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Social Media Marketing Class Helps Marketers and Business Owners Keep Up With Changes

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Portland, Oregon (PRWEB) October 15, 2011

Social Media has a fast-paced, changing landscape and it is difficult to keep up with all of the changes that happen within the social media platforms. That is why Search Engine Academy Northwest has developed the six-hour social media marketing class, Leveraging Linked In, Facebook and Twitter.

Leveraging Linked In, Facebook and Twitter begins with a basic overview of the Social Media Landscape and immediately dives into a variety of tools, strategies and tactics that can help decrease the overwhelm sometimes felt by marketers and business owners when developing and implementing a social media marketing plan.

Because Social Media is in a constant state of flux, this class is revised only days prior to the actual class to capture the latest updates which helps participants stay the most current as they possibly can with social media marketing techniques.

Topics included in this six-hour social media marketing class include:


Understanding what social media is and how it can help grow your business
Developing Goals and Strategies for your Social Media Campaign
Working hands on with the big three platforms: Linked In, Facebook and Twitter

In Facebook students will:

Maximize a Page for their Business
Look at the Pros and Cons of Facebook Ads
Learn how to set up an RSS Feed from your Blog to Facebook
Add a Twitter Feed

The Linked In section covers:

Customizing your Profile
Adding Twitter to your Profile
Managing and Requesting Recommendations
Developing a Linked In Group, is it the right strategy for your business?
Adding a company page for your business
Reviewing Apps that can be implemented strategically
Determining if DirectAds make sense for your company

And then students will learn about Twitter by:

Becoming familiar with the Twitter Interface
Understanding the Lingo
Customizing their page
And reviewing must have tools

Leveraging Linked In, Facebook and Twitter will be held November 3rd from 9:30 to 4:30 in Portland Oregon at the Ambridge Event Center which is centrally located in the Lloyd District. To register for this class please go to http://www.seotrainingnw.com/social-media-class-portland-oregon.

About the Instructor

Colleen Wright helps companies improve their online sales performance by taking her 20 years of marketing knowledge and implementing strategies and tactics that improve sales and leads. In addition to helping clients improve their sales messaging and lead generation, she is an expert at driving traffic to websites through Pay per Click advertising, Search Engine Optimization, Local Search and Social Media Marketing. Colleen also teaches these skills through Search Engine Academy Northwest where business owners and marketing / PR professionals learn hands on how to market businesses online.

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Social Media Marketing: A 21st Century Phenomenon

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Article by Carll Halls

Nowadays it is common to hear words such as “wall”, “tag”, “like”, “unlike”, and more recently “tweet” and “retweet”. The landscape of social media has its own set of jargon. It has its own dictionary for a generation that wakes up every day to the excitement of new friends and long-lost acquaintances found on Facebook, to the hilarious and sometimes controversial statements packed in a mere 140 characters on Twitter, and to the amusing videos that are uploaded on YouTube, guaranteed to cure your boredom with just a click. With the growth of social media in the 21st century, it’s no wonder marketers have found a way to use it to their advantage, adding social media marketing to their companies’ integrated marketing communication plans.

What is Social Media Marketing?

We define Social Media as the use of Internet-based platforms and mobile technologies as means of communication. This type of communication is dynamic and easily accessible, which makes interaction among users convenient and continuous. Social media marketing therefore is the use of the Internet and mobile technologies to push products and services to customers, by combining the features of the web with marketing strategies established to boost a company’s sales and presence, to create added value, and to foster stronger customer relationships.

Targeting Niche Markets

Although some people assert that the origins of social media marketing date several decades back, it was only during the dawn of the World Wide Web in the early 90’s that the foothold of social media in modern communication became apparent. Social networks have evolved from Geocities, Angelfire and Tripod, to Friendster, Multiply, MySpace, YouTube and now, dominating the scene, are Facebook and Twitter. Each social network has its own use and a niche market. For instance, Multiply has been the outlet of choice for start-up entrepreneurs who have no capital to build physical stores. The ease with which sellers can showcase their products and promote their services, is the reason why Multiply has become a bustling online marketplace. All you need is a Multiply account, a camera to take pictures of your goods, some selling savvy and most importantly, plenty of friends who will recommend your products and direct other people to your site. MySpace, on the other hand, has been responsible for the discovery of new artists and bands. With your very own page containing your profile and some samples of your songs, it is quite easy to be seen and heard by agents and recording studios that are scouting for raw talent. MySpace Music has launched the careers of Colbie Caillat and Lil Mama to name a few.

The Age of Facebook and Twitter

The most powerful networks helping social media marketing right now are Facebook and Twitter. These sites allow its users to “repost” and “retweet” comments about people, products and services, and the repetition of these messages enables marketers to reach a multitude people in a matter of hours. Social media marketing gains from an amplified “word of mouth” transmission. As more people talk about your product to their next-door neighbor or office colleague, the chances of other people sharing that information to another set of individuals becomes greater, thereby increasing traffic to your company’s website and prompting millions to actively seek you out and learn more about your products and services. It’s as simple as having your very own Facebook page where people can “like” what you offer.

Mobile technologies are also key players in the arena of social media marketing. Cellular phones and tablets are capable of connecting wirelessly to the Internet, letting consumers have immediate access to their favorite social media sites, informing them of anything new that’s happening in cyberspace, in real-time. These gadgets are practically glued to their hands and this connection makes it even more convenient for marketers to update users about their offerings. Advertisements placed on social networks are always visible, creating top-of-mind awareness, allowing people to think about your product or service first as the one that will answer their needs.

Establishing a presence in social media is now a must for anyone who has something to promote. Small enterprises and big businesses alike are shifting from traditional advertising like print and TV, to the more convenient, readily available and at most times, less costly social media. It’s amazing to look back at history and realize that social media marketing started with people pinning memos, flyers and brochures to bulletin boards, or placing ads on newspapers. Now we all just need an internet connection and any gadget capable of connecting online, and the world is virtually in our hands. It would be even more amazing to see how social media can still evolve in the coming years, and how it would make the world a smaller, more connected place.

Social media marketing – Read the book Sales 3dot0 – The New Contact Sport book for more on social media and marketing strategies. Get this book at reasonable cost at Newcontactsport.com.










Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida

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Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida

aaatargetedinternetmarketing.com Local Marketing experts. Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida visit website for more articles, videos, tips, consulting
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Registration is Open for Social Media Tulsa Conference 2012

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Tulsa, Ok (PRWEB) December 01, 2011

Following their inaugural conference in 2011, The Social Media Tulsa Conference is back.

With an added day of knowledge-sharing, presented by local and global social media leaders and thought starters, #SMTulsa conference attendees are sure to be inspired to take their online marketing strategies to a new level.

Early registration rates are available through December 31, 2011. Full time students and non-profit organizations also receive special discounted rates to attend the conference.

Whether you are a small business looking to get started with a social media marketing plan, or a corporate marketing manager needing tips for taking your online marketing strategies to a new level, the Social Media Tulsa Conference is for you, said Cheryl Lawson of Party Aficionado and Founder of Social Media Tulsa.

Register now and follow the #SMTulsa hashtag on Twitter to learn more about Social Media Tulsa and to receive updates about the 2012 Conference.

About Social Media Tulsa

Social Media Tulsa is the area’s most active social media group. #SMTulsa has rapidly become the place for thought leaders and newbies alike to share social media’s best practices while at the same time going beyond the technology to create face to face connections. It all began with Social Media Day Tulsa 2010 at Fat Guys Burger Bar in the historic Greenwood district. Social Media Tulsa invites its members to gather and talk about the impact of Social Media on business, news, entertainment, sports, nonprofit, and any other topics. To learn more visit SocialMediaTulsa.org

About Party Aficionado

Party Aficionado is a leading social marketing firm specializing in event marketing, social media marketing, internet marketing, and PR. To learn more visit Partyaficionado.com.

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More Social Media Marketing Plan Press Releases

AuthorityDomains.com's Bundled New Social Media Services Offer Unique Marketing Solution

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Canyon Country, CA (PRWEB) May 2, 2008

Companies looking for more effective, targeted marketing campaigns now have the opportunity to take part in the newest innovation in online marketing: Social Media Marketing. Search Engine Marketing company AuthorityDomains.com has recently launched a new set of bundled Social Media Marketing services.

AuthorityDomains.com’s Authority Social Marketing (ASM) packages seek to achieve marketing and branding goals for clients through participation in varied social media networks and bookmarking sites, including Facebook, YouTube, Squidoo, Reddit, Digg, Stumbleupon, Onlywire, LinkedIn and Myspace, to name a few.

“Social Media Marketing is where everything’s heading,” says Marcela DeVivo, President of Authoritydomains.com. “In the near future you will see Social Marketing grow and expand to become the new method of online marketing everyone is looking for. The time is here and now, and everyone should be taking advantage of it.”

“Social Media Marketing will rise to prominence in the non-geek world, as businesses worldwide increasingly realize the power of user-generated content and online social networking communities,” she adds, “and Authority Domains plans to ride the wave.”

Other features of their new social media marketing packages include, but are not limited to:

Blog setup and promotion: they will set up a blog with the theme of your choice, optimize it and submit it to the search engines.

Custom and bulk link building: one-way links are some of the most powerful you can get, and Authority Domains offers both custom and bulk link building solutions tailored specifically to your niche and site.

Article creation and promotion: monthly creation and submission of professionally written articles. Press release creation and promotion: monthly promotion and creation of targeted, unique press releases.

Site submission: one-time site submission and monthly paid directory links.

“The beauty of our packages is that we can customize our campaigns to every client, depending on the niche and industry they’re targeting, while at the same time keeping our prices reasonable,” says DeVivo. “Its a win-win solution.”

AuthorityDomains.com also offers many stand-alone solutions including bulk and custom link building, article and press release writing and promotion, custom and template blog setup and promotion, video submission and much more.

For more information on AuthorityDomains.com’s Social Media Marketing services, please call 866-8541572 and see their website at http://www.authoritydomains.com/social-media-marketing.

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Social Media Marketing Plan

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The Social Media giants like Twitter and Facebook are no secrets to you, right?
 
And you KNOW that you should be using these Web 2.0 sites, among others, yet perhaps you feel stuck, overwhelmed, or just plain out confused on HOW to harness these beasts! There’s a very large probability that your competitors are already trying to implement these marketing methods, or at the very least, TRYING to. Wondering when would be a good time to begin using these social media mammoths, like LinkedIn, Youtube, Facebook, and Twitter? How about YESTERDAY!?!
 
 Here’s some factual data to further drill the importance of this message:
 
 * With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to Facebook.com and Neilson.com.
 * Credible analysts have predicted that Facebook will have in excess of 500 milion active users!
 * Between June 2008-June2009, Twitter has increased its user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com
 * According to Facebook, over 120 million users log into Facebook no less than once a day!
 * For a week straight, Facebook was visited more often than Google itself, around about April 2010!
 * The largest growing demographic rapidly joining these social medai groups are aged 35 and above
 * Alex.com’s statistics also show that Facebook is in the TOP THREE MOST VISITED SITES GLOBALLY!
 * As of July 2009, Twitter had attained 50 million unique visitors, as per TeleCrunch.com’s statistics
 * Both Fool.com and Twitter.com indicate predictions that by the end of 2k10, Twitter’s user user base will reach 100 million or more
 * According to Facebook, 65+ milion of their users access their accounts directly from their smart phones and PDA’s
 * Cell phone users of Twitter and Facebook are said to be TWICE as active as non-cell phone users
 * Nearly 80% of Facebook users are based outside of the USA
 
 If these comprehensive statistics haven’t already blown your hair back about the true power of a social media Marketing Plan, then you’re probably already harnessing it’s force! If you were a business owner, what would this kind of data mean to you? Basically, what you’ve got is an open market, with hordes of potential clients that are easily accessable via strategic Facebook Marketing and Twitter Marketing (among others), that are open to the marketing of your products and services! Are you going to sit around and allow your competition to capitalize on this phenomena before you do? Not very likely, for the clever business owner.
 
 Social Media Marketing can be seen as access to a gate opener, or a portal if you will, with powerful communities which can have insurmountable implications for entrepreneurs, businesses, whether small or large. Everyone is aware that the current marketplace is a constantly changing climate, making it even more imperitive that you stay one step ahead of the game. Based on the facts described above, you can see that there’s no doubt that Social Media Marketing will become increasingly important to the future of your business’ success.
 
 Weve now surpassed the Information Age, and now have entered the Recommendation age. Surely you’ve heard the quote Its not WHAT you know, its WHO you know.”Times have changed, and that statement isn’t as true anymore. Lets put it this way Its not WHAT you know, its NOT WHO you knowits WHO KNOWS YOU!”And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of business, and harness that relationship. The quality of your relationships can now be a direct reflection on the quality of your finances.
 
 Is a Social Media Marketing Plan now higher up on your list of priorities for the prosperity of your business?  

 

A BrainYard Experiment: Let's Have A Social Conversation

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@jerrykidd stresses the importance of having a social media marketing plan. #rebceb

Image by andykaufman
Posted from Twitter via Tweetie 2 & GDZLLA

A BrainYard Experiment: Let's Have A Social Conversation
As editor of the BrainYard, a news site about social collaboration in the enterprise, I know I'm supposed to be an expert on this–but how do I get you, the reader, to talk more on and about this website? Community managers and social media marketing …
Read more on InformationWeek (blog)

“The Social Starter Kit” eBook Brings Marketers up to Social Speed
"The Social Starter Kit" is available as a free download on the Real Magnet site at https://rlm.ag/GK8pE. Most marketers spend over an hour each day immersed in social media – reading the news, finding tips to hone their craft, maybe snickering at the …
Read more on PR Web (press release)

68 percent of marketers to increase SEO investment, email up as well
Social Media Examiner's Social Media Marketing Industry Report 2012 found that companies are planning to increase efforts in several new media marketing channels. As part of its Social Media Marketing Industry Report 2012, Social Media Examiner …
Read more on Brafton

Social Media Buzz: The False Perception of Social Business Success
We offer businesses a service where we analyze and asses their existing social media strategy and provide recommendations for improvement. We base such recommendations on their business goals and objectives. We look at the client's existing efforts, …
Read more on Business 2 Community

Polka Dot Impressions-Creating a Social Media Marketing PLAN

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Social media should be done with a PLAN Learn a helpful acronym to set off an a successful social media marketing campaign!
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How to Make a Social media marketing plan

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Social media is about connecting with your audience and engaging with them The marketing approach is to listen first then interact. Its not a marketing environment to push ideas If you try to control it you will not succeed. Be open and transparent. The worst mistake is to try to hide something online. If there is bad feedback address it try to make it right. Listen to what your customers want, that feedback is important. Don’t be only about marketing be human and a person. Web 2.0 is a two way conversation, you have to accept that fact.
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www.meteor-marketing.com Foursquare is one of the new players on the social media scene, but that have rapidly grown into a very popular mobile and social media app. In this video we look at how to use foursquare to attract more customers and promote your business

Power Social Media Marketing

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Power Social Media Marketing
This Book Is A Great Primer On Social Media And How To Get Started Promoting Yourself And Your Business Online, But It Is Also Good For The Experienced Marketer Who Wants To Build More Market Share And Make More Money On The Internet.
Power Social Media Marketing