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4 Steps To Formulate Effective Social Media Marketing Plans

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Article by Sarah Dessen

4 Steps To Formulate Effective Social Media Marketing Plans – Website Promotion – Online Promotion

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Social media has changed our lives ever since it came into being. Besides connecting us across borders, it has also allowed us to bridge communication gap and establish long-lasting relationships. Business promotion has also become easier with steady increase in digital media consumption. Almost every entrepreneur is now using a considerable portion of his marketing budget in digital marketing activities, and even recruiting trained online advertisers for enhanced brand promotion.

Using social networks for creating brand awareness becomes successful when you’re are able to frame concrete digital marketing plans. This is something which becomes a priority the moment you take your business online. Here are the 4 steps following which you can devise effective social media marketing plans –

1. To begin with, you’ve to consult your in-house marketing team and understand the immediate commercial priorities of your company. In case there’s a forthcoming product launch, you need a different strategy for that. On the other hand, if you’re looking to add more fuel to your existing digital media campaigns, an altogether different set of plans is needed. So even before you start framing any online brand advertising plan, you need to understand why you would be spending time and money on digital media activities.

2. Hire social networking experts or digital marketing consultants to assist you frame social media plans. Just make sure the professionals you’re hiring are experienced and have handled digital marketing projects for organizations similar to that of yours. You can use the Internet to find whereabouts of such professionals.

3. Next, conduct a series of market surveys and check what your competition is doing on social media. Review their social networking channels and check what strategies are being used. You can again seek assistance from social media marketers for this. It will become easier that way. Once you’ve a fair idea about how your rivals are using social networks to promote their respective brands, you can always strive to create innovative digital marketing plans, of course, which are different from their online marketing strategies.

4. Finally, try to avoid creating any social media plans for a period of more than 4 months. This way, you can keep experimenting with your digital marketing strategies and keep doing something new and different to attract more people.

There you go. Follow these 4 steps and formulating effective digital marketing plans will become just a piece of cake for you!

About the Author

Sarah Dessen is a prolific writer who has published many articles highlighting the importance of creating effective social media marketing plans. Many of his articles on blog development and management have been published in leading online directories and article submission forums.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Sarah Dessen


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Using Social Media to Create Revenue and Build Social Status

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New York, NY (Vocus) December 21, 2010

The team at ADinfinitum, a full service marketing and PR agency based in New York, discussed how to build a companys Social Status and create sales via social media at the Natural Products Consulting Institute seminar, Becoming a More Effective Sales Manager in the Natural and Specialty Channel. Many companies may realize they need to be including social media in their marketing plan, however, they may still be trying to figure out how to generate ROI.

One of the main takeaways from the presentation was that a social media campaign, just like a traditional media plan, needs to be brought to life through strategic planning and execution in order to see a return on investment.

To just throw up a couple of Tweets now and then isnt going to be effective, commented Sue Taggart, CEO, ADinfinitum. Social media needs to be implemented in a strategic fashion, with set tactics, goals and deliverables.

Once a company does engage in social media, it provides an opportunity to boost its social status, or, in other words, create a buzz around the key brand messages the company wants to disseminate.

The reality is that people are most likely already talking about your brand, so you may as well join the conversation, commented Taggart.

As with anything, there can be a downside, such as a disgruntled customer deciding to post a public rant, or a competitor trying to post negative informationbut the bright side of this is that, as long as someone is paying attention to what is said on social media, it can all be managed. And again, its another important reason for brands to engage in social media.

The presentation also highlighted some of the specific misconceptions companies may have about launching a social media campaign, such as that it is free, or that its as easy as hiring an intern to take on the project. The reality is that social media needs hard work and dedication to ensure that the messaging comes across in the same voice that represents the company in all other facets. And while the platforms may in fact be free, the time and training that go into developing a creative and effective campaign, makes it an important investment.

We too have interns that help implement social media campaigns, noted Taggart, but they have been trained in the area of public relations and communications and work under close supervision as we help them develop targeted communications for the brands we represent.

Throughout the presentation, the ADinifintium team discussed case studies, both on small and national scales that demonstrated how brands that have used social media campaigns were able to increase sales, as well as what companies can to do help implement a successful campaign. For more details or to see the slide show presentation, please contact Leesa Raab, ADinfinitum, 212.693.2150 x314, leesa(at)adinfinitumny(dot)com.

The Natural Products Consulting Institute was founded in 1998 to provide consulting services, industry resource guides and educational programs for companies bringing natural, organic and specialty products to market. We develop effective sales and marketing plans, assist with budgeting and planning, pricing and programs, building distribution, appointing broker networks, building organizations, assisting with financing and helping to execute strategies for growth.

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Rory Martin Announces Innovative Social Media Marketing Solutions

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Seattle, WA (PRWEB) June 28, 2011

RoryMartin.com has announced a social media marketing plan that revolutionizes the way businesses engage with their clients and end-users, offering more than just a boilerplate solution to the new wave of social media marketing. This customized program is highly specific, based on audience and need, with a blend of creativity and technological expertise that creates a lasting impact. This lasting impact is more cost-effective than most, while providing lasting value right out of the gate.

A study by Market IQ showed that 49% of small business owners claim that effectively reaching customers with limited resources is their biggest challenge. As a result, business owners report using social media to increase their reach/frequency of contact with potential customers; however, their biggest frustration about marketing is not knowing if what they are doing is effective. Considering that internet users spend an average of 22% of their internet time engaging in social media, social media marketing does have a direct and focused impact on sales.

RoryMartin.com has provided lasting results for customers like Nancy, of Lice Knowing You. Nancy engaged RoryMartin.com in order to solidify her organic ranking. At the launch of her customized search engine optimization and social media marketing campaign, 40% of her monthly traffic was from pay-per-click traffic and only 25% of traffic was due to organic ranking. Nine months later, more than 50% of her traffic is due to organic search results and she has gained first page ranking for all of her search terms. She had such success that she was able to open three new salons since launching with RoryMartin.com and has just opened her newest Treatment Salon in Portland, Oregon.

Emineo Media Helping Businesses Engage Facebook Audiences

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Tampa, FL (PRWEB) July 15, 2011

Emineo Media launches it new website http://www.iframesfb.com to meet the growing demand for custom Facebook Fan Pages. Facebook iframe apps by Emineo Media enable virtually any business to activate a powerful social media marketing plan. We customize the apps to offer coupons, promotions, and special fan-only offers, for our customers to amplify their marketing efforts and engage the growing Facebook audience Orlando Espinosa, Co-Founder.

Integrated sharing and commenting features help your brand build an active and engaged fan base on Facebook. If you have a business you shouldnt use your personal Facebook page to promote your products. Another great reason for having a Facebook business page is, your brand gets to be seen by a lot more people and if you can get them to Like your page, you instantly have another lead you can market to.

But Facebook fan pages are more than just a way to connect with your potential customers online. Your Facebook page can:

Facebook Marketing Solutions: Social Media Marketing Secrets Revealed

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Facebook Marketing Solutions: Social Media Marketing Secrets Revealed
This Is A Guideline On How To Increase Traffic To Your Website With Facebook. There Are Proven Formulas That This Ebook Exposes That You Can Never Find Anywhere Else.
Facebook Marketing Solutions: Social Media Marketing Secrets Revealed

Bruce & Harvey’s Personal Action Plan For Financial Success
A Completely Customized Home-based Business Idea, Designed Around Information Supplied By The Client (skill Set, Time & Money To Devote, Etc.), Providing Both A “big Idea” As Well As A Step-by-step, Day-by-day And Week-by-week Plan To Help Ensure Success.
Bruce & Harvey’s Personal Action Plan For Financial Success

Social Media Marketing Plan – How To Use Myspace 3 of

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www.meteor-marketing.com Myspace is one of the original social networking sites. In this video I show you hot to setup and customzie your myspace business and how to start using your myspace page to promote your business.

Avatar Launches Suite of Social Media Marketing Tools

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Avatar Launches Suite of Social Media Marketing Tools
(OBB:AVVC) ; ("Avatar Ventures" or "the Company") — today announced that it is launching a suite of social media marketing tools through its new division, Avatar Social Media Agency. These tools will allow its clients an easy and effective solution to …
Read more on MarketWatch (press release)

Vitrue Announces Industry's First Media Partner Program (MPP)
ATLANTA, May 10, 2012 (BUSINESS WIRE) — Vitrue, the global leader and innovator of social enterprise software, today announced an industry-first launch of its Media Partner Program (MPP) for marketers. This new program allows marketers, who leverage …
Read more on MarketWatch (press release)

It's Really Not All About Social Media
“The goal of Continuum, and our new website, is to illustrate the irreplaceable value of sound research and analytics to drive marketing strategy. The tendency today is to spotlight social media efforts when, in fact, digital media solutions like blogs …
Read more on PR Web (press release)

Free Downloadable Guide to Social Media Available on LocalHood Marketing's Fan Page

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Toronto, Ontario, Canada (PRWEB) October 05, 2011

LocalHood Marketing has created a new fan page on Facebook.com and they are rewarding fans of the page with a free downloadable guide to social media marketing. The guide is entitled “Social Media Profits …for your local business.”

Information about social media marketing is ubiquitous on the web and often confusing and overwhelming for a small business to implement. The Social Media Profits guide claims to offer a simple system to help local businesses create a manageable social media plan in just 15 minutes a day.

The guide discusses 8 social media sites that a local business should be aware of. To prevent overwhelm, a marketer is encouraged to focus their attention and planning on three networks in particular.

An excerpt from the guide reads; Three networks above all others constitute the “Big Three”. Unless your audience absolutely does not hang out there, it’s best to sign up for and create a presence on all three… You don’t even have to visit all three individually to post on them (more on that later). You can literally publish content to all three networks with one click, in less than a minute or two.

The guide claims that there are two trends driving the phenomenon of social search. The first is the massive increase in mobile use. The second is an increasing reliance on word of mouth recommendation and the breakdown of privacy barriers on the net. An excerpt from the guide reads; People are now used to living their lives publicly, and don’t hesitate to make themselves heard.

The guide goes on to explain why planning is key to social networking success and where a local business should focus its attention for maximum results. There is a summary intended to help a reader understand what the top 3 social networking platforms are and their importance in the local business marketing mix.

Information in the guide also points out some pit falls to avoid citing one critical mistake it claims marketers make in social media and how they can avoid it. It discusses what it claims are the three fatal flaws that derail some social media marketing plans before they even get started.

To claim the guide, a visitor to the LocalHood Marketing Fan Page just needs to like the page while they’re logged in to their Facebook account. A second page will then display allowing the visitor to unlock the download. The visitor can choose to share the report or not. Since the point of social networking is sharing, its expected that most visitors will want to share the guide with their friends and followers by clicking a share button on the page.

About LocalHood Marketing

LocalHood Marketing manages the Canadian web presence directory LocalHood.ca which is in beta release. “LocalHood” is a LocalHood Marketing trade mark. For more information, go to LocalHood.ca. Questions can be directed to (289) 752-7335 or toll free 1-888-975-9222 email: info(at)localhood(dot)ca

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Social Media Marketing Plan – How To Use Twitter (8 of

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www.meteor-marketing.com In this video we look at how to get started with twitter as part of your overall social media marketing strategy
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Social Media Marketing with Facebook

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For more free information visit davidkernlyons.com Using a social media video marketing plan to build your business is smart business. It is also working smarter not harder in your business. Please leave a comment below and give a thumbs up. I appreciate your support.
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