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Latest Marketing Planning,Blog News

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Samsung Home Appliances Debuts New Integrated Marketing Campaign to …
Samsung's marketing partners for the campaign include McKinney New York (television and print advertising), Starcom (traditional and digital media planning and buying), nFusion, (website), Edelman Digital (social media) and Current Lifestyle Marketing …
Read more on SYS-CON Media (press release)

James Petherick, associate, GVA: Builders' search for housing sites is on
The resurgence in the UK economy is excellent news of course, so for land and property owners, now is the time to be capitalising on the strong housing market. Land values are increasing as a result of a very active housing market. This is … seen …
Read more on South West Business

Robert Scaglion joins FirstService Residential
As part of the FirstService Residential executive team, he is responsible for business development, pre-development consulting for new rental developments, re-positioning existing rental assets, as well as developing a marketing and leasing platform …
Read more on Real Estate Weekly

5 Steps to Streamline Content Marketing & Marketing Automation Collaboration
Planning might seem like “an educated guessing game.” You understand what your business objectives are and who your personas are—but without current data, you're unsure which types of content (eBooks, whitepapers, blog posts) will resonate with your …
Read more on Business 2 Community

Wait A Minute: Why Your Communications Plan Needs to Include Compelling Digital Content

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http://www.schwartzmsl.com/crossroads/2013/02/video_marketing_the_importance.php In this week’s Wait A Minute video, Schwartz MSL Vice President Avi Dines ta…
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Check out the book “Epic Content Marketing” by Joe Pulizzi Don Schultz, the “father of integrated marketing,” is a Professor of Integrated Marketing Communic…
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Top Notch Integrated Marketing for your career

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Integrated marketing is being the most sought after course in today’s competitive world. More and more students are being inclined towards this new emerging topic. It has got the niche of the marketers in today’s strategic market. As, the population is increasing day by day with large number in its ratio so is the concept of marketing is gaining its height. Marketing is the only means that is helping to grow business of every type.

Integrated Marketing is that which helps you to attract large number of targeted customers with full strategic planning which involves much of wit and a little bit of tactic to handle your customers. This marketing technique is also known as the strategic integration of multiple means of marketing communication which involves various fields such as advertising, sales promotion, public relations, and direct marketing so that it can help to develop and deliver clear, consistent, and meaningful communications.

Not only this amount of work is being carried by Integrated Marketing but it is also capable of informing, convincing, and persuading which is the most necessary factor to grow your business, isn’t it? The purpose of this emerging marketing technique involves great deal of means which helps to create a synergy amongst all means which is full of prolific brains to handle this strategy.

If you people too are looking for a better integrated marketing communication institute then do remember to pay a visit to Institute of Integrated Marketing Communication and Management, popularly known as IIMCM which offers you the facility of experiencing it in a broad and practical way.

Along with Post Graduate program in Integrated Marketing Communication you can get a dual degree in Masters in Business Administration with specialization in Marketing, isn’t that cool?

Getting a dual degree in just 15 months of autonomous flagship is worth valuable for one, right? What do you people think of it? It is a fast track Post Graduate program which helps you to earn a degree in Integrated Marketing with a benefit of getting a reputed degree of Master in Business Administration. Not only it will help you to save your time but it is also consistent in providing quality education in time which has got great value in today’s competitive market.

This fifteen month autonomous flagship which is being run in Fast track course helps you to learn many aspects of advertising and events. In fact it is a total mix up of Integration of Advertising, PR, Events and Exhibitions, Sales Promotion, Publicity, Experiential Marketing, which includes both rural and urban along with Direct Marketing. Moreover you will be getting opportunity of doing 3 months paid internships with Capstone project, wow there is so much for you to explore. Go and grab the opportunity friends before it knock other persons door.

How integrated marketing can save your budget and time?

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Your organization has separate PR, Marketing, Advertising and Sales strategies in place. It has employed separate agencies/freelancers for web-design, social networking needs, ad-campaigns, sales and PR. The problem arises when all of them work in a vacuum, i.e. they are not interchanging ideas. This means you have a number of corporate spokespeople, but maybe only a few agree to a unified game-plan. This situation gives rise to miscommunication and inconsistent branding to your target customer.

Enter Integrated Marketing. Integrated Marketing is the alignment of the marketing, PR and sales strategy of a company into a unified effort so that every dept profits in turn. The brand grows stronger.

How to do Integrated Marketing?

• USP:

Analyze your brand and determine a unique selling message that beats your rivals as well as give value to the public.

• Unified Message with feedback:

Whenever you decide on an Integrated Marketing  Communication strategy for your organization, convey a unified message across all channels with feedback; if possible, live.

• Embody the tone and message:

Train all of the people in the organization with any degree of customer contact to embody the tone and message of the brand. Keep them current on all promotions and marketing efforts.

•Promotion should look same across all channels:

Ensure that your branding looks the same across all marketing channels, with the same logo, color combo and emotional impact.

This includes everything from your brand merchandise to FB fan page.

• Website’s Homepage:

It is extremely important that your website’s home page perfectly matches the theme of your advertising and marketing campaigns.

• Employ the unique advantages for each media

Use each marketing medium for its unique strengths. Your campaign should combine the widespread reach of traditional media with the latest online sites.

Integrated Marketing Communication is a process that involves creativity, vision and an ability to communicate with all the departments to manage them. With the emergence of integrated communications approach, these divisions have integrated their approach to amplify the combined effect on the sales and brand-building. A balance of all 3 can help drive success to a company.

Genesis Burston-Marsteller is a leading Public Relations Organization with a vast experience of handling public relations for some India’s largest conglomerates.

For further details go to: 

 

More Integrated Marketing Communications Plan Articles

Integrated Marketing and the Donor Lifecycle

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Integrated Marketing and the Donor Lifecycle: Balancing Short-Term and Long-Term Engagement for Greater Lifetime Value SPEAKERS: Terri Burton, Associate Vice…
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Integrated Marketing Communication graduate student Jing Zhang appreciates the diversity in her courses. (Filmed and edited by Emerson students.)
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Jumpstart Series: For Integrated Marketing Success Put Work Before Structure

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If your model of integrated marketing puts the structure of your organization first, it might be time to rethink this approach. Sandi Pocharski and Steve Gol…

Latest Integrated Marketing Communications Plan News

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IMC expects outstanding High Point Market
Guiding this cross-marketing strategy, IMC recently concluded its "Blueprint" initiative – an extensive research study that will serve as the basis for the company's five-year plan and will help maximize market commerce in both High Point and Las Vegas …
Read more on Casual Living

Unify your marketing and advertising communications for maximum effect
According to Rochelle Reiter, agency principal at Orange Label Art + Advertising, “It is the coordination and integration of all of a company's advertising and marketing communications into a cohesive plan that maximizes the impact on customers and …
Read more on Smart Business Network

PGI-USA Adds Four New Staff Members
Previously, she worked in integrated marketing at both ABC and CBS. Tropila will plan, develop and execute all trade and consumer public relations programs to support PGI's key objectives and communicate key platinum messaging to consumer and trade …
Read more on Rapaport

Fort Myers Regional Partnership Receives Excellence in Economic Development Award from the International Economic Development Council

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Fort Myers, Florida (PRWEB) November 11, 2011

The Fort Myers Regional Partnership received an Excellence in Economic Development Award from the International Economic Development Council for the Together for Business Integrated Marketing Campaign in the category of Paid Ad Campaign for communities with populations of more than 500,000.

The honor was presented at an awards ceremony in September during the IEDC Annual Conference in Charlotte, North Carolina.

“We recognize the Fort Myers Regional Partnership for providing successful strategies to promote new standards in economic development in this period of global recovery, said Dennis Coleman, IEDC chair. Our awards honor organizations and individuals for their efforts in creating positive change in communities. They are showing that they are at the forefront of the economic development profession and are using innovative and effective practices that can be replicated in other communities.”

The Excellence in Economic Awards Program annually recognizes the worlds best economic development programs and partnerships, marketing materials, and the years most influential leaders. The program honors organizations and individuals in 28 categories for their efforts in creating positive change in urban, suburban, and rural communities.

The mission of the integrated marketing campaign launched by the Fort Myers Regional Partnership was to leverage existing relationships within the community and the region to identify potential business candidates for expansion or location to Lee County. To accomplish this, the Fort Myers Regional Partnership implemented an aggressive and integrated fusion of both traditional and new-age marketing approaches for economic development.

Together for business has become our rallying cry throughout all elements of the campaign and was strategically implemented in advertising, marketing and promotional messages to engage all business leaders, residents, and industry partners, stated Jennifer Berg, marketing and communications director of the Fort Myers Regional Partnership.

Through the support and benefits of the public-private partnership with The Horizon Council to provide strategic direction, active involvement, and financial support of these integrated marketing efforts, the Partnership has effectively saturated the market with this message, thus increasing its effectiveness.

We are well underway to take our integrated marketing and communications plan to the next level in 2012 with creative and dynamic strategies from website presence, advertising, social media, and public relations to partnerships and online exposure reaching targeted audiences in and out of the market to make Lee County more vibrant and a better place for all of us, continued Berg.

The Fort Myers Regional Partnership, Lee Countys Economic Development Office, is driven by its long-term, forward-thinking mission to expand and diversify the local economy.

About the International Economic Development Council

The International Economic Development Council (IEDC) is the premier membership organization dedicated to helping economic development professionals create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. Serving more than 4,500 members, IEDC represents the largest network of economic development professionals in the world. IEDC provides a diverse range of services, including conferences, certification, professional development, publications, research, advisory services and legislative tracking.

About Fort Myers Regional Partnership

The Fort Myers Regional Partnership works to attract new and diversified businesses resulting in high-wage, high-skilled jobs; retains and encourages the expansion of existing businesses and improves the overall business environment. Lee County is a thriving business community with a highly regarded airport, significant corporate development and ample real estate opportunities. The area is attracting, retaining and growing high-value businesses with a unique blend of an outstanding business climate and superior quality of life. The county is home to five vibrant cities–Fort Myers, Bonita Springs, Cape Coral, Fort Myers Beach, and Sanibel–and is the heart of Southwest Florida.

The Partnership continues to promote and build the region through ongoing efforts from its proactive team of domestic and international recruiters, research staff and community liaisons, as well as through its partnerships with the Horizon Foundation, the Horizon Council and the Lee County Industrial Development Authority.

Since 1996, 5,546 new jobs and $ 1,065,570,586 in economic impact have been committed to as a direct result of key local incentive programs; Lee County Job Opportunity Program and the First Incentives for Recruiting Strategic Targets as well as State of Florida incentives and the State Closing Fund.

In addition to the core website, http://www.FortMyersRegionalPartnership.com, Fort Myers Regional Partnership can also be found on these popular social networking sites:

Editors Notes:

Unique story angles, resources and trend data are available in the online Media Center at http://www.FortMyersRegionalPartnership.com/AboutUs/MediaCenter

For executive interviews, success stories and additional media relations services, please contact Jennifer Berg, Fort Myers Regional Partnership, via phone at 239.338.3161 or email at JBerg(at)leegov(dot)com.

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