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Creating Content Is Hard — Here Are Three Strategies For Making It Easier

Creating Content Is Hard — Here Are Three Strategies For Making It Easier
For example, our GetCourse team writes a blog about “Efficient Procrastination: Business tips in 5 minutes.” Recently, they authored an article about how the Oscars can teach you lessons on how to build a brand on Twitter. When the IAC exec, Justine …
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SEO and Your Inbound Marketing Strategy (Part 1)
Search Engine Optimization is basically about making your website more appealing for Google, Yahoo and Bing to come and crawl all over your content and see if it is worthy SEO and Your Inbound Marketing Strategy (Part 1) image IMA SEO BLOG HubSPOT …
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Social Media Marketing Strategies

The keyword that everyone is familiar with in the industry is social media marketing services. The promise that is a part of social media for businesses is the ability to get into direct contact with individuals and to begin building a business identity that gets results from others. If you are looking into this concept for your own business, then you will want to understand some of the methods that are used for professional services, as well as how this can benefit you with your own identity.

Probably you as a consistent online user may have heard of social networks such as Facebook, LinkedIn, Blogger, and the like. You may have even used one of these websites to promote your business and advertise there, given the fact that there are a lot of subscribers, but how many are there really? As of now, Facebook alone has over 500 million users and still growing, along other popular networks not trailing far lower in terms of user database.c

Syndicated videos. Videos are increasingly accepted as a means of reaching a larger, targeted audience with interactive and engaging content. Videos may be hosted on YouTube or other providers and syndicated across networks, or be featured on a company-owned web property.

How effective can Twitter be with so many Tweets being sent? Yes, the people active in Twitter are getting a lot of Tweets and as a result your advertising message has to be of interest to your followers to get noticed. There are a lot of direct messages and useless information floating around Twitter as noise.

On these social media channels, you find a large number of visitors, and many of them would love to visit your website to know what you are selling.

This is something that will increase your website traffic, with which there will be an increase in the chances of selling your products. Moreover, when more people start following your link and visit your website, this makes search engines to tag your website as a popular link, which in turn improves your ranking.

Social media marketing is not a one time process. For instance, let’s take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots.

Give or add value- Once it is known, who the target audience is, value needs to be added to them. Know what questions arise in the mind of the audience, what problems they face and what their needs are. The answers to all this can be put on your website in the form of articles, blogs and videos. Social networking sites can be used for this purpose. People do not want to waste their time and would like to work with a leader.

Bookmarking and media marketing is a vibrant marketing strategy to market your website, products, and services. You can create your own content and distribute it in the market to make a more effective impact on your audience. It’s considered as one of the latest kinds of viral marketing because the messages sent through such outlets reaches the target market within seconds!

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Exit Strategies and Their Role in Venture Capital & Angel Investing

Welcome to the exit strategy episode of Startup Builder! Today we’ll discuss three different exit strategies that companies can use to cash out from their in…

AOR Technology Announces New Social Media Strategies for Employee Benefit Professionals


Austin, TX (PRWEB) April 18, 2013

The question of whether or not to engage in social media in a heavily referral-based industry like employee benefit consulting is always a challenge for business owners. The fact that a website is not intended for online sales makes firms question the true need for social media like Facebook, LinkedIn, and Twitter. Now, AOR Technology is releasing a new solution that takes the guesswork out of this decision and handles the entire process so the client is free to focus on their core business.

Benefit agencies can effectively utilize social media in a variety of ways when they understand that value lies in constant and effective communication that creates new and stronger relationships. Effective campaigns often include a large net of resources put together to engage clients and prospects from the website, social media, blogging, email campaigns and SEO work behind the scenes. AOR Technology includes all of these services in its new eMarketing package, which is now available to its clients.

An example of the kind of behind-the-scenes knowledge and services AOR Technology provides is found in the following tip: An easy way to understand how your website and business can benefit from these solutions is to relate it to getting found on the Internet when someone does a Google search. Being found on the first page of Google is very much a popularity contest that requires regular and deliberate steps that gets Google’s attention and wins brownie points with time. Having a social media account like Facebook does not in itself win points, the golden number is having a Facebook page with at least 75 “Likes”. At this point, Google recognizes you are an established company with real followers and not just a garage business with close friends and family as its only followers!

Benefit agencies can leverage these tools to effectively communicate healthcare reform, changes in benefit options, and more if they have a strategy and understand why they have these solutions in the first place. And AOR Technology’s eMarketing package can help this process.

AOR Technology is a leading benefits technology firm that only works with employee benefit and P&C professionals to help them make sense of these tools and how they relate to our unique and changing industry. “Many agencies worry so much about not being power users at social media but forget you need to take the small but very important steps first,” says Jeff Hill, CEO, AOR Technology. “Making sure your company website is impactful and easy to navigate is the first step…everything you do with social media feeds your website, so make sure it’s solid!” To accomplish this, utilize various resources like crowd-sourcing for site design, content writing support, and guidance on benefits technology – all key services provided by AOR Technology.

About AOR Technology

AOR Technology, Inc. custom designs Human Resources and benefits portals that simplify management, lower barriers to access, and promote effective communications. AOR Technology works with brokers and their employer groups to centralize benefits, payroll, and wellness resources on a single platform, which is accessible via a single sign-on feature, making critical information instantly available from any desktop, laptop, tablet, or mobile device with Internet connectivity. For more information, visit http://www.aortechnology.com.

For editorial information, contact:

Jarod Onthank

AOR Technology

682-200-1972







Facebook For Marketing Your Financial Planning Business – 4 Strategies

Facebook is an internet marketer’s dream, if used properly. This article focuses on financial advisers who may be starting out or who want to expand their online marketing strategies.

If you’re wondering how to become a financial adviser, the info at the end of this article will help you evaluate your business options.

Note: I’ll assume that you already have a free Facebook account. If you’ve been living under a rock somewhere, and don’t have a Facebook account yet, head on over after reading this article and set up your account. It’s free and it’s a no-brainer for any business owner. I’ll also assume that you’ll begin searching for your existing client base on Facebook, and that you’re actively inviting them to be your friends.

Another note: Make sure you check with compliance about your company’s rules for online client interaction. If your compliance department is anything like mind was, they’ve got a book on it.

Let’s get started:

Strategy #1: Start a Facebook group. The advantage of starting a group is credibility. Set up a group that’s relevant to the area of being a financial adviser, that would appeal to clients. Make it a Getting Wealthy Club or an Investing for Great Returns Club.

When you set up the group, clearly state your ‘credo’, which is a statement of purpose for what this group is all about.

Once you start the group, invite your clients to join the group.

Then, visit the group daily, posting your comments, ideas and/or wealth building strategies. You’ll gain credibility and your clients will gain knowledge and a closer connection with you…which means more money. Financial planning success is built on relationships.

Strategy #2: Comment daily on your own feed with your meaningful thoughts. That means to go daily to your own Facebook page and post a meaningful thought for the day-one that will appeal to your clients.

As a financial adviser, you want to stay top of mind to your clients.

This is a great way to interact with them, without selling something or seeming pushy.

Important Note: Do not post what cereal you’re having for breakfast or any of the other minutiae of life you’ll find on Facebook. That’s not effective marketing. You want to make your posts meaningful to your clients.

Strategy #3: Keep your clients on a separate list on Facebook and respond meaningfully to selected posts. Creating a list is easy, and it means that only those who are on the list will see the feeds for that list. You don’t want to mix your friends.

This is very important!

Keep your clients separate from your friends/family! Business is business and play is play. Keep this boundary in place. Then, when your clients post things that are going on in their lives, take note. Comment when you feel inclined too. Otherwise, keep the info in mind, for instance, a kid’s graduation, or a client who’s preparing for a marathon.

People share all kinds of personal info on Facebook with their friends, and you can use that info to create deeper bonds, because you care.

Strategy #4: Search for people in your niche market and invite them to be your friends. Facebook folks don’t seem to mind who invites them to be friends, it seems that most people on Facebook are open. There are some who are picky about friends, but they are by far the minority.

Facebook is one big party, so invite people who are in your target market to join your party. That way, they’re being exposed to your skill and expertise as a financial advisor on a daily basis. Sooner or later, they’ll connect with you personally.

Hint: you can find people in your niche market by the droves by searching the existing groups on Facebook.

So there you have it, 4 Facebook marketing strategies that are easy, and the best part is, you can begin today!

I wish Facebook had been an option in the days when I was getting started as a financial adviser. It wasn’t. But today, you can use this powerful medium to market yourself effectively, for free, and add to your client base, while solidifying existing relationships.

Good fortune to you!

Valerie Love is a Wealth & Prosperity Coach who teaches the art and science of wealthy living, personally and in business. If you’re looking for a unique and powerful way to add an additional four figures of revenue to your monthly income, visit: http://www.WealthCreationInternational.com or connect with Valerie via e-mail at: valerielove@liveyourdestinytoday.com.

Start Your Own Home Business, Best Home Based Business Ideas, Marketing Strategies

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Digital Marketing Strategies will Get a Boost with Attendance to 2013 Traffic and Conversion Summit


Austin, TX (PRWEB) January 05, 2013

Digital marketing strategies need to stay cutting-edge, which is why Digital Marketer is proud to be presenting its fourth annual Traffic and Conversion Summit, being held in San Francisco, California on January 18-20, 2013.

Digital Marketer is excited to be organizing such an important event to the industry. Ryan Deiss, founder and creator of DM and the Traffic and Conversion Summit, is gathering his team to provide the kind of content-driven experience marketers are looking for. He will be on stage with some of the brightest minds in the business, and share what works in the world of digital marketing.

The module-based teaching and training manuals provided by the summit will give marketers the insight they need to understand and implement the kind of strategies that work best in today’s fast-paced and competitive online markets.

A group of exciting attendees are already slated as guest speakers, including William Shatner, Guy Kawasaki, Tucker Max, and Perry Belcher. Each will bring their unique experience to the stage and offer valuable advice on building a brand, promoting a business, and emerging as a front-runner in the world of digital marketing.

The three-day event will feature keynote speeches, informational meetings, and breakout sessions that will give people the power to develop their own master digital marketing plans. The after-hours events will also help attendees network and build business relationships in a comfortable, relaxed setting. The 2013 Traffic and Conversion Summit will enhance any marketer’s efforts as they move into the next era of traffic building and conversion enhancement.

Digital Marketer is advising any interested participants to learn as much as they can about the 2013 Traffic and Conversion Summit, and to do it fast. Seats are filling and registration for the digital marketing summit will be capped soon. To find out more, visit the Traffic and Conversion Summit informational website.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Final schedules for the event will be determined closer to the January dates, but Digital Marketer’s website, blog, and emails will keep attendees aware of any announcements. The 2013 Traffic and Conversion Summit has limited space left, and will almost certainly sell out, so Digital Marketer suggests reserving spot with them soon.







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