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Online Marketing Company, fishbat, Releases Statement in Response to Mark Cuban Moving his Mavericks and 70 More Companies Away from Facebook

Bohemia, NY (PRWEB) November 30, 2012

On November 30, 2012, the online marketing company, fishbat, responds to the news that Mark Cuban was moving his Mavericks and 70 more companies away from Facebook. fishbat emphasizes the importance of creating a strategic online marketing plan utilizing a multitude of social media platforms to maximize effect and reach fans.

According to Dan Lyons, Editor-in-Chief of ReadWrite, “Cuban and other corporate Facebook members are howling because new rules on the social network make it harder for brands to reach people without spending big money on sponsored posts.” The article reports that this and Cuban’s belief that “it’s a reflection of [Facebook’s] overall design and strategy weakness,” has Cuban focusing the Mavericks and his other companies on other social media outlets, like Twitter, Tumblr, and the new MySpace.

Lyon also reports that “Facebook insists it isn’t choking off reach as a way to push brands to spend more on sponsored posts.” According to Facebook, they constantly work to improve its algorithm, called EdgeRank, to make it more effective and the most recent update’s “goal was simply to cut down on spam in people’s news feed.”

Nick Renna, fishbat’s Social Media Strategy Manager, weighs in by saying “The number of social media platforms are increasing and the value a brand gets from one outlet will be different from the value garnered from another. It is important to be strategic. Incorporate a mix of social media campaigns in your online marketing plan to achieve the desired effect of reaching your fans and maximize your online marketing success.”

“Brands need to be strategic,” Renna continues. “Abandoning social media is not the answer. It is essential to develop an online marketing strategy that reaches your fans through a mix of social media. Strategically creating unique and valuable content will also help you to maximize your brand’s success online. A good post that provides value to your fans will not go unnoticed.”

fishbat, Inc. is a full service social media agency. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and build up your corporate image.







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Social media marketing

 

 

Social media is a buzz word in today’s marketing industry. Acting as a direct channel of communication with the end user, social media marketinghas emerged as an influential tool for marketers to promote their products and services by tapping potential opportunities available online. Social media channels allow marketers to create attractive as well as interactive profiles, thereby enabling brand promotion, awareness, implementing marketing campaigns, and direct communication with the customer. The ultimate facilities offered by social media enable marketers to identify their business goals and objectives and define an appropriate process to attain them by approaching the target audience segment.

 

In the scenario of fierce competition, it has become indispensable for marketers to capture the web domain to the best of their abilities and strengthen their online networks. In view of this, a social media programme offers desired platform to carry on the business that purports establishing presence in the market and earning goodwill. Be it about introducing new campaigns or exciting activities, familiarizing customers with new products and services or eliciting their feedback, opinion or suggestions, the technique of social media marketing is multi-faceted and therefore, enables businesses to explore various opportunities and find avenues for further expansion.

 

To enable marketers to enjoy a solid web presence and accomplish desired goals, digital marketing companies have entered into the marketing industry. They comprise of integrated teams of experts who are abreast of the latest developments in the internet marketing zone and can guide suitably about following the correct roadmap. They are efficient in making the most of social media marketing. Nevertheless, initially they peruse your requirement, factor in the relevant points of concern and then move ahead to formulate a strategy to attract attention to your products and drive more traffic to your website. On the whole, it’s an all-inclusive package that ensures a good promotion of your brand through online resources.

 

All the activities are planned and executed keeping in mind your satisfaction. The social media experts may prefer conducting a research to study the pertinent aspects of your business and how can it serve customers to the best through its various offerings. At the same time, they would study about other businesses offering same products and services and how your business can be promoted in a better way. The best part of social media marketing is that you can directly approach the end user that is your target customer and elicit his feedback, which helps decide the next step. 

 

 

Puneet Gupta is an internet marketer and has a great passion for Social Media Marketing.

 

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VictorOps Releases Platform to Address Needs of Modern DevOps Teams; Applies Social Media Principle of Continuous Partial Attention to DevOps


Boulder, CO (PRWEB) February 12, 2014

Coming into 2014 with momentum from a successful fourth quarter of 2013 and Series A funding, VictorOps is tackling the problems facing DevOps teams by taking a cue from social media. Today the company announced the general availability of its alerting and collaboration platform with nearly 200 companies coming out of beta.

This age of continuous software deployment means that larger and larger numbers of development and IT professionals have to be engaged around-the-clock to solve outages and performance issues. For example, a developer responsible for the most recent code change might need to collaborate with the on-call Operations person to resolve a middle-of-the-night problem.

VictorOps platform addresses this challenge by applying the social media principle of Continuous Partial Attention – the process of paying simultaneous attention to a number of information sources but without being 100% committed. Using VictorOps platform, an extended team of developers and operations can stay engaged as needed, boosting collaboration and speeding time to resolution.

“It isn’t just about alert monitoring anymore. Around 70% of an average outage is spent on finding the person with the right knowledge and working together to solve the problem,” said Todd Vernon, CEO and co-founder of VictorOps. “VictorOps leverages the power of Continuous Partial Attention for good in DevOps – enabling Dev and Ops teams to stay connected and make being on-call suck less for everybody.”

General availability features of VictorOps platform include:

On-call schedule management – Users are alerted when and how they want by customizing personal notification policies. Manage teams, on-call rotations and notifications.

Alerting and escalation – When an alert becomes critical, VictorOps makes sure the right person knows about, and that the entire team is up-to-speed on the status.

Incident management – Users get alerted their way. Additional team members can be added through Twitter-like @ mentions to automatically have situational awareness of the incident and everything leading up to it. Swap on-call on the fly and everyone can see the change.

DevOps timeline – VictorOps digests all of the data from existing monitoring systems into a timeline feed so users know the health of their infrastructure at a glance. See what’s up with the team and what they’re talking about.

Team collaboration – By pulling in team members who know how to solve the problem faster, users reduce time-to-resolution and get back to their life.

Fault tolerance – VictorOps is engineered from the ground up for availability, from its redundant network switches to clustered application code. The company’s service is hosted in a state-of-the-art, Tier III Design Certified data center with industry-leading colocation service level agreements. Coming in Q1, VictorOps will run in multiple data centers for even greater reliability.

About VictorOps

VictorOps is the world’s first collaborative platform designed for DevOps teams that combines the power of people and data to solve IT problems in real-time. The VictorOps platform seamlessly orchestrates team situational awareness, incident creation, escalation, notification, and remediation with team members regardless of physical location or time of day. Privately held, VictorOps is backed by Costanoa Venture Capital and Foundry Group. For more information, visit http://www.victorops.com and follow the company on Twitter @GoVictorOps.