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All Marketing is Digital Marketing: Top Brands Share All All companies are behaving more like media and tech companies. It started with web, then added socia…
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New York, NY (Vocus) December 21, 2010
The team at ADinfinitum, a full service marketing and PR agency based in New York, discussed how to build a companys Social Status and create sales via social media at the Natural Products Consulting Institute seminar, Becoming a More Effective Sales Manager in the Natural and Specialty Channel. Many companies may realize they need to be including social media in their marketing plan, however, they may still be trying to figure out how to generate ROI.
One of the main takeaways from the presentation was that a social media campaign, just like a traditional media plan, needs to be brought to life through strategic planning and execution in order to see a return on investment.
To just throw up a couple of Tweets now and then isnt going to be effective, commented Sue Taggart, CEO, ADinfinitum. Social media needs to be implemented in a strategic fashion, with set tactics, goals and deliverables.
Once a company does engage in social media, it provides an opportunity to boost its social status, or, in other words, create a buzz around the key brand messages the company wants to disseminate.
The reality is that people are most likely already talking about your brand, so you may as well join the conversation, commented Taggart.
As with anything, there can be a downside, such as a disgruntled customer deciding to post a public rant, or a competitor trying to post negative informationbut the bright side of this is that, as long as someone is paying attention to what is said on social media, it can all be managed. And again, its another important reason for brands to engage in social media.
The presentation also highlighted some of the specific misconceptions companies may have about launching a social media campaign, such as that it is free, or that its as easy as hiring an intern to take on the project. The reality is that social media needs hard work and dedication to ensure that the messaging comes across in the same voice that represents the company in all other facets. And while the platforms may in fact be free, the time and training that go into developing a creative and effective campaign, makes it an important investment.
We too have interns that help implement social media campaigns, noted Taggart, but they have been trained in the area of public relations and communications and work under close supervision as we help them develop targeted communications for the brands we represent.
Throughout the presentation, the ADinifintium team discussed case studies, both on small and national scales that demonstrated how brands that have used social media campaigns were able to increase sales, as well as what companies can to do help implement a successful campaign. For more details or to see the slide show presentation, please contact Leesa Raab, ADinfinitum, 212.693.2150 x314, leesa(at)adinfinitumny(dot)com.
The Natural Products Consulting Institute was founded in 1998 to provide consulting services, industry resource guides and educational programs for companies bringing natural, organic and specialty products to market. We develop effective sales and marketing plans, assist with budgeting and planning, pricing and programs, building distribution, appointing broker networks, building organizations, assisting with financing and helping to execute strategies for growth.
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Ontario Canada (PRWEB) October 14, 2011
The Traffic Maverick is a web based learning program to learn ways to attract website traffic. It has been developed by Ontario based traffic marketing specialist Michael Bashi. The launch of this new module is a significant step for the company, looking at the increasing popularity of social media in the recent days.
This program already consists of highly useful modules on topics like use of newsletters, press releases, back links, and many more. The developer has designed the modules in a simple way so that it can be used by anyone. The useful tips shared in course of the program are those implemented by the author himself in his own career.
Social websites are nothing new these days, and they can be used for different purposes including maximization of website traffic. The new module of the training course will unveil tricks to use sites like Facebook, and You Tube etc for increasing website traffic. Most people use social websites to interact with their friends. The first thing to do is to build a fan page for the product.
The friend list should increase all the time to ensure maximum benefit. The business owners can post videos, reviews or anything that is relevant to their business. However, the author has warned about not remaining confined within business interactions. It is important to build rapport with people to build a relationship of trust.
Mr. Bashi has also suggested that this method of secondary marketing may not yield immediate business gain. However, there will be a steady increase in traffic over a period of time, and the rate of conversion will be very high. Most of the users will find it very easy to follow these tips because they are already familiar with the social marketing sites.
Michael Bashi has also stressed on the importance of forums as a great social media for secondary marketing. The first step would involve finding a relevant forum and joining those forums. Forum members can easily make new friends by taking part in different discussions and offering quality advice.
This will not only help in increasing website traffic, but also to understand what people expect out a product or service. The author has repeatedly stressed on the importance of patience for a successful Social Media Marketing plan because it is all about building trust.
About the Company: The Traffic Maverick is an internet based learning program for the aspiring businessmen who want to maximize their website traffic. This entire initiative is the brain child of an Ontario based internet marketer named Michael Bashi. This program has 14 modules that reveal interesting facts about web traffic and online marketing.
Contact:
Windsor, Ontario
Zip Code: N9E 1S3
http://www.thetrafficmaverick.com
http://www.http://www.thetrafficmaverick.blog
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