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Social Media Trends & Marketing

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Social media is continually evolving, so in order for us to utilise this tool for our online business growth, we need to keep up to date with the changes. There are some trends that change quicker than the UK weather, and others that are here to stay for a while. Trendspotting is an activity vital to devising your online strategy.
Understanding where your customers reside within the social media village is also essential to your internet marketing strateglokkoijuyuiyhjk.ly. Once youve found where they are, you must learn how they interact and communicate. As with any strategy, what makes them tick? Get into their heads. When they are using social media, how do they react to advertising, and what type?
Always remember this is their personal space. Try not to invade their social retreat, encourage them to follow YOU! It is time to be clever and more creative than ever before. If you get your marketing angle right in cyber space, you could create a global phenomenon in a fraction of the time it takes for more traditional advertising methods.
Make sure you log on to the leading news sites everyday and interact with information from Mashable, keeping up with the trends. You may come across a story that relates to what you are offering, or a trend that creates a spark of genius within you. Take time to look around the social web sphere yourself and take note of what others are doing, and with what success? What attracts you or what makes you press X? Who and what are people following and why?
One of the biggest trends about to explode in 2011 is branded content. Internet marketers have the potential to engage and inspire thousands of consumers through creating content that enriches the users social media experience. Subtle selling, through offering beneficial information to your target audience in an appealing format is one of the most successful routes, and should not be overlooked. Shouting messages and orders at customers is unproductive. Adding value to peoples lives will get you far, both on and offline.
When building customised branded content, link the information via the key sites to include Facebook, YouTube, Twitter and YouTube (the future of internet marketing is linking everything together in a cohesive, unified experience). Make the information beneficial, consistent and ensure your content inspires the user to take action, clicking the link and hooking them back to YOUR site, (and ensure the link takes them directly to the page of interest). It is vital that you determine who your target audience are and use the latest internet marketing and social media tools to target your content towards them.
Video sharing is now a crucial part of this process, and one of the most successful ways to market online. With more and more users willing to spend that extra bit of time interacting with your beneficial visual messages, never forget how are you adding value to their lives within these moments? How are your products and services going to help them? That is all that matters. (Click here to view our video sharing tips). www.networkwaves.com

Key Words to Remember & Research:
Trends
Value
Benefit
Targeting
Online Strategy
Branded Content
Video Marketing
Cohesive Experience

I am delighted to see how powerful social media platforms are as the word has spread predominantly through them.

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Were passionate about video marketing – it represents one of the most effective ways to get rapid Google ranking, for example, and often within 24 hours. This might sound like a huge claim, but well show you how to achieve it .

This is one of the reasons we love video marketing and we think you will, too.

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Marketing Using Google Widgets, Facebook Widgets and Other Online Applications – Week #23

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http://www.26weekplan.com Marketing Using Google Widgets, Facebook Widgets and Other Online Applications is Week #23 of the 26-Week Internet Marketing Plan.
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All Marketing is Digital Marketing: Top Brands Share All All companies are behaving more like media and tech companies. It started with web, then added socia…
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The Digital Marketing Guide

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How loud can you yell? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shifted when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen. For them, it wasn’t about how loud you can yell, it was about how interesting you are. Since the 1960s, there has been a blend of intelligent campaigns, but far outweighed by yelling matches (think Times Square).

With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. But just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in marketing. A new evolution in thinking is emerging in online marketing. It’s not about how flashy your banner ad can be. It’s not about how loud you can yell. It’s about how interesting and remarkable you are. It’s not about saying you’re remarkable. With the influx of peer-to-peer networks, it’s not about you anymore. It’s the value consumers place on your product or brand.

The new thinking speaks to the importance of consumers. It’s about being relevant and speaking to the intelligence of your audience. What does a hair growth product matter to a 14 year-old girl browsing Facebook? It’s white noise. However, what if you offered that 14 year-old girl your product. Given her connections in the social community, it might be worthwhile.

Key Concepts:

Reciprocity and participation – Have an active relationship with others in the community.

If you added an extra zero and a reader calls you out on it, thank them. Intelligent user comments are trying to make your product better. Or, if you’re on Digg and someone asks you to digg something for them, do it. When the time comes you can then call on them to reciprocate. Or, if you’re promoting a new hair gel, go to hair enthusiast bloggers and give them the product to try. Let them make the claims for you. If you’re gel really does help curl hair, it’s much more powerful if a blogger says it than your marketing department.

Ethics — Remember the Working Families for Wal-Mart? Supposedly an organization of Wal-Mart enthusiasts. There are legions of such people, but the Working Families for Wal-Mart were paid to write good things about the national grocery chain. Deceptive? Of course and Wal-Mart paid dearly. Paul Gillin discusses the firestorm of controversy from bloggers and ultimately, tarnished Wal-Marts online reputation in his book, the New Influencer. Honesty is a highly valued commodity in the blogosphere. A company that can recognize mistakes and promptly fix them is one with high merit in the digital world.

Timeliness –  Twitter trends come and go. Kanye West was a trending topic for several days and then disappeared until the next kerfuffle. Will Plate, from Command N, discusses the importance of timeliness in the blogosphere. Though Twitter trending topics are hard to predict, there are annual events that are foreseeable. Think about December holidays. It’s the time for giving and charity. Why not create a giving tree on your website, where users can donate time or money for a charity?

Talking to the Blogosphere

As The New Influencers discusses in detail, blogs are an essential marketing tool. There are over 184 million bloggers worldwide. Why? It’s inexpensive, accessible, interactive and engaging. Not only can your company launch a blog, but you can tap into key influencers in the blogosphere to talk about your product. Prioritize which bloggers make the top 10 or 20 “most popular” list. Take example from…

To read more about digital marketing, go to Sparxoo, a digital marketing, branding and business development blog.

Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.

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Business Video Marketing & Video Marketing Software – Week #24 (Part 2)

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http://www.26weekplan.com Business Video Marketing & Video Marketing Software is Week #24 of the 26-Week Internet Marketing Plan.
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Facebook For Marketing Your Financial Planning Business – 4 Strategies

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Facebook is an internet marketer’s dream, if used properly. This article focuses on financial advisers who may be starting out or who want to expand their online marketing strategies.

If you’re wondering how to become a financial adviser, the info at the end of this article will help you evaluate your business options.

Note: I’ll assume that you already have a free Facebook account. If you’ve been living under a rock somewhere, and don’t have a Facebook account yet, head on over after reading this article and set up your account. It’s free and it’s a no-brainer for any business owner. I’ll also assume that you’ll begin searching for your existing client base on Facebook, and that you’re actively inviting them to be your friends.

Another note: Make sure you check with compliance about your company’s rules for online client interaction. If your compliance department is anything like mind was, they’ve got a book on it.

Let’s get started:

Strategy #1: Start a Facebook group. The advantage of starting a group is credibility. Set up a group that’s relevant to the area of being a financial adviser, that would appeal to clients. Make it a Getting Wealthy Club or an Investing for Great Returns Club.

When you set up the group, clearly state your ‘credo’, which is a statement of purpose for what this group is all about.

Once you start the group, invite your clients to join the group.

Then, visit the group daily, posting your comments, ideas and/or wealth building strategies. You’ll gain credibility and your clients will gain knowledge and a closer connection with you…which means more money. Financial planning success is built on relationships.

Strategy #2: Comment daily on your own feed with your meaningful thoughts. That means to go daily to your own Facebook page and post a meaningful thought for the day-one that will appeal to your clients.

As a financial adviser, you want to stay top of mind to your clients.

This is a great way to interact with them, without selling something or seeming pushy.

Important Note: Do not post what cereal you’re having for breakfast or any of the other minutiae of life you’ll find on Facebook. That’s not effective marketing. You want to make your posts meaningful to your clients.

Strategy #3: Keep your clients on a separate list on Facebook and respond meaningfully to selected posts. Creating a list is easy, and it means that only those who are on the list will see the feeds for that list. You don’t want to mix your friends.

This is very important!

Keep your clients separate from your friends/family! Business is business and play is play. Keep this boundary in place. Then, when your clients post things that are going on in their lives, take note. Comment when you feel inclined too. Otherwise, keep the info in mind, for instance, a kid’s graduation, or a client who’s preparing for a marathon.

People share all kinds of personal info on Facebook with their friends, and you can use that info to create deeper bonds, because you care.

Strategy #4: Search for people in your niche market and invite them to be your friends. Facebook folks don’t seem to mind who invites them to be friends, it seems that most people on Facebook are open. There are some who are picky about friends, but they are by far the minority.

Facebook is one big party, so invite people who are in your target market to join your party. That way, they’re being exposed to your skill and expertise as a financial advisor on a daily basis. Sooner or later, they’ll connect with you personally.

Hint: you can find people in your niche market by the droves by searching the existing groups on Facebook.

So there you have it, 4 Facebook marketing strategies that are easy, and the best part is, you can begin today!

I wish Facebook had been an option in the days when I was getting started as a financial adviser. It wasn’t. But today, you can use this powerful medium to market yourself effectively, for free, and add to your client base, while solidifying existing relationships.

Good fortune to you!

Valerie Love is a Wealth & Prosperity Coach who teaches the art and science of wealthy living, personally and in business. If you’re looking for a unique and powerful way to add an additional four figures of revenue to your monthly income, visit: http://www.WealthCreationInternational.com or connect with Valerie via e-mail at: valerielove@liveyourdestinytoday.com.

ABC Integrated Marketing Project

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ABC Integrated Marketing Project

ABC Integrated Marketing 360 Co-Branded Campaign 2013 Microsoft Tag / Marvel Agents of S.H.I.E.L.D..

6 Ways To Develop A Content Marketing Mindset

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6 Ways To Develop A Content Marketing Mindset
By reading and sharing this blog post, you will develop a content marketing mentality, first for yourself and then for your organization. You already know how … Moreover, consumers can get access to free content from blogs instead of paying for …
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The Case For A Self-Hosted Blog For Businesses
If you do not have a blog and a solid content marketing plan to fuel it for your business, you are at a serious disadvantage. Your online marketing strategy and … For example, I can embed a YouTube video onto my blog post by going to YouTube …
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Latest Small Business Marketing Plan,Blog News

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'Angie's List for biz': ex-General Catalyst lawyer sees growth for mosaicHub
… List for small businesses." The site allows small business owners to find service providers such as lawyers, accountants, marketing experts and IT professionals. … MosaicHUB plans to launch a Series A fundraising round later this year. Funds …
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Stringer seeks placement agent ban
Last August, Crain's published an article saying the state's chief financial regulator, Benjamin Lawsky, was raising questions about the city pension plans' use of placement agents—the middlemen at the heart of an explosive scandal that sent former …
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On-Demand Marketing Re-invents Customer Relationships

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On-Demand Marketing Re-invents Customer Relationships
Staying on top of the marketing information stream can be difficult for your customers, but plans for a 'holistic' healthcare network could make relationships easier to manage. 2014 has started the way 2013 ended in the long and painful saga of pharma …
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Businesses should follow social media developments
Twitter as well was first simply about 140 characters to “tell me what you're doing now” and it later grew into a micro-blogging platform where businesses could engage via company accounts and later also with ads. As 2014 gets rolling, … Watch …
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Not everything about Healthcare.gov is bad
While few private-sector projects will ever require as many voices as Healthcare.gov did, we've all been a part of a few endeavors that involved too many parties, whether internal or external, and not enough leadership or planning or communication to …
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Start Your Own Home Business, Best Home Based Business Ideas, Marketing Strategies

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http://cutyourmobilephonebill.com http://www.solavei.com/paully1111 Passive Income Opportunities For Business Success, Make Money Really Fast, Marketing Stra…
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