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Recent Tragedy Inspires Cameraman to Fund Heroic Story Through Kickstarter


New York, NY (PRWEB) April 19, 2013

The TV pilot, titled “Westside Skate”, tells the gripping story of a 30+ plus member group of young boys in trouble and the “guardian angel”, heroic couple devoting their lives to saving them. Their hook? Skateboarding. The goal of the couple is to keep the boys off the streets, and away from the influences of the many violent, drug-fueled street gangs in the high-crime section of Albuquerque, New Mexico. Many of the boys come from broken homes or environments where drugs and alcohol are a constant. This ragtag group of boys who call themselves “The Westside Boyz” is held together and mentored by Gabe and Christine Espinosa, the hero couple who work tirelessly to keep the boys occupied with skateboarding.

Mr. Meyer feels that the public is completely exhausted with the tidal wave of bad news lately and that it is a perfect time to tell this uplifting story of a couple that is completely selfless and giving. “There’s only so much bad news you take”, Mr. Meyer says, “and I’ve got a wonderful, touching story to tell.” Held back only by a lack of funds, Mr. Meyer now turns to Kickstarter.com to get the project off the ground.

John Meyer was first introduced to the story of this self-sacrificing couple nearly five years ago while working for another reality-based TV show. “As soon as I met Gabe and Christine, I knew they were special”, Mr. Meyer says, “I’ve never met two people so giving and so compassionate in my entire life.” Now, more than ever, Mr. Meyer is determined to tell this heartwarming story that, in his words, “deserves to be told”. Westside Skate has a classic theme. It’s a story of good versus evil. A hero couple conquering tragedy. The “hard-knocks” lives that the boys lead at home is softened by the abundant compassion they experience with Gabe and Christine.

Since money has been his only stumbling block, Mr. Meyer has turned to Kickstarter.com, an online “crowd-sourced” funding platform. Crowd-sourced funding is when a large number of people, referred to as “backers”, each pledge a relatively small amount of money towards a project in exchange for specific “rewards”. The rewards, in this case, might simply be a digital download or DVD copy of the eventual TV pilot episode of “Westside Skate”. However, Mr. Meyer has also tried to get very creative by offering a large variety of rewards from t-shirts, hats and DVD’s with the show’s logo to one-on-one personal experiences whereby a “backer” can meet the heroes Gabe and Christine as well as the Westside Boyz and can even be profiled as part of the show.

Mr. Meyer has found the Kickstarter process quite humbling. Kickstarter project creators are encouraged to post a video explaining their project and appealing directly to viewers as to why they should pledge money. “It’s definitely humbling looking right into the camera and asking for money.” Mr. Meyer says, “I’ve never really been comfortable being on camera……Just comfortable holding one!”

John Meyer has well over 20 years of experience as a cameraman and Director of Photography for some of the most popular shows on television. He has been instrumental in helping produce CBS’s “Undercover Boss”, ABC’s “Wifeswap”, TLC’s “Four Houses” and “Mindfreak” with Illusionist Criss Angel for A&E. Mr. Meyer and his company, MeyerMix Productions, is currently seeking to develop several new TV shows, including Westside Skate. He now seeks to utilize his unique talents, experience and contacts to bring this amazing story to life. More information can be found at http://www.westsideskate.tv or by viewing the Westside Skate project profile at the Kickstarter.com website.







Stonyfield Inspires Fans to Make Their Mornings Social

Londonderry, NH (PRWEB) May 03, 2013

Stonyfield, the world’s leading organic yogurt maker, is celebrating 30 years of waking up with some very loyal breakfast eaters by launching a social media campaign that is all about fans. From May 1st through June 30th Stonyfield will be asking its fans to use the #WakeUpWithStonyfield hashtag in social media posts, and in return, the company will share fan content throughout its online communities, highlighting its biggest followers. The #WakeUpWithStonyfield campaign will prominently feature user-submitted photos and stories about organic lifestyles on Twitter, Instagram, Facebook, and Pinterest.

Each day will feature a different theme such as “wake up inspired” or “wake up spooning” – providing ample opportunities for fans to find their photos, stories and smiles on Stonyfield’s social media sites. Themes will also incorporate national holidays such as “wake up remembering” for Memorial Day, and “wake up organized” for ‘National Clean Room’ day.

“We have amazing, passionate fans and over the last few months we’ve seen a big increase in the number of photos they are sharing with us online,” said Amy VanHaren, Stonyfield Senior Social Media Manager. “So we created an exciting campaign that gives fans even more of what they want; a fun place to submit their own interpretations of life, family, friends and food. Since we began using Facebook, our fans have loved showing us their organic ‘ah ha’ moments, and we’re looking forward to seeing them visually across our social space.”

Morning Emails Motivate Fans to Rise and Shine

To stay on top of each day’s theme and join in the fun, fans can sign up for morning emails from Stonyfield at http://www.stonyfield.com/wakeup. Throughout the campaign, everyone that signs up for Wake Up with Stonyfield emails will be sent coupons from Stonyfield as well as other offers from like-minded organic and natural companies including: Burts Beees, The Honest Company, Gaiam TV , Applegate, Happy Family, and Earthbound Farm.

Waking Up Where the Fans Are

As part of the #WakeUpWithStonyfield campaign, Stonyfield will also ‘wake up’ in Chicago – the city that has the largest concentration of Stonyfield social media fans. From May 14th-16th, through geo-targeted tweets, Stonyfield will ask fans to tweet out their “L” stops, their grocery shops, and other local hot spots, so the Stonyfield crew can personally deliver Wake Up yogurt deliveries. Stonyfield is the first company to crowd source yogurt deliveries and it’s eager to let fans dictate where the Stonyfield yogurt truck stops.

For more information about the #WakeUpWithStonyfield campaign and to participate, fans can sign on to http://www.stonyfield.com/wakeup.

About Stonyfield

Stonyfield, celebrating its 30th year, is the world’s leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the CO2 emissions generated from its facility energy use. Stonyfield also donates $ 2 million of its yearly profits to efforts that help protect and restore the Earth. For more information about Stonyfield, its products and initiatives, visit http://www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook http://www.facebook.com/StonyfieldFarm.







Banff experience inspires values project.(Executive Insights)(Roger A. Wentz ): An article from: Association Management Reviews

Banff experience inspires values project.(Executive Insights)(Roger A. Wentz ): An article from: Association Management

Banff experience inspires values project.(Executive Insights)(Roger A. Wentz ): An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on October 1, 2003. The length of the article is 564 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

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