Digital Marketing Foundation Course By Digiperform
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Starting With Marketing Academy Week Two
Dean Holland’s Starting With Marketing Academy presents a 6 week crash course on Online Marketing for Newbies.
Week Two in Dean Holland’s Starting With Marketing Academy was uploaded last week in the form of 5 short web videos. This week’s topic: “Social Slaughter”. While couched in warlike metaphor, the idea is that the Web 2.0 methods of communication are great tools to grow business.
From the description of the week’s topic :”Prepare to learn about social media …. What it is, where to use it and the CORRECT way to use it.”
So this new, more casual form of communication and sharing like interests, hobbies, family and friends presents itself in several ways: Twitter, Blogs, MySpace and Facebook (arguably there are more such as LinkedIn but Dean focused on two of the best).
Twitter, the quaint online / phone texting communication program has exploded in popularity and Dean notes the ability to build relationships through Twitter traffic. After creating my Twitter account I had 10 followers (Twitter account holders who want to keep up with my postings). Some were classmates, others “spammers” or whatever they call sales zombies greeting you with a hard core sales pitch in their first introduction to you.
Emphasized strongly in class lesson videos was the concept of “marketing not selling” and how much tweeting of directly blatant business solicitation might just lose you a follower.
The second social networking tool Dean recommends is the blog. During Week One we procured web hosting and then were given instruction on setting up a blog, in most cases using our names as domain names. The blog is the beginning of branding, communicating with followers and presenting expert commentary that provides valuable insight, opinion and expertise.
Dean also presented some bonus video–three clips from Perry Belcher on building Twitter traffic.
In summary, social networking, social marketing and the ability to perform a “social slaughter” in using Twitter, blogging and other social media to promote making money online is a must -have tool in one’s success kit in Starting with Marketing.
Ralph Altman
Computer Geek, Entrepreneur
Latest Small Business Marketing Plan,Blog News
SEM: New Features for Google AdWords Enhanced Campaigns
Aside from a few small tweaks along the way, we had not seen another significant rollout until now. … According to Google's blog post, 80% of apps are downloaded but used only one time before the app is removed from the phone. … This is great – the …
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How to Brand Your Website
Likely as a small business owner, you are not trying to compete in the same arena as these established names. However … This step may be a bit further down the road in your marketing plan, but it needs to exist. … Finally, if you do not have a blog …
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Uber launches in Beijing, its 100th city in four years
Scrambling to make herself useful as the founding team jostled elbows in a small San Francisco office next to the Transamerica building that had been loaned by another startup, Geidt "learned to learn quickly," and when it came time to take the show on …
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Centage Sponsors “Best Practices in Driver Based Budgeting & Planning …
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The following blog post, unless otherwise noted, was written by a member of Gamasutra's community. The thoughts and opinions expressed are those of the …. Producers need to work with marketing to evaluate possible opportunities that may arise so that …
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City Attorney Makes Examples Of Two Greedy, Eviction-Happy Landlords
The Lees — who at one point assured Planning Department officials that their illegal conduct had stopped — then defiantly resumed marketing and renting their property to tourists. The other defendants Herrera is going after are Lev, Tamara and …
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More About Digital Media Marketing
The system enables transfer of data much simpler and easier by means of the internet.
Many people do not have knowledge on the digital media marketing. It is a highly vast subject and tends to offer an unique scope for consumers. It attempts in selling in both audio as well as visual designs that include information marked in the digital format. There is a lesser involvement of human labour needed and has mechanized distinctiveness which enables it to access the international market place. It all comes down to the needs of the customer and to deliver the kind of package that meets with their needs. As we all know, that marketing has a wider appeal and for digital media marketing the scope is much wider as it involves digital presentations that can be conducted via the internet. For building up a strong market, the internet assists as an efficient mechanism and with the motive of absorbing the future consumers.
A marked difference persists between the selling via the internet as well as marketing via digitally. It makes possible for us to access a large client base while using the digital trading, at the same time the trading via the internet is restricted to promotion through the online only. It renders not possible for campaigning the trading process or finalise the selling by means of the internet in some localities.
The media which is digital assists akin to an selling ambassador to showcase the products and also helps to encourage a sturdy interface among various different stakeholders in trading process. The laptops, cell phones and various communication gadgets have been installed with media devices. The scope of digital media is not restricted but pervades to various other services such as the blog posts, web page creations as well as other campaigning initiatives. The presence of fast changeable chords enable us to change the data from the devices like the laptops to the iPods akin to videos as well as music.
In addition to the different methods of digital trading, two vital techniques available to us like pull as well as push. The digital media is of great help to us in trading them in a competent manner.
In order to fine tune the efforts, it enables to shift with the moving trends of the trade process. They help us to sell them in an efficient way. There are a lot of ways to attract media via the digital marketing. Focusing on the important creators, it is enabled to persuade the prospective individuals to take hold of the facilities as well, as offers. Incredible changes have been initiated by the digital media in the vicinity of business and could make numerous gains.
Trading through the digital media, enabled many firms and individual companies get a firm footing and this triggered a fluctuation in the current methods of business means and is providing them a stressful rivalry from the initial stage of the digital media.
There are visual displays and audio services combined with flash enabled animations that make the digital medium the king of all tested and tried out techniques in the marketing history.
Know more about Digital Media Marketing and Social Media Marketing.
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How Greenloons Is Helping People Book Responsible Travel Experiences
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Reduce, reuse & recycle your content: Waste not, want not marketing
So this Earth Day (and every day), take a moment to stop pounding that keyboard, or goading your production team to churn out more videos, and ask where the marketing plan can become more efficient. Take a moment to stop … Why is this format the best …
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Liverpool FC Unveils 0 Million Anfield Expansion
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Aaron Robinson: 25 Years After the Japanese Onslaught, Germany Is Winning
… After the Japanese Onslaught, Germany Is Winning. Unlike the Japanese luxury brands, BMW and Mercedes are not just marketing divisions of larger carmakers. … But it's still early days for Infiniti Rescue Plan No. 347. Acura has been its own worst …
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Does Your Digital Marketing Blueprint Have the Power to Impact the Business …
When clients approach me to help them design and implement a digital marketing strategy, one of the first things I notice very often is that they find it very challenging to go about creating a digital marketing blueprint in this age where new media …
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Here's why Aereo scares broadcasters to death
… big plans. In an interview with Jeff John Roberts of GigaOM, Kanojia said not only will the company expand to 50 markets, but its technology will become more widespread: … We'll start marketing effectively, and open our platform to new uses …
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Social Media Boon or Bust for Small Businesses?
… Small Businesses? image Hummingbird1 cumphz Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). … and …
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How to write a Social Media Marketing Plan in 90 minutes or less
How to write a Social Media Marketing Plan in 90 minutes or less at http://www.theresultsacademy.com.
4 key steps in an effective social media marketing plan & 3 primary levers for winning prospects. Learn more at blog.investmentpal.com www.investmentpal.com.
Simple Postcard Marketing Ideas
With its increasing popularity, postcard marketing is now the trend in the business world because it is the most convenient and effective way to advertise a product, services or a company. If you have not tried postcard campaign then read on for some simple marketing ideas to meet your interest.
First thing you need to do is to find a distribution center where you can easily distribute your postcards. It’s either you’ll provide a fixed place in your shop or store where customers as well as window shoppers can voluntarily get one or perhaps distribute it directly by yourself to various people. Take for instance your product is children’s wear then you need to find a place in the mall or park where you can easily give your postcards to people with kids. This will generally render positive results in your postcard marketing since you have given your postcards only to people who will take interest on your products.
Distributing your postcards randomly on a high traffic area is also another way of distributing your postcard. Remember that it’s not important who received your postcard the most important thing is the bulk of postcard you have distributed. Direct mailing is also one of the best postcard marketing distributions since it is convenient all you need to do is to provide the best mailing list.
Urgency is another way of catching the attention of your prospects. Inflation is already global people are trying to save and cut off their expenses. If you will include in your postcards redeemable coupons, discounts and offers with a limited time people will surely flock at your front door the moment they receive and read the message of your postcard.
Remember that when you are doing postcard marketing you are making your postcards as your representative; therefore just one mistake will surely destroy you and your company.
To prevent this mishap you should avoid confusing and unnecessary texts. Instead choose the best benefits of your service or products to arouse their interest and most of all choose the most adequate picture for your postcard to capture their attention.
To make your postcard really captivating you need to find use full color printing to ensure that the images in your postcard will have the best color combination and effect. Make sure also that the image must compliment with your headline and should be significant to the readers or recipient of your postcards.
Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.
SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.
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