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PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]
PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]
![PRESS RELEASE DISTRIBUTION: Week #11 of the 26-Week Digital Marketing Plan [Edition 3.0]](https://ecx.images-amazon.com/images/I/41JwyP0ePsL._SL160_.jpg)
In this book I am going to talk about press releases. While these have been around forever in both the offline as well as the online world, they are still a relevant medium. Press releases are very useful when it comes to driving lots of traffic and indeed to help your ranking in search engines.
I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.
A very important part of a press release
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Global Innovation Summit + Week in Silicon Valley
Silicon Valley, Calif. (PRWEB) February 14, 2014
The Global Innovation Summit +Week is the world’s leading event focused on fostering systemic innovation in startup communities and across companies, cities and countries. The main event, Global Innovation Summit, seeks to grow innovation ecosystems that can stimulate the creation of breakthrough products, design new solutions to big challenges, and catalyze sustainable economic growth and wealth. Last year, the event brought together 400 participants from 49 countries. Sponsors include Bing (Microsoft), United Nations Foundation, City of San Jose, USAID, DLA Piper, Kaufman Fellows and SVForum. The Summit is to be held on Feb 17-19 at the San Jose Marriott.
The Global Innovation Summit presents the greatest-ever gathering of rock stars of innovation, entrepreneurship and technology. Our lineup crosses cross multiple sectors: startups, social impact, academia, and the creative arts. Steve Blank, startup guru with a remarkable career in 8 high-tech companies; AnnaLee Saxenian, pioneering Berkeley scholar on innovation networks; Wayne Silby, the “godfather” of impact investing; Danae Ringelmann, Founder & Chief Customer Officer at Indiegogo; Brad Feld, TechStars, Author of Startup Communities; David Tennenhouse, Corporate VP Technology Policy of Microsoft; Nancy Pfund, among the most successful impact investors ever; Eric Ball, SVP of Finance at Oracle; plus many more speakers.
The Global Innovation Summit offers the newest insights, cutting-edge tools and “Design Labs”. The attendees will learn why designing ecosystems can enhance the future of business, innovation, and human potential. The Design Labs will teach attendees on how to create and prototype solutions by applying design thinking to the hardest systemic challenges. Our facilitation team also runs the design lab at Davos’s World Economic Forum.
The Global Innovation Week is a consortium of 20+ leading groups in the region that are co-hosting affiliated activities related to innovation ecosystems. The gathering is a week-long festival to be held throughout the Bay Area, February 17-21. Events include: women & innovation, indoor street festival, int’l tech transfer panel, bike tour, Estonian technology, Brazilian creativity, software platforms, life science incubation, a play about Buckminster Fuller, and many more.
The Art of Innovation is an indoor street festival sponsored by the City of San Jose. The creative spirit will be on display for an eclectic evening of arts & culture, performances & exhibition, music & media. Our partner Anno Domini Gallery is organizing an event with 40+ artists and performers, exploring a range of innovative styles. It happens on the evening of Wednesday, February 19 at San Jose Convention Center. FREE to attend.
The Global Innovation Week events include:
The Art of Innovation sponsored by the City of San Jose and by Anno Domini Gallery
Apps to Platforms: The Hows & Whys by SVForum
The Women & Innovation Lab by Cascadance
Bike Tour of Stanford University Campus by STLGip Law Firm
Technology Transfer Models and Impact on Innovation: An International Discussion by STLGip Law Firm
Kauffman Fellows: U.S. Launch of New Journal on Venture Capital Formation by Kauffman Fellows
Star Wars: Where Science Meets Imagination exhibition at The Tech Museum of Innovation
Estonia Demo Showcase by e-Estonia
Corporate Innovation Outposts – Research Update by German Silicon Valley Accelerators
Case Studies in the Silicon Valley Innovation System & Tour of TechShop by TechShop
Buckminster Fuller: The History (and Mystery) of the Universe by San Jose Repertory Theatre
Innovate with Women & Realize Higher ROI by Women’s Startup Lab and Banducci Consulting
SOURCE: Solutions from Our Country’s Entrepreneurs by The Hitachi Foundation, Investors’ Circle and Village Capital
Innovative Life Science Incubator Experience by BayBio and The Bay Area BioEconomy Initiative
Creativity & Innovation in Brazil by BayBrazil
Convening the Conveners by Opportunity Collaboration
Franchise for Humanity
Driving Disruption: An Evening with Women Entrepreneurs by The Center for Women’s Entrepreneurial Leadership and Silicon Vikings
Startup Showcase by T2 Venture Creation
T2 Venture Creation, a Silicon Valley firm that grows startup companies and helps communities design innovative ecosystems, is organizing the event. According to CEO Victor W. Hwang, “Silicon Valley is rolling out the red carpet to the world. This is the first time that so many key organizations in the Valley have joined together to share ideas and practices on how to build innovative communities. Our vision is to create the biggest ever gathering of the world’s ecosystem builders. We want this to be a global conversation among innovators from all walks of life, from all corners of the planet.”
A more in-depth look at how to cultivate entire ecosystems to support innovation will be held at the beginning of the week with the Global Innovation Summit on February 17-19, 2014. This event will engage attendees as they build their own ecosystem in a dynamic breakout, listen to innovation leaders from throughout the world and network with entrepreneurs, executives, scientists, inventors, venture capitalists, journalists, investors, policy makers, social entrepreneurs, and innovation thought leaders from more than 50 countries who strive to make a difference.
Hwang enforces that mission by adding, “Our vision is to make geography irrelevant to innovation. Every innovator deserves a fighting chance to pursue a dream, wherever they happen to be.”
Attendance to the Global Innovation Summit is by invitation only, but interested candidates can apply for an invitation at http://www.innosummit.com and click on the registration link.
ABOUT GLOBAL INNOVATION SUMMIT
The Global Innovation Summit (http://www.innosummit.com) on February 17-19, 2014 is a conference in Silicon Valley on how to foster the growth of innovation ecosystems to drive entrepreneurship, technology, and economic impact. The first Summit in 2012 brought together over 400 innovators from 49 countries, representing governments, corporations, venture capital, NGOs, startups, and academia. The Global Innovation Summit is the centerpiece of Global Innovation Week, which features multiple events and activities throughout the region. The weeklong affair was organized by T2 Venture Creation, a Silicon Valley venture firm and ecosystem design studio.
ABOUT GLOBAL INNOVATION WEEK
The Global Innovation Week (http://www.globalinnoweek.com) on February 17-21, 2014 is a consortium of 20+ leading groups throughout the Bay Area that have agreed to co-host affiliated activities related to innovation ecosystems. The weeklong affair was organized by T2 Venture Creation, a Silicon Valley venture firm and ecosystem design studio.
CONTACT INFORMATION: Christina Wu, Director of Marketing, T2 Venture Creation, christina(at)t2vc(dot)com 213-952-6534
SOURC: T2 Venture Creation
Starting With Marketing Academy Week Two
Dean Holland’s Starting With Marketing Academy presents a 6 week crash course on Online Marketing for Newbies.
Week Two in Dean Holland’s Starting With Marketing Academy was uploaded last week in the form of 5 short web videos. This week’s topic: “Social Slaughter”. While couched in warlike metaphor, the idea is that the Web 2.0 methods of communication are great tools to grow business.
From the description of the week’s topic :”Prepare to learn about social media …. What it is, where to use it and the CORRECT way to use it.”
So this new, more casual form of communication and sharing like interests, hobbies, family and friends presents itself in several ways: Twitter, Blogs, MySpace and Facebook (arguably there are more such as LinkedIn but Dean focused on two of the best).
Twitter, the quaint online / phone texting communication program has exploded in popularity and Dean notes the ability to build relationships through Twitter traffic. After creating my Twitter account I had 10 followers (Twitter account holders who want to keep up with my postings). Some were classmates, others “spammers” or whatever they call sales zombies greeting you with a hard core sales pitch in their first introduction to you.
Emphasized strongly in class lesson videos was the concept of “marketing not selling” and how much tweeting of directly blatant business solicitation might just lose you a follower.
The second social networking tool Dean recommends is the blog. During Week One we procured web hosting and then were given instruction on setting up a blog, in most cases using our names as domain names. The blog is the beginning of branding, communicating with followers and presenting expert commentary that provides valuable insight, opinion and expertise.
Dean also presented some bonus video–three clips from Perry Belcher on building Twitter traffic.
In summary, social networking, social marketing and the ability to perform a “social slaughter” in using Twitter, blogging and other social media to promote making money online is a must -have tool in one’s success kit in Starting with Marketing.
Ralph Altman
Computer Geek, Entrepreneur
Second Annual S.H.E. Summit Week Expands to Celebrate and
New York (PRWEB) June 06, 2013
The first and only week designed to celebrate and inspire women, S.H.E. Summit Week (June 10-16), is back for its second year with an expanded lineup of global events and a marquee women’s leadership and lifestyle conference, S.H.E. Summit (June 14-15).
S.H.E. Summit Week will feature approximately 100 pop-up events designed for and by women held in cities coast to coast — including metropolises like New York, Chicago, Los Angeles, and Atlanta; along with smaller locations like Addison, Texas; Newcastle, Wash.; and Indianapolis — making it a truly national women’s week. Worldwide, S.H.E. Summit Week will include events in London, Toronto, Madrid and even Nairobi.
“With Restaurant Week, Fashion Week, Internet Week, Social Media Week and even Shark Week, we have weeks dedicated to celebrating and learning about almost everything under the sun. Yet women, who make up more than half the U.S. population, drive 85 percent of all purchasing decisions, and own more than 8.6 million businesses that generate over $ 1.3 trillion in revenues, had no week to call their own until S.H.E. Summit Week,” said Founder Claudia Chan. “S.H.E. Summit Week is an opportunity to showcase and celebrate women’s achievements, while offering women a dedicated week to serve their passions and curiosities, while discovering new brands and relationships.”
Standing for “She Helps Empower,” S.H.E. Summit Week was created by Women’s Leadership and Lifestyle Expert Claudia Chan. Her namesake media brand, ClaudiaChan.com, features insightful, inspiring interviews with almost 200 remarkable women leaders, such as Model and Activist Christy Turlingon Burns, Dress for Success CEO Joi Gordon, Philanthropist Jennifer Buffett and Humanitarian Zainab Salbi, along with many emerging women leaders and entrepreneurs who are disrupting business as usual. Through S.H.E. Summit Week, Chan offers women everywhere a chance to connect in person with the female role models and organizations featured year round on her website. Events across the country and worldwide will cover topics that interest women, including networking, entrepreneurship, career development, personal finance, beauty, wellness and causes, giving women a chance to gather in person, learn, celebrate and find inspiration in each other.
Highlights of the S.H.E. Summit Week events include:
An Artful Evening by Uprise Art: Learn how to navigate the often confusing art world with a practical presentation on finding artwork that fits your style, taste, and budget from Uprise Art Founder Tze Chun and a pop-up artwork exhibition by women artists working in New York. (Wed., June 12, 7:30-8:30 p.m. ET at Norwood Club in New York.)
Cycle For Your Heart! by the American Heart Association & Soul Cycle: Join other New York women for a fundraising spin class to raise awareness and funds that support education and research to address the No. 1 and No. 3 killers of women: heart disease and stroke. (Thurs., June 13, 8:30-9:30 p.m. ET at Soul Cycle 77 in New York.)
What Do You Charge? The Fine Art of Pricing Services by Ann Marie Houghtailing: Learn how to leverage your intellectual property and talent to create streams of income instead of endless frustration. (Sat., June 15, 10-11:30 a.m. PT at Hera Hub Sorrento Mesa in San Diego.)
Women of Wall Street by Wall Street Walks: Learn about the women who dared to infiltrate the male-dominated Wall Street industry, like Victoria Woodhull, Hetty Green and Muriel Siebert on this guided tour of the financial district. (Thurs., June 13, 10:30 a.m.-12:30 p.m. ET at the Museum of American Finance in New York.)
Changing the Face of Angel Investing by Pipeline Fellowship: Learn about Angel Investor Christina A. Brodbeck’s efforts to increase diversity in the VC and entrepreneurship communities during a special interview with Pipeline Fellowship Founder & CEO Natalia Oberti Noguera. (Wed., June 12, 9-10:30 a.m. PT at The City Club of San Francisco.)
Pamper Me Pretty Spa Party! by Sharon Holistic Living: Learn about the healing benefits of a Certified Pure Essential Oils skin regimen and how essential oils affect mood, emotions, reduce anxiety and interact with body chemistry and body systems. (Fri., June 14, 5:30-7 p.m. CT at TGI Fridays in Chicago.)
Breaking The Taboo around Women, Men & Money by GoGirl Finance: A dialogue about the changing nature of money, power and relationships covering the rise of the female breadwinner, and why financial services still can’t talk “female.” (Thurs., June 13, 6:30-9 p.m. ET at The Lofts at Prince in New York.)
S.H.E. Summit Week culminates in the transformational S.H.E. Summit Conference, an unprecedented leadership & lifestyle event for women. Taking place June 14-15 in New York’s Soho, S.H.E. Summit convenes over 40 remarkable women leaders featured on ClaudiaChan.com for a unique and accessible experience designed to help women lead their most optimal personal and professional lives. During the day, panels and keynote sessions will cover innovation, entrepreneurship, wellness, personal finance and more. In the evening, women influencers will gather for cocktails, networking, discovery, massages, shopping and an amazing gift bag worth $ 100 in the S.H.E. Marketplace. S.H.E. Summit speakers include:
Lubov Azria, chief creative officer, BCBGMAXAZRIAGROUP
Tanya Becker, co-founder, Physique 57
Elena Brower, founder, Virayoga
Gloria Feldt, women’s leadership speaker & advocate, GloriaFeldt.com
John Gerzema, author, The Athena Doctrine
Joi Gordon, CEO, Dress for Success
Elizabeth Gore, resident entrepreneur, UN Foundation
Carol Hymowitz, editor at large, Bloomberg News
Rachel Lloyd, founder, GEMS
Cortney Novogratz, co-founder & designer, The Novogratz on HGTV
Anita Sands, chief operating officer, UBS Wealth Management, Americas
Reshma Saujani, candidate for New York City Public Advocate & founder of Girls Who Code
Joanne Wilson, angel investor and blogger, Gotham Gal
“Today’s women are doing and accomplishing incredible things, whether running a Fortune 500 company here in the U.S. or working to empower women in Africa to start businesses so that they can support their families,” said Chan. “S.H.E. Summit Week is a week for us to come together as women to share and celebrate all of our remarkable accomplishments, find the role models and encouragement we need to pursue our passion, and support each other along all of our journeys.”
Information about S.H.E. Summit Week and tickets to the S.H.E. Summit, June 14-15 in New York City, are available at SHESummit.com and on Twitter using #SHESummit. A one-day S.H.E. Summit pass costs $ 199; a two-day pass costs $ 299. Both include access to the daytime panel events and the evening S.H.E. Marketplace. Tickets to only the evening S.H.E. Marketplace events are available for $ 79 (per night). Registration for S.H.E. Summit Week pop-up events varies by organizer. Full details about associated pop-up events are available at http://shesummit.claudiachan.com/attend/. S.H.E. Summit Week is made possible with the generous support of its sponsors, which include:
PRESENTING SPONSOR
The Wall Street Journal
GLOBAL PARTNER
The UN Foundation
PLATINUM SPONSORS
BCBGMAXAZRIA
Lifetime Television
Lifeway Kefir
LUNA
Weizmann Institute of Science
Wello
GOLD SPONSORS
85 Broads
GoGo squeeZ
Hanky Panky
KPMG
Michelob Ultra
Scribble to Form
About S.H.E. Summit Week
The leadership and lifestyle event week for women, S.H.E. Summit Week on June 10-16, 2013, brings the experience of ClaudiaChan.com to life. Standing for “She Helps Empower,” the worldwide event mobilizes up to 100 pop-up events organized by women-led brands, and culminates in the two-day S.H.E. Summit, a transformational conference for modern women. Designed to help women lead their MOST optimal personal and professional lives, the S.H.E. Summit will convene 1,000 women in New York’s Soho, June 14-15, to hear from the remarkable women featured on ClaudiaChan.com. For more information about S.H.E. Summit Week, visit shesummit.com.
About ClaudiaChan.com
This purposeful media brand is designed to ignite women to dream and do big with passion and purpose by sharing the stories and advice of nearly 200 remarkable women, ranging from Model/Activist Christy Turlington Burns and Philanthropist Jennifer Buffett to Fashion Designer Tory Burch and Amex OPEN President Susan Sobbott. The site makes it easy to find specific advice from female role models on over 30 topics, including starting out, entrepreneurship, career transitions, motherhood and wellness — and to discover and engage with women-led causes, companies and events. For more information about Claudia Chan and her namesake media brand, ClaudiaChan.com, visit claudiachan.com.
SECOND TIER LINKS: Week #19 of the 26-Week Digital Marketing Plan [Edition 3.0]
SECOND TIER LINKS: Week #19 of the 26-Week Digital Marketing Plan [Edition 3.0]
![SECOND TIER LINKS: Week #19 of the 26-Week Digital Marketing Plan [Edition 3.0]](https://ecx.images-amazon.com/images/I/41laLjubtuL._SL160_.jpg)
In this book I will be talking about links that don’t just directly point at your website but point at an existing link to your site. What these do is strengthen the links authority and make them more powerful (Explained in more detail later in the book).
I will be working to increase the volume and quality of these 2nd tier links. If all you do is build links to your website this won’t necessarily be a positive thing in Google’s eyes. For instance, if you build 1,000 good links to y
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OFFLINE MEETS ONLINE: Week #26 of the 26-Week Digital Marketing Plan [Edition 3.0]
![OFFLINE MEETS ONLINE: Week #26 of the 26-Week Digital Marketing Plan [Edition 3.0]](https://ecx.images-amazon.com/images/I/41frw2qK1cL._SL160_.jpg)
This book it is about:
Making it easy for your customers to get in touch with you
This is all about communication and making sure it easily flows between you and your customer. If they reach out to you, you need to be ready to respond.
While technology makes it easy to set up automatic follow up emails via autoresponders, etc.
But this does not mean you don’t have a telephone number, studies have shown that in certain markets, if you have a prominent phone num
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This Week On The Space Show
This Week On The Space Show
On Thursday before this program, I will upload to the blog a free chapter in his forthcoming book on the topic that he is gifting to Space Show listeners. … Dragos is a PhD candidate in space sciences at the University of Siegen in Germany and a …
Read more on Space Fellowship
Markets Live: Gold miners cushion falls
Exposure to non-AUD earnings (mining/energy plus, for example, Bluescope Steel, Aristocrat Leisure, and Brambles);; A favourable movement in free cash generation from companies going ex-capex (major miners, Energy, Orica);; Exposure to the asset …
Read more on Sydney Morning Herald
Corvex And Related Release Presentation Detailing Portnoys' Record Of …
This presentation provides a sample of such instances, and we urge shareholders to keep those examples in mind as they assess any claim by the Portnoys in the future. … LLC have filed a definitive solicitation statement with the Securities and …
Read more on SYS-CON Media (press release)
Chimani Celebrates National Park Week with the Release of Five New National Park Mobile Apps and New Innovative Features
Yarmouth, ME (PRWEB) April 16, 2013
Chimani announced today a range of products and new features to enhance national park visitors experiences while in the parks. The announcement coincides with the celebration of this year’s National Park Week, which runs from April 22-26.
In honor of each of the five days of National Park Week – a new park app will be released for each day. The new Chimani mobile apps include Grand Teton National Park, Glacier National Park, Olympic National Park, Sequoia and Kings Canyon National Parks, and Bryce Canyon National Park. These, as well as all other Chimani apps, will be available for free on Apple iTunes, Google Play, and Amazon AppStore starting Monday, April 22 – the first day of National Park Week.
Each new national park app includes all the core technologies which has made Chimani the #1 mobile app platform for visiting national parks. The new park apps continue Chimani’s goal for helping visitors get the most out of their national park experience.
Each app delivers constantly updated content, detailed maps, ranger-led event schedules, auto touring points of interest, hiking details, restroom locations, free shuttle bus schedules, and breaking news alerts. Users can also view sunset and sunrise times for the most memorable scenic overlooks, access tide schedules along the coast, review lodging options, and much, much more. And as always, each Chimani app is designed to work without a cell phone signal.
Chimani’s Viewport Augmented Reality Tool
Chimani’s new Viewport tool – an augmented reality viewer available as a $ 1.99 in-app purchase – allows users to access an entirely new layer of information as part of their park experience. “Whether it’s the South Rim of the Grand Canyon or Glacier Point in Yosemite, visitors often overlook the richness that surrounds these dramatic viewpoints,” says Kerry Gallivan, CEO/co-founder of Chimani. “Using Chimani’s Viewport tool, visitors can pan around the scenic outlook and identify points of interest which are often left undiscovered. It is yet another Chimani tool that allows visitors to get the most of their park experience,” says Kerry.
Cell phone signals are poor and non-existent in most national parks, therefore Chimani apps are designed to function without any type of data connection. This ability also applies to the new Chimani augmented reality viewer – visitors can be in the most remote corners of a park and still discover new points of interest.
Crowd-sourced topographic maps
Chimani continues its innovation in mobile mapping technology for the outdoors by introducing topographic maps based on data from Openstreetmaps.org – the largest online mapping project in the world. Chimani is now able to produce rich topographic maps which are updated monthly with the most recent data available for park visitors.
“Chimani users are now able to actively contribute to the national park community and help build better geo-spatial data for each of the parks,” says Kerry Gallivan. “A great example of this is Openstreetmaps.org’s user Tomthepom who spent the winter meticulously editing the park data within Grand Canyon. Thanks to Tom, the data found within the Chimani maps is the most detailed and up-to-date available anywhere – digital or print,” says Kerry.
Many visitors don’t realize how often trail data changes so having access to the latest details helps enhance the park experience.
Social-sharing using Near Field Communication (NFC) technology
For the Android versions of the apps, Chimani has introduced a beta feature of a social-sharing tool that uses Near Field Communication (NFC) technology to connect with other Chimani users and share contact information. “We modeled this feature after the tradition on the Appalachian Trail of exchanging something with people that you meet on the trail,” says, Kerry Gallivan. By touching two Android phones together, the users profile is exchanged using NFC. No cell phone signal is required and when the exchange occurs within a particular park, a unique badge is unlocked between users as a bonus.
Chimani’s suite of National Park Apps
The Chimani suite of national park apps include 14 of the most visited national parks in the United States. These include Acadia National Park, Bryce Canyon National Park, Cape Cod National Seashore, Cuyahoga Valley National Park, Glacier National Park, Grand Canyon National Park, Grand Teton National Park, Great Smoky Mountains National Park, Olympic National Park, Rocky Mountain National Park, Yellowstone National Park, Yosemite National Park, Zion National Park and the National Parks app – which is a virtual passport tool for all the National Park Service units.
Each of the national park apps are an indispensable resource for anyone visiting our most treasured national parks. Each delivers constantly updated content, ranger-led event schedules, auto touring points of interest, hiking details, restroom locations, free shuttle bus schedules, and breaking news alerts. Users can also view sunset and sunrise times for the most memorable scenic overlooks, access tide schedules along the coast, review lodging options, and much, much more.
The Chimani apps are available for the iPhone, iPad, Amazon Kindle and Android devices. They can be downloaded directly from Apple’s iTunes App Store, Google Play and Amazon AppStore (keyword: “chimani”).
About Chimani
Located along the rocky coast of Maine, Chimani has become a leading developer of mobile apps for iPhone, iPad, and Android. Chimani is comprised of a small group of developers who are passionate about helping people get the most out their outdoor adventures. Founded in 2010, Chimani apps have totaled over 450,000 downloads and rank #1 in each of the major app marketplaces for individual parks. For more information visit http://www.chimani.com or view the app demo filmed in the Grand Canyon National Park: https://vimeo.com/58183356
Deals Of The Week Looks at The Intersection Of Patient Empowerment, Generic …
Deals Of The Week Looks at The Intersection Of Patient Empowerment, Generic …
While it's too early to say whether it's casting an overall chill on industry interactions with physicians, some regional health systems like ThedaCare in Wisconsin are using the new law to ban drug rep visits and product samples even though neither …
Read more on The IN VIVO Blog (blog)
Next generation of translators: Industry experts, digital natives
Technical documentation, marketing collateral and other materials can be handed over to a translator, and once translated, the job is complete. However, the … On a website, for example, finding a translator who is familiar with WordPress eliminates …
Read more on Boston.com (blog)
Blogging Communities / Blogging Community – Marketing Plan Week #10
http://www.26weekplan.com Blogging Communities / Blogging Community is Week #10 of the 26-Week Internet Marketing Plan.