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(PRWEB) November 2, 2010
Today, the eMetrics Marketing Optimization Summit announced the call for Speakers for its Toronto, Ontario conference. Taking place April 28 and 29, 2011, the Toronto event aims to build upon the success and lessons learned in 2010, a year where marketers acted with precision focus on bottom line results and measurable ROI.
Two-day Summit April 28 and 29th: Marketers, ecommerce executives, communications professionals, marketing technology managers and analysts will learn from over 40 industry experts who will share their experience and deliver real-life case studies and insights. Attendees will gain firsthand knowledge from in-depth sessions, panel discussions and technology labs.
The 2011 Toronto eMetrics Summit expands its focus to include media analytics and the new future of audience measurement. Executives in audience development, marketing science and digital advertising will share ideas, knowledge and solutions as to how media is measured in Canada and the U.S. Senior executives from global media groups will discuss new methods and technologies for measuring both content and audiences cross-media, cross-platform; theyll discuss new currencies and opportunities for measuring and monetizing content across Mobile, Web and digital TV. The Media Analytics track adds a new dimension to the Toronto eMetrics Summit, all of which is aimed at helping managers improve the results of their digital marketing and communications investment and making marketing technology more efficient. The Toronto Summit delivers five tracks over two days:
1.