Tag Archive for: Shopping

Beverly, Massachusetts (PRWEB) May 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls see their relationships with their moms based on the most recent FPgirl Market Insights Program surveys. According to the results, tween girls love to spend time with their moms – especially if the activity involves shopping – but they are looking to establish a stronger voice about what they buy and the clothing they wear.

When it comes to bonding with mom, nothing beats shopping, Gen Z girls say. With over 3,000 total responses, “shopping til they drop” was their number one activity with 52% of the vote, followed by cooking/baking, arts and crafts, and outdoor activities, respectively (poll results). While the consensus shows a strong preference for shopping over the other activities with mom, numerous girls commented that they love doing all things with their mom because they’re fun to be around.

Of course, there are some comments like this one: “I love shopping with my mom, but sometimes it is a disaster. But shopping with my dad is a nightmare!!!” Reading books, playing board games and trips to the spa were also some of the favorite activities Gen Z girls commented about.

How do Gen Z tween girls think moms feels about their clothing choices? When asked if their moms typically approved, 43% of the 3,600+ respondents say yes, but admit sometimes there is a clash (poll results). 25% responded that their mothers rarely approve of the choices, while 24% are the complete opposite, saying they always get her approval. Less than 10% indicated that their mom never approves of their selections.

Open-ended comments from the girls make it clear that there are multiple influences at work when it comes to their fashion choices: “My mom won’t let me wear anything I like. But my nana, on the other hand, has style like me. Bright, loud and poppy!” A previous FP Market Insights poll corroborates the claim that girls are their own influence, and that moms and other family members don’t have as much sway on their fashion choices.

“Gen Z girls are secure in their fashion choices. They love to shop with their moms, but still have the confidence to make their own decisions without completely relying on outside influence,” said Dana Stanley, Vice President of Research for FashionPlaytes. “Some of the responses showed girls even ask their mom for fashion tips—a major step toward becoming confident and independent while strengthening a key relationship.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program at http://www.fashionplaytes.com/mp/insights. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862