www.meteor-marketing.com Myspace is one of the original social networking sites. In this video I show you hot to setup and customzie your myspace business and how to start using your myspace page to promote your business.
www.meteor-marketing.com In this video we look at how to get started with twitter as part of your overall social media marketing strategy
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www.meteor-marketing.com Myspace is one of the original social networking sites. In this video I show you hot to setup and customzie your myspace business and how to start using your myspace page to promote your business.
Everyone is rushing to social networking sites, but do you really have a plan for how to best utilize this phenomenon for your business? There are millions of people online but only a subset of them are your prospects. You can waste a great deal of time and effort if you have not mapped out your plan for targeting your key prospects. I can tell you from first hand experience that you need to have a plan so that you can maximize your efforts.
Twitter, Facebook, MySpace, YouTube and Linked In are some of the most popular sites, but there are hundreds of others such as Plaxo, Meet-Up, Friendster, Flickr, Cafe Mom and Black Planet just to name a few. Here are some high level stats on the leaders.
Twitter – Founded 2007; Unique US Monthly Visitors : 21 million
Facebook – Founded 2004; Unique US Monthly Visitors : 87.3 million
MySpace – Founded 2003; Unique US Monthly Visitors: 62.8 million
YouTube – Founded 2005; Unique US Monthly Visitors: 87.7 million
Listed below are things consider when building social networking into your marketing plan.
What Image Do you want? The internet allows people to Google you, your company and gain access to a great deal of information about you with just a few clicks.
You must decide early on if you are going to build a personal profile, a profile for your business or both. I once had a prospect call our office who had already looked at company website, Facebook and linked in profiles before he decided to call me about my business. He knew a ton about me and quoted my background to me during our conversation. I was was confident in the information and profiles I had created online. In my case, I have both personal and business profiles on line but it all depends on what type of business you are in. In the business of consulting, personal reputation and experience is what your target cares about – they are looking for a marketing expert. Whereas if you are selling a product to consumers, the product should be the lead persona…unless your story is relevant to the product (i.e. testimonial) they really don’t care who created it.
Who are your Customers? Know who your target is and how to connect with them online. Don’t waste time connecting with the masses. I was advised to get on Twitter right away and to follow as many people as possible to get the word out about my business. I even joined tweet later to automate following folks who followed me. At one point I had up to following nearly 2000 people (the max based on followers) and had almost 1500 following me. I ended up with a global network of endless useless, chatter that was impossible to weed though. I had to un-follow a bunch of spammers in order to get and deliver more relevant tweets. The correct strategy would have been to selectively choose folks to follow by looking at the profiles of my prospects. See who they are following – media, other businesses – carefully look at their profiles before you connect. The automated twitter tools do not work well with a selective strategy…
Where do you customers hang out online? Your marketing research should reveal everywhere customers are online as well as offline. You need to know where do they shop, search, get news, weather, and chat. Is your target B2B or B2C and where are the best places online to market to them? Are they Gen Y’ers on MySpace or are they corporate professionals on LinkedIn? How do you find out this information? Survey current and potential customers and start to build a profile on them to understand their online habits and behaviors. Your target may belong to a social networking site but may prefer to network the old-fashioned way.
Understand the purpose and focus of the social networking site. Make sure you understand the nature of the group and make sure you understand the protocol and rules. For example, LinkedIn is not a generally a place to just sell…you can easily lose valuable connections. LinkedIn connections may be considered a higher honor than a Twitter connection. Twitter friends are more accepting casual chatting and open sales pitches due to the nature of the site. Be clear on the rules and learn how to play them.
Where are your competitors? Find out which social networking sites your direct competitors are on and make sure you are there as well. Become a fan or follow them to see what kind of activity and comments they are getting to ensure the strategy makes sense for your business. Analyze the content they provide and determine how you can differentiate yourself from your competition.
What is your communications strategy? What kind of content and information are you going to provide? You should have a communications plan that includes that what, when and where of your messages on social networking sites. For example, will you provide valuable secondary information to your target or will you deliver a direct sales message? If you have created a business profile, make sure your message is strictly business related – don’t start posting unrelated topics or personal thoughts on random subjects. Whatever profile you build, you want to keep the messaging consistent. Determine how often you will communicate and plan fresh messaging so you posts are relevant and timely. The important point is to be consistent.
How do you measure success? The channel has yet to truly prove a return on investment, but lots of businesses are banking that the awareness generated will impact sales. Consumers have an incredibly high level of engagement on these sites and spend more time on social networking sites than on email.
If you decided to jump on the bandwagon and engage in social networking for your business be sure you have researched your market and that you have a plan to communicate and measure results. Be patient! This is a new channel and you dont want to miss the boat – you’d better believe that your competitors are engaging in social networking so you should develop a strategy that differentiates you from your competition.
FREE sample Social Media Marketing Plan! Visit http://www.GoKeyPoint.com
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The Social Networking Business Plan
A Fully Automated Way To Integrate The Best Social Networking Sites For Automated Content Distribution And Social Networking Publicity. Take Advantage Of Free Social Media Sites To Create A Social Media Marketing Machine
The Social Networking Business Plan
Article by Bob Gill
The existence of the Internet makes it very convenient to search for home business ideas for 2011, whereas in the past we were limited to off line resources only for ideas. With the current economic situation making it difficult for large numbers of people to make ends meet, the Internet offers a huge resource for potential and existing home business owners to tap.
Online home business ideas may mean seeking ways to enhance an existing online website for many people. Search engine site optimization (SEO) or re-designing your site may be necessary in order to keep up with ongoing Internet trends, for example, or to bring more traffic to your site.
In evaluating trends for 2011, we need to consider the development of the Internet over the last 10 years. In the beginning, it was enough to become skilled at link building to gain a place on the first page of Google with your home business site. Then we found that keyword research had to be relied on to maintain our search engine position and to beat out competitors.
Today, Google has competition from the likes of Yahoo and Bing and, most certainly, from social networking sites like Facebook and Twitter. Social media sites in particular continue to demonstrate that social interaction is being demanded by people on a very large scale. The social media scenario, then, is showing marketers that there is no better way to market your business.
A boom is certainly happening on the social networking scene. In a survey by Gigya, Facebook is said to drive 44% of people to social sharing; Twitter drives 29%. Yahoo and MySpace drive just 18% and 9% respectively. The traffic to these social networks is created through users sharing links, photos and videos.
In early January 2011 Facebook alone struck 600 million users worldwide – a staggering amount. The prediction is that Facebook will have 1 billion users by 2012. Such, then, is the power of social networking.
Let’s not forget Youtube. After just 5 years online, YouTube has achieved an enviable 2 billion views daily. For those Internet marketers who have neglected YouTube to market their business to date, you have no excuse in not using video as part of your marketing strategy for your home business as this medium continues to explode.
Mobile marketing took off rapidly in 2010 and the trend will surely continue in 2011. More and more businesses are using smart-phones and tablets as part of their business operations. A recent report predicts that there will be over 10 billion mobile units, including iPads and tablet PC’s, in this decade.
The Financial Times reports that according to Enders Analysis, the U.K. spending on mobile phone advertising is likely to increase from $ 71 million to more than $ 600 million by 2015, boosted by the ongoing popularity of smart-phones. The report further advises that mobile advertising could be 4% of total online advertising this year and over 9% by 2015.
With the advertising and home business opportunities available, then, through the likes of social networking, YouTube and mobile marketing, we have huge resources at our disposal to tap for home business ideas for 2011.
<font face=”Verdana” size=”2″>For more information on home business ideas for 2011, visit: Home Business Link</font>
Find More Business Ideas For 2011 Articles
Winston Salem, NC (PRWEB) February 14, 2012
Marketing of businesses in the Digital Age is essential for any company to succeed. The internet and explosive growth of social networking sites have given consumers instant access to global communication, information products and services. Companies who embrace this concept and take advantage of social networking sites can reach thousands of people in a very efficient and cost effective way.
Social networking and business go hand in hand. Word of mouth has always been a very useful way for companies to advertise their products or services. Business and social networking sites such as Biznessmeet.com are the modern day version of word of mouth.
Biznessmeet.com is an innovative and user friendly, virtual community that was created to provide a unique platform for individuals and businesses to connect with each other around the world. Biznessmeet.com is a website that brings together businesses and individuals to share ideas, discuss important topics and assist in selling products and services. It is free to join and by becoming a member, businesses and individuals are brought together in a social and professional perspective and simultaneously.
While Biznessmeet strives to be beneficial to everyone who joins, there are added benefits to being a premium member. Premium memberships are extremely beneficial for businesses and individuals alike. Businesses that upgrade to a premium membership are able to post and share any specials, discounts, promotions and savings with the entire Biznessmeet community. Individuals who upgrade to a premium membership are able to create a more in depth profile that includes their resume and any news or ideas that they would like to share with other members. Premium members can also share their experiences, business reviews, thoughts and opinions in a variety of ways. Features on the site such as Contact Feed, Biz Feed, Biz News and My Reviews are all ideal ways to create and expand a broader social network.
Expand with social media marketing plan with this cutting-edge social network today! Remember its not always what you know, but who you know. For more information please visit: http://www.biznessmeet.com
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Free Enterprise, Findlaw's small business blog has a rundown of the most common five legal mistakes startups make. Rather than rehash their post, I wanted to zero in on that post's final tip: Don't ask a venture capitalist to sign an NDA.
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The buzz around celebs and social media
Big businesses and independent business owners utilise social media marketing plan in their day-to-day lives. One will not be surprised to find that even celebs are getting hooked to the social networking sites like Facebook and Twitter.
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