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Content Marketing Recap: December 2013

Content Marketing Recap: December 2013
At Brafton, we recognize that an initial stage of skepticism for any content format is too often followed by a period when marketers are hung up on production without really considering the strategy. When this happens, companies might be guilty of …
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2013 in review: Top 5 oddest brand extensions
Brand extensions represent a simple way to infuse products with a built-in marketing base. Some are brilliant, others are complete failures (7-Up soda-flavoured marinade anyone?). Occasionally marketers can't resist the promise of a lucrative licensing …
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Vanessa Drucker: Five surprises for 2014
Every year since 1986, Byron Wien, who was formerly chief US investment strategist at Morgan Stanley, has published a list of 10 market surprises, intended not so much as predictions as an exercise to make readers reflect. According to his rules, these …
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Command Partners Continues to Build for Future Digital Marketing and PR Success


Charlotte, NC (PRWEB) February 12, 2013

At Command Partners, the goal is to build a strong team from the ground up. By promoting two current members, Joe Recomendes and Jessica Chesney, and adding Alison Phalen, Command Partners aims to continue their growth and stellar reputation.

Joe Recomendes, the former Director of Online Marketing, will take on the role of Chief Operating Officer. Recomendes is now responsible for managing Command Partners’ day-to-day operating activities and overseeing all phases of account progress. Also, he will remain a trusted contributor in all marketing and public relations aspects of the agency. It is Recomendes’ duty to ensure Command Partners is on track to continue their journey towards success.

“I absolutely trust Joe to oversee the day-to-day operations so that I have the time to focus on expanding the agency,” says Managing Partner and CEO Amish Shah. “Between his positive attitude, knack for organization, and excellent leadership, Joe’s strong influence will keep Command Partners operating to our maximum potential. We couldn’t ask for a better COO.”

Jessica Chesney, previous Client Success Manager, is now promoted to Digital Marketing Coordinator. She will ensure all aspects of Command Partners’ public relations and digital marketing are running smoothly. Chesney will manage and build media relations, handle press releases, have a strong voice in strategic development, and oversee that all digital marketing plans are executed successfully.

“I learned a lot as Client Success Manager, but I’m excited and ready to take on more responsibility for this agency I love,” says Chesney. Her rapid growth and successes made it quite clear that Chesney’s hard work and contagious positive energy proves to be a perfect fit for Command Partners.

Alison Phalen, Command Partners’ newcomer, has been hired to fill Chesney’s previous role of Client Success Manager. Phalen, a recent advertising graduate from Syracuse University’s Newhouse School of Public Communications, has a strong passion for social media and is excited to expand her horizons. Phalen states, “I know I have big shoes to fill (referring to Chesney), but I plan to work hard and show that this country girl knows a thing or two!”

After impressive success in 2012, Command Partners looks to build and improve their reputation in 2013. They aim to continue and expand their excellent track record with digital marketing campaigns.

“We have seen a dramatic shift in marketing strategies to develop two-way relationships, and an increasing need to create different and alluring content that engages prospective consumers across multiple platforms,” says President and Managing Partner Roy Morejon.

With the changes and additions to their Marketing and Public Relations Department, the strong team at Command Partners will continue to position themselves as industry leaders.

To see what Command Partners’ Marketing and PR department can do for your business, contact them at http://www.commandpartners.com or call them at 704-910-5727.

About Command Partners

Command Partners is a digital media agency that focuses on driving online visibility and lead generation including social media marketing, search engine optimization, public relations and strategic advisory services. Command Partners works with clients ranging from high-tech startups and e-commerce brands to Fortune 500 companies. The agency is located in Charlotte, North Carolina and works with clients around the globe.







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Everyday Health Expands Sales Organization & Integrated Offerings
NEW YORK, May 25, 2012 /PRNewswire/ — Everyday Health, Inc., the leading provider of online health solutions for consumers, professionals and marketers, expands its sales organization with the promotions of two long-time executives and the addition of …
Read more on PR Newswire (press release)

Marketing Firm The Utmost Group Launches New Website and Blog
The Utmost Group, a Midwest-based branding, marketing and integrated marketing communications (IMC) firm, has introduced its new website and blog. The website details the group's nontraditional methodologies for brand discovery and alignment, …
Read more on PR Web (press release)

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Do you have a Social Media Marketing Plan?

Melissa Ann Mitchell talks about the importance of having a Social Media and Marketing Plan to promote your business online. Visit melissaannmitchell.com for more free tips and training!

Social Media Marketing Plan – How To Use Facebook 5 of

www.meteor-marketing.com In this video I look at how to setup your facebook page and how to use facebook to promote your business. I also show the difference between myspace and facebook and how to get followers
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For more freebies visit my blog: paulwakefieldmarketing.com As more and more companies and brands readily include their product offers in social media experience, a growing number of consumers have grown increasingly comfortable with the idea of social commerce. Given the promising potential of social media, it is important to have a flexible marketing strategy in place that can grow and adjust with the ever changing trend. By taking time to develop processes from both the corporate and the individual standpoint, you will be able to sustain healthy social engagement activities over time. You can do this by building communities and relationships by listening, responding and creating value.

Seascape Capital Management Partners with Bresette + Company for Strategic Brand and Marketing

Portsmouth, NH (PRWEB) July 2, 2008

Seascape Capital Management, an independent investment advisory firm, recently selected Bresette + Company to develop a strategic brand and marketing program for their company.

Seascape Capital Management was founded in May of 2003 and focuses on managing assets for high net worth individuals and institutional investors. In addition to separately managed accounts, Seascape Capital Management also manages North Coast Capital Partners, LP, a Private Partnership for accredited investors.

The first phase of the initiative will involve strategic discovery and analysis to help identify business goals, the current brand message and Seascape’s current positioning in the marketplace. The second phase will be focused on brand strategy, which will include an enhanced brand identity and a marketing strategy and plan moving forward, which will involve using an integrated marketing communication plan that will focus on getting results.

Suzanne Bresette, founder of Bresette + Company, is anxious to work with Seascape Capital management, “Seascape Capital Management is a company with significant potential for growth and development. We are excited they selected us to help them achieve the results they are after,” Bresette said.

Bresette + Company offers comprehensive creative marketing and consulting solutions for a variety of successful firms and organizations throughout the country. At Bresette, all initiatives start with strategic development. Through their discipline of consultation using a customized strategic discovery + planning process, they help clients define and realize goals, always offering new ideas and innovative ways to meet company’s ever-changing business needs and objectives. Most importantly, Bresette is focused on RESULTS! To learn more about their services, or to make an appointment with a Bresette consultant, call 603-430-0770 or visit http://www.bresette.com.

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