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WEBSITE ANALYTICS: Week #6 of the 26-Week Digital Marketing Plan [Edition 3.0]

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WEBSITE ANALYTICS: Week #6 of the 26-Week Digital Marketing Plan [Edition 3.0]

WEBSITE ANALYTICS: Week #6 of the 26-Week Digital Marketing Plan [Edition 3.0]

Week #6 Website Analytics is going to share something that has become an increasingly essential part of digital marketing. Compared to just a few years ago there are now millions of websites on the internet today and this figure continues to grow daily exponentially.

The essential thing you must do is be better than your competitors.

One big way that you can set yourself apart from them is by knowing what your visitors are doing. Many of your competitors will look at

Price:

Latest Marketing Plan Definition News

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Law firm heads top 401(k) list
Rounding out the top five on BrightScope's list were: North American Partners in Anesthesia of Melville, N.Y.; Oregon Anesthesiology Group of Portland; Frontier Refining & Marketing Inc. of Denver; and O'Melveny & Myers, a law firm with offices in 16 …
Read more on BenefitsPro

GMR Releases Much Awaited Business Incubation Service for Entrepreneurs …
Business & Marketing Strategy Services: GMR works to create a well-defined business plan and marketing strategy based on extensive market research, competitive analysis, and your company's specific objectives. 2. Business Operation Services: GMR …
Read more on Virtual-Strategy Magazine (press release)

Software defined networking moving from 'what?' to 'how?'
Hyped as much as any enterprise technology in recent years, software defined networking is moving from a "what is it?" to a "how do I do this?" phase. … As the SDN market is flooded with marketing spin at the moment, it is important to first …
Read more on The Age

Whirlpool issues first annual report on Fort Smith pollution cleanup
This included semiannual groundwater monitoring in March and October, finalization of the Human Health Risk Assessment (HHRA) and the Risk management Plan (RMP), submission of the draft Final Remedy Work Plan (Work Plan) to implement the RMP, and …
Read more on The City Wire

How To Write A Social Media Plan [60 SECOND TIP]

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http://www.khemeiaconsulting.com/ http://uk.linkedin.com/in/finishercreative https://www.facebook.com/KhemeiaConsulting https://twitter.com/thekhemeiaway htt…
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Assistance In Making Business Plan Template

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The first 18 months of your business is very risky. Survey says that almost thirty percent of all small businesses fall within the first two years. This is the deciding point if your business will be effective and if it will last. With this, you have to make a business plan to ensure that your business is given the greatest chance of success. 

There are websites offering assistance in making a business plan template. A good business plan template has two basic parts: narrative and financial worksheets. The narrative part of the business plan contains the details and the strategies. It is subdivided into various sections. Create your business plan in a systematic way to avoid missing out some points. The financial worksheets in the other way consist the budget for the business plan to work out. Remember that the purpose of making a template is not to hasten the result of your business but thinking about your business in a more intelligent and smart way.
 
The first step in making a business plan template is to make a rough draft. Make a note of all the ideas and concept you want to incorporate in your plan. If it happens that, you have a business partner, it is important to talk to him or her with your plans. 
 
The next step is to make a systematic and professional narrative. This will include all the ideas and concepts but in a more systematic flow. While doing this, you will be more involve in your business in a critical way. Some think of this as a waste of time, but creating a business template will help avoid making poor decisions that could lead to the failure of your business. 
 
When making your business plan template, you should start by writing the name and the details of the owner or owners of the business. After, you may follow it with the table of contents. A basic business plan template contains executive summary, a general description of a company, the products and services offered by the company, marketing plan, operational plan, and the management and organizational structure. On the other hand, the financial part consist the financial statement, startup expenses, and capitalization details of the plan.
 
 
 

 

IT New York Releases New Survey Results That Show The Majority of New Yorkers Plan to Buy the New iPhone and Reveal Other Intriguing Data

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New York, NY (PRWEB) November 19, 2013

As customers flock to buy the new iPhone 5c and 5s, the marketing team at IT New York pondered, “What would make New Yorkers get the latest version of the iPhone when the last one came out so recently? Is it merely because they have the money to buy one or are there larger motives at work?” According to Apple’s website new iPhone website (http://www.apple.com/iphone-5s/), “Forward Thinking,” the iPhone 5s is more useful than hype. “It’s not a product that is of what’s technologically possible. But what’s technologically useful as well. It’s not just what’s next, but what should be next.” In addition to describing how technologically advanced the new iPhone is, the Apple website goes on to say on their site, “iPhone 5 set a precedent, with an amazing amount of technology in a remarkably thin, light design. iPhone 5s builds on that achievement with Touch ID — fingerprint identity sensors, an A7 chip with 64-bit architecture, and an even more impressive iSight camera, and ultrafast LTE wireless.”

IT New York’s marketing analyst questioned how consumers felt about the new iPhone release. So, IT New York surveyed roughly 1,000 people. The survey was comprised of mainly New Yorkers and New York University (NYU) students with the majority of the demographic identifying as females between the ages of 18-25. The results showed stark differences in how people feel and reacted to the release of the newest iPhone craze. IT New York’s employees asked a variety of questions including an attempt to identify how many of the surveyors currently used an iPhone with their cellular service provider. Of the responses 19.4% responded that they do not currently have an iPhone. iPhones have the capability to be a more comprehensive version of the existing smart phones, and therefore there may be a justification in cost differential. 80.6% of the test group was iPhone users. Most of the focus group reaction indicated that they did like their iPhones because of their ease of use.

IT New York also asked in its survey to rate their satisfaction with five stars being excellent. People rated their iPhone experience out of 5 stars, and the average was approximately 4.5 stars. People who had responded that they currently own (roughly 80%) stated that they would buy an iPhone owners said they would buy the next iPhone and cited reasons behind their decision as a matter of convenience and economical positioning. One surveyor articulated why all the current iPhone users did not plan on buying the next iPhone, “I’m not planning to buy the next iPhone because I can’t afford it. But if I could I would buy the next iPhone because Apple always seems to surprise buyers with their new ideas on making iPhones more high tech and fun to use. Apple makes iPhones that make buyers think ‘wow this more than just a phone; it’s everything in one.’ I have an iPhone but it’s the 4 not the 5 or 5s or 5c. I can’t afford either.”

Users of iPhones who plan on buying the iPhone 5 ranged from being adamant Apple fans to seeing a new iPhone as a necessity. Some answers cited the technical innovations like the “interface, usability, firmware and hardware advancements.” Another cites that he does not believe that being a student and an entrepreneur would be possible without the use of his iPhone. Numerous responses from NYU students indicated similar sentiments. Others discussed how it’s “cool” to own an iPhone. A particular fan of Apple said, “Looking forward to the new screen size (or so they say), and I’m just generally a huge fan of Jonathan Ivy’s designs.”

IT New York’s survey concluded that the majority of New Yorkers between the ages of 18-30 are Apple fans and a majority indicated that they would likely purchase the next release if they are capable of it. Apple fans that have purchased the phones are able to sync it with their other Apple devices because of the compatibility and design of the phone. IT New York recently held an iPhone 5s contest where the winner would have an opportunity to win a new iPhone 5s phone and test the new functionality features and redesign. Angel Xu won the most recent contest sponsored by IT New York. Angel cites, “I am excited to win the contest in the IT New York iPhone 5s giveaway. I’ve had my eye on it for a while.”

IT New York has received tons of positive feedback from Android users who recently switched to Apple or the iPhone platforms. A small number (33%) of the 19.4% android users who were surveyed that did not currently own iPhones had no intentions of buying them and ranged in opinions. 5.5% of the people surveyed stated that they still would not own an iPhone if they were able to do so. Therefore the IT New York survey also concluded that the majority of the population preferred iPhones and would purchase the next iPhone.

For more information on IT New York services or upcoming contest visit the website http://www.it-newyork.com. Michael Good who is an expert in web and cyber securities also has a team comprised of Certified Ethical Hackers (CEH), Computer Hacking Forensic Investigators (CHFI), Certified Information Systems Security Professionals (CISSP), and Certified Information Systems Auditors (CISA). For all media, press, features, or special contributor opportunities please contact Royal Kingdom PR at 206-203-1818 or contact via email at royalkingdompr(at)gmail(dot)com.

About IT New York: IT New York formed in 2011 with offices in New York City, the D.C. Metro Area, and internationally in India was founded by serial entrepreneur Michael Good. IT New York is a full service information technology firm that provides tailored round-the-clock support software designing and development, web security, SEO services, marketing, and remote administration. IT New York boasts high profiled and lucrative clients such as software companies, hedge funds, venture capital firms, and marketing agencies. For more information on IT New York please visit http://www.it-newyork.com. Please direct all media/press inquiries to Royal Kingdom PR Agency, Inc. at royalkingdompr(at)gmail(dot)com or by phone at 206-203-1818.







ConnXus Launches New Subscription Plan for Diverse Suppliers

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ConnXus Launches New Subscription Plan for Diverse Suppliers
ConnXus is a web-based service based in Mason, Ohio, that helps corporations locate, evaluate and engage small, minority- and woman-owned and diverse businesses. ConnXus corporate customers … businesses across the U.S.". ConnXus will continue to …
Read more on SYS-CON Media (press release)

Blackboard Acquires Student Jobs Site MyEdu
Blackboard Inc. – a global leader in education software with a learning management system used nationwide – announced a new acquisition Tuesday, saying that it would buy student jobs site MyEdu. … On the Blackboard Blog Bhatt went on to describe …
Read more on In The Capital

Celebrate Data Privacy Day on Jan. 28th and Empower Others to Protect Their …
EDUCAUSE Data Privacy Webinar – Online Webinar (Jan 30): Privacy expert and publisher of Privacy Journal Robert Ellis Smith will join EDUCAUSE for a free webinar discussing the NSA data collection program. … Intel and Microsoft are Leading Sponsors …
Read more on SYS-CON Media (press release)

Restaurant Business Plan Template

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To start a restaurant, one needs to come up with a business plan to outline an efficient and cost effective way to run the restaurant which in turn can impress the loan officer as well.

The business plan template for a restaurant consists of several key headings which include Executive summary, marketing, historic analysis, organizational structure, restaurant operations, risk management and financial plan.

The template begins from the executive summary which consists of business goals, their description and formation along with their identity and philosophies. It also consists of the character, location, main objectives, directors and the management team of the restaurant. The key positioning of the restaurant along with the strategic alliances and sales summary are also under the executive summary.

The marketing portion consists of sales estimates, analysis current product mix, market analysis along with marketing goals and strategies. The pricing policies and competitive research are also to be including in the marketing section while being presented to the concerning authority. The advertisements and promotions schemes should be detailed in the plan itself.

The organizational structure should consist of management and personnel along with administrative organization and a contingency plan. The restaurant operations should also be mentioned quite clearly which include its identity, location, premises and layout.

The plan should also include a risk management section which lays out the exit strategy and risk reduction plans which might come in handy in case of bad times.

Also the financial plan should include the investment budget along with statistical data and financial projections.

 

Find out How to Start a Restaurant and run it successfully by following basic rules and guidelines. Check out The Restaurant Business

 

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Latest Strategic Plan Example,Blog News

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Emulex Takes Financial Services Organization IRESS to New Levels of Network …
Read our Endace on Network Visibility blog on today's news here. … Further factors include whether changes to the membership of our board of directors will have the desired effect in helping us achieve and implement our business and strategic goals …
Read more on SYS-CON Media (press release)

Mangum says no plans to bring own team to FAMU
“I need to understand the staff, what the current leaders' strategic plan is and their willingness to the services they've been providing,” Mangum, 60, said. “The whole higher education community is on the drawing board. The first people on the drawing …
Read more on Tallahassee Democrat (blog)

How to Develop a Succession Plan

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Succession planning has come a long way from the days when it usually meant simply putting names in boxes on organization charts. Effective succession planning has evolved to a process by which successors are identified for key positions, and career development and associated activities are planned accordingly. Here are the key steps in developing an effective succession plan…

1. Decide on the depth of your succession plan.
Although the most common model for corporate succession planning focuses on the most senior jobs in the organization (the top two or three tiers), a broader-based model where a similar philosophy and processes are applied to a much larger population (managerial, professional, and administration) is becoming popular. Sustaining the devolved model will require continued support of a committed management, so that identified successors will embrace the priority given to this process.

2. Identify the specific qualities you seek in suitable candidates.
Whatever you call them – critical success factors, key leadership criteria, core competencies – you must spend time identifying the qualities you are looking for in staff and want to develop further. A suggested process is one of multiple dialogue which involves collecting views of selected individuals and groups, testing those views – focus groups could be a useful tool here – and making any necessary amendments to the list. This approach will not only help to ensure that the view taken by the organization of an individual is
based on objective evidence but also helps to gain the commitment and ownership of those who are likely to be succession candidates.

If you are having difficulty identifying those qualities, this could indicate you need to spend time defining the business you are in. Constantinos Markides in All The Right Moves outlines a straightforward and useful process to follow, providing a clearer picture to help identify the qualities required.

3. Identify high-potential candidates.
A previous decision about the depth of your plan will affect the nature and size of any list of succession candidates. If your plan is for a devolved model, the list must be sufficient to accommodate predicted demands for a wide variety of positions that may become vacant, as well as any others needing extraordinary skills or qualities. Names on your list should also reflect your equal employment policy: succession planning can never be a stand-alone concept. In identifying a strong talent pool…
• Avoid the problem of incumbents choosing and developing successors who are much like themselves, thereby perpetuating the status-quo and limiting diversity. A highly homogeneous organization is susceptible to disease.
• Ensure candidates’ values match closely those of the organization. Jack Welch, when CEO of General Electric, said: ‘Competencies are critical, but the company’s values are even more central.’
• Ensure that all employees understand the identification process and how it works.

4. Work wisely to retain your stars.
Your retention plans must go further than dangling handsome financial packages. Research tells us that people who make career decisions based on money only will always be on the lookout for higher paying positions- they’re liable to jump ship when someone offers them a better package. Your successor candidates should be given opportunities to participate in a rich variety of assignments with opportunities to display leadership skills, become increasingly visible in the organization, gain and handle recognition for their contributions, and receive adequate coaching and mentoring. Share these mentoring and coaching roles among incumbent leaders with information generated about candidates being reviewed regularly. Ideally, discussion about performance and progress should focus on completed projects, so, wherever possible, candidates should remain in their existing posts to see their individual projects through to successful completion. In 2002, the Board of the Australian Broadcasting Commission delayed appointing a new Managing Director, opting to give maximum time for a successor candidate to demonstrate his skills as Acting-Managing Director. His demonstrated success in this acting role resulted in his appointment to the top
position.

5. Measure, reward, and review.
For a succession plan to be effective, it must be able to measure any performance improvements in its successor candidates. Successful candidates must then be rewarded in ways that are valued by individual candidates. Such rewards could vary from bonus compensation based on the extent to which they meet stated goals and objectives to an all-expenses paid weekend for the candidates and their life partners. Any review must take into account the full process from identification, planned individual development, and eventual succession or job filling.

6. Act now.
Training and preparing candidates for key leadership positions cannot be rushed. A well-planned, structured
succession strategy lays the foundation for your organization’s continued success, even when you’re not there. Do not wait until it’s too late to consider business succession – procrastination can paralyze.

Dr Neil Flanagan provides access to essential management know-how for busy people on the move. A FREE gift awaits you every time you visit management2go.com and you can take advantage of your FREE e-Topic and newsletter that will keep you informed about everything management. And if you’d like more information about issues raised in this article, you can go to http://www.management2go.com/products/Management-Medley.html

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Plan the Best Social Media Marketing Campaign

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The social networking sites have people from every corner of the earth. If you effectively utilize this aspect of social media then surely you can get a lot of visitors from then for your business website. You can get a great exposure for your business and your website if you have a good social media marketing campaign.

The social networking sites have a lot of community for each and every topic. This will help the online marketers a lot. By joining in the community related to your business you will surely get a lot of individuals who are really interested in your business. They will surely visit your website and will be interested in your newsletter and other updates. You can also get a many potential customers from those communities.

Therefore specifically target the people who have interest to your business. For that you should actively participate in the forums and discussions of that community. The strategy you plan should give more importance to building relations. For that you may need to invest more time in working with these sites.

Try to post quality content to the social marketing sites. If should not be fake, use proper language and opinions. Do not hurt the feelings of individuals by your opinions. Always keep in mind that you want to build a good relationship with people rather that disappointing them. The best advantage of these social Medias is you can have direct contact with the members.

Your social media marketing campaign should include the plans needed for increasing the contact with the members.

The free promotion of your website is made possible with these people in the social networks. There the time you invest in these social networks is never wasted. True efforts with the best campaign and definitely benefit you.

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