Social Media Marketing Plan – How To Use Twitter (8 of
www.meteor-marketing.com In this video we look at how to get started with twitter as part of your overall social media marketing strategy
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AT&T Expands Mobile Marketing Portfolio to Address Growing Demand from Small …
DALLAS, May 2, 2012 /PRNewswire via COMTEX/ — In order to meet the growing customer demand for integrated marketing solutions, AT&T* is extending Mobile Barcode Services to its small business customers. According to the recent AT&T Mobile Marketing …
Read more on MarketWatch (press release)
Public Relations/marketing Manager
… maintenance and leadership of Interfaith's communication strategy emphasizing marketing and public relations for the entire organization. Develops and implements an integrated strategic communications plan to advance Interfaith's brand identity, …
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Integrating Public Relations Into Your Small Business Marketing Plan
With today's world of ever-increasing connectivity and ease of communication, launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. It does take time and a bit of resources, but you don't …
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How to create a social media marketing plan for your social media strategy
How to create a social media marketing plan for your social media strategy www.theventurecatalyst.co.uk offers a FREE marketing audit. In this short video you will learn of 4 key steps of your social media marketing planning that you need perform, and 6 key components of your social media strategy that you need to review. Fraser Hay of http helps you to better manage your social media marketing by introducing you to his 90 day marketing plan. Planning: Here you’ll find out how to set new social media marketing objectives Positioning: Here you’ll find out about social media marketing research Packaging: Fraser talks about your social media marketing message & content strategy Promotion: Which social media marketing channels & tactics actually work Persusasion: Which Engagement tactics should you use to engage with your audiece Performance: How do you determine that your social media marketing plan is working?
Social Media Marketing Plan – Benefits of Social Media Marketing 2 of
www.meteor-marketing.com Social media marketing is more than just another channel to promote your products and services. In reality social media can allow you to hold sell out events, allow you to gather vital market research, allow you to gain word of mouth advertising, and much more…
www.meteor-marketing.com The effectiveness of any social media marketing plan depends heavily on how well you are able to build relationships. 95% of the time when companies fail to get results its because they failed to build relationships and engage their audience. In this video I show you some of the ways you can engage people and build relationships with social media.
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Auto Deployment Plan in IMC
Demonstration of the HP IMC autodeployment feature.
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Creating a Social Media Marketing Plan
Everyone is rushing to social networking sites, but do you really have a plan for how to best utilize this phenomenon for your business? There are millions of people online but only a subset of them are your prospects. You can waste a great deal of time and effort if you have not mapped out your plan for targeting your key prospects. I can tell you from first hand experience that you need to have a plan so that you can maximize your efforts.
Twitter, Facebook, MySpace, YouTube and Linked In are some of the most popular sites, but there are hundreds of others such as Plaxo, Meet-Up, Friendster, Flickr, Cafe Mom and Black Planet just to name a few. Here are some high level stats on the leaders.
Twitter – Founded 2007; Unique US Monthly Visitors : 21 million
Facebook – Founded 2004; Unique US Monthly Visitors : 87.3 million
MySpace – Founded 2003; Unique US Monthly Visitors: 62.8 million
YouTube – Founded 2005; Unique US Monthly Visitors: 87.7 million
Listed below are things consider when building social networking into your marketing plan.
What Image Do you want? The internet allows people to Google you, your company and gain access to a great deal of information about you with just a few clicks.
You must decide early on if you are going to build a personal profile, a profile for your business or both. I once had a prospect call our office who had already looked at company website, Facebook and linked in profiles before he decided to call me about my business. He knew a ton about me and quoted my background to me during our conversation. I was was confident in the information and profiles I had created online. In my case, I have both personal and business profiles on line but it all depends on what type of business you are in. In the business of consulting, personal reputation and experience is what your target cares about – they are looking for a marketing expert. Whereas if you are selling a product to consumers, the product should be the lead persona…unless your story is relevant to the product (i.e. testimonial) they really don’t care who created it.
Who are your Customers? Know who your target is and how to connect with them online. Don’t waste time connecting with the masses. I was advised to get on Twitter right away and to follow as many people as possible to get the word out about my business. I even joined tweet later to automate following folks who followed me. At one point I had up to following nearly 2000 people (the max based on followers) and had almost 1500 following me. I ended up with a global network of endless useless, chatter that was impossible to weed though. I had to un-follow a bunch of spammers in order to get and deliver more relevant tweets. The correct strategy would have been to selectively choose folks to follow by looking at the profiles of my prospects. See who they are following – media, other businesses – carefully look at their profiles before you connect. The automated twitter tools do not work well with a selective strategy…
Where do you customers hang out online? Your marketing research should reveal everywhere customers are online as well as offline. You need to know where do they shop, search, get news, weather, and chat. Is your target B2B or B2C and where are the best places online to market to them? Are they Gen Y’ers on MySpace or are they corporate professionals on LinkedIn? How do you find out this information? Survey current and potential customers and start to build a profile on them to understand their online habits and behaviors. Your target may belong to a social networking site but may prefer to network the old-fashioned way.
Understand the purpose and focus of the social networking site. Make sure you understand the nature of the group and make sure you understand the protocol and rules. For example, LinkedIn is not a generally a place to just sell…you can easily lose valuable connections. LinkedIn connections may be considered a higher honor than a Twitter connection. Twitter friends are more accepting casual chatting and open sales pitches due to the nature of the site. Be clear on the rules and learn how to play them.
Where are your competitors? Find out which social networking sites your direct competitors are on and make sure you are there as well. Become a fan or follow them to see what kind of activity and comments they are getting to ensure the strategy makes sense for your business. Analyze the content they provide and determine how you can differentiate yourself from your competition.
What is your communications strategy? What kind of content and information are you going to provide? You should have a communications plan that includes that what, when and where of your messages on social networking sites. For example, will you provide valuable secondary information to your target or will you deliver a direct sales message? If you have created a business profile, make sure your message is strictly business related – don’t start posting unrelated topics or personal thoughts on random subjects. Whatever profile you build, you want to keep the messaging consistent. Determine how often you will communicate and plan fresh messaging so you posts are relevant and timely. The important point is to be consistent.
How do you measure success? The channel has yet to truly prove a return on investment, but lots of businesses are banking that the awareness generated will impact sales. Consumers have an incredibly high level of engagement on these sites and spend more time on social networking sites than on email.
If you decided to jump on the bandwagon and engage in social networking for your business be sure you have researched your market and that you have a plan to communicate and measure results. Be patient! This is a new channel and you dont want to miss the boat – you’d better believe that your competitors are engaging in social networking so you should develop a strategy that differentiates you from your competition.
FREE sample Social Media Marketing Plan! Visit http://www.GoKeyPoint.com
Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida
aaatargetedinternetmarketing.com Local Marketing experts. Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida visit website for more articles, videos, tips, consulting
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Exit Realty's EXCLUSIVE Digital Marketing Plan
Exit Realty is on the CUTTING EDGE of Technology. Our intense digital marketing program utilizes the newest technology to promote your home to the whole world. There is no better way to attract every homebuyer to your front door!
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Digital Marketing Advice for Small Businesses – Your Digital Marketing Plan
Article by Tracy Mu Sung
While the internet is a wonderful place to be, exposing you to inumerable leads worldwide, for many smaller businesses, hiring the services of a digital agency is just not feasible.
Digital agencies are a great investment for businesses whose website is important to them, businesses who don’t have the time to keep up with the ever-changing world of the internet, and businesses who like to outsource services to specialists for peace of mind.
However, for small businesses who aren’t yet at the stage where they can afford to hire a digital agency, this doesn’t mean they shouldn’t be doing any digital marketing at all. There are plenty of things small businesses can do for a small budget, and that won’t take too much of their focus away from their core business.
This blog post is the first in a series I will do to help all my friends and all those out there, who are small business owners who want to cover the basics of online marketing for themselves.
The series will cover web analytics, online shopping services, SEO, Social networking, online PR, Adwords and anything else that I come up with as time goes on.
Purpose of your website
The first step for any digital marketing strategy – is to think about what your website means to your business. Is it there for selling? For supporting current customers? For branding? An online portfolio? All of these? You need a purpose for your website, so you know how much effort, and what kind of effort, you need to put into your campaign.
Once you know exactly what your website is for, this will help clarify the purpose for all your online strategies.
Where are Your Customers?
The next thing you need to do is think about how people ‘might’ find your website online. You don’t need to know every way right now, but this brainstorm is important to get things going. Do you think you could get customers searching in Google? On topic blogs? on Facebook or Twitter? Is there a marketplace for your product on EBay or other online shopping stores?
By identifying these opportunities, you know where to initially target your marketing efforts. However, this doesn’t mean you shouldn’t keep thinking about this over time and keep your eyes open constantly for new opportunities.
Keywords – How do you describe your product/service?
Finally, you need to decide what keyword themes describe your business. Here, you might like to look at my previous article on keyword research. This will help you clarify what your customers are searching online for, and subsequently will help in the SEO, Adwords and social networking aspects of digital marketing.
Like all things online, your keyword list will need to evolve over time, so don’t think you can make this list then leave it, it will need to be reviewed every few months.
This article is the first in the “Digital marketing for Small Business” series, written for the official digital marketing blog of MooMu Media.
MooMu Media is a SEO agency in Sydney, Australia.
Start Your Social Media Marketing Plan
Vloglicious! Successful vlogging for everyone: tutorials, how-to’s, tips and more! Video #3: how to start out on social media marketing for your vlogs and video’s. Check out our website www.vloglicious.tumblr.com and follow us on twitter for the latest video’s, updates and vlogging news on http
Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company’s website marketing effectiveness.
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