Taylor Swift IMC plan
Video made as an example of a social media teaser post that would anticipate the upcoming release of her 3rd album *Note: this was for school project purposes.
Video Rating: 5 / 5
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Ventureneer Offers Female Entrepreneurs and Nonprofit Execs Social Media Marketing Vcourse
New York, NY (Vocus) June 2, 2010
Social media is being approached like medical research once was: If it’s good for the men, then a smaller, pink pill must be good for women. No way, says Ventureneer, which is offering a Vcourse, Real Women Do Social Media.
“Social media classes often don’t consider the way women interact and the time-management needs of women,” says Geri Stengel, founder of Ventureneer. “This class provides one-on-one interaction with the instructor and a ready-to-implement social media plan for each participant.”
The 8-session on-line class will be held on Tuesdays, June 15 through August 3, from noon to 1 pm ET. The cost is $ 500 for those who register before May 31, $ 700 for late registration. Real Women Do Social Media meets each week via phone and the Internet.
“Women invented social media. After all, who recommends more products and services than women? No one,” says Lena West, who developed and will teach the course. “Women have nothing to fear from new media, as long as they’re explained well, in plain English. And that’s what this class is: clear explanations with practical advice on implementation.”
West is an award-winning social media strategists, blogger, and columnist. She developed her curriculum after years designing Internet and social media marketing programs for women who owned small businesses. Through her work, she found that:
Social Media Marketing Plan Dashboard – 03 Packaging
Social Media Marketing Plan Dashboard – 03 Packaging www.theventurecatalyst.co.uk offers a FREE marketing audit. In this short video you will lbe introduced to the Packaging Section of the 90 Day Marketing Plan and will elarn which aspects of your content strategy you need to review as part of your social media marketing plan. Fraser Hay of http helps you to better manage your social media marketing by introducing you to his 90 day marketing plan. Planning: Here you’ll find out how to set new social media marketing objectives Positioning: Here you’ll find out about social media marketing research Packaging: Fraser talks about your social media marketing message & content strategy Promotion: Which social media marketing channels & tactics actually work Persusasion: Which Engagement tactics should you use to engage with your audiece Performance: How do you determine that your social media marketing plan is working?
B2B Search Summit Responds to Popular Demand: New Search Marketing and Social Media Strategy Sessions
San Francisco, CA (PRWEB) June 3, 2010
Today B2B Marketers are challenged with integrating Search Marketing and Social Media into their marketing plan, and building a solid strategy has never been more important to B2B organizations. Even though Search and Social Media Marketing has proven to dramatically increase conversions and drive more leads, B2B Marketers still have unanswered questions on best practices. The B2B Search Strategy Summit will bring together more than 150 Senior B2B Marketers to learn from 13 top-notch Search Marketing and Social Media leaders who will share strategies, review case studies and outline “The Top 7 Ways to Increase Your B2B Search Marketing Profits in 2010” on June 23 in San Francisco, CA. B2B Search Strategy Summit sessions will lay the foundation for how B2B Marketers should be leveraging Search Marketing, Blogs, Online PR and Social Media to drive customer action and fill the sales funnel with more qualified leads.
The B2B sector is shifting marketing initiatives and focusing on different strategies in order to gain optimal results via Search and Social channels. This Summit brings together 13 top B2B Strategists who will offer proven solutions for Search Marketing, Online PR, Social Media, Blogging, Landing Page Optimization and more.
“I am excited to join other online marketers at the B2B Search Summit in San Francisco next month and I am looking forward to speaking on the panel, Expert Hot Seat: Your Most Pressing B2B Search Questions Answered,” said Patricia Neuray, Vice President Sales & Marketing, Business.com. “My team consists of both B2B marketers and a sales team focused on other B2B markets so this event is of particular interest to Business.com. We are sponsoring the Summit because it is important for B2B online marketers to come together and collaborate, share best practices, and learn from one another’s B2B search marketing challenges in an open forum and discussion.”
B2B Search Strategy Summit Speaker At-A-Glance View Complete Speaker Information
Mary O’Brien: Founder and Chairman of PPC Summit, AdWords Advantage Online Summit and B2B Search Strategy Summit. O’Brien will lead the Case Study Session: Hear From Your B2B Peers, Learn Their Secrets to Success.
Gord Hotchkiss, CEO, Enquiro: sharing insights on B2B buyers and their buying practices garnered from the “BuyersSphere” project – amazing B2B lessons that B2B Marketers can adapt and apply to their business immediately.
Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe: covering B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and how sales can utilize search and keyword insights for lead qualification improvements.
Lee Odden – CEO, TopRank Online Marketing: exploring why Blogs and Social Media should be part of every B2B Marketers toolkit and why it might be the easiest way to generate customer ambassadors and gain more quality leads.
Patricia Neuray – Vice President of Sales and Marketing, Business.com – leading the Expert Hot Seat on the Most Pressing B2B Search Marketing Questions.
The Summit will wrap up with an exclusive ‘Meet the Experts’ reception where participants will have a chance to network with expert B2B Strategists and Summit Sponsors including Business.com, Enquiro, Marin Software and WordStream. The B2B Search Summit is also proud to partner with the following industry leaders; Direct Marketing Association Northern California (DMANC), Business Marketing Association Southern and Northern California, B2Bbloggers.com, International Internet Marketing Association (IIMA), Mashable, Search Marketing Standard, SEMPO, SEMpdx, Target Marketing Group and Visibility Magazine.
Interested Senior B2B Marketers should register now as space is limited for the full day of strategy sessions on June 23, 2010 at the InterContinental San Francisco, CA. For more information or to register online by June 4th and get the early bird rate, please go to B2B Search Strategy Summit.
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Effective Student Marketing, Inc. Helps Catherine Hinds Institute of Esthetics Build a Social Media Presence
Andover, MA (PRWEB) July 26, 2010
Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.
Were happy to have found a local company with the extensive experience that ESM has, said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.
ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the schools current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.
Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics, explained Andy Kelley, President of ESM. Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.
Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. Theyll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.
Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere, Kelley said. Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and were looking forward to helping them build an online network of current and future esthetics professionals.
About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.
Cassie Viau
Social Media and Communications Specialist
Effective Student Marketing, Inc.
Phone: 978-475-0880
http://www.effectivestudentmarketing.com/resources-news.php
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Raidious Launches New Social Media Training Program
Indianapolis, IN (PRWEB) October 18, 2010
Raidious, an interactive marketing firm based in Indianapolis, has launched a new social media training program, SocializeU.
SocializeU social media management workshops are designed to teach the concepts, tools, and best practices in online marketing and engagement.
“The Raidious team deals with large-scale social media management for multiple national and regional brands, day in and day out, Taulbee Jackson, President/CEO of Raidious, said. The SocializeU program is based on our real-world experience, as well as generally accepted best practices. The SocializeU training program will provide companies with affordable, practical, applicable training for their team – from experienced, well-qualified professionals.”
Courses are appropriate for companies either looking to begin digital marketing and social media initiatives, or those who may have tried their hand at online marketing without success. Whether taken a la carte, as a series, or as an intensive multi-day workshop, SocializeU sessions aim to provide businesses with the means and methodologies to successfully market themselves online.
Topics covered include writing for the web, best practices, creating a social media marketing plan, and social media for crisis communications.
SocializeU was created by Matt Chandler, Senior Content Architect and Director of Training for Raidious. Chandler is an adjunct faculty member at the Arts Institute of Indianapolis, where he teaches Web Marketing as part of the Interactive Media Bachelor of Science program. Matt has over a decade of experience managing online content and marketing programs for enterprise organizations. He is a member of the Information Architecture Institute and the American Advertising Federation, and is a featured guest blogger for Social Media Today, Marketing Tech Blog and My Venture Pad.
Chandler is a featured speaker at the 2010 Masters of Business Online conference, has delivered guest lectures at Butler University and the Public Relations Society of America, and has been a regular guest on Sirius Satellite Radio. He is an Indiana University graduate.
About Raidious
Raidious is an interactive marketing and communications company purpose-built to create content and manage dialog for brands. Raidious makes, manages, monitors, moderates and measures content and dialog for social media, email, blogs and other forms of owned media. Raidious helps activate traditional paid media (advertising) and earned media (public relations) efforts online, using a unique and fully integrated planning process built specifically to leverage the real-time, two-way nature of today’s socialized media environment. Digital marketing doesn’t work without content. Raidious makes the content that makes digital marketing work, through our unique operational approach. Raidious functions like an embedded brand news team, or a social media SWAT team – focused entirely on your business initiatives. Learn more at raidious.com.
Contact: Kate Snedeker
K8sned(at)yahoo(dot)com
317.258.3748
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Are automotive marketers playing social media war games?
Are automotive marketers playing social media war games?
Nonetheless, do not be fooled into thinking the American automotive OEM marketing machines do not have their own set of war plans. With the advent of the new freedoms of expression via the social media outlets, companies have now waged their own form …
Read more on Torque News
Apps to give you a marketing edge
Andrew Seale Special to the Star Social media and marketing apps are helping small businesses build their brands and connect with customers. The digital universe is brimming with inexpensive (and free) tools to help entrepreneurs grow and market their …
Read more on Toronto Star
Steps To Create Workable Social Media Marketing Plans
Article by Sarah Dessen
Steps To Create Workable Social Media Marketing Plans – Marketing – Social Marketing
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If you are on social media, then marketing campaigns need to be much more than just getting more people to like your brands. You need to make sure to create an experience for your customers online for them to recommend your brand to their friends and followers. There are a number of companies which have been able to successfully create a personalized experience for their customers. Regardless to say, they have been able to draw more people to their businesses and have been able to successfully raise their sales scores.
When it comes to social media, the marketing strategy needs to be much different than conventional mediums. What you need to do is ensure to create a dynamic community of fans who are highly interactive and recommend your profile to their friends and followers. Here are the essential tips –
Social media marketing plans must keep audience in the center of the effort. Online media marketing is very different than the rest of the marketing medium and as a marketer, you need to respect that. Hence, make sure to create a plan specifically made for online media. Where are the key changes that you need to make in case of social media marketing?
The first and the foremost point is in feedback collection. There are a number of companies which consider social media to be just another marketing medium and are thus, failing with their marketing efforts. What you need to do is make sure to carry out a campaign that is ready for the huge surge of feedback that will come with every post of yours. The next point that you need to figure out is customer servicing. There are a number of companies which shy away from joining digital media because they don’t have the infrastructure to cater to the customer queries that will arrive from the social media channels. If you are one of them, then remember, you need to be absolutely clear about your priorities here.
Not having a online media account may expose you to some serious loss of face for your brand. Dedicate a small department that is always focused on creating a positive brand impression online and on various social networks such as Twitter and Facebook. Social media marketing plans can only be successful if they have a wide support from the ordinary public. In the modern world, one needs to ensure that conventional marketing efforts are declining. Social media marketing is the way forward for companies large and small.
About the Author
Sarah Dessen has assisted companies large and small with the formulation of their social media marketing plans.
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whereby the original author’s information and copyright must be included.
Sarah Dessen
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4 Steps To Formulate Effective Social Media Marketing Plans
Article by Sarah Dessen
4 Steps To Formulate Effective Social Media Marketing Plans – Website Promotion – Online Promotion
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Social media has changed our lives ever since it came into being. Besides connecting us across borders, it has also allowed us to bridge communication gap and establish long-lasting relationships. Business promotion has also become easier with steady increase in digital media consumption. Almost every entrepreneur is now using a considerable portion of his marketing budget in digital marketing activities, and even recruiting trained online advertisers for enhanced brand promotion.
Using social networks for creating brand awareness becomes successful when you’re are able to frame concrete digital marketing plans. This is something which becomes a priority the moment you take your business online. Here are the 4 steps following which you can devise effective social media marketing plans –
1. To begin with, you’ve to consult your in-house marketing team and understand the immediate commercial priorities of your company. In case there’s a forthcoming product launch, you need a different strategy for that. On the other hand, if you’re looking to add more fuel to your existing digital media campaigns, an altogether different set of plans is needed. So even before you start framing any online brand advertising plan, you need to understand why you would be spending time and money on digital media activities.
2. Hire social networking experts or digital marketing consultants to assist you frame social media plans. Just make sure the professionals you’re hiring are experienced and have handled digital marketing projects for organizations similar to that of yours. You can use the Internet to find whereabouts of such professionals.
3. Next, conduct a series of market surveys and check what your competition is doing on social media. Review their social networking channels and check what strategies are being used. You can again seek assistance from social media marketers for this. It will become easier that way. Once you’ve a fair idea about how your rivals are using social networks to promote their respective brands, you can always strive to create innovative digital marketing plans, of course, which are different from their online marketing strategies.
4. Finally, try to avoid creating any social media plans for a period of more than 4 months. This way, you can keep experimenting with your digital marketing strategies and keep doing something new and different to attract more people.
There you go. Follow these 4 steps and formulating effective digital marketing plans will become just a piece of cake for you!
About the Author
Sarah Dessen is a prolific writer who has published many articles highlighting the importance of creating effective social media marketing plans. Many of his articles on blog development and management have been published in leading online directories and article submission forums.
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whereby the original author’s information and copyright must be included.
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Email Marketing Extremo Curso De Estrategias Para Aumentar Prospectos
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