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Beverly, Massachusetts (PRWEB) April 09, 2013
FashionPlaytes, Inc. today released new data about how tween girls think about fashion, style, entertainment and brands as part of its FPgirl Market Insights Program. Tweens are playing an increasingly active role in how and who they engage with from a brand perspective and are commanding a larger percentage of the family spend on entertainment, technology, fashion and travel.
According to a recent Market Insights poll, nearly 50% tween girls consider clothing as their top fashion item over jewelry, bags or shoes. This data reflects the buying habits tween girls have shown on FPgirl’s e-commerce platform, both in terms of buying behavior but also in the types of fashion choices they make as they engage with the fashion design process. To date, girls have designed over 8 million outfits on FPgirl.com, including everything from dresses and skirts to tops and pants.
FPgirls also prefer Disney Channel over rival Nickelodeon by a nearly 4 to 1 margin, according to a recent poll. In commenting on their entertainment preferences, several girls mentioned the loss of shows such as iCarly and Victorious as a primary driver for their move to the house the mouse built, as well as the popularity of the shows Austin & Ally, Shake It Up, Jessie and Good Luck Charlie. Tween girls are also showing a growing interest in reality-based shows that run on networks such as the Food Network, Animal Planet, HGTV and specifically A&E’s Duck Dynasty. PBS Kids ranked last in the poll, with many girls noting that the content was geared toward a younger audience.
“The girls of Generation Z are clearly tapped into the world around them and can change their preferences and loyalties based on what they see and hear from brands they love, as demonstrated by the shift to Disney following the end of shows they watched on Nickelodeon,” said Andy Komack, Market Insights Program Director. “We expect brands to closely monitor and engage with this key demographic as the market develops to ensure they stay engaged with this highly elusive and in-demand group of girls.”
About FPgirl Market Insights:
FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.
Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.
About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.
Media Contact:
Halley Spong
Connect2 Communications
halley(at)connect2comm(dot)com
919-539-7862
McLean, Virginia (PRWEB) July 16, 2013
Logi Analytics, the authority on embedded analytics, and ParStream, the leading real-time Big Data analytics platform provider, today announced a technology partnership. The partnership will enable Logi Analytics customers to visualize data and using ParStream, perform interactive analytics and rapid queries on extremely large data volumes, while simultaneously ingesting real-time operational data. ParStream customers can look forward to gaining accelerated Business Intelligence (BI) through Logi Analytics.
Logi Analytics’ platform allows customers to quickly build and deploy interactive web and mobile dashboards, reports, and analytics directly into operational applications, processes and systems. ParStream is a built-from-the ground-up columnar analytic, distributed database enabled by a patented High Performance Compressed Index and specifically engineered to deliver Big Data insights fast. The two platforms together will allow organizations to access, analyze, and visualize Big Data in real-time.
“For companies that need to analyze and visualize large volumes of real-time high velocity data, the data platform speed is critical,” said Brett Jackson, CEO, Logi Analytics. “Together, Logi Analytics’ BI platform and ParStream’s real-time analytics database provide customers continuous visibility into their business operations. With ParStream, Logi Analytics customers can better interact with their operational data and react quickly to changing business dynamics.”
This year, Logi Analytics was moved to the “challengers” quadrant of the 2013 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms report. The company’s position was based on its ability to execute and its completeness of vision. Logi Analytics’ platform continues to deliver on its value proposition of ease-of-use, rapid time to deployment, and ability to be embedded.
“Businesses must analyze historical and real-time data continuously in order to keep pace with the variety and volume of data and gain actionable insights,” said Michael Hummel, CEO, ParStream. “The combined ParStream and Logi Analytics value proposition will empower them to achieve these goals.”
ParStream won recent recognition as being one of CIO.com’s top 10 Big Data startups to watch. ParStream’s technology, based on massive parallel processing architecture, has won numerous awards, including Gartner Cool Vendor, Red Herring Top 100 Europe, and ComputerWeek Big Data Innovation.
About Logi Analytics – Logi Analytics enables organizations to put information to work by allowing them to create web-based BI and analytic applications that can be integrated directly within the applications, systems, and processes that support their business – all at a fraction of the cost of other solutions. Unlike traditional BI platforms that are complex and costly, Logi Analytics technology allows organizations to rapidly develop, deploy, and adapt applications to serve business users without extensive development or professional services. Logi Analytics is headquartered in McLean, Virginia, with sales and support offices in the UK serving Europe. The company is a privately held, venture-backed firm with investments from Updata Partners, GroTech Ventures, and Summit Partners.
About ParStream – ParStream is the creator of a revolutionary high-performance, analytical, distributed database system especially engineered to solve real-time Big Data challenges. The ParStream platform enables customers to continuously import, store, and analyze Big Data, in real-time. The platform delivers sub-second query response times on billions of data records and runs on ParStream’s proprietary columnar database. ParStream has a proven track record in several industries, such as travel, e-commerce, finance, and online advertising. The company is funded by Khosla Ventures and other institutional and angel investors and has operations in Silicon Valley, USA; Cologne, Germany; and Paris, France. ParStream is one of CIO.com’s “Top 10 Big Data Start-ups To Watch” and has won awards such as “The Red Herring Top 100 Europe”, “Gartner Cool Vendor”, and “The ComputerWeek (Germany) Big Data Innovation Award.”
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Beverly, Massachusetts (PRWEB) April 24, 2013
FashionPlaytes, Inc. today released new data on what tween girls think about fashion, style and entertainment as part of its FPgirl Market Insights Program. The data looks at Tech Trends and Fashion Influences and delivers a unique understanding of how tween girls view the world of mobile apps, as well as how they identify their style with celebrities.
Tech Trends: In a world of mobile apps, FPgirls skew heavily to arcade-style games, preferring Temple Run and Subway Surfers over other games, and even other app types. 56% of the over 2,600 voters selected these apps above others such as Instagram, Pandora, Angry Birds and Kik. Although 1 in 5 of the girls selected Instagram as their favorite app, and commented on their love for texting via Kik, the results show an overall high interest in gaming-related apps instead of the lifestyle/ entertainment category.
“We have been exploring how tween girls find and use apps through a series of surveys and polls,” said Andy Komack, FPgirl Market Insights program director. “When we ask girls in an open forum to volunteer apps that they love, they lean heavily to games. When they vote on top apps, the same pattern emerges,” adds Komack. “We are currently working with our community of girls to understand how they find and use apps in the world of fashion. The information we have gathered so far is fascinating, and points to interesting ways that they perceive apps.”
Fashion Influences: FashionPlaytes also gave a sneak peek at their celebrity series of data in the Market Insights program, where Zendaya Coleman was a clear winner in terms of providing fashion inspiration for girls.
“As you might imagine, tween girls rapidly evolve their tastes and preferences,” says Komack. “In an earlier poll, girls clearly stated that they derive fashion inspiration from themselves, instead of from celebrities. At the same time, girls do obviously follow celebrities. We have seen that our girls have moved fluidly between Taylor Swift, Victoria Justice, Lucy Hale, Zendaya Coleman and others in terms of who provides inspiration.” The data about Zendaya Coleman leading the poll is also closely aligned to an earlier poll about favorite TV channels where FPgirls heavily skewed to watching the Disney Channel, where Zendaya reigns, with 70% of their vote.
About FPgirl Market Insights:
FPgirl Market Insights pulls information from FPgirl’s 700,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.
Subscribe to the Market Insights Program here. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.
About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the online fashion and style destination where girls are designers and set the trends. The FPgirl community is filled with vibrant, talented, and supportive girls who create cool custom clothing, crowd-source designs, and share their insights about what it’s like to be a girl in today’s world. FashionPlaytes celebrates all girls, providing a fun, safe, interactive environment. Its engagement-driven ecommerce platform is fueled by girls, for girls.
Media Contact:
Halley Spong
Connect2 Communications
halley(at)connect2comm(dot)com
919-539-7862
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