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Ambush Marketing: An Ace Up the Sleeve? – Analyst Blog

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Ambush Marketing: An Ace Up the Sleeve? – Analyst Blog
No matter what the event organizers plan and ideate, the fact remains that ambush marketing was, is, and perhaps will always be a ploy to attract and exploit any global event without officially tying up with it. These seemingly low-cost strategic …
Read more on NASDAQ

The OOH Conference and Awards on March 20 to reveal the best in Outdoor …
Jury members headed by Karan Bajwa, Managing Director Sales and Marketing will meet to choose the best Outdoor Advertising Campaigns from over seven broad themes, including innovation, use of new media, creativity, synergy and Strategic planning …
Read more on Pitch (blog)

McCollum: Fandom On Your Sleeve

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McCollum: Fandom On Your Sleeve
It is nearly impossible to walk down the street in any town in the United States and not run into someone sporting the logo of a professional sports team. Hats, gloves, socks, shoelaces, jackets, shirts, shorts – you name it, you can probably get it …
Read more on NBA.com (blog)

A year of biotech IPOs: Where is their stock price now? (SLIDESHOW)
A year ago this month, Enanta Pharmaceuticals and Tetraphase Pharmaceuticals became the first two Mass. biotech firms to go public in what turned out to be the busiest biotech IPO boom in more than a decade. Today we take a look back to see how all 14 …
Read more on Boston Business Journal (blog)