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Social Media Marketing Strategies

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The keyword that everyone is familiar with in the industry is social media marketing services. The promise that is a part of social media for businesses is the ability to get into direct contact with individuals and to begin building a business identity that gets results from others. If you are looking into this concept for your own business, then you will want to understand some of the methods that are used for professional services, as well as how this can benefit you with your own identity.

Probably you as a consistent online user may have heard of social networks such as Facebook, LinkedIn, Blogger, and the like. You may have even used one of these websites to promote your business and advertise there, given the fact that there are a lot of subscribers, but how many are there really? As of now, Facebook alone has over 500 million users and still growing, along other popular networks not trailing far lower in terms of user database.c

Syndicated videos. Videos are increasingly accepted as a means of reaching a larger, targeted audience with interactive and engaging content. Videos may be hosted on YouTube or other providers and syndicated across networks, or be featured on a company-owned web property.

How effective can Twitter be with so many Tweets being sent? Yes, the people active in Twitter are getting a lot of Tweets and as a result your advertising message has to be of interest to your followers to get noticed. There are a lot of direct messages and useless information floating around Twitter as noise.

On these social media channels, you find a large number of visitors, and many of them would love to visit your website to know what you are selling.

This is something that will increase your website traffic, with which there will be an increase in the chances of selling your products. Moreover, when more people start following your link and visit your website, this makes search engines to tag your website as a popular link, which in turn improves your ranking.

Social media marketing is not a one time process. For instance, let’s take the example of marketing through the social networks like Facebook. To get noticed in the social networking crowd, your profile should be active. All the profiles should be updated with some content frequently. Fresh, updated content is always loved by the search engine bots.

Give or add value- Once it is known, who the target audience is, value needs to be added to them. Know what questions arise in the mind of the audience, what problems they face and what their needs are. The answers to all this can be put on your website in the form of articles, blogs and videos. Social networking sites can be used for this purpose. People do not want to waste their time and would like to work with a leader.

Bookmarking and media marketing is a vibrant marketing strategy to market your website, products, and services. You can create your own content and distribute it in the market to make a more effective impact on your audience. It’s considered as one of the latest kinds of viral marketing because the messages sent through such outlets reaches the target market within seconds!

Read About fitness workout Also About building muscle mass and how to relieve stress

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MICA helps shape students' entrepreneurial dreams

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MICA helps shape students' entrepreneurial dreams
Some of the ideas that clicked well with investors included Sidharth Uchil's business plan that links social networks to an online platform for product recommendation and advocacy. A MICA student, Uchil's e-business focuses on monetising social media …
Read more on Hindu Business Line

Champagne for shams: The insane opulence of tech bubbles
At the height of the dot-com boom, lavish parties were in greater supply than killer ideas. Is history repeating? … As a result, Internet anything was worth a business trip, especially if you were a technology reporter for Dow Jones Newswires. Though …
Read more on Salon

MBA students turn to entrepreneurship
They are excited about heading out into new terrain, developing ideas and businesses that fill needs that aren't yet being addressed. They are heading into that … Please don't cut articles from FT.com and redistribute by email or post to the web …
Read more on Financial Times

Social Media Marketing Evaluations

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The reality of how advertising and promotions work these days in the virtual setting is widely impacted by social media marketing. With social network tools and blogsites having a huge chunk of community based subscribers with equivalent hobbies and interests, a lot of promotions are geared towards receiving the caring and interest of these communities for success and profit.

 

Advertisers promote their stuff either through multimedia or text, with entertainment or information. Whatever method of endorsing things are used, social media marketing goes beyond mere postings and expectations of fast return of investments. To be successful in this endeavor, here are some key considerations to think about.

 

Social media marketing is about sustained promotions. Popular websites which are subscribed to by millions did not become what they are now weren’t it for the sustained promotions and consistent updates to potential subscribers. It took these web sites some time, perhaps even months to even have a steady subscriber population to be stable enough to go “viral” and spread even faster. It was not an ideal switch on and leave method but a continued effort in promoting even if there were already thousands of subscribers.

 

Social media marketing is earned promotions, not paid. The internet is a huge generic community that allows advertising and free promotions. Unlike advertising in television and radio where airtime is paid, most are availed at a free cost and paid by the web servers instead.

 

Those who wish to promote within a community server get to advertise without fees but at the expense of being like other endorsers in terms of edge.

In this scenario, the rate of information sharing among other subscribers is uncontrolled and depends not on the amount of exposure but by the driving force of the subscribers.

 

Social media marketing is a steady commitment. Just like two people keeping a romantic relationship strong, social media marketing is the interplay of both the advertiser and the targeted community. The relationship has to be two way instead of one. Unlike in television advertising wherein information is channeled only towards the audience, social media marketing requires a feedback process wherein interaction and steady improvements are immediately required.

 

Without the presence of an evolving and improving advertising campaign, endorsements done through social networks fade away and get overshadowed by similarly newer and more updated postings by others. Subscribers want something new or improved from time to time therefore each campaign also needs to be made fresh with new content regularly to remain in circulation.

 

Tired of spending countless hours on social networks, online marketing, and SEO? Discover the #1 secret only the “gurus” know about social media marketing. Visit the website http://AutomatedSocialNetworking.com for more details.

Bay-Area Based KO Websites Launches New Website

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Bay-Area Based KO Websites Launches New Website
KO Websites Unveils new company website, offering two new powerful online marketing products- Mobile Websites and Full Service Social Media Marketing. KO Websites, a Castro Valley-based website design, marketing, and search engine optimization firm, …
Read more on PR Web (press release)

The Future of Social Networks
In the long run, a blog that provides valuable content that's updated frequently is your BEST and most stable social media marketing tool. That's why almost 90% of firms in a recent study by Awareness plan to increase their blogging efforts.
Read more on Business 2 Community

Why You Should Read Engagement Marketing
The second thing I like is the marketing blueprint that the book lays out. Chapter 1 starts with the “engagement marketing cycle” — a framework for growing sales with the help of social media. Think of it as a 3-step process: Step 1 is that you …
Read more on Business Insider

4 Steps To Formulate Effective Social Media Marketing Plans

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Article by Sarah Dessen

4 Steps To Formulate Effective Social Media Marketing Plans – Website Promotion – Online Promotion

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Social media has changed our lives ever since it came into being. Besides connecting us across borders, it has also allowed us to bridge communication gap and establish long-lasting relationships. Business promotion has also become easier with steady increase in digital media consumption. Almost every entrepreneur is now using a considerable portion of his marketing budget in digital marketing activities, and even recruiting trained online advertisers for enhanced brand promotion.

Using social networks for creating brand awareness becomes successful when you’re are able to frame concrete digital marketing plans. This is something which becomes a priority the moment you take your business online. Here are the 4 steps following which you can devise effective social media marketing plans –

1. To begin with, you’ve to consult your in-house marketing team and understand the immediate commercial priorities of your company. In case there’s a forthcoming product launch, you need a different strategy for that. On the other hand, if you’re looking to add more fuel to your existing digital media campaigns, an altogether different set of plans is needed. So even before you start framing any online brand advertising plan, you need to understand why you would be spending time and money on digital media activities.

2. Hire social networking experts or digital marketing consultants to assist you frame social media plans. Just make sure the professionals you’re hiring are experienced and have handled digital marketing projects for organizations similar to that of yours. You can use the Internet to find whereabouts of such professionals.

3. Next, conduct a series of market surveys and check what your competition is doing on social media. Review their social networking channels and check what strategies are being used. You can again seek assistance from social media marketers for this. It will become easier that way. Once you’ve a fair idea about how your rivals are using social networks to promote their respective brands, you can always strive to create innovative digital marketing plans, of course, which are different from their online marketing strategies.

4. Finally, try to avoid creating any social media plans for a period of more than 4 months. This way, you can keep experimenting with your digital marketing strategies and keep doing something new and different to attract more people.

There you go. Follow these 4 steps and formulating effective digital marketing plans will become just a piece of cake for you!

About the Author

Sarah Dessen is a prolific writer who has published many articles highlighting the importance of creating effective social media marketing plans. Many of his articles on blog development and management have been published in leading online directories and article submission forums.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Sarah Dessen


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Social Media Marketing: A 21st Century Phenomenon

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Article by Carll Halls

Nowadays it is common to hear words such as “wall”, “tag”, “like”, “unlike”, and more recently “tweet” and “retweet”. The landscape of social media has its own set of jargon. It has its own dictionary for a generation that wakes up every day to the excitement of new friends and long-lost acquaintances found on Facebook, to the hilarious and sometimes controversial statements packed in a mere 140 characters on Twitter, and to the amusing videos that are uploaded on YouTube, guaranteed to cure your boredom with just a click. With the growth of social media in the 21st century, it’s no wonder marketers have found a way to use it to their advantage, adding social media marketing to their companies’ integrated marketing communication plans.

What is Social Media Marketing?

We define Social Media as the use of Internet-based platforms and mobile technologies as means of communication. This type of communication is dynamic and easily accessible, which makes interaction among users convenient and continuous. Social media marketing therefore is the use of the Internet and mobile technologies to push products and services to customers, by combining the features of the web with marketing strategies established to boost a company’s sales and presence, to create added value, and to foster stronger customer relationships.

Targeting Niche Markets

Although some people assert that the origins of social media marketing date several decades back, it was only during the dawn of the World Wide Web in the early 90’s that the foothold of social media in modern communication became apparent. Social networks have evolved from Geocities, Angelfire and Tripod, to Friendster, Multiply, MySpace, YouTube and now, dominating the scene, are Facebook and Twitter. Each social network has its own use and a niche market. For instance, Multiply has been the outlet of choice for start-up entrepreneurs who have no capital to build physical stores. The ease with which sellers can showcase their products and promote their services, is the reason why Multiply has become a bustling online marketplace. All you need is a Multiply account, a camera to take pictures of your goods, some selling savvy and most importantly, plenty of friends who will recommend your products and direct other people to your site. MySpace, on the other hand, has been responsible for the discovery of new artists and bands. With your very own page containing your profile and some samples of your songs, it is quite easy to be seen and heard by agents and recording studios that are scouting for raw talent. MySpace Music has launched the careers of Colbie Caillat and Lil Mama to name a few.

The Age of Facebook and Twitter

The most powerful networks helping social media marketing right now are Facebook and Twitter. These sites allow its users to “repost” and “retweet” comments about people, products and services, and the repetition of these messages enables marketers to reach a multitude people in a matter of hours. Social media marketing gains from an amplified “word of mouth” transmission. As more people talk about your product to their next-door neighbor or office colleague, the chances of other people sharing that information to another set of individuals becomes greater, thereby increasing traffic to your company’s website and prompting millions to actively seek you out and learn more about your products and services. It’s as simple as having your very own Facebook page where people can “like” what you offer.

Mobile technologies are also key players in the arena of social media marketing. Cellular phones and tablets are capable of connecting wirelessly to the Internet, letting consumers have immediate access to their favorite social media sites, informing them of anything new that’s happening in cyberspace, in real-time. These gadgets are practically glued to their hands and this connection makes it even more convenient for marketers to update users about their offerings. Advertisements placed on social networks are always visible, creating top-of-mind awareness, allowing people to think about your product or service first as the one that will answer their needs.

Establishing a presence in social media is now a must for anyone who has something to promote. Small enterprises and big businesses alike are shifting from traditional advertising like print and TV, to the more convenient, readily available and at most times, less costly social media. It’s amazing to look back at history and realize that social media marketing started with people pinning memos, flyers and brochures to bulletin boards, or placing ads on newspapers. Now we all just need an internet connection and any gadget capable of connecting online, and the world is virtually in our hands. It would be even more amazing to see how social media can still evolve in the coming years, and how it would make the world a smaller, more connected place.

Social media marketing – Read the book Sales 3dot0 – The New Contact Sport book for more on social media and marketing strategies. Get this book at reasonable cost at Newcontactsport.com.










Latest Crowd Sourcing News

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Crowd sourcing environmental governance, March 2011 Goldsmiths U. Design & Environment

Image by cesarharada.com
www.designandenvironment.co.uk/2011/02/crowd-sourcing-env…

Close
“Crowd-sourcing Environmental Governance” workshop by Cesar Harada & Shannon Dosemagen.
2011 March 8 & 10, Design & Environment, Goldsmiths University of London.

Hello! Here is Cesar Harada and Shannon Dosemagen writing from the Gulf of Mexico, USA. We are thrilled to announce the upcoming hands-on workshop we’ll be having together in London : Come! And let’s ignite the discussion here.

ABSTRACT : Problem, Questions, Objectives
Each of us is not only witnessing, but actively participating in the degradation of our environment, our only life support system. The symptoms range from climate change, man made catastrophes, resource wars, resulting environmental refugees, etc. We are lacking a powerful environmental authority, a court of justice, and coordination in general. We have amazing earth science but poor individual education, international collateral treaties but no capacity to reinforce them. Governments and institutions are powerless to mitigate such complex and border-less issues. Can the solution emerge from the civil society? Can the people re-invent environmental governance with new technologies, collaborative medias, crowd sourcing, and mobile technologies? Do we need a central authority or can we generate decentralized, local, humble, bottom-up solutions? Can we design alternative services, products, technologies, infrastructures and behaviors as the new form of environmentalism. How can we go beyond activism and sustain long term positive change – what is your strategy?

WORKSHOP
Social Geometry, Architecture of play, Natural or Man-made Catastrophe, Humanitarian response to crisis, Crowd sourcing Environmental Governance. During 2 days, 10 students will be supervised by Cesar Harada (France – Japan) and Shannon Dosemagen (USA) at the Design & Environment department at the Goldsmith University, London. During the first half, they will experiment with social networks and how they can generate an operational organization and architecture. The students will be introduced to existing forms of environmental governance and cutting edge design and activism. During the second half, groups of students will elaborate their own designs in the area of their interest. Workshop leaders will help them model-building ideas that are creative, local, replicable and scalable. The workshop is aimed at starting a discussion, to encourage the students to take action in the “real world” and have short-term local experiments to learn from.

THE PEOPLE : Students, Workshop leaders
The workshop for the Design & Environment students from Goldsmiths University will require the students to venture their thinking into diverse fields : architecture, law, economy, politics, environmental engineering, anthropology, computer science, social media etc. The groups projects are expected to be diverse and exploratory. Cesar Harada has a background in Design Interactions at the Royal College of Art, won the Ars Electronica Golden Nica [NEXT IDEA] with the Open_Sailing project, worked as project leader and researcher at MIT, and is coordinating the making of the WEA (World Environment Action) website started in *iHub_ Nairobi, Kenya. Cesar is currently coordinating the development of Protei : an oil cleaning open hardware robot.

Shannon Dosemagen has a background in Anthropology from the University of Milwaukee, Wisconsin. Shannon is the coordinator of the Oil Spill Map at LA Bucket Brigade, mapping the Deepwater Horizon Oil Spill in the Gulf of Mexico, using Ushahidi, a software allowing people to report by SMS, twitter, mail, on the acclaimed website oilspill.labucketbrigade.org. Shannon has also been piloting the aerial mapping of the Oil Spill by communities as part of the Public Laboratory group. Shannon has extensive community, field and teaching experience, interested in social implications of environmental events, and environmental refugees in particular.

DAY 1 : March 8th
Morning : Oil Spill mapping, World Environmental Action. Environmental governance and cutting edge activism. Groups brainstorming.
Afternoon : Social networks and Architecture of Play (choreography, construction)

DAY 2 : March 10th
Morning : Design. Theory in practice.
Afternoon : Thinking by doing.
Evening : Presentation of project ideas.

Discussion
We would like to start asking questions to open up the discussion, please comment below and ask more questions – we’ll answer in line 🙂
1>> When you think about environmentalism, what comes first to your mind? Is it the little actions like recycling / the activist social group / the green ‘leaders’ / green designs and brands / the materials we use / scientific research / global warming / your own body / your children / the philosophical current / something else? Which action has the strongest and longest lasting impact? Can you make a personal numbered list below here, in the comments?

2>> When you think about environmental politics, what comes first to your mind? How do you feel about the current relation between the environment and politics today? How does it affect the majority of peoples life?

3>> As a designer what do you think is your role about environmental issues?

Feel free to contact us before and after the workshop : contact {at} cesarharada {dot} com _ shannon {at} publiclaboratory {dot} org. Looking forward to meet you all! Cesar and Shannon.

Crowd–Sourcing James Madison's Notes of the Debates on the Constitution
By Ed Whelan Here's an ambitious and interesting new project that the Brookings Institution's Benjamin Wittes has helped to launch in partnership with the Center for the Constitution at James Madison's Montpelier: “crowd-sourcing” Madison's Notes of …
Read more on National Review Online

Can Crowdsourcing Really Work for Unilever?
Or in other words, can crowdsourcing really work for Unilever? The starting point of the new open innovation platform is the Sustainable Living Plan. Announced in 2010, it includes some bold targets, from doubling Unilever's sales by 2020 while halving …
Read more on Triple Pundit

Latest Crowd Sourcing News

/in , /by

Crowd sourcing environmental governance, March 2011 Goldsmiths U. Design & Environment

Image by cesarharada.com
www.designandenvironment.co.uk/2011/02/crowd-sourcing-env…

Close
“Crowd-sourcing Environmental Governance” workshop by Cesar Harada & Shannon Dosemagen.
2011 March 8 & 10, Design & Environment, Goldsmiths University of London.

Hello! Here is Cesar Harada and Shannon Dosemagen writing from the Gulf of Mexico, USA. We are thrilled to announce the upcoming hands-on workshop we’ll be having together in London : Come! And let’s ignite the discussion here.

ABSTRACT : Problem, Questions, Objectives
Each of us is not only witnessing, but actively participating in the degradation of our environment, our only life support system. The symptoms range from climate change, man made catastrophes, resource wars, resulting environmental refugees, etc. We are lacking a powerful environmental authority, a court of justice, and coordination in general. We have amazing earth science but poor individual education, international collateral treaties but no capacity to reinforce them. Governments and institutions are powerless to mitigate such complex and border-less issues. Can the solution emerge from the civil society? Can the people re-invent environmental governance with new technologies, collaborative medias, crowd sourcing, and mobile technologies? Do we need a central authority or can we generate decentralized, local, humble, bottom-up solutions? Can we design alternative services, products, technologies, infrastructures and behaviors as the new form of environmentalism. How can we go beyond activism and sustain long term positive change – what is your strategy?

WORKSHOP
Social Geometry, Architecture of play, Natural or Man-made Catastrophe, Humanitarian response to crisis, Crowd sourcing Environmental Governance. During 2 days, 10 students will be supervised by Cesar Harada (France – Japan) and Shannon Dosemagen (USA) at the Design & Environment department at the Goldsmith University, London. During the first half, they will experiment with social networks and how they can generate an operational organization and architecture. The students will be introduced to existing forms of environmental governance and cutting edge design and activism. During the second half, groups of students will elaborate their own designs in the area of their interest. Workshop leaders will help them model-building ideas that are creative, local, replicable and scalable. The workshop is aimed at starting a discussion, to encourage the students to take action in the “real world” and have short-term local experiments to learn from.

THE PEOPLE : Students, Workshop leaders
The workshop for the Design & Environment students from Goldsmiths University will require the students to venture their thinking into diverse fields : architecture, law, economy, politics, environmental engineering, anthropology, computer science, social media etc. The groups projects are expected to be diverse and exploratory. Cesar Harada has a background in Design Interactions at the Royal College of Art, won the Ars Electronica Golden Nica [NEXT IDEA] with the Open_Sailing project, worked as project leader and researcher at MIT, and is coordinating the making of the WEA (World Environment Action) website started in *iHub_ Nairobi, Kenya. Cesar is currently coordinating the development of Protei : an oil cleaning open hardware robot.

Shannon Dosemagen has a background in Anthropology from the University of Milwaukee, Wisconsin. Shannon is the coordinator of the Oil Spill Map at LA Bucket Brigade, mapping the Deepwater Horizon Oil Spill in the Gulf of Mexico, using Ushahidi, a software allowing people to report by SMS, twitter, mail, on the acclaimed website oilspill.labucketbrigade.org. Shannon has also been piloting the aerial mapping of the Oil Spill by communities as part of the Public Laboratory group. Shannon has extensive community, field and teaching experience, interested in social implications of environmental events, and environmental refugees in particular.

DAY 1 : March 8th
Morning : Oil Spill mapping, World Environmental Action. Environmental governance and cutting edge activism. Groups brainstorming.
Afternoon : Social networks and Architecture of Play (choreography, construction)

DAY 2 : March 10th
Morning : Design. Theory in practice.
Afternoon : Thinking by doing.
Evening : Presentation of project ideas.

Discussion
We would like to start asking questions to open up the discussion, please comment below and ask more questions – we’ll answer in line 🙂
1>> When you think about environmentalism, what comes first to your mind? Is it the little actions like recycling / the activist social group / the green ‘leaders’ / green designs and brands / the materials we use / scientific research / global warming / your own body / your children / the philosophical current / something else? Which action has the strongest and longest lasting impact? Can you make a personal numbered list below here, in the comments?

2>> When you think about environmental politics, what comes first to your mind? How do you feel about the current relation between the environment and politics today? How does it affect the majority of peoples life?

3>> As a designer what do you think is your role about environmental issues?

Feel free to contact us before and after the workshop : contact {at} cesarharada {dot} com _ shannon {at} publiclaboratory {dot} org. Looking forward to meet you all! Cesar and Shannon.

Crowd–sourcing site to fund arts projects
DIRECT APPROACH: Duncan Sarkies, left, and Stephen Templer have produced a podcast, Uncle Bertie's Botanarium, and are using crowd sourcing to fund it. Arts projects struggling to get funding are turning to crowd sourcing in a bid to get their projects …
Read more on Marlborough Express