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How to Start a Cleaning Business – The Critical Importance of Systems

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Article by J. N. Johnson

How to Start a Cleaning Business – The Critical Importance of Systems – Business – Small Business

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Take a close look inside any service business startup, and you’ll very often see the same picture. An owner/operator stuck balancing the drive for new business and getting existing business serviced, all the while trying to pay the bills and answer phones. One of the recurring themes that you’ll hear from us at the How to Start a Cleaning Business Blog is the importance of putting systems in place early on so that all parts of the business function smoothly whether you’re there or not.

Every aspect of the business needs to be systemized in the company’s infancy so that down the line you’re offering a consistent product at a reasonable price, growing your business steadily without pulling your hair out, and getting paid to do the work that you’ve just finished.

Here are three of the most vital areas of the cleaning business startup that need to be systemized when the doors open.

Develop a marketing strategy

Many cleaning business entrepreneurs immediately shy away when we begin discussing marketing. It’s one of the areas that they know they need to dial in and focus on, but don’t have a clear enough picture of what should be happening with marketing to take control of it. We’re not saying that you need to spend vast sums of money on marketing here. But before you spend $ 1 on ANY form of marketing or advertising, you need to understand your demographic and your market so that once that first marketing dollar leaves your wallet, you can effectively evaluate whether or not it was money well spent. You’re never going to get it right each and every time you employ a marketing strategy. That’s why you MUST be able to evaluate your efforts.

Develop an operational checklist

It’s an inevitable situation. You start the business cleaning properties yourself along with your two trusty employees. Then you get the call that your child is sick and needs to be picked up from school. You leave your two fantastic employees to finish the last three houses of the day and that evening, the calls start to come in. They missed the master bathroom at the Jones house. They completely forgot the kitchen counters at the Smith residence. And guess who gets to go back and literally “clean up the mess” tomorrow. Yes, you do. An operational checklist is absolutely critical in the cleaning industry. When you go to McDonald’s do you think they just guess at how long to cook your fries or what they’ll put on your hamburger for toppings? No, they don’t. They deliver the same product each and every time. And you must do that as well in order to manage and meet customer expectations.

Employ a communications strategy

Far too many cleaning business owners are coming close to the edge of sanity each and every day trying to balance operations and coordinating communication with prospective customers and existing clients. There is no excuse for this in the year 2010. With email, websites, and web based phone systems as easy to set up as they are now, there is no excuse for you taking each and every customer question, quote request, and follow up call while in the field. You need to put a communications strategy in place and then ensure that your customers and prospects know the appropriate channels to communicate with your business.

At the How to Start a Cleaning Business Blog, we’re confident that taking the time to think these strategies and systems out in advance will save you much frustration and time once you’re off the ground with your cleaning business. We’ve seen these simple principles in action and they are incredibly effective.

About the Author

J. N. Johnson has been involved in the service industry for 16 years and has assisted in guiding service startups of all types.

http://www.ehowtostartacleaningbusiness.com/

http://www.ehowtostartacleaningbusiness.com/how-to-start-a-cleaning-business/how-to-start-a-cleaning-business-%E2%80%93-the-critical-importance-of-systems

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whereby the original author’s information and copyright must be included.

J. N. Johnson


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Social Media Marketing Plan – How To Use Facebook 5 of

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www.meteor-marketing.com In this video I look at how to setup your facebook page and how to use facebook to promote your business. I also show the difference between myspace and facebook and how to get followers
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For more freebies visit my blog: paulwakefieldmarketing.com As more and more companies and brands readily include their product offers in social media experience, a growing number of consumers have grown increasingly comfortable with the idea of social commerce. Given the promising potential of social media, it is important to have a flexible marketing strategy in place that can grow and adjust with the ever changing trend. By taking time to develop processes from both the corporate and the individual standpoint, you will be able to sustain healthy social engagement activities over time. You can do this by building communities and relationships by listening, responding and creating value.

Seascape Capital Management Partners with Bresette + Company for Strategic Brand and Marketing

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Portsmouth, NH (PRWEB) July 2, 2008

Seascape Capital Management, an independent investment advisory firm, recently selected Bresette + Company to develop a strategic brand and marketing program for their company.

Seascape Capital Management was founded in May of 2003 and focuses on managing assets for high net worth individuals and institutional investors. In addition to separately managed accounts, Seascape Capital Management also manages North Coast Capital Partners, LP, a Private Partnership for accredited investors.

The first phase of the initiative will involve strategic discovery and analysis to help identify business goals, the current brand message and Seascape’s current positioning in the marketplace. The second phase will be focused on brand strategy, which will include an enhanced brand identity and a marketing strategy and plan moving forward, which will involve using an integrated marketing communication plan that will focus on getting results.

Suzanne Bresette, founder of Bresette + Company, is anxious to work with Seascape Capital management, “Seascape Capital Management is a company with significant potential for growth and development. We are excited they selected us to help them achieve the results they are after,” Bresette said.

Bresette + Company offers comprehensive creative marketing and consulting solutions for a variety of successful firms and organizations throughout the country. At Bresette, all initiatives start with strategic development. Through their discipline of consultation using a customized strategic discovery + planning process, they help clients define and realize goals, always offering new ideas and innovative ways to meet company’s ever-changing business needs and objectives. Most importantly, Bresette is focused on RESULTS! To learn more about their services, or to make an appointment with a Bresette consultant, call 603-430-0770 or visit http://www.bresette.com.

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Social Media Real Estate Marketing E-Book Offers Hope To Stressed Real Estate Market

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Valencia, CA (PRWEB) February 10, 2010

Its no secret that many struggling Realtors have given up in the past few years; in fact, National Association of Realtors’ numbers show that their ranks have shrunk 11 percent since the peak of the market in 2006.

However, there is hope for those who are willing to use new methods of real estate marketing . Real estate broker, Naomi Trower has discovered a new way to market her business using social media, and shes been so successful at it, she has written an ebook outlining her methods step by step. The book, Social Media Marketing: Market Your Real Estate & Mortgage Business Using The Power of Social Media, is available at http://NaomiTrower.com/ebook .

I have seen so many people leaving our industry during the past 3 years, so that prompted me to look at alternative cost effective strategies to market our business, Trower explained. The past 2 years I’ve integrated internet & social media marketing into our marketing strategy, and I have had so much success using these strategies to increase my business even in these troubled economic times, that I wanted to share that success with everyone in the real estate market.

Trower found that using sites like Twitter, LinkedIn, Facebook and YouTube has proven to be an extremely cost effective way to market her services. It also provides her with the opportunity to reach a huge new audience who she might never have been able to reach with expensive traditional methods of advertising.

Her ebook shows how anyone can strategically grow their Twitter following to tens of thousands; how to come up with the social media marketing plan thats right for them; how to build up fans for their Facebook business page; how to ensure that their blog is not just found in search engines, but ranked highly; and many other valuable insights into using social media to find more customers and make more sales.

I’ve been able to obtain 15 to 20 new leads per week with the use of these social media strategies, and I can show everyone the exact steps that Ive used, according to Trower.

Trower, a social media strategist, avid blogger, and entrepreneur, is a real estate broker in the state of California. She owns Premier Equity Group, Inc. & Premier Realty Group. She has a team of real estate agents and mortgage consultants.

In addition to being a real estate broker, she enjoys helping others achieve real estate and business success.

Those seeking more information or wishing to purchase her ebook can visit http://NaomiTrower.com/ebook

Request a free Chapter by contacting her via email.

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Best Marketing Strategies used by Apple, Microsoft, Google & Walmart

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DaysToDomination.com Aziz Ali Hacks Apple’s marketing strategy and Gmail’s marketing ideas. How to win customers, loyalty and Influence the world 4 Principals used by Billion Dollar companies, which are easily adaptable by any start-up, mom-n-pop shops, mid size to large organization. Aziz has founded a closed tribe of entrepreneurs and shares some great free tools and copy-paste marketing strategies any business can use here: DaysToDomination.com Marketing Techniques and Business Strategy are a few powerful leverages any business can use to achieve exponential growth and profits. So called Internet Marketing Consultants and Social Media Marketers are following the crowd and doing nothing productive, hence loosing 100 hours/month on average. Aziz Blogs on AzizAli.com Connect With Aziz Ali on Google+ https
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IBank offers MLM strategy

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IBank offers MLM strategy
The Islamic Bank of Thailand (IBank) plans to attract 20000 new customers over the next 3-5 years using a new multi-level marketing strategy. Uraiwan Maneechote, a senior executive vice-president, said the new Ibank Family Member (IFM) programme will …
Read more on Bangkok Post

David Jones Seen Luring LBO on Lowest Value Since '04: Real M&A
After Australia's second-largest department store operator also projected its smallest annual profit in six years, the company is trading at 1.4 times the value of its assets minus liabilities, a level not seen since May 2004, according to data …
Read more on BusinessWeek

Crédit Agricole Egypt announces its Q1 2012 financial results and market strategy
For 2012, CAE is adopting an ambitious multi-segment development strategy. The strategy will focus on both the individual and corporate levels with the objective of offering an efficient and specific banking services to each category of clients based …
Read more on AME Info

Steps To Create Workable Social Media Marketing Plans

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Article by Sarah Dessen

Steps To Create Workable Social Media Marketing Plans – Marketing – Social Marketing

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If you are on social media, then marketing campaigns need to be much more than just getting more people to like your brands. You need to make sure to create an experience for your customers online for them to recommend your brand to their friends and followers. There are a number of companies which have been able to successfully create a personalized experience for their customers. Regardless to say, they have been able to draw more people to their businesses and have been able to successfully raise their sales scores.

When it comes to social media, the marketing strategy needs to be much different than conventional mediums. What you need to do is ensure to create a dynamic community of fans who are highly interactive and recommend your profile to their friends and followers. Here are the essential tips –

Social media marketing plans must keep audience in the center of the effort. Online media marketing is very different than the rest of the marketing medium and as a marketer, you need to respect that. Hence, make sure to create a plan specifically made for online media. Where are the key changes that you need to make in case of social media marketing?

The first and the foremost point is in feedback collection. There are a number of companies which consider social media to be just another marketing medium and are thus, failing with their marketing efforts. What you need to do is make sure to carry out a campaign that is ready for the huge surge of feedback that will come with every post of yours. The next point that you need to figure out is customer servicing. There are a number of companies which shy away from joining digital media because they don’t have the infrastructure to cater to the customer queries that will arrive from the social media channels. If you are one of them, then remember, you need to be absolutely clear about your priorities here.

Not having a online media account may expose you to some serious loss of face for your brand. Dedicate a small department that is always focused on creating a positive brand impression online and on various social networks such as Twitter and Facebook. Social media marketing plans can only be successful if they have a wide support from the ordinary public. In the modern world, one needs to ensure that conventional marketing efforts are declining. Social media marketing is the way forward for companies large and small.

About the Author

Sarah Dessen has assisted companies large and small with the formulation of their social media marketing plans.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Sarah Dessen


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Growthink Unveils 14 Keys to an Effective Marketing Plan to “Skyrocket Sales …

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Growthink Unveils 14 Keys to an Effective Marketing Plan to “Skyrocket Sales …
According to Lavinsky, there are four key components to an online marketing strategy: keyword strategy, search engine optimization strategy, paid online advertising strategy and social media strategy. “Your conversion strategy defines how you will …
Read more on Albany Times Union

Weekly Social Media Winners: Pringles, Monster Energy, McDonald's, Nike and Reebok
The Awareness Social Scorecard monitors week-over-week social media fan gains and losses by brands representing industries most actively using social media as part of their marketing strategy to determine who won the social media 'battle' that week.
Read more on MarketWatch (press release)

Social Media Camp Drives Digital Technology With Intertainment Media …
VICTORIA, BC, Apr 19, 2012 (GlobeNewswire via COMTEX) — The organizers of Social Media Camp, one of the fastest growing conferences for marketers, communicators and business professionals, announced that Intertainment Media Inc. will be the charter …
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