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Neukom Institute presents Ge Wang: Music, Computing, People

Music, Computing, People: An Emerging Dimension for Engaging One Another Creatively, Expressively, and Socially. The computer, in its many shapes and sizes, …

SANS Institute to Debut Updated Windows Forensic Course at DFIRCON 2014

SANS Institute to Debut Updated Windows Forensic Course at DFIRCON 2014
BETHESDA, Md., Feb. 11, 2014 /PRNewswire-USNewswire/ — SANS Institute today announced it will debut its significantly revised FOR408: Windows Forensic course at the SANS Digital Forensics and Incident Response Training Event (DFIRCON …
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Enterprise Connect Names Six New Products Shaking Things up in Enterprise
11, 2014 /PRNewswire/ — Enterprise Connect Orlando, produced by UBM Tech, today announces six finalists for the Best of Enterprise Connect award, which recognizes exhibitors who have made significant technological advancements in enterprise …
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Logical Operations Partners with the National Institute for Social Media (NISM …

Logical Operations Partners with the National Institute for Social Media (NISM
The Harvard Business Review states that over 79% of companies are currently using or planning to use social media as part of their marketing strategy, making it is clear that social media is here to stay. Social media has now become a vital tool for …
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Social media marketing budgets for B2B strategies to rise in 2014
… more on Facebook, Twitter, Google+ and other networks. The results of a new study has shown that B2B marketers have every intention of giving their social media marketing budgets a boost this year, when compared to the amounts that they spent in …
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How Marketers Can Bring Their A-Game to the Super Bowl
"It's become part of the mini-marketing plan because there's so much media interest," Mr. Komack said. As Mediacom client Volkswagen did … For TV networks, it's the place to charge the highest ad rates — and promote their new schedules for the …
Read more on AdAge.com

The Huffington Post and the Berggruen Institute on Governance Launch a New …

The Huffington Post and the Berggruen Institute on Governance Launch a New
With its award winning journalism and global reach, now with ten thriving international editions, I am confident this joint initiative will help shape and cultivate the ideas of tomorrow. Arianna Huffington commented: Having served with Nicolas on the …
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Organic Personal Care Products Market – Global Industry Analysis, Size, Share
The study strives to compile together a broad view of the characteristics of organic personal care products market by providing historical data from 2011 and a forecast of up to 2018 along with detailed analyses in terms of revenues. The study provides …
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Career Performance Institute Incorporates Social Media into Marketing Plan


Deerfield Beach, FL (Vocus) April 9, 2010

Career Performance Institute incorporates social media into its business plan. Career Performance Institute is familiar with the off-line marketing tools– doing bulk mailing, buying mailing lists, and doing multiple mailings to promote your business. Now they are incorporating online marketing, an inexpensive and Today, a successful business incorporates both offline marketing and online marketing relatively new thing, utilizing social media tools to compliment the success the company has had with off-line marketing.

Social media means using sites like LinkedIn, Facebook, MySpace, and Twitter. This is also a medium that is misunderstood by the majority of the public. When someone joins Facebook or LinkedIn they need to find their niche and join groups. They have the ability to join groups where they meet people that have similar interests and are like minded. By joining these groups one will receive e-mails when someone posts information, as well as, requests to become connected as friends or business associates. The more people you connect with, the more people you can build a relationship with for referral of clients. There is no expense to join these groups and market services or product to other members.

Employees within companies have joined the social media groups and use these groups to market their company’s products. Small businessmen and businesswomen should learn to use these tools, and if they are having trouble using them effectively money is being left on the table. Career Performance Institute has used this tool. This company is a member of these sites, joined as many groups as possible within their niche, become an open networker to build up a contact list, and built a relationship with contacts for client referrals.

Twitter is another social network site that can be used effectively for business; the problem is that too many people use twitter to talk about their personal life. This social media site was initially started for businesses to promote their services and products in as little as 140 characters. The idea is to promote one specific item and link it to your website.

Facebook, like MySpace, was initially started for college students to meet each other across the country, but has become a medium for business people to connect with each other. When these tools are used effectively you can also increase your search engine optimization ranking on Google. If there is a need to incorporate these tools into a personal business, contact Career Performance Institute.

Career Performance Institute

678-462-1170

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Effective Student Marketing, Inc. Helps Catherine Hinds Institute of Esthetics Build a Social Media Presence

Andover, MA (PRWEB) July 26, 2010

Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.

Were happy to have found a local company with the extensive experience that ESM has, said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.

ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the schools current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.

Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics, explained Andy Kelley, President of ESM. Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.

Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. Theyll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.

Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere, Kelley said. Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and were looking forward to helping them build an online network of current and future esthetics professionals.

About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

Cassie Viau

Social Media and Communications Specialist

Effective Student Marketing, Inc.

Phone: 978-475-0880

http://www.effectivestudentmarketing.com/resources-news.php

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Digital Marketing Institute Diploma Programme

Gareth O’Gorman review’s the Digital Marketing Institute’s 5 Day Bootcamp Course. See www.DigitalMarketingInstitute.ie for details. Our Practitioner Led Training Programmes in the latest Digital Channels will provide you with the learning & experience required to plan, implement & manage a comprehensive digital marketing plan for your organisation.
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my.brainshark.com – There are four critical pillars needed to support a successful digital marketing plan. Those four pillars are 1) Strategy 2) Content 3) User Experience 4) Technology