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FPgirl Market Insights Program: Tweens Prefer Clothes Over Bling, and Rank Disney Channel As Their Fan Favorite

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Beverly, Massachusetts (PRWEB) April 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls think about fashion, style, entertainment and brands as part of its FPgirl Market Insights Program. Tweens are playing an increasingly active role in how and who they engage with from a brand perspective and are commanding a larger percentage of the family spend on entertainment, technology, fashion and travel.

According to a recent Market Insights poll, nearly 50% tween girls consider clothing as their top fashion item over jewelry, bags or shoes. This data reflects the buying habits tween girls have shown on FPgirl’s e-commerce platform, both in terms of buying behavior but also in the types of fashion choices they make as they engage with the fashion design process. To date, girls have designed over 8 million outfits on FPgirl.com, including everything from dresses and skirts to tops and pants.

FPgirls also prefer Disney Channel over rival Nickelodeon by a nearly 4 to 1 margin, according to a recent poll. In commenting on their entertainment preferences, several girls mentioned the loss of shows such as iCarly and Victorious as a primary driver for their move to the house the mouse built, as well as the popularity of the shows Austin & Ally, Shake It Up, Jessie and Good Luck Charlie. Tween girls are also showing a growing interest in reality-based shows that run on networks such as the Food Network, Animal Planet, HGTV and specifically A&E’s Duck Dynasty. PBS Kids ranked last in the poll, with many girls noting that the content was geared toward a younger audience.

“The girls of Generation Z are clearly tapped into the world around them and can change their preferences and loyalties based on what they see and hear from brands they love, as demonstrated by the shift to Disney following the end of shows they watched on Nickelodeon,” said Andy Komack, Market Insights Program Director. “We expect brands to closely monitor and engage with this key demographic as the market develops to ensure they stay engaged with this highly elusive and in-demand group of girls.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862







FPgirl Market Insights Program: Gen Z Girls Prefer Gaming Over Lifestyle Apps and Admire Zendaya Colemans Sense of Style

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Beverly, Massachusetts (PRWEB) April 24, 2013

FashionPlaytes, Inc. today released new data on what tween girls think about fashion, style and entertainment as part of its FPgirl Market Insights Program. The data looks at Tech Trends and Fashion Influences and delivers a unique understanding of how tween girls view the world of mobile apps, as well as how they identify their style with celebrities.

Tech Trends: In a world of mobile apps, FPgirls skew heavily to arcade-style games, preferring Temple Run and Subway Surfers over other games, and even other app types. 56% of the over 2,600 voters selected these apps above others such as Instagram, Pandora, Angry Birds and Kik. Although 1 in 5 of the girls selected Instagram as their favorite app, and commented on their love for texting via Kik, the results show an overall high interest in gaming-related apps instead of the lifestyle/ entertainment category.

“We have been exploring how tween girls find and use apps through a series of surveys and polls,” said Andy Komack, FPgirl Market Insights program director. “When we ask girls in an open forum to volunteer apps that they love, they lean heavily to games. When they vote on top apps, the same pattern emerges,” adds Komack. “We are currently working with our community of girls to understand how they find and use apps in the world of fashion. The information we have gathered so far is fascinating, and points to interesting ways that they perceive apps.”

Fashion Influences: FashionPlaytes also gave a sneak peek at their celebrity series of data in the Market Insights program, where Zendaya Coleman was a clear winner in terms of providing fashion inspiration for girls.

“As you might imagine, tween girls rapidly evolve their tastes and preferences,” says Komack. “In an earlier poll, girls clearly stated that they derive fashion inspiration from themselves, instead of from celebrities. At the same time, girls do obviously follow celebrities. We have seen that our girls have moved fluidly between Taylor Swift, Victoria Justice, Lucy Hale, Zendaya Coleman and others in terms of who provides inspiration.” The data about Zendaya Coleman leading the poll is also closely aligned to an earlier poll about favorite TV channels where FPgirls heavily skewed to watching the Disney Channel, where Zendaya reigns, with 70% of their vote.

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862







Gen Z Girls Have Something to Say to Mom This Mothers Day: I Love Shopping With You, But Let Me Choose My Outfits!

/in , /by

Beverly, Massachusetts (PRWEB) May 09, 2013

FashionPlaytes, Inc. today released new data about how tween girls see their relationships with their moms based on the most recent FPgirl Market Insights Program surveys. According to the results, tween girls love to spend time with their moms – especially if the activity involves shopping – but they are looking to establish a stronger voice about what they buy and the clothing they wear.

When it comes to bonding with mom, nothing beats shopping, Gen Z girls say. With over 3,000 total responses, “shopping til they drop” was their number one activity with 52% of the vote, followed by cooking/baking, arts and crafts, and outdoor activities, respectively (poll results). While the consensus shows a strong preference for shopping over the other activities with mom, numerous girls commented that they love doing all things with their mom because they’re fun to be around.

Of course, there are some comments like this one: “I love shopping with my mom, but sometimes it is a disaster. But shopping with my dad is a nightmare!!!” Reading books, playing board games and trips to the spa were also some of the favorite activities Gen Z girls commented about.

How do Gen Z tween girls think moms feels about their clothing choices? When asked if their moms typically approved, 43% of the 3,600+ respondents say yes, but admit sometimes there is a clash (poll results). 25% responded that their mothers rarely approve of the choices, while 24% are the complete opposite, saying they always get her approval. Less than 10% indicated that their mom never approves of their selections.

Open-ended comments from the girls make it clear that there are multiple influences at work when it comes to their fashion choices: “My mom won’t let me wear anything I like. But my nana, on the other hand, has style like me. Bright, loud and poppy!” A previous FP Market Insights poll corroborates the claim that girls are their own influence, and that moms and other family members don’t have as much sway on their fashion choices.

“Gen Z girls are secure in their fashion choices. They love to shop with their moms, but still have the confidence to make their own decisions without completely relying on outside influence,” said Dana Stanley, Vice President of Research for FashionPlaytes. “Some of the responses showed girls even ask their mom for fashion tips—a major step toward becoming confident and independent while strengthening a key relationship.”

About FPgirl Market Insights:

FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.

Subscribe to the Market Insights Program at http://www.fashionplaytes.com/mp/insights. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.

About FashionPlaytes and FPgirl:

FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.

Media Contact:

Halley Spong

Connect2 Communications

halley(at)connect2comm(dot)com

919-539-7862