This is a portion of a marketing campaign I created for a newly launched bank in Dripping Springs, TX. I’ve included the Integrated Marketing Plan portion of…
Nick Lamothe of The Discovery Communications Group discusses the process of defining the tactics of a fully integrated marketing campaign.
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Why low-key launches won't work for every marketing campaign
Peugeot's new marketing campaign for its RCZ R sports car has been a bit different: low-key, almost subtle, focusing on social media and teaser clips with little reference to the car itself. It isn't alone. When Beyoncé launched her fifth solo album in …
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How Facebook Could Move Beyond Social Media
It's unclear whether this is something that will change or continue, but it is indicative of how the world of social media behaves. One minute, everyone prefers to … Telecom company Sprint recently tapped Facebook as a technical consultant to build …
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