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Blogging And Small Business Marketing

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Blogging is an excellent way to supplement your small business marketing. However, there is a great deal of confusion about exactly what role the blog plays in small business marketing and how it helps you to make money.

Contrary to what some people may tell you, the blog itself is not meant to make money. You can add some advertisements, sure, but this is very unlikely to become its own source of legitimate revenue. However, a blog can help you to make your small business more successful and here is how.

** Having a Successful Blog Doesn’t Necessarily Mean Business Success

Creating a successful blog with lots of subscribers is beneficial to your small business marketing in the fact that it helps to create a wide audience to promote your product or service to. The blog itself needs to be successful – measured by the number of regular readers, subscribers, or traffic – in order for your promotions to be successful. The benefit of the blog is the relationship it allows you to create with your regular readers. They get to know you, they get to see your style, and eventually they get to like you and trust you. Is this beginning to sound familiar, i.e. “know like and trust”?

But a successful blog alone isn’t going to make you rich overnight. You might have a million readers, but if those readers have no idea what business you’re in or what it is that you’re actually selling, that’s an awful lot of traffic going to waste. In other words, you can’t neglect your small business marketing in lieu of your blog, or vice versa, and expect to make any substantial profit. Both the blog and the business need to be successful.

A blog is basically meant to facilitate your small business marketing, not to replace it. You create your blog and post regularly, you make a success out of the blog by offering very informative, useful content, you drive tons and tons of traffic, and then you have a huge ready-made audience to promote your products or services to. Since your blog is related to your business, chances are these readers are interested in what you are selling. You take your time and create an expansive marketing plan to promote your new product and then promote it, via your blog as well as other means.

We have seen entrepreneurs who spend so much time researching ideas and writing great blog posts and editing those posts and looking for graphics – their time is totally consumed in the blogging itself and they neglect the actual selling of their products or services.

Once your successful blog is created, you must incorporate the promotion of your products and even test the waters with new ideas. You can’t neglect the blog if you want it to remain successful, but you also shouldn’t expect the blog itself to become a gold mine. Even the most popular bloggers in the world generally get most of their income from products that they promote via their blog, not the blog itself.

Guest blogging, SEO work, and regular updates are all great ways of ensuring that your blog remains successful. With a successful blog you will have a great launching pad for future business promotions. This is how blogging really stands to improve your small business marketing.

Karen Scharf, small business marketing consultant, works with small business owners and entrepreneurs. She offers several papers, reports and checklists, including her FREE 4 Simplest Tactics for Increasing Your Customer Base and Growing Your Bottom Line. Download this and many other small business marketing tips now.

Small Business Marketing Solutions! Tips, Help, Advice, Ideas For Small Business Marketing.

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http://www.scottrogersconsulting.com Small Business Marketing Solutions! Tips, Help, Advice, Ideas For Small Business Marketing. small business marketing sol…
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Small Business Marketing Solutions

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When it comes to marketing your home or small business it is essential that you put forward a strong marketing plan that is capable of gaining the most clients without emptying out the piggy bank. In this article we will explore a variety of advertising methods that have been traditionally used and introduce car name plates the innovative small business marketing solution.

Typically people with a small business will use the two most popular forms of advertising which has traditionally has been the use of television and radio ads. Unfortunately as these two marketing methods have grown in popularity the cost of using this type of media has dramatically increased over the years which has shut the door to small business owners. One of the major problems with television and radio ad campaigns is that they only deliver when the actual ad is heard or seen.

In recent years the use of the Internet to market a small business has grown to an extremely high level and if used properly can send your small business marketing plan through the roof in terms of effectiveness. Now Internet marketing can be broken down into two main categories which is the use of a website and the use of cost per click ads with the most notable being Google Adwords. These two types of Internet ads do run together with Google Adwords bringing your customers to your website where hopefully they will purchase your product or services. Google Adwords can be very expensive with the cost per click as high as five dollars per ad clicked. Having your own website is a lot cheaper than most believe with the purchase of a domain name running around ten dollars per year and hosting fees around seven dollars per month.

Again though people need to actually visit your website in order for your small business marketing plan to work.

Car Name Plates were designed with the small business owner in mind with a classy way to promote their website or message with an extremely low cost especially compared to other typical forms of advertising. Car Name Plates is a custom made plate that fixes to the back of your vehicle and continues to advertise for years to come. Now when you are trying to get local business this is surely the ticket for your Car Name Plates will advertise every time your vehicle is on the road or sitting in the grocery story parking lot. Now whether you decide to advertise your website or your contact image it is pretty easy to see why this method is a favorite when it comes to small business marketing. Car Name Plates have been the small business marketing solution for owners across the globe for they are cost effective and consumer friendly.

There are a wide variety of ways to promote your small business and it all depends on your budget and the risk you are willing to take. With media ads the potential is high but so is the price tag. Advertising online is an effective marketing solution but when dealing with Google Adwords you need to know what you are doing or it will cost you a pretty penny. The combination of a simple website and the use of Car Name Plates is the ultimate small business marketing solution in my opinion that has been proven to work time and time again.

To learn more about Small Business Marketing and the power of Car Name Plates drop on by to learn more.

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ImageWorks Studio Releases "Small Business Web Design & Branding Package

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Chantilly, VA (PRWEB) October 15, 2009

ImageWorks Studio, a custom web design and branding firm, announces their new Small Business Branding and Web Design Package, designed to provide small businesses with the high quality marketing and branding tools they need, paid for with an affordable interest-free monthly payment plan.

Enabling small businesses to build a solid marketing foundation and increase brand equity, this new service allows owners and operators to create impressive brands and drive up sales using leading ROI and best practice strategies. ImageWorks has packaged over $ 20,000 worth of services, such as custom web design, logo design, an email marketing template, blog design, sales kit design, and more. Togther, these services have been generously discounted and can be paid for with an affordable interest-free monthly payment plan.

“Our goal is to help small businesses succeed in today’s economy. We feel so strongly that a powerful, professionally-produced brand can lead to measurable increase in sales and brand equity, that we are willing to finance our clients’ brand building efforts for 12 months, completely interest-free,” explains Scott C. Margenau, President and Founder of ImageWorks..

Marketing in a Recession: To spend or not to spend? New Small Business Marketing Package from ImageWorks Start at just $ 895/month. It’s no secret that marketing budgets are shrinking up in this economy. The problems is, cutting back on marketing results in further diminishing sales at a time when sales are most needed. Marketing experts preach that a slow economy is the exact right time for companies to spend on marketing in order to gain market share from their competitors who are pulling back their own spending.

For a company to halt their marketing program in a slow economy is like deciding to stop putting gas in your car,” says ImageWorks Founder Scott C. Margenau, “it just doesn’t make any sense. We know that money is tight, but the same as your car needs gas to run, your company needs marketing to succeed. Now is the time to reach your market through new media, which is affordable and it works. We are making it possible for companies to follow this advice.”

About ImageWorks’ Small Business Marketing and Web Design Package:

ImageWorks has selected some of their most popular branding and marketing services and combined them into one unique package. The total cost represents a saving of over 30% and the package can be purchase through an interest-free 12-month monthly payment option.

The company hopes to help its customers by allowing them to have a first class brand image reinforced with marketing strategies that work in today’s fast paced online environment — without having to spend a significant amount of money upfront.

By taking advantage of the services offer in our Small Business Package, customers will show up on line, in social media, in searches, via email, and through advertisements with a value-oriented customer-centric messaging. Here is a brief overview of some of the services included in the Small Business Marketing & Branding Package: