For more free information visit davidkernlyons.com Using a social media video marketing plan to build your business is smart business. It is also working smarter not harder in your business. Please leave a comment below and give a thumbs up. I appreciate your support.
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The best way to reach the digital consumer tomorrow is to build your digital marketing plan today. Harness the power of digital consumers through better reach, engagement and interaction. Deliver real-time, personalized campaigns and use advocates to target & influence. Store, centralize and manage content & campaign data, provide meaningful metrics and leverage automation to optimize, track & control spending. Remain competitive today; thrive tomorrow. Build your digital marketing agenda with Cognizant… Now! Learn more at www.cognizant.com
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How to create a social media marketing plan for your social media strategy www.theventurecatalyst.co.uk offers a FREE marketing audit. In this short video you will learn of 4 key steps of your social media marketing planning that you need perform, and 6 key components of your social media strategy that you need to review. Fraser Hay of http helps you to better manage your social media marketing by introducing you to his 90 day marketing plan. Planning: Here you’ll find out how to set new social media marketing objectives Positioning: Here you’ll find out about social media marketing research Packaging: Fraser talks about your social media marketing message & content strategy Promotion: Which social media marketing channels & tactics actually work Persusasion: Which Engagement tactics should you use to engage with your audiece Performance: How do you determine that your social media marketing plan is working?
www.meteor-marketing.com Social media marketing is more than just another channel to promote your products and services. In reality social media can allow you to hold sell out events, allow you to gather vital market research, allow you to gain word of mouth advertising, and much more…
www.meteor-marketing.com The effectiveness of any social media marketing plan depends heavily on how well you are able to build relationships. 95% of the time when companies fail to get results its because they failed to build relationships and engage their audience. In this video I show you some of the ways you can engage people and build relationships with social media.
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Everyone is rushing to social networking sites, but do you really have a plan for how to best utilize this phenomenon for your business? There are millions of people online but only a subset of them are your prospects. You can waste a great deal of time and effort if you have not mapped out your plan for targeting your key prospects. I can tell you from first hand experience that you need to have a plan so that you can maximize your efforts.
Twitter, Facebook, MySpace, YouTube and Linked In are some of the most popular sites, but there are hundreds of others such as Plaxo, Meet-Up, Friendster, Flickr, Cafe Mom and Black Planet just to name a few. Here are some high level stats on the leaders.
Twitter – Founded 2007; Unique US Monthly Visitors : 21 million
Facebook – Founded 2004; Unique US Monthly Visitors : 87.3 million
MySpace – Founded 2003; Unique US Monthly Visitors: 62.8 million
YouTube – Founded 2005; Unique US Monthly Visitors: 87.7 million
Listed below are things consider when building social networking into your marketing plan.
What Image Do you want? The internet allows people to Google you, your company and gain access to a great deal of information about you with just a few clicks.
You must decide early on if you are going to build a personal profile, a profile for your business or both. I once had a prospect call our office who had already looked at company website, Facebook and linked in profiles before he decided to call me about my business. He knew a ton about me and quoted my background to me during our conversation. I was was confident in the information and profiles I had created online. In my case, I have both personal and business profiles on line but it all depends on what type of business you are in. In the business of consulting, personal reputation and experience is what your target cares about – they are looking for a marketing expert. Whereas if you are selling a product to consumers, the product should be the lead persona…unless your story is relevant to the product (i.e. testimonial) they really don’t care who created it.
Who are your Customers? Know who your target is and how to connect with them online. Don’t waste time connecting with the masses. I was advised to get on Twitter right away and to follow as many people as possible to get the word out about my business. I even joined tweet later to automate following folks who followed me. At one point I had up to following nearly 2000 people (the max based on followers) and had almost 1500 following me. I ended up with a global network of endless useless, chatter that was impossible to weed though. I had to un-follow a bunch of spammers in order to get and deliver more relevant tweets. The correct strategy would have been to selectively choose folks to follow by looking at the profiles of my prospects. See who they are following – media, other businesses – carefully look at their profiles before you connect. The automated twitter tools do not work well with a selective strategy…
Where do you customers hang out online? Your marketing research should reveal everywhere customers are online as well as offline. You need to know where do they shop, search, get news, weather, and chat. Is your target B2B or B2C and where are the best places online to market to them? Are they Gen Y’ers on MySpace or are they corporate professionals on LinkedIn? How do you find out this information? Survey current and potential customers and start to build a profile on them to understand their online habits and behaviors. Your target may belong to a social networking site but may prefer to network the old-fashioned way.
Understand the purpose and focus of the social networking site. Make sure you understand the nature of the group and make sure you understand the protocol and rules. For example, LinkedIn is not a generally a place to just sell…you can easily lose valuable connections. LinkedIn connections may be considered a higher honor than a Twitter connection. Twitter friends are more accepting casual chatting and open sales pitches due to the nature of the site. Be clear on the rules and learn how to play them.
Where are your competitors? Find out which social networking sites your direct competitors are on and make sure you are there as well. Become a fan or follow them to see what kind of activity and comments they are getting to ensure the strategy makes sense for your business. Analyze the content they provide and determine how you can differentiate yourself from your competition.
What is your communications strategy? What kind of content and information are you going to provide? You should have a communications plan that includes that what, when and where of your messages on social networking sites. For example, will you provide valuable secondary information to your target or will you deliver a direct sales message? If you have created a business profile, make sure your message is strictly business related – don’t start posting unrelated topics or personal thoughts on random subjects. Whatever profile you build, you want to keep the messaging consistent. Determine how often you will communicate and plan fresh messaging so you posts are relevant and timely. The important point is to be consistent.
How do you measure success? The channel has yet to truly prove a return on investment, but lots of businesses are banking that the awareness generated will impact sales. Consumers have an incredibly high level of engagement on these sites and spend more time on social networking sites than on email.
If you decided to jump on the bandwagon and engage in social networking for your business be sure you have researched your market and that you have a plan to communicate and measure results. Be patient! This is a new channel and you dont want to miss the boat – you’d better believe that your competitors are engaging in social networking so you should develop a strategy that differentiates you from your competition.
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Portland, Oregon (PRWEB) October 15, 2011
Social Media has a fast-paced, changing landscape and it is difficult to keep up with all of the changes that happen within the social media platforms. That is why Search Engine Academy Northwest has developed the six-hour social media marketing class, Leveraging Linked In, Facebook and Twitter.
Leveraging Linked In, Facebook and Twitter begins with a basic overview of the Social Media Landscape and immediately dives into a variety of tools, strategies and tactics that can help decrease the overwhelm sometimes felt by marketers and business owners when developing and implementing a social media marketing plan.
Because Social Media is in a constant state of flux, this class is revised only days prior to the actual class to capture the latest updates which helps participants stay the most current as they possibly can with social media marketing techniques.
Topics included in this six-hour social media marketing class include:
Understanding what social media is and how it can help grow your business
Developing Goals and Strategies for your Social Media Campaign
Working hands on with the big three platforms: Linked In, Facebook and Twitter
In Facebook students will:
Maximize a Page for their Business
Look at the Pros and Cons of Facebook Ads
Learn how to set up an RSS Feed from your Blog to Facebook
Add a Twitter Feed
The Linked In section covers:
Customizing your Profile
Adding Twitter to your Profile
Managing and Requesting Recommendations
Developing a Linked In Group, is it the right strategy for your business?
Adding a company page for your business
Reviewing Apps that can be implemented strategically
Determining if DirectAds make sense for your company
And then students will learn about Twitter by:
Becoming familiar with the Twitter Interface
Understanding the Lingo
Customizing their page
And reviewing must have tools
Leveraging Linked In, Facebook and Twitter will be held November 3rd from 9:30 to 4:30 in Portland Oregon at the Ambridge Event Center which is centrally located in the Lloyd District. To register for this class please go to http://www.seotrainingnw.com/social-media-class-portland-oregon.
About the Instructor
Colleen Wright helps companies improve their online sales performance by taking her 20 years of marketing knowledge and implementing strategies and tactics that improve sales and leads. In addition to helping clients improve their sales messaging and lead generation, she is an expert at driving traffic to websites through Pay per Click advertising, Search Engine Optimization, Local Search and Social Media Marketing. Colleen also teaches these skills through Search Engine Academy Northwest where business owners and marketing / PR professionals learn hands on how to market businesses online.
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Columbus, IN (PRWEB) January 12, 2006
Web Site Promotion Experts are raving about the Content Based Internet Marketing, keyword articles and blog template design programs at JustArticles.com
It has been said that content is king on the Internet. If this is true then http://www.JustArticles.com must be royalty. JustArticles.com has been around for a few years but since being under new management in January 2005 the business has experienced tremendous growth in the keyword articles business as well as providing new services such as blog template and blog design and content based Internet marketing services.
According to the new owner, Dustin Cannon, http://www.JustArticles.com has experienced such amazing success because of their commitment to providing service to the customer that is often lacking in many of todays web content and Internet marketing services. JustArticles.com actually gets on the telephone and talk to clients and writers. It is by fostering close relationships with web content clients and writers that JustArticles is able to be so effective in helping make clients more successful and that is what it is all about making websites successful and profitable. In fact, JustArticles.com guarantees a noticeable increase of targeted traffic for content based Internet marketing clients and custom blog design and maintenance clients.
There is no question that Just Articles is on the right track when it comes to content based Internet marketing and web site promotion. When Dustin took over this site in January 2005 it had a page rank of 1 and very little traffic. With a current page rank of 5, hundreds of daily hits and annual sales exploding there is no question that http://www.JustArticles.com has got it right when it comes to using content in web site promotion. According to Dustin, Internet marketing services and SEO firms should be able to show results to back up their claims at expertise in any given area. Web site owners should not be afraid to ask for references of client web sites that have been successful under their programs.
Customers are raving about the quality of work performed by JustArticles. Craig says, Just Articles have been a pleasure to deal with. Their work is excellent and I have no hesitation in recommending them to anyone. Another regular client says, Great service and they deliver within time frame as promised. Quick and prompt to reply to customer service needs. Good, quality product. I am using them again!
Stone Evans, Internet marketing expert, who operates http://www.Dotcomology.com, says, I’m very impressed with the quality of the articles produced by JustArticles.com. Their content creation and distribution services are helping me enter and profit in markets that would otherwise be impossible to reach.
Some of the services offered by JustArticles.com include keyword and web content articles writing, copywriting, press release writing and distribution, content based Internet marketing, blog template and blog design, blog content maintenance packages and web design. For more information visit http://www.justarticles.com.
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Article by Carll Halls
Nowadays it is common to hear words such as “wall”, “tag”, “like”, “unlike”, and more recently “tweet” and “retweet”. The landscape of social media has its own set of jargon. It has its own dictionary for a generation that wakes up every day to the excitement of new friends and long-lost acquaintances found on Facebook, to the hilarious and sometimes controversial statements packed in a mere 140 characters on Twitter, and to the amusing videos that are uploaded on YouTube, guaranteed to cure your boredom with just a click. With the growth of social media in the 21st century, it’s no wonder marketers have found a way to use it to their advantage, adding social media marketing to their companies’ integrated marketing communication plans.
What is Social Media Marketing?
We define Social Media as the use of Internet-based platforms and mobile technologies as means of communication. This type of communication is dynamic and easily accessible, which makes interaction among users convenient and continuous. Social media marketing therefore is the use of the Internet and mobile technologies to push products and services to customers, by combining the features of the web with marketing strategies established to boost a company’s sales and presence, to create added value, and to foster stronger customer relationships.
Targeting Niche Markets
Although some people assert that the origins of social media marketing date several decades back, it was only during the dawn of the World Wide Web in the early 90’s that the foothold of social media in modern communication became apparent. Social networks have evolved from Geocities, Angelfire and Tripod, to Friendster, Multiply, MySpace, YouTube and now, dominating the scene, are Facebook and Twitter. Each social network has its own use and a niche market. For instance, Multiply has been the outlet of choice for start-up entrepreneurs who have no capital to build physical stores. The ease with which sellers can showcase their products and promote their services, is the reason why Multiply has become a bustling online marketplace. All you need is a Multiply account, a camera to take pictures of your goods, some selling savvy and most importantly, plenty of friends who will recommend your products and direct other people to your site. MySpace, on the other hand, has been responsible for the discovery of new artists and bands. With your very own page containing your profile and some samples of your songs, it is quite easy to be seen and heard by agents and recording studios that are scouting for raw talent. MySpace Music has launched the careers of Colbie Caillat and Lil Mama to name a few.
The Age of Facebook and Twitter
The most powerful networks helping social media marketing right now are Facebook and Twitter. These sites allow its users to “repost” and “retweet” comments about people, products and services, and the repetition of these messages enables marketers to reach a multitude people in a matter of hours. Social media marketing gains from an amplified “word of mouth” transmission. As more people talk about your product to their next-door neighbor or office colleague, the chances of other people sharing that information to another set of individuals becomes greater, thereby increasing traffic to your company’s website and prompting millions to actively seek you out and learn more about your products and services. It’s as simple as having your very own Facebook page where people can “like” what you offer.
Mobile technologies are also key players in the arena of social media marketing. Cellular phones and tablets are capable of connecting wirelessly to the Internet, letting consumers have immediate access to their favorite social media sites, informing them of anything new that’s happening in cyberspace, in real-time. These gadgets are practically glued to their hands and this connection makes it even more convenient for marketers to update users about their offerings. Advertisements placed on social networks are always visible, creating top-of-mind awareness, allowing people to think about your product or service first as the one that will answer their needs.
Establishing a presence in social media is now a must for anyone who has something to promote. Small enterprises and big businesses alike are shifting from traditional advertising like print and TV, to the more convenient, readily available and at most times, less costly social media. It’s amazing to look back at history and realize that social media marketing started with people pinning memos, flyers and brochures to bulletin boards, or placing ads on newspapers. Now we all just need an internet connection and any gadget capable of connecting online, and the world is virtually in our hands. It would be even more amazing to see how social media can still evolve in the coming years, and how it would make the world a smaller, more connected place.
Social media marketing – Read the book Sales 3dot0 – The New Contact Sport book for more on social media and marketing strategies. Get this book at reasonable cost at Newcontactsport.com.
aaatargetedinternetmarketing.com Local Marketing experts. Social Media Manager | Social Media Marketing Plan | Palm Beach | Florida visit website for more articles, videos, tips, consulting
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