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Strategic Planning for Public Relations

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Strategic Planning for Public Relations

Strategic Planning for Public Relations

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strate

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Strategic Planning for Public Relations

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Strategic Planning for Public Relations

Strategic Planning for Public Relations

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic

List Price: $ 64.95

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The changing face of Australian industrial relations (The Transformation of Australian Industrial Relations Project Executive monograph series)

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The changing face of Australian industrial relations (The Transformation of Australian Industrial Relations Project Executive monograph series)

The changing face of Australian industrial relations (The Transformation of Australian Industrial Relations Project Executive monograph series)

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