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Pricing Engine Launches the First Solution for Small Businesses to Create, Manage and Optimize Online Advertising from a Single Platform

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New York, NY (PRWEB) March 15, 2013

Pricing Engine, http://www.pricingengine.com, today announced the launch of an easy-to-use but powerful platform for online advertising that levels the playing field for small business owners looking to significantly improve the performance of their ad dollars. The Pricing Engine platform is available now for optimizing multichannel search marketing campaigns, with tools for display media, social media advertising and e-commerce coming later this year.

Pricing Engine was founded by CEO Jeremy Kagan, formerly a Vice President with the Global Digital Business of Sony Music Entertainment, and Vice President of Strategy at digital agency Publicis Modem, and Chief Technology Officer Yagmur Coker, former Lead Technologist for The Knot. Kagan, also a long-time adjunct professor of digital marketing at Columbia Business School, recognized the need for a simple tool for the smaller advertiser after years of consulting and agency work with clients of all sizes.

“The vast majority of small business owners are either too busy running their operations to effectively manage their online advertising campaigns, or can’t afford optimization platforms used by the Fortune 500 – or both,” said Kagan. “Because of this, we saw a clear need in the marketplace for a solution that allows small businesses to improve their ad performance in a simple, efficient and unified manner. Pricing Engine gives small business owners a decided edge in terms of their ability to get more sales and leads through digital advertising.”

Pricing Engine is a game-changer for small business owners lacking the time, resources or expertise to improve their search marketing and digital advertising performance. It uses patent-pending, data-based algorithms and predictive analytics to provide recommendations in plain English – not ad tech jargon – on what works, what doesn’t and how to improve.

Pricing Engine’s benchmarks are based on anonymous data crowd-sourced from peer businesses via advertising channels like Google and Microsoft. It compares a business’s ad performance against peers based on a number of user-selected parameters such as type of business, industry, geography and advertising budget. Pricing Engine provides a letter grade of performance in key areas, as well as recommended improvements – including use of keywords and ad copy – and critically, the estimated dollar value of an improvement in terms of sales or leads. Diagnostic tools designed for different business types ensure common mistakes are quickly identified and fixed.

Pricing Engine employs machine learning to refine and improve results. The system gets “smarter” over time based on the volume of data available, and on campaign performance across the various combinations of selection criteria.

During its beta period, the company has signed up hundreds of small business owners who have used the system and suggested enhancements. To accelerate the process, Pricing Engine is working with resellers in a number of industries to reach small businesses. To date it has signed reseller partners with access to more than 500,000 U.S. small business owners and will be rolling out the system with its partners across the country in the coming months.

Now Pricing Engine is being released to the general public, with a powerful yet simple dashboard that allows users to both create and manage search campaigns simultaneously across Google, Yahoo and Bing. Campaigns can be created once and deployed everywhere with changes to improve performance pushed out to all channels at the same time – making management easy and fast.

Over the next few months, enhancements will be added to the Pricing Engine platform for display advertising (Google Display and LiveIntent, among other channels), social media marketing (Facebook, LinkedIn, and others) and e-commerce (Amazon Product Ads and Google Shopping, among other channels).

About Pricing Engine

Pricing Engine is the first solution that provides small business owners access to a single, easy-to-use platform that lets them optimize their investment in online advertising across various channels without being digital media experts or expending resources they don’t have. Its “report card” feature assigns a letter grade on ad performance, based on benchmarking using variables like geography, type of business and budget, and tells users in plain English how they can improve their results. Pricing Engine’s patent-pending, powerful algorithm-based predictive analytics continually refine and improve ad performance. Now available to optimize search advertising campaigns for small businesses, the platform will soon be expanded to include tools for improving display advertising, social media marketing and e-commerce results as well. For more information, visit http://www.pricingengine.com.







Does your boss steal your ideas?

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Does your boss steal your ideas?
I've come across plenty of idea thieves over the years masquerading as executives, managers, entrepreneurs or small business owners. They range from clueless types who do not have a creative bone in their body, to sinister types who think nothing of …
Read more on The Age (blog)

Stop stressing me out
I thought it would be a good topic to discuss as we break for Easter because I figure I'm not the only one desperate for a few days off. According to research … “Once that's been ruled out you have to examine which parts of the business are related …
Read more on The Age (blog)

Business Startup Support

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Launching a new business can be a lonely journey and if you have a lack of support in your household, it can feel even lonelier. I’ve seen a greater number of brand new small business owners, who feel as though they are all on their own, even though they have a family and are in partnered relationship. Even if you are not presently in a personal partnership you may feel the need to seek relationship support from close friends and family members. In either case you may be been surprised by what appears to be the lack of unconditional support.

The key to a successful startup may be in lining up your support and solidifying a structure of support before your small business launch. It’s challenging enough to fight the many battles of entrepreneurship. Thus it can be completely draining to come home to your sanctuary and have to further defend your business to those who care about you.

If you need relationship help now, you’ll still need it while building your business but then there will even more pressure on all fronts. Everyone is familiar with a couple that tried to solve their relationship problems by having a baby. Did it work for the couple you knew? No? Then why would birthing a new business improve your relationships?

If you have weak personal relationships that drain your energy, then your focus will be lacking. Without a strong focus, your decision-making, personal productivity and inspired actions will all suffer.

What can you do? Talk about the challenges pre-startup and ask for the support of those who love you. Be very specific in asking for that support by making agreements.

Relationships are built on agreements kept.

For an agreement to be kept it must serve all parties, be clear understood by all and be written down for clarity.

If you don’t have strong spousal support or unconditional support in your close relationships, you first need to understand them from their perspective.

When a life partner cautiously advises you not to venture out on your own, they are not questioning your ability or resolve to succeed.

They are only speaking from the perspective of their own fears.

They could fear having less time with you. Your initiative could be forcing them to face their own fears of success, of failure or of never being authentically fulfilled in their work. And of course they could be thinking about having less money and how that affects the household budget.

Good personal relationships are essential to making good business decisions. If you are fighting battles both at home and in the marketplace, you will lose on both fronts.

If you’re considering starting a small business, first repair or end non-supportive relationships.

Make agreements that serve you both and honor them.

Contact StartUp Coach Tom Volkar to make the successful leap to the freedom of self-employment. Go to http://CoreU.com or his blog http://www.delightfulwork.com/ for a FREE Email Course Project Blast Off. The world awaits your unique business and Tom is inspired to guide you to a successful launch.

Latest Business Gift Ideas,Blog News

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3 Steps to Building Your Email List with Pinterest
As one of Social Media Marketing World's presenters, Duncan gave a packed room of entrepreneurs and small business owners her 3-step system to building your email list via Pinterest: 1. Create an offering … In exchange for their name and email, you …
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MEDIA ADVISORY – CIBC celebrates grand opening of new Quebec branch with …
There will also be a bicycle clinic, with a $ 1,000 gift … You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com. … Syndicated stories and blog feeds, all rights reserved by the …
Read more on SYS-CON Media (press release)

Somnia Anesthesia Celebrates National Doctors Day With Anesthesiologist of …
NEW ROCHELLE, NY — (Marketwired) — 04/03/14 — In celebration of Doctors Day 2014, Somnia Anesthesia, an anesthesia management company serving hospitals and outpatient facilities nationwide, has announced its second annual Anesthesiologist of the …
Read more on SYS-CON Media (press release)

Hawkeye Management, the Small Business Loan Company, Announces the Release of 16 Best & Most Common Business Financing Options for your Small Business

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Blackwood, NJ (PRWEB) June 13, 2013

Hawkeye Management has released a new eBook. The free electronic book describes the 16 best & most common ways that small business owners seek working capital for their dream business. This is a great read for small business owners looking for small business loans. The report discusses ways to acquire funding for small businesses such as private equity, angel investors, and family. The report also goes into depth on the dangers of NOT separating personal and business credit. Using personal credit to fund a business can tarnish a good credit score. This report lets aspiring business owners know all the options on credit and lending.

Tom Gazaway the author and founder of Hawkeye Management further explains, the financing solutions herein probably make up 90% of all capital that is obtained by small business owners. Tom continues to explain, it’s important to borrow the right way and use working capital and lines of credit for revenue generating activities. This way, a small business can generate additional revenue and profit that will justify the additional debt that was created.

To read more or get a free copy of the 16 Most Common Ways to Get Money for your Small Business Click here.

Hawkeye Management connects entrepreneurs and small business owners with up to $ 50,000-$ 150,000 or more in freely spendable business credit lines. Hawkeye Management understands the mechanics and realities of small business credit better than anyone. Hawkeye Management knows what works, what doesn’t work, and how small businesses can get the credit it needs as quickly as possible.







Find More Angel Investors Press Releases

Latest Small Business Marketing Plan,Blog News

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'Angie's List for biz': ex-General Catalyst lawyer sees growth for mosaicHub
… List for small businesses." The site allows small business owners to find service providers such as lawyers, accountants, marketing experts and IT professionals. … MosaicHUB plans to launch a Series A fundraising round later this year. Funds …
Read more on Boston Business Journal (blog)

Stringer seeks placement agent ban
Last August, Crain's published an article saying the state's chief financial regulator, Benjamin Lawsky, was raising questions about the city pension plans' use of placement agents—the middlemen at the heart of an explosive scandal that sent former …
Read more on Crain’s New York Business (blog)

My Tax Tutor For Small Business Owners.

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Check out these business level strategy products:

My Tax Tutor For Small Business Owners.
Save Thousands Of Dollars On Your Small Business Taxes. What Every Small Business Owner Should Know About Their Taxes.
My Tax Tutor For Small Business Owners.

Digital Marketing Advice for Small Businesses – Your Digital Marketing Plan

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Article by Tracy Mu Sung

While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.

Digital agencies are a great investment for businesses whose website is important to them, businesses who don’t have the time to keep up with the ever-changing world of the internet, and businesses who like to outsource services to specialists for peace of mind.

However, for small businesses who aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they shouldn’t be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that won’t take too much of their focus away from their core business.

This blog post is the first in a series I will do to help all my friends and all those out there, who are small business owners who want to cover the basics of online marketing for themselves.

The series will cover web analytics, online shopping services, SEO, Social networking, online PR, Adwords and anything else that I come up with as time goes on.

Purpose of your website

The first step for any digital marketing strategy – is to think about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An online portfolio? All of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to put into your campaign.

Once you know exactly what your website is for, this will help clarify the purpose for all your online strategies.

Where are Your Customers?

The next thing you need to do is think about how people ‘might’ find your website online. You don’t need to know every way right now, but this brainstorm is important to get things going. Do you think you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other online shopping stores?

By identifying these opportunities, you know where to initially target your marketing efforts. However, this doesn’t mean you shouldn’t keep thinking about this over time and keep your eyes open constantly for new opportunities.

Keywords – How do you describe your product/service?

Finally, you need to decide what keyword themes describe your business. Here, you might like to look at my previous article on keyword research. This will help you clarify what your customers are searching online for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.

Like all things online, your keyword list will need to evolve over time, so don’t think you can make this list then leave it, it will need to be reviewed every few months.

This article is the first in the “Digital marketing for Small Business” series, written for the official digital marketing blog of MooMu Media.

MooMu Media is a SEO agency in Sydney, Australia.










Organization gives startup businesses a head start

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Organization gives startup businesses a head start
Unable to qualify for a bank loan, Belgin said she was referred by an executive at a local bank to the Economic Development Collaborative, a Camarillo- based nonprofit agency which provides free consulting to small businesses throughout Ventura County …
Read more on Camarillo Acorn

Q&A with Holly Katko: Lisle entrepreneur lays out guide to start-ups
From those beginnings, she has founded her own business U-Connect Inc., which includes all walks of business consulting. That work, plus 25 years of prior management experience, went into her book “Entrepreneur You,” published this year by her company.
Read more on Suburban Life Publications

Free SBA Consulting for Maui Business in May
Consultations can help existing small business owners and start-ups evaluate their current operations and find resources available to deal with these challenging economic times. Information is available about the agency's guaranteed loan programs, …
Read more on Maui Now