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How to Write Powerful Articles for Your Joint Venture Marketing Campaign

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JV partnerships can be very effective in driving more traffic to your website. One method used in these campaigns is to write articles that contain back links, which encourage readers to head over to your website to find out what you offer.

Writing articles can be very intimidating, particularly if high school English was never your favorite subject. Thankfully, we have tips to help you write powerful Internet content that will benefit both you and your joint venture affiliates across the board.

Inform Your Readers

Begin by choosing topics that you are knowledgeable about, and write as though you are an expert in the field. When you cite specific statistics or other facts, include the source of your information. Don’t make your articles sound like advertisements; instead, write with the intention of informing your readers so they can make an educated decision about the next step.

Style

Most Internet articles are written in a conversational style that readers find easy to follow. A “friendly” writing style also helps you develop a relationship with your readers to encourage them to build trust and confidence in your business. While you want to provide pertinent, factual content, you can do so in a way that helps potential customers feel as though they are getting to know you a bit in the process.

Keep it Short

Readers on the Internet have a brief attention span and may not read at a particularly high level, so keep sentences short and sweet. Avoid large words as much as possible; instead, choose short, descriptive words that paint a picture for your readers. By the same token, short paragraphs look more enticing on a computer screen and are more likely to encourage readers to tackle your content.

Punch it Up

When you add subtitles and bullet points to your articles, the content looks more inviting and less intimidating.

Readers see they get important information in a flash, and they are more likely to stop and read what you have to say. Subtitles also help you organize your articles into information broken down into subcategories that are easier to follow.

Check Your Work

Few will read through an entire article that is littered with spelling and grammatical errors. Proofread all your articles before posting them on the Internet, and use Spell Check religiously before submitting content of any kind. If you are not confident of your editing skills, hire a professional for this purpose to ensure your content shines.

Watch for Copycats

There are programs that check your content to ensure it is unique to other articles currently online. If you don’t want to invest in such a tool, a professional writing service will usually also guarantee that the content they produce is original. In some cases, the money you spend on a professional service is worthwhile if your rankings increase because of the quality of your content.

Writing powerful articles can be intimidating, but there are tips and tools to make the process much easier. By providing high quality content on the Internet, both you and your JV partners can enjoy additional clicks on your websites and grow your customer base overall.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. To discover more Joint Venture Marketing Strategies join his free report on Joint Venture Marketing.

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Latest Social Media Marketing Plan News

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Top 10 Target Strategies For Solar Marketing
Rest easy. As the media company behind the world's biggest clean energy website, we're here to help. … primary interest in solar, ask. If you're still not sure, or if they're not giving you a full answer, be prepared to lead with the financial …
Read more on CleanTechnica

RBC Records Owner: Social Media Is Key To Building An Artist's Career
If you're a new artist without a history of releases that I can see in SoundScan to find out how you've sold in the past, I can monitor it through your social networks. I can look at … "So, there really is no blanket marketing plan; everything needs …
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#MyDubai sees 250000+ Instagram posts; 50000+ Twitter mentions in 2 months
In the first 24 hours alone since the initiative was announced, there were over 25,000 social media posts. With such a staggering response to the initiative, Dubai's Department of Tourism and Commerce Marketing (DTCM) created an online museum to …
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How Do You Market When the CEO Has Frozen the Budget?
Using social media is a fantastic way to communicate directly with your target market. Don't just talk at them; use social media to start a dialog and build a positive relationship. Of course, social media is a busy place, which is where your marketing …
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Rules of Email Marketing

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Rules To Email Marketing ☆ Generate that light bulb moment! ☆ http://www.generatebusinessideas.com uses the power of innovation to come up with new and excit…
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Latest Social Media Marketing Plan News

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Is It Time for a Change in Your Twitter Marketing Strategy?
Is It Time for a Change in Your Twitter Marketing Strategy? Twitter marketing firm HipLogiq encourages small businesses to reevaluate their current strategies for social media marketing. Share with Twitter Share with LinkedIn. Share with delicious …
Read more on PR Newswire (press release)

Infographic: Timing is Everything in Social Media Marketing
… social media schedule.” To help you keep your mind on the clock as you plot and plan your social media marketing, check out this immensely helpful new infographic from SMW shared below. info Infographic: Timing is Everything in Social Media …
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Leveraging Consumer Data is Biggest Challenge Facing Online Marketers in 2014, According to Annual StrongView Marketing Trends Survey

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Redwood City, CA (PRWEB) December 17, 2013

The good news is marketers plan to increase their budgets on activities that increase customer engagement through more relevant and timely campaigns; however, the bad news is they say their lack of ways to quickly access and apply high quality, comprehensive data continues to thwart their efforts.

This is according to StrongView’s “2014 Marketing Trends Survey,” which provides unique insight into how businesses plan to prioritize marketing dollars, programs and channels in the New Year.

The survey results shine a bright light on the widely held challenges presented by the plethora of data now available to marketers. In short, while brands are capturing more customer and industry data than ever before, marketers report common problems in accessing and leveraging it in the most meaningful ways. However, these challenges are not stopping those marketers from increasing their spending on customer engagement: a whopping 93% plan to increase or maintain marketing budgets for the year. This is up from 89% in 2013. Email marketing, social media marketing, search marketing, display marketing and mobile marketing top the list of areas for increased spending in 2014.

“While we saw a strong desire to engage with customers at a more personal and meaningful level in our survey this year, marketers remain hampered and frustrated by an inability to access and leverage all the data being generated by a growing number of marketing channels,” said Shawn Myers, vice president of marketing at StrongView. “Effectively engaging customers with what we call ‘Present Tense Marketing’ requires an in-depth understanding of the customer’s context at a particular moment in time, and that can only be achieved with the strategic use of all available data.”

SURVEY HIGHLIGHTS

    40% cite accessing and leveraging customer data as biggest email marketing challenge; 36% lack of resources; 32% developing more relevant engagements.
    44% have goal to improve engagement; 36% to improve segmentation and targeting; 31% to grow opt-in lists.
    93% plan to increase or maintain marketing budgets in 2014; 46% plan to increase.
    52% plan to increase email marketing spend; 46% social media; 41% search; 36% display.
    57% of email lifecycle marketing to be focused on loyalty; 53% on welcome; 50% winback.
    59% plan to integrate email with social; 55% with mobile; 23% with display.
    55% of marketers chose Facebook as the most valuable social channel; 18% LinkedIn; 10% Twitter; less than 5% named Pinterest, Google+ or Instagram as most valuable.

MARKETERS CITE DATA QUALITY AND LATENCY AS NEW DATA CHALLENGES

In last year’s StrongView 2013 Marketing Trends Survey, marketers reported facing challenges with managing data and integrating it with other channels. This latest survey goes further to uncover the biggest challenges to leveraging data, with quality (22%), latency in its availability to marketers (16%) and lack of strategy (15%) topping the list. Data access and the ability to specifically leverage web behavior (34%), shopping behavior (25%) and customer sentiment (23%) were particularly vexing to marketers. Demographics (53%), purchase history (49%) and web behavioral data (31%) were used most often in campaigns. The challenges surrounding the use and understanding of data were highly noted in responses to almost every question.

INCREASING ENGAGEMENT THROUGH GREATER RELEVANCY IS A MAJOR INITIATIVE

Across channels, marketers report that a key objective in 2014 will be to increase engagement with customers, primarily by creating campaigns with higher degrees of relevancy based on contextual clues. StrongView recommends that marketers achieve relevancy by developing campaigns that adopt the tenets of “Present Tense Marketing,” whereby marketers adapt in real time to a customer’s present tense or current state, putting the next marketing action in the proper context of their activities.

EMAIL MARKETING REMAINS STRONG

The stalwart channels of email and search marketing remain principal avenues for marketers to reach customers, with social media marketing continuing to rise in importance. More than 50% of marketers plan budget increases in email and 46% in social marketing in 2014; 41% of marketers plan to increase search spending, up from 39.8% in 2013.

Respondents reported intentions to increase spending for automated email programs such as lifecycle (34%) and triggered events (38%). Of the marketers who plan to increase spend on lifecycle email marketing programs, 57% plan to focus on loyalty programs with 50% indicating a focus on winback efforts and 53% on welcoming new customers. These and other data support marketers’ plans to make strides in customer engagement in the coming year.

LARGEST SOCIAL PLATFORMS CONSIDERED MOST VALUABLE

While the investment in social channels overall to engage customers is set to increase in 2014 (46%), marketers overwhelmingly and, not surprisingly, name the largest social platforms as their most valuable channels.

Facebook ranked among the top three by 81% of marketers, Twitter by 67%, YouTube by 48% and LinkedIn by 44%. Pinterest, for example, though noted as valuable to some degree by more than 85% of respondents, was listed as a top three most valuable channel by less than 13% of marketers. Highly popular Instagram was only ranked in the top three by 10% of marketers, though 86% saw some value.

SURVEY INFOGRAPHIC

An infographic highlighting key findings is available at: http://www.strongview.com/2014surveyinfographic.

SURVEY DATA

Full survey data is available at: http://www.strongview.com/2014marketsurvey.

ABOUT THE SURVEY

The StrongView “2014 Marketing Trends Survey” was conducted in conjunction with SENSORPRO. The poll, which gathered feedback from 386 business executives across all major industries, was conducted from November 18 – 27, 2013.

ABOUT STRONGVIEW

StrongView’s cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today’s constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView’s Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of “Present Tense Marketing,” StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.







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quot;Network Marketing" Marketing to wear vests – direct sales, network marketing, marketing – hairdressing industry

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Universe laugh cents: it is Network Times, you heard network direct it?

Zhengzhou Evening News: not sure ah, say to listen.

Universe laugh cents: for you to lectures, (and you) to find two people can have a lot of money.

Zhengzhou Evening News: do not understand, to put it more specific points.

Laugh cents universe: a friend gave me that business, went to find not. Network of friends that engage in direct sales, not MLM, a marketing professor of economics there are other countries to tell you marketing. And then spent 3,900 yuan to buy a set of cosmetics, you find two people can get a lot of money. Felt they were especially good.

Zhengzhou Evening News: all about what?

Universe laugh cents: say you get 262,500 yuan a month’s wages, class to talk more than an hour, listening to a lot of people, in their study and 3 days here, just like a new person, told them The are convinced you do not let you walk away. I really do not understand is that true? They also said that buying cosmetics is driven, to do business is the goal.

Zhengzhou Evening News: What oriented, doing business?

Universe laugh cents: buy products is to buy a business license, there can be potential buyers, make money, and large Student Join the many.

Zhengzhou Evening News: You do not feel very suspicious it? I advise you not stuck to! Where are you?

Universe laugh cents: I am in Anhui Province, has just started to doubt, but finally they said people are very confident that they say is the Network Marketing, not MLM.

Zhengzhou Evening News: MLM is a fraud! I suggest you protect itself, to the local industry and commerce, public security departments to report, saved about other people.

Universe laugh cents: report useless.

It was reported, police have no way to go, people scattered, but the police left they came back. I just came to visit, do not get the money to buy products, they do not join, I want to return home in Zhengzhou.

Zhengzhou Evening News: What you’re really lucky, do not give way. Do not believe the sky will fall in your lap, to legitimate wealth.

Laugh cents universe: Thank you! Zhengzhou Evening Post: You’re welcome!

Cosmic laugh cents: Goodbye! 2008 Tips for Combating pyramid No.: vigilance Network Marketing

Recently, SAIC joint Ministry of Public Security issued the first number in 2008 to combat pyramid schemes, reminding people wary marketing organization name of ” E-commerce “” Network Marketing “and other pyramid schemes under the banner of the behavior of using the Internet. Some direct sales organizations hire outside

Server , Using the Internet as a propaganda Management Supporting platform, the money in offshore accounts, through online Bank Electronic means of payment received bonus payments and pyramid schemes, illegal activity is more subtle. Organizations should be vigilant against pyramid schemes

name of “chain sales” ” Franchise “,” Direct “,” franchising “of the cover, falsely claimed that” the national pilot schemes, “” call to respond to the great western development “in the name of luring the masses to participate in pyramid schemes. At the same time, if we find direct sales organization engaged in direct sales activities in a timely manner to the local business , public security departments to report.

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Using A Blog For Small Business Marketing

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Blogs are an old idea coming full circle and back into the new age thing to do as a business. There a couple of reasons for blogging, some people actually make a living from just writing and keeping a blog on their favourite content. While a business owner should be using a blog for a completely different purpose.

A blog is a site either internal or external from your website that has a variety of content, links, photos, videos about a particular topic. It is content that allows your followers to become informed.

Blogging is just another tool in your business toolbox and your marketing strategy and should be treated as just as important as other marketing techniques.

Blogs for business provide an opportunity for you to educate your prospects, provide value to your customers or clients and show the world how good you are at what you do. It builds your profile.

A blog is also a great way to get people to follow you, to generate excitement and spread your message virally.

So lets start with some basics of a blog… You can get a blog either as part of your website or external from your website with programs such as blogger.com or wordpress.com. Having a blog as part of your website is more desirable as you can then send people from your blog to other parts of your website. It also provides traffic to your website which search engines like and therefore rank your website higher. However if you don’t have a website, not a problem just go and grab one of those free blog sites.

Now the purpose of a blog should be to interact with your community of prospects, customers and anyone that wants to follow you. You should be providing good valuable content and it should help your community in some way. Blog that are all about selling are never very successful and people get sick of going to them. Your blog should be interactive, it should have the ability to be shared through social media circles and it should have the ability for people to leave comments on and interact with you.

Blogs can be time consuming, however by having a blog and blogging weekly it does keep you and your business top of mind with your prospects and it also allows them to build a relationship with you.

Keys for a successful blog include mixing up your content, using video’s, photos as well as articles, linking your social media to your blog and vice versa, being consistent and producing content on a regular basis (this is sometimes a hard thing to stick to as it is often pushed to the bottom of the pile as it’s not seen as a money making activity – trust me it is)

So why not take a look at your blog and see what fun things you could do to keep people around and talking about your business!

Would you like 7 free marketing resources… Grab yours free when you visit http://www.mysmallbusinessmarketingguru.com.au

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Small Business Marketing Ideas

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There are many traditional ways of marketing your product or service. These include word of mouth or simply putting out a sign in your store. And although we are not saying that these are ineffective, we always encourage people to use more drastic measures. The economic and business landscapes these days are very cut-throat; the competition is getting fiercer and fiercer as time passes. This is one of the greatest reasons why small business marketing must not be faced sitting down. In fact we encourage marketers to come up new and exciting ways to market and promote their product; as innovation always seems to garner some amount of attention and manages to separate one’s brand with the rest of the pack. Here are some other promotional tools that do not break the bank but are very effective.

One such promotional strategy that is often left forgotten is posting on the yellow pages. We know it sounds like an ancient promotional strategy, but surprisingly, a lot of people still look numbers up on the yellow pages. The key here is simply printing the right ad on the right spot. Make sure that your ad catches attention and is listed where it is supposed to be categorized under; not on some random page. The same goes for newspaper advertising. Newspaper advertising is actually one very cost efficient way to advertise as several people throughout the day will probably be passing around the newspaper. This means, a lot more people will have a chance to see your ads. Direct mail is another suggestion that is still effective, even though it is often thought of as superfluous and old. The personal touch it adds to the whole experience allows for people to actually take time to read the ads you send them.

Some other promotional strategies you can try to give your small business an edge is advertising on a magazine, which people keep a longer time than newspapers and flyers because they actually cost a considerable amount of money.

This means, as long as the owner of the magazine has it in good condition and displayed for other people to read, you may still get your money’s worth of advertising. You may also try posting ads in e-zines, which is always lucrative since there is a seemingly unending stream of people who use the internet day by day. Business cards and fliers are also good ideas, as long as they are distributed well, executed correctly, and get to the right people. The key here is advertising where your target market can access it.

 

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PR 101 – Effective Marketing Communications for the Automation Industry, ISA Marketing Webinar

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Walt Boyes presents a totally revised and updated version of PR101, his very popular Marketing Communications Master Class. This webinar is for both newbies …
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