollar wedding industry has grown to include thousands of independent videographers and editors whose primary work is producing wedding videos and photo montages. Music licensing website RoyaltyFreeKings.com has amassed a collection of music aimed squarely at these wedding video producers, with dozens of heartfelt instrumental tracks designed for montages, and live renditions of wedding classics, such as: the Wedding March and Pachebel’s Canon for traditional use within wedding ceremonies.

With wedding season just around the corner, RoyaltyFreeKings.com offers several hand-picked albums of royalty free wedding music, including: Weddings & Romance volumes 1 and 2, three diverse “Drama – Light” albums and two “Laidback Acoustic” guitar albums. As with all the music found on the site, every track has been handpicked for quality and maximum emotional impact.

In addition to the music for wedding videos offered at RoyaltyFreeKings.com, over 1000 tracks covering a wide range of genres are available for immediate download.

In recent months, RoyaltyFreeKings.com has been busy with major under-the-hood updates in preparation for a steady stream of new royalty free albums and tracks. The considerable addition to the catalog includes an eclectic selection of new albums, including western film music, solo piano and epic orchestral trailer music, all aimed primarily at independent producers.

Several new releases include: ‘Wild Wild West’; a royalty free western music album featuring sweeping orchestral film music and brooding western acoustic soundscapes, ‘Moody Piano’; solo royalty free piano tracks aimed at independent dramatic films and perfect as music for a documentary; and ‘Epic Worlds 3’; modern royalty free epic music designed for use in trailers and promos.

Alongside the new tracks and albums, a wide selection of free-to-use production tracks is also available to anyone working with a low to medium budget (US$ 250,000 or less per project). The music is immediately downloadable and ready to use. This complimentary background music section has proved to be very popular with students, educators and charities around the world. The range of styles and genres in the music given away by RoyaltyFreeKings.com include: epic dramatic orchestral, ambient piano, jazz, comedy, rock and suspense tension.

The mission of RoyaltyFreeKings.com since launching in 2012 has been to make searching for background music for video production incredibly easy and streamlined. The crowd-sourcing business model (where anyone can upload music), like that used by many competing royalty free websites, has the benefit of a rapid expansion of content. The downside is that with so many tracks being uploaded, the catalog easily gets bloated with mediocre music that does little to enhance a project, whether it’s a commercial, wedding video, film or webisode. Producers looking through these crowd-sourcing music licensing websites have to spend significant time sifting through vast collections to find something they’d actually want to use, or worse – settle for something inferior just because they don’t have the time to continue searching.

By hand picking each track, RoyaltyFreeKings.com only allows in music that meets a strict standard of musicality and production value. The growing catalog of hand-picked tracks at RoyaltyFreeKings.com is produced by an international group of over fifty award winning composers, including a pop rock producer in Finland, a Nashville based folk and country expert, a heavy metal specialist in Italy, a renowned acoustic guitar artist in Hawaii and several well-known trailer music composers. The high quality of tracks from these composers results is a streamlined shopping experience where producers can find, purchase and download the music they need within just a few minutes.

A guiding principle for RoyaltyFreeKings.com is fair treatment of their content suppliers. The composers who provide the carefully vetted music are given an equal share of the sales, before any discounts a customer might receive. This is in sharp contrast to many of its competitors, some of whom are offering far less – 40%, 35%, or in some cases just 30% of the sales to composers.







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