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Top Notch Integrated Marketing for your career

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Integrated marketing is being the most sought after course in today’s competitive world. More and more students are being inclined towards this new emerging topic. It has got the niche of the marketers in today’s strategic market. As, the population is increasing day by day with large number in its ratio so is the concept of marketing is gaining its height. Marketing is the only means that is helping to grow business of every type.

Integrated Marketing is that which helps you to attract large number of targeted customers with full strategic planning which involves much of wit and a little bit of tactic to handle your customers. This marketing technique is also known as the strategic integration of multiple means of marketing communication which involves various fields such as advertising, sales promotion, public relations, and direct marketing so that it can help to develop and deliver clear, consistent, and meaningful communications.

Not only this amount of work is being carried by Integrated Marketing but it is also capable of informing, convincing, and persuading which is the most necessary factor to grow your business, isn’t it? The purpose of this emerging marketing technique involves great deal of means which helps to create a synergy amongst all means which is full of prolific brains to handle this strategy.

If you people too are looking for a better integrated marketing communication institute then do remember to pay a visit to Institute of Integrated Marketing Communication and Management, popularly known as IIMCM which offers you the facility of experiencing it in a broad and practical way.

Along with Post Graduate program in Integrated Marketing Communication you can get a dual degree in Masters in Business Administration with specialization in Marketing, isn’t that cool?

Getting a dual degree in just 15 months of autonomous flagship is worth valuable for one, right? What do you people think of it? It is a fast track Post Graduate program which helps you to earn a degree in Integrated Marketing with a benefit of getting a reputed degree of Master in Business Administration. Not only it will help you to save your time but it is also consistent in providing quality education in time which has got great value in today’s competitive market.

This fifteen month autonomous flagship which is being run in Fast track course helps you to learn many aspects of advertising and events. In fact it is a total mix up of Integration of Advertising, PR, Events and Exhibitions, Sales Promotion, Publicity, Experiential Marketing, which includes both rural and urban along with Direct Marketing. Moreover you will be getting opportunity of doing 3 months paid internships with Capstone project, wow there is so much for you to explore. Go and grab the opportunity friends before it knock other persons door.

How integrated marketing can save your budget and time?

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Your organization has separate PR, Marketing, Advertising and Sales strategies in place. It has employed separate agencies/freelancers for web-design, social networking needs, ad-campaigns, sales and PR. The problem arises when all of them work in a vacuum, i.e. they are not interchanging ideas. This means you have a number of corporate spokespeople, but maybe only a few agree to a unified game-plan. This situation gives rise to miscommunication and inconsistent branding to your target customer.

Enter Integrated Marketing. Integrated Marketing is the alignment of the marketing, PR and sales strategy of a company into a unified effort so that every dept profits in turn. The brand grows stronger.

How to do Integrated Marketing?

• USP:

Analyze your brand and determine a unique selling message that beats your rivals as well as give value to the public.

• Unified Message with feedback:

Whenever you decide on an Integrated Marketing  Communication strategy for your organization, convey a unified message across all channels with feedback; if possible, live.

• Embody the tone and message:

Train all of the people in the organization with any degree of customer contact to embody the tone and message of the brand. Keep them current on all promotions and marketing efforts.

•Promotion should look same across all channels:

Ensure that your branding looks the same across all marketing channels, with the same logo, color combo and emotional impact.

This includes everything from your brand merchandise to FB fan page.

• Website’s Homepage:

It is extremely important that your website’s home page perfectly matches the theme of your advertising and marketing campaigns.

• Employ the unique advantages for each media

Use each marketing medium for its unique strengths. Your campaign should combine the widespread reach of traditional media with the latest online sites.

Integrated Marketing Communication is a process that involves creativity, vision and an ability to communicate with all the departments to manage them. With the emergence of integrated communications approach, these divisions have integrated their approach to amplify the combined effect on the sales and brand-building. A balance of all 3 can help drive success to a company.

Genesis Burston-Marsteller is a leading Public Relations Organization with a vast experience of handling public relations for some India’s largest conglomerates.

For further details go to: 

 

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Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition ( Paperback ) by Ogden, James R. pulished by Prentice Hall

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Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition ( Paperback ) by Ogden, James R. pulished by Prentice Hall

Developing a Creative and Innovative Integrated Marketing Communication Plan 1st Edition ( Paperback ) by Ogden, James R. pulished by Prentice Hall

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Seascape Capital Management Partners with Bresette + Company for Strategic Brand and Marketing

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Portsmouth, NH (PRWEB) July 2, 2008

Seascape Capital Management, an independent investment advisory firm, recently selected Bresette + Company to develop a strategic brand and marketing program for their company.

Seascape Capital Management was founded in May of 2003 and focuses on managing assets for high net worth individuals and institutional investors. In addition to separately managed accounts, Seascape Capital Management also manages North Coast Capital Partners, LP, a Private Partnership for accredited investors.

The first phase of the initiative will involve strategic discovery and analysis to help identify business goals, the current brand message and Seascape’s current positioning in the marketplace. The second phase will be focused on brand strategy, which will include an enhanced brand identity and a marketing strategy and plan moving forward, which will involve using an integrated marketing communication plan that will focus on getting results.

Suzanne Bresette, founder of Bresette + Company, is anxious to work with Seascape Capital management, “Seascape Capital Management is a company with significant potential for growth and development. We are excited they selected us to help them achieve the results they are after,” Bresette said.

Bresette + Company offers comprehensive creative marketing and consulting solutions for a variety of successful firms and organizations throughout the country. At Bresette, all initiatives start with strategic development. Through their discipline of consultation using a customized strategic discovery + planning process, they help clients define and realize goals, always offering new ideas and innovative ways to meet company’s ever-changing business needs and objectives. Most importantly, Bresette is focused on RESULTS! To learn more about their services, or to make an appointment with a Bresette consultant, call 603-430-0770 or visit http://www.bresette.com.

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Social Media Marketing: A 21st Century Phenomenon

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Article by Carll Halls

Nowadays it is common to hear words such as “wall”, “tag”, “like”, “unlike”, and more recently “tweet” and “retweet”. The landscape of social media has its own set of jargon. It has its own dictionary for a generation that wakes up every day to the excitement of new friends and long-lost acquaintances found on Facebook, to the hilarious and sometimes controversial statements packed in a mere 140 characters on Twitter, and to the amusing videos that are uploaded on YouTube, guaranteed to cure your boredom with just a click. With the growth of social media in the 21st century, it’s no wonder marketers have found a way to use it to their advantage, adding social media marketing to their companies’ integrated marketing communication plans.

What is Social Media Marketing?

We define Social Media as the use of Internet-based platforms and mobile technologies as means of communication. This type of communication is dynamic and easily accessible, which makes interaction among users convenient and continuous. Social media marketing therefore is the use of the Internet and mobile technologies to push products and services to customers, by combining the features of the web with marketing strategies established to boost a company’s sales and presence, to create added value, and to foster stronger customer relationships.

Targeting Niche Markets

Although some people assert that the origins of social media marketing date several decades back, it was only during the dawn of the World Wide Web in the early 90’s that the foothold of social media in modern communication became apparent. Social networks have evolved from Geocities, Angelfire and Tripod, to Friendster, Multiply, MySpace, YouTube and now, dominating the scene, are Facebook and Twitter. Each social network has its own use and a niche market. For instance, Multiply has been the outlet of choice for start-up entrepreneurs who have no capital to build physical stores. The ease with which sellers can showcase their products and promote their services, is the reason why Multiply has become a bustling online marketplace. All you need is a Multiply account, a camera to take pictures of your goods, some selling savvy and most importantly, plenty of friends who will recommend your products and direct other people to your site. MySpace, on the other hand, has been responsible for the discovery of new artists and bands. With your very own page containing your profile and some samples of your songs, it is quite easy to be seen and heard by agents and recording studios that are scouting for raw talent. MySpace Music has launched the careers of Colbie Caillat and Lil Mama to name a few.

The Age of Facebook and Twitter

The most powerful networks helping social media marketing right now are Facebook and Twitter. These sites allow its users to “repost” and “retweet” comments about people, products and services, and the repetition of these messages enables marketers to reach a multitude people in a matter of hours. Social media marketing gains from an amplified “word of mouth” transmission. As more people talk about your product to their next-door neighbor or office colleague, the chances of other people sharing that information to another set of individuals becomes greater, thereby increasing traffic to your company’s website and prompting millions to actively seek you out and learn more about your products and services. It’s as simple as having your very own Facebook page where people can “like” what you offer.

Mobile technologies are also key players in the arena of social media marketing. Cellular phones and tablets are capable of connecting wirelessly to the Internet, letting consumers have immediate access to their favorite social media sites, informing them of anything new that’s happening in cyberspace, in real-time. These gadgets are practically glued to their hands and this connection makes it even more convenient for marketers to update users about their offerings. Advertisements placed on social networks are always visible, creating top-of-mind awareness, allowing people to think about your product or service first as the one that will answer their needs.

Establishing a presence in social media is now a must for anyone who has something to promote. Small enterprises and big businesses alike are shifting from traditional advertising like print and TV, to the more convenient, readily available and at most times, less costly social media. It’s amazing to look back at history and realize that social media marketing started with people pinning memos, flyers and brochures to bulletin boards, or placing ads on newspapers. Now we all just need an internet connection and any gadget capable of connecting online, and the world is virtually in our hands. It would be even more amazing to see how social media can still evolve in the coming years, and how it would make the world a smaller, more connected place.

Social media marketing – Read the book Sales 3dot0 – The New Contact Sport book for more on social media and marketing strategies. Get this book at reasonable cost at Newcontactsport.com.