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Social Media Marketing Class Helps Marketers and Business Owners Keep Up With Changes

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Portland, Oregon (PRWEB) October 15, 2011

Social Media has a fast-paced, changing landscape and it is difficult to keep up with all of the changes that happen within the social media platforms. That is why Search Engine Academy Northwest has developed the six-hour social media marketing class, Leveraging Linked In, Facebook and Twitter.

Leveraging Linked In, Facebook and Twitter begins with a basic overview of the Social Media Landscape and immediately dives into a variety of tools, strategies and tactics that can help decrease the overwhelm sometimes felt by marketers and business owners when developing and implementing a social media marketing plan.

Because Social Media is in a constant state of flux, this class is revised only days prior to the actual class to capture the latest updates which helps participants stay the most current as they possibly can with social media marketing techniques.

Topics included in this six-hour social media marketing class include:


Understanding what social media is and how it can help grow your business
Developing Goals and Strategies for your Social Media Campaign
Working hands on with the big three platforms: Linked In, Facebook and Twitter

In Facebook students will:

Maximize a Page for their Business
Look at the Pros and Cons of Facebook Ads
Learn how to set up an RSS Feed from your Blog to Facebook
Add a Twitter Feed

The Linked In section covers:

Customizing your Profile
Adding Twitter to your Profile
Managing and Requesting Recommendations
Developing a Linked In Group, is it the right strategy for your business?
Adding a company page for your business
Reviewing Apps that can be implemented strategically
Determining if DirectAds make sense for your company

And then students will learn about Twitter by:

Becoming familiar with the Twitter Interface
Understanding the Lingo
Customizing their page
And reviewing must have tools

Leveraging Linked In, Facebook and Twitter will be held November 3rd from 9:30 to 4:30 in Portland Oregon at the Ambridge Event Center which is centrally located in the Lloyd District. To register for this class please go to http://www.seotrainingnw.com/social-media-class-portland-oregon.

About the Instructor

Colleen Wright helps companies improve their online sales performance by taking her 20 years of marketing knowledge and implementing strategies and tactics that improve sales and leads. In addition to helping clients improve their sales messaging and lead generation, she is an expert at driving traffic to websites through Pay per Click advertising, Search Engine Optimization, Local Search and Social Media Marketing. Colleen also teaches these skills through Search Engine Academy Northwest where business owners and marketing / PR professionals learn hands on how to market businesses online.

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Social Media Marketing: A 21st Century Phenomenon

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Article by Carll Halls

Nowadays it is common to hear words such as “wall”, “tag”, “like”, “unlike”, and more recently “tweet” and “retweet”. The landscape of social media has its own set of jargon. It has its own dictionary for a generation that wakes up every day to the excitement of new friends and long-lost acquaintances found on Facebook, to the hilarious and sometimes controversial statements packed in a mere 140 characters on Twitter, and to the amusing videos that are uploaded on YouTube, guaranteed to cure your boredom with just a click. With the growth of social media in the 21st century, it’s no wonder marketers have found a way to use it to their advantage, adding social media marketing to their companies’ integrated marketing communication plans.

What is Social Media Marketing?

We define Social Media as the use of Internet-based platforms and mobile technologies as means of communication. This type of communication is dynamic and easily accessible, which makes interaction among users convenient and continuous. Social media marketing therefore is the use of the Internet and mobile technologies to push products and services to customers, by combining the features of the web with marketing strategies established to boost a company’s sales and presence, to create added value, and to foster stronger customer relationships.

Targeting Niche Markets

Although some people assert that the origins of social media marketing date several decades back, it was only during the dawn of the World Wide Web in the early 90’s that the foothold of social media in modern communication became apparent. Social networks have evolved from Geocities, Angelfire and Tripod, to Friendster, Multiply, MySpace, YouTube and now, dominating the scene, are Facebook and Twitter. Each social network has its own use and a niche market. For instance, Multiply has been the outlet of choice for start-up entrepreneurs who have no capital to build physical stores. The ease with which sellers can showcase their products and promote their services, is the reason why Multiply has become a bustling online marketplace. All you need is a Multiply account, a camera to take pictures of your goods, some selling savvy and most importantly, plenty of friends who will recommend your products and direct other people to your site. MySpace, on the other hand, has been responsible for the discovery of new artists and bands. With your very own page containing your profile and some samples of your songs, it is quite easy to be seen and heard by agents and recording studios that are scouting for raw talent. MySpace Music has launched the careers of Colbie Caillat and Lil Mama to name a few.

The Age of Facebook and Twitter

The most powerful networks helping social media marketing right now are Facebook and Twitter. These sites allow its users to “repost” and “retweet” comments about people, products and services, and the repetition of these messages enables marketers to reach a multitude people in a matter of hours. Social media marketing gains from an amplified “word of mouth” transmission. As more people talk about your product to their next-door neighbor or office colleague, the chances of other people sharing that information to another set of individuals becomes greater, thereby increasing traffic to your company’s website and prompting millions to actively seek you out and learn more about your products and services. It’s as simple as having your very own Facebook page where people can “like” what you offer.

Mobile technologies are also key players in the arena of social media marketing. Cellular phones and tablets are capable of connecting wirelessly to the Internet, letting consumers have immediate access to their favorite social media sites, informing them of anything new that’s happening in cyberspace, in real-time. These gadgets are practically glued to their hands and this connection makes it even more convenient for marketers to update users about their offerings. Advertisements placed on social networks are always visible, creating top-of-mind awareness, allowing people to think about your product or service first as the one that will answer their needs.

Establishing a presence in social media is now a must for anyone who has something to promote. Small enterprises and big businesses alike are shifting from traditional advertising like print and TV, to the more convenient, readily available and at most times, less costly social media. It’s amazing to look back at history and realize that social media marketing started with people pinning memos, flyers and brochures to bulletin boards, or placing ads on newspapers. Now we all just need an internet connection and any gadget capable of connecting online, and the world is virtually in our hands. It would be even more amazing to see how social media can still evolve in the coming years, and how it would make the world a smaller, more connected place.

Social media marketing – Read the book Sales 3dot0 – The New Contact Sport book for more on social media and marketing strategies. Get this book at reasonable cost at Newcontactsport.com.










Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida

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Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida

aaatargetedinternetmarketing.com Local Marketing experts. Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida visit website for more articles, videos, tips, consulting
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Registration is Open for Social Media Tulsa Conference 2012

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Tulsa, Ok (PRWEB) December 01, 2011

Following their inaugural conference in 2011, The Social Media Tulsa Conference is back.

With an added day of knowledge-sharing, presented by local and global social media leaders and thought starters, #SMTulsa conference attendees are sure to be inspired to take their online marketing strategies to a new level.

Early registration rates are available through December 31, 2011. Full time students and non-profit organizations also receive special discounted rates to attend the conference.

Whether you are a small business looking to get started with a social media marketing plan, or a corporate marketing manager needing tips for taking your online marketing strategies to a new level, the Social Media Tulsa Conference is for you, said Cheryl Lawson of Party Aficionado and Founder of Social Media Tulsa.

Register now and follow the #SMTulsa hashtag on Twitter to learn more about Social Media Tulsa and to receive updates about the 2012 Conference.

About Social Media Tulsa

Social Media Tulsa is the area’s most active social media group. #SMTulsa has rapidly become the place for thought leaders and newbies alike to share social media’s best practices while at the same time going beyond the technology to create face to face connections. It all began with Social Media Day Tulsa 2010 at Fat Guys Burger Bar in the historic Greenwood district. Social Media Tulsa invites its members to gather and talk about the impact of Social Media on business, news, entertainment, sports, nonprofit, and any other topics. To learn more visit SocialMediaTulsa.org

About Party Aficionado

Party Aficionado is a leading social marketing firm specializing in event marketing, social media marketing, internet marketing, and PR. To learn more visit Partyaficionado.com.

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More Social Media Marketing Plan Press Releases

Home Business Ideas For 2011

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Article by Bob Gill

The existence of the Internet makes it very convenient to search for home business ideas for 2011, whereas in the past we were limited to off line resources only for ideas. With the current economic situation making it difficult for large numbers of people to make ends meet, the Internet offers a huge resource for potential and existing home business owners to tap.

Online home business ideas may mean seeking ways to enhance an existing online website for many people. Search engine site optimization (SEO) or re-designing your site may be necessary in order to keep up with ongoing Internet trends, for example, or to bring more traffic to your site.

In evaluating trends for 2011, we need to consider the development of the Internet over the last 10 years. In the beginning, it was enough to become skilled at link building to gain a place on the first page of Google with your home business site. Then we found that keyword research had to be relied on to maintain our search engine position and to beat out competitors.

Today, Google has competition from the likes of Yahoo and Bing and, most certainly, from social networking sites like Facebook and Twitter. Social media sites in particular continue to demonstrate that social interaction is being demanded by people on a very large scale. The social media scenario, then, is showing marketers that there is no better way to market your business.

A boom is certainly happening on the social networking scene. In a survey by Gigya, Facebook is said to drive 44% of people to social sharing; Twitter drives 29%. Yahoo and MySpace drive just 18% and 9% respectively. The traffic to these social networks is created through users sharing links, photos and videos.

In early January 2011 Facebook alone struck 600 million users worldwide – a staggering amount. The prediction is that Facebook will have 1 billion users by 2012. Such, then, is the power of social networking.

Let’s not forget Youtube. After just 5 years online, YouTube has achieved an enviable 2 billion views daily. For those Internet marketers who have neglected YouTube to market their business to date, you have no excuse in not using video as part of your marketing strategy for your home business as this medium continues to explode.

Mobile marketing took off rapidly in 2010 and the trend will surely continue in 2011. More and more businesses are using smart-phones and tablets as part of their business operations. A recent report predicts that there will be over 10 billion mobile units, including iPads and tablet PC’s, in this decade.

The Financial Times reports that according to Enders Analysis, the U.K. spending on mobile phone advertising is likely to increase from $ 71 million to more than $ 600 million by 2015, boosted by the ongoing popularity of smart-phones. The report further advises that mobile advertising could be 4% of total online advertising this year and over 9% by 2015.

With the advertising and home business opportunities available, then, through the likes of social networking, YouTube and mobile marketing, we have huge resources at our disposal to tap for home business ideas for 2011.

<font face=”Verdana” size=”2″>For more information on home business ideas for 2011, visit: Home Business Link</font>







Find More Business Ideas For 2011 Articles

Start Your Social Media Marketing Plan

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Vloglicious! Successful vlogging for everyone: tutorials, how-to’s, tips and more! Video #3: how to start out on social media marketing for your vlogs and video’s. Check out our website www.vloglicious.tumblr.com and follow us on twitter for the latest video’s, updates and vlogging news on http

Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company’s website marketing effectiveness.
Video Rating: 5 / 5

AuthorityDomains.com's Bundled New Social Media Services Offer Unique Marketing Solution

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Canyon Country, CA (PRWEB) May 2, 2008

Companies looking for more effective, targeted marketing campaigns now have the opportunity to take part in the newest innovation in online marketing: Social Media Marketing. Search Engine Marketing company AuthorityDomains.com has recently launched a new set of bundled Social Media Marketing services.

AuthorityDomains.com’s Authority Social Marketing (ASM) packages seek to achieve marketing and branding goals for clients through participation in varied social media networks and bookmarking sites, including Facebook, YouTube, Squidoo, Reddit, Digg, Stumbleupon, Onlywire, LinkedIn and Myspace, to name a few.

“Social Media Marketing is where everything’s heading,” says Marcela DeVivo, President of Authoritydomains.com. “In the near future you will see Social Marketing grow and expand to become the new method of online marketing everyone is looking for. The time is here and now, and everyone should be taking advantage of it.”

“Social Media Marketing will rise to prominence in the non-geek world, as businesses worldwide increasingly realize the power of user-generated content and online social networking communities,” she adds, “and Authority Domains plans to ride the wave.”

Other features of their new social media marketing packages include, but are not limited to:

Blog setup and promotion: they will set up a blog with the theme of your choice, optimize it and submit it to the search engines.

Custom and bulk link building: one-way links are some of the most powerful you can get, and Authority Domains offers both custom and bulk link building solutions tailored specifically to your niche and site.

Article creation and promotion: monthly creation and submission of professionally written articles. Press release creation and promotion: monthly promotion and creation of targeted, unique press releases.

Site submission: one-time site submission and monthly paid directory links.

“The beauty of our packages is that we can customize our campaigns to every client, depending on the niche and industry they’re targeting, while at the same time keeping our prices reasonable,” says DeVivo. “Its a win-win solution.”

AuthorityDomains.com also offers many stand-alone solutions including bulk and custom link building, article and press release writing and promotion, custom and template blog setup and promotion, video submission and much more.

For more information on AuthorityDomains.com’s Social Media Marketing services, please call 866-8541572 and see their website at http://www.authoritydomains.com/social-media-marketing.

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Social Media Marketing Plan

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The Social Media giants like Twitter and Facebook are no secrets to you, right?
 
And you KNOW that you should be using these Web 2.0 sites, among others, yet perhaps you feel stuck, overwhelmed, or just plain out confused on HOW to harness these beasts! There’s a very large probability that your competitors are already trying to implement these marketing methods, or at the very least, TRYING to. Wondering when would be a good time to begin using these social media mammoths, like LinkedIn, Youtube, Facebook, and Twitter? How about YESTERDAY!?!
 
 Here’s some factual data to further drill the importance of this message:
 
 * With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to Facebook.com and Neilson.com.
 * Credible analysts have predicted that Facebook will have in excess of 500 milion active users!
 * Between June 2008-June2009, Twitter has increased its user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com
 * According to Facebook, over 120 million users log into Facebook no less than once a day!
 * For a week straight, Facebook was visited more often than Google itself, around about April 2010!
 * The largest growing demographic rapidly joining these social medai groups are aged 35 and above
 * Alex.com’s statistics also show that Facebook is in the TOP THREE MOST VISITED SITES GLOBALLY!
 * As of July 2009, Twitter had attained 50 million unique visitors, as per TeleCrunch.com’s statistics
 * Both Fool.com and Twitter.com indicate predictions that by the end of 2k10, Twitter’s user user base will reach 100 million or more
 * According to Facebook, 65+ milion of their users access their accounts directly from their smart phones and PDA’s
 * Cell phone users of Twitter and Facebook are said to be TWICE as active as non-cell phone users
 * Nearly 80% of Facebook users are based outside of the USA
 
 If these comprehensive statistics haven’t already blown your hair back about the true power of a social media Marketing Plan, then you’re probably already harnessing it’s force! If you were a business owner, what would this kind of data mean to you? Basically, what you’ve got is an open market, with hordes of potential clients that are easily accessable via strategic Facebook Marketing and Twitter Marketing (among others), that are open to the marketing of your products and services! Are you going to sit around and allow your competition to capitalize on this phenomena before you do? Not very likely, for the clever business owner.
 
 Social Media Marketing can be seen as access to a gate opener, or a portal if you will, with powerful communities which can have insurmountable implications for entrepreneurs, businesses, whether small or large. Everyone is aware that the current marketplace is a constantly changing climate, making it even more imperitive that you stay one step ahead of the game. Based on the facts described above, you can see that there’s no doubt that Social Media Marketing will become increasingly important to the future of your business’ success.
 
 Weve now surpassed the Information Age, and now have entered the Recommendation age. Surely you’ve heard the quote Its not WHAT you know, its WHO you know.”Times have changed, and that statement isn’t as true anymore. Lets put it this way Its not WHAT you know, its NOT WHO you knowits WHO KNOWS YOU!”And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of business, and harness that relationship. The quality of your relationships can now be a direct reflection on the quality of your finances.
 
 Is a Social Media Marketing Plan now higher up on your list of priorities for the prosperity of your business?  

 

DigitalNow 2009 Andy Carvin – Clip 1 of 13

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Andy Carvin, Senior Strategist for Social Media, National Public Radio (NPR) discusses the history, power, and present day impact of crowd sourcing and public engagement using social media tools.

The Disaster Management Initiative (DMI) was established at Carnegie Mellon University, Silicon Valley (CMUSV) in 2009 with a mission to provide open and interoperable next-generation technical solutions for all-hazard multi-jurisdictional disasters.
Video Rating: 5 / 5

SOCIAL MEDIA BONANZA – Step by Step Social Media Plan

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SOCIAL MEDIA BONANZA – Step by Step Social Media Plan

SOCIAL MEDIA BONANZA - Step by Step Social Media Plan

The world of social media can be extremely confusing when first jumping into it.

What should you say?
Where should you say it?
How do you get people to listen?

These are challenges that face all businesses and internet marketers.

Social media is this huge source of possible customers that you know are out there, but you just don’t seem to be able to reach!

This ebook provides an easy step by step guide that explains exactly what to do and w

Price: