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Projecting and protecting corporate reputation management

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Projecting and protecting corporate reputation management
MSLGROUP, PublicisGroupe's strategic communications and engagement company, has launched its latest publication, with clear counsel for senior global executives among whom corporate reputation is considered the most important strategic risk for big …
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China case report – court applies “common sense” principle over strict …
However, this case illustrates that there can be value in arguing a reasonable position, especially if the wider workforce or the business of the company is affected, even if this position is contrary to a strict interpretation of the law. … In …
Read more on Lexology (registration)

Choice Properties Real Estate Investment Trust Reports Results for the First …
"For 2014, our priorities include strengthening our business platform through system and process implementation, internalization of a property management platform and driving value for all stakeholders through development, acquisitions and active …
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Protecting Ideas: Can Ideas Be Protected or Patented?

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Protecting Ideas: Can Ideas Be Protected or Patented?
This does not mean that you should give up when you only have an idea, but it does mean that you will need to proceed to flesh out your idea to the point where it is concrete enough to be more than what the law would call a “mere idea.” The moral …
Read more on IPWatchdog.com

Does Your Marketing Have the Blahs? Try These Upgrades to Old-School …
Digital marketing guru Patrick Coyne suggests on Get Busy Media you take the Ogilvy storyline to your blog. Great idea—but why stop there? If you have a compelling human interest story that ties into your business or its employees, share it on a …
Read more on Business 2 Community

Content Strategy Gets Tactical: Establishing The Content Workflow
Get this part right, and you'll be ready to run a newsroom! … For example, a company striving to post four times per week on its blog may shoot for one originally authored piece, one commentary on current industry news, one guest post from an outside …
Read more on Marketing Land