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Bottom of Pyramid – growth of mass marketing to low income consumers – marketing speaker – Futurist

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www.globalchange.com How Hindustan Lever and other multinationals are selling low cost products to lower income consumers at the bottom of the wealth pyramid. Customer insight and consumer trends. Impact on banking, phone companies, consumer goods, markets, marketing, manufacturers and retailers. Microloans, microfinance and micro insurance. Emerging middle class consumers. Conference keynote speaker and Futurist Dr Patrick Dixon. Patrick Dixon has given keynote presentations on a wide range of issues in Central America, Latin America, Central Europe, Eastern Europe, Baltic States, Middle East, Africa, Central Asia and South East Asia. Countries include Barbados, Belarus, Brazil, Burundi, China, Czech Republic, Democratic Republic of Congo, Egypt, Estonia, Fiji, Estonia, Hungary, India, Kazakhstan, Latvia, Malaysia, Mexico, Morocco, Nigeria, Panama, Poland, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Thailand, Turkey, Ukraine, Uganda, United Arab Emirates and Zimbabwe.

Career Performance Institute Incorporates Social Media into Marketing Plan

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Deerfield Beach, FL (Vocus) April 9, 2010

Career Performance Institute incorporates social media into its business plan. Career Performance Institute is familiar with the off-line marketing tools– doing bulk mailing, buying mailing lists, and doing multiple mailings to promote your business. Now they are incorporating online marketing, an inexpensive and Today, a successful business incorporates both offline marketing and online marketing relatively new thing, utilizing social media tools to compliment the success the company has had with off-line marketing.

Social media means using sites like LinkedIn, Facebook, MySpace, and Twitter. This is also a medium that is misunderstood by the majority of the public. When someone joins Facebook or LinkedIn they need to find their niche and join groups. They have the ability to join groups where they meet people that have similar interests and are like minded. By joining these groups one will receive e-mails when someone posts information, as well as, requests to become connected as friends or business associates. The more people you connect with, the more people you can build a relationship with for referral of clients. There is no expense to join these groups and market services or product to other members.

Employees within companies have joined the social media groups and use these groups to market their company’s products. Small businessmen and businesswomen should learn to use these tools, and if they are having trouble using them effectively money is being left on the table. Career Performance Institute has used this tool. This company is a member of these sites, joined as many groups as possible within their niche, become an open networker to build up a contact list, and built a relationship with contacts for client referrals.

Twitter is another social network site that can be used effectively for business; the problem is that too many people use twitter to talk about their personal life. This social media site was initially started for businesses to promote their services and products in as little as 140 characters. The idea is to promote one specific item and link it to your website.

Facebook, like MySpace, was initially started for college students to meet each other across the country, but has become a medium for business people to connect with each other. When these tools are used effectively you can also increase your search engine optimization ranking on Google. If there is a need to incorporate these tools into a personal business, contact Career Performance Institute.

Career Performance Institute

678-462-1170

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Social Media Marketing Plan – How To Use Myspace 4 of

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www.meteor-marketing.com Myspace is one of the original social networking sites. In this video I show you hot to setup and customzie your myspace business and how to start using your myspace page to promote your business.

www.meteor-marketing.com In this video we look at how to get started with twitter as part of your overall social media marketing strategy
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Ventureneer Offers Female Entrepreneurs and Nonprofit Execs Social Media Marketing Vcourse

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New York, NY (Vocus) June 2, 2010

Social media is being approached like medical research once was: If it’s good for the men, then a smaller, pink pill must be good for women. No way, says Ventureneer, which is offering a Vcourse, Real Women Do Social Media.

“Social media classes often don’t consider the way women interact and the time-management needs of women,” says Geri Stengel, founder of Ventureneer. “This class provides one-on-one interaction with the instructor and a ready-to-implement social media plan for each participant.”

The 8-session on-line class will be held on Tuesdays, June 15 through August 3, from noon to 1 pm ET. The cost is $ 500 for those who register before May 31, $ 700 for late registration. Real Women Do Social Media meets each week via phone and the Internet.

“Women invented social media. After all, who recommends more products and services than women? No one,” says Lena West, who developed and will teach the course. “Women have nothing to fear from new media, as long as they’re explained well, in plain English. And that’s what this class is: clear explanations with practical advice on implementation.”

West is an award-winning social media strategists, blogger, and columnist. She developed her curriculum after years designing Internet and social media marketing programs for women who owned small businesses. Through her work, she found that:

Episode 4 Your Social Media Marketing Plan Real Estate Marketing

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realestatemarketingresults.com Episode 4 Real Estate Marketing Get Your Social Media Marketing Plan
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Social Marketing Plan 1 of 4

My Social Media Marketing Plan presentation

Social Media Marketing Plan Dashboard – 03 Packaging

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Social Media Marketing Plan Dashboard – 03 Packaging www.theventurecatalyst.co.uk offers a FREE marketing audit. In this short video you will lbe introduced to the Packaging Section of the 90 Day Marketing Plan and will elarn which aspects of your content strategy you need to review as part of your social media marketing plan. Fraser Hay of http helps you to better manage your social media marketing by introducing you to his 90 day marketing plan. Planning: Here you’ll find out how to set new social media marketing objectives Positioning: Here you’ll find out about social media marketing research Packaging: Fraser talks about your social media marketing message & content strategy Promotion: Which social media marketing channels & tactics actually work Persusasion: Which Engagement tactics should you use to engage with your audiece Performance: How do you determine that your social media marketing plan is working?

B2B Search Summit Responds to Popular Demand: New Search Marketing and Social Media Strategy Sessions

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San Francisco, CA (PRWEB) June 3, 2010

Today B2B Marketers are challenged with integrating Search Marketing and Social Media into their marketing plan, and building a solid strategy has never been more important to B2B organizations. Even though Search and Social Media Marketing has proven to dramatically increase conversions and drive more leads, B2B Marketers still have unanswered questions on best practices. The B2B Search Strategy Summit will bring together more than 150 Senior B2B Marketers to learn from 13 top-notch Search Marketing and Social Media leaders who will share strategies, review case studies and outline “The Top 7 Ways to Increase Your B2B Search Marketing Profits in 2010” on June 23 in San Francisco, CA. B2B Search Strategy Summit sessions will lay the foundation for how B2B Marketers should be leveraging Search Marketing, Blogs, Online PR and Social Media to drive customer action and fill the sales funnel with more qualified leads.

The B2B sector is shifting marketing initiatives and focusing on different strategies in order to gain optimal results via Search and Social channels. This Summit brings together 13 top B2B Strategists who will offer proven solutions for Search Marketing, Online PR, Social Media, Blogging, Landing Page Optimization and more.

“I am excited to join other online marketers at the B2B Search Summit in San Francisco next month and I am looking forward to speaking on the panel, Expert Hot Seat: Your Most Pressing B2B Search Questions Answered,” said Patricia Neuray, Vice President Sales & Marketing, Business.com. “My team consists of both B2B marketers and a sales team focused on other B2B markets so this event is of particular interest to Business.com. We are sponsoring the Summit because it is important for B2B online marketers to come together and collaborate, share best practices, and learn from one another’s B2B search marketing challenges in an open forum and discussion.”

B2B Search Strategy Summit Speaker At-A-Glance View Complete Speaker Information

Mary O’Brien: Founder and Chairman of PPC Summit, AdWords Advantage Online Summit and B2B Search Strategy Summit. O’Brien will lead the Case Study Session: Hear From Your B2B Peers, Learn Their Secrets to Success.

Gord Hotchkiss, CEO, Enquiro: sharing insights on B2B buyers and their buying practices garnered from the “BuyersSphere” project – amazing B2B lessons that B2B Marketers can adapt and apply to their business immediately.

Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe: covering B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and how sales can utilize search and keyword insights for lead qualification improvements.

Lee Odden – CEO, TopRank Online Marketing: exploring why Blogs and Social Media should be part of every B2B Marketers toolkit and why it might be the easiest way to generate customer ambassadors and gain more quality leads.

Patricia Neuray – Vice President of Sales and Marketing, Business.com – leading the Expert Hot Seat on the Most Pressing B2B Search Marketing Questions.

The Summit will wrap up with an exclusive ‘Meet the Experts’ reception where participants will have a chance to network with expert B2B Strategists and Summit Sponsors including Business.com, Enquiro, Marin Software and WordStream. The B2B Search Summit is also proud to partner with the following industry leaders; Direct Marketing Association Northern California (DMANC), Business Marketing Association Southern and Northern California, B2Bbloggers.com, International Internet Marketing Association (IIMA), Mashable, Search Marketing Standard, SEMPO, SEMpdx, Target Marketing Group and Visibility Magazine.

Interested Senior B2B Marketers should register now as space is limited for the full day of strategy sessions on June 23, 2010 at the InterContinental San Francisco, CA. For more information or to register online by June 4th and get the early bird rate, please go to B2B Search Strategy Summit.

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Effective Student Marketing, Inc. Helps Catherine Hinds Institute of Esthetics Build a Social Media Presence

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Andover, MA (PRWEB) July 26, 2010

Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.

Were happy to have found a local company with the extensive experience that ESM has, said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.

ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the schools current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.

Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics, explained Andy Kelley, President of ESM. Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.

Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. Theyll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.

Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere, Kelley said. Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and were looking forward to helping them build an online network of current and future esthetics professionals.

About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

Cassie Viau

Social Media and Communications Specialist

Effective Student Marketing, Inc.

Phone: 978-475-0880

http://www.effectivestudentmarketing.com/resources-news.php

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eMetrics Marketing Optimization Summit Announces Advisory Board and Call for Speakers for Toronto Conference, April 28-29th, 2011

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(PRWEB) November 2, 2010

Today, the eMetrics Marketing Optimization Summit announced the call for Speakers for its Toronto, Ontario conference. Taking place April 28 and 29, 2011, the Toronto event aims to build upon the success and lessons learned in 2010, a year where marketers acted with precision focus on bottom line results and measurable ROI.

Two-day Summit April 28 and 29th: Marketers, ecommerce executives, communications professionals, marketing technology managers and analysts will learn from over 40 industry experts who will share their experience and deliver real-life case studies and insights. Attendees will gain firsthand knowledge from in-depth sessions, panel discussions and technology labs.

The 2011 Toronto eMetrics Summit expands its focus to include media analytics and the new future of audience measurement. Executives in audience development, marketing science and digital advertising will share ideas, knowledge and solutions as to how media is measured in Canada and the U.S. Senior executives from global media groups will discuss new methods and technologies for measuring both content and audiences cross-media, cross-platform; theyll discuss new currencies and opportunities for measuring and monetizing content across Mobile, Web and digital TV. The Media Analytics track adds a new dimension to the Toronto eMetrics Summit, all of which is aimed at helping managers improve the results of their digital marketing and communications investment and making marketing technology more efficient. The Toronto Summit delivers five tracks over two days:

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Steps To Create Workable Social Media Marketing Plans

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Article by Sarah Dessen

Steps To Create Workable Social Media Marketing Plans – Marketing – Social Marketing

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If you are on social media, then marketing campaigns need to be much more than just getting more people to like your brands. You need to make sure to create an experience for your customers online for them to recommend your brand to their friends and followers. There are a number of companies which have been able to successfully create a personalized experience for their customers. Regardless to say, they have been able to draw more people to their businesses and have been able to successfully raise their sales scores.

When it comes to social media, the marketing strategy needs to be much different than conventional mediums. What you need to do is ensure to create a dynamic community of fans who are highly interactive and recommend your profile to their friends and followers. Here are the essential tips –

Social media marketing plans must keep audience in the center of the effort. Online media marketing is very different than the rest of the marketing medium and as a marketer, you need to respect that. Hence, make sure to create a plan specifically made for online media. Where are the key changes that you need to make in case of social media marketing?

The first and the foremost point is in feedback collection. There are a number of companies which consider social media to be just another marketing medium and are thus, failing with their marketing efforts. What you need to do is make sure to carry out a campaign that is ready for the huge surge of feedback that will come with every post of yours. The next point that you need to figure out is customer servicing. There are a number of companies which shy away from joining digital media because they don’t have the infrastructure to cater to the customer queries that will arrive from the social media channels. If you are one of them, then remember, you need to be absolutely clear about your priorities here.

Not having a online media account may expose you to some serious loss of face for your brand. Dedicate a small department that is always focused on creating a positive brand impression online and on various social networks such as Twitter and Facebook. Social media marketing plans can only be successful if they have a wide support from the ordinary public. In the modern world, one needs to ensure that conventional marketing efforts are declining. Social media marketing is the way forward for companies large and small.

About the Author

Sarah Dessen has assisted companies large and small with the formulation of their social media marketing plans.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Sarah Dessen


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