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NeuroTrax Invites APA Meeting Attendees to Help Create Insight, the Worlds First Online, Crowd-Sourced Cognitive Testing Service

San Francisco, Calif. (PRWEB) May 19, 2013

Reliable and practical office-based measurement of cognitive function has become critical for healthcare and disease management programs involving psychiatric and neurological disease. NeuroTrax Corporation, a pioneer in web-based cognitive assessment since 2000, is creating a next-generation service to help healthcare practitioners and organizations to more quickly and accurately assess cognitive status.

From its booth (#847) at the Annual Meeting of the American Psychiatric Association this week in San Francisco, NeuroTrax will be conducting a specialized survey to tap-in to the impressive “brain power” and experience of the more than 13,000 psychiatrists, neurologists and other professionals expected to attend the event from all over the world.

Using results from the survey, along with a strong scientific foundation of 70 peer-reviewed articles developed over years for its popular MindStreams service (http://www.neurotrax.com), NeuroTrax will complete the development of Insight™, a suite of services for evaluation of conditions ranging from memory complaints common to the elderly, to adolescent/adult attention issues.

Planned for international release later this year, Insight will be the world’s first online cognitive testing service to provide professional data review reports from trained cognitive testing experts.

Insight is designed to deliver accurate, valid cognitive functioning assessments, providing a comprehensive brain health report across multiple cognitive domains. Administered in a medical office setting with only minimal supervision required, the test is designed for patients of a wide age range, with or without prior computer experience. Test results, along with a professional report from a cognitive expert, are expediently generated by the service.

“Over the years, we have seen an increased awareness of the importance of obtaining a clear snapshot of the patient’s cognitive status as an important extension of the neurological examination. However, too many patients with complaints of poor memory or difficulty concentrating do not have access to quality testing,” said Ely Simon, M.D., a board certified neurologist and creator of Insight. “By combing the results from our survey, new technology, and a body of science and research developed over many years, we aim to create a new generation of readily accessible cognitive testing and expert reporting, which will benefit practitioners and their patients.”

ABOUT NEUROTRAX

NeuroTrax Corporation was founded in 2000, driven by the vision of elevating the standard of patient care. The company delivers quality cognitive testing products and services to the medical community. With careful attention to cutting edge technology and critical scientific studies, NeuroTrax has succeeded in leading the way in this growing field. To learn more, please visit us online at http://www.neurotrax.com.







Integrated Marketing Communications (IMC) SWOT Analysis for Honda Insight

Integrated Marketing Communications (IMC) SWOT Analysis for Honda Insight

This is a clip of a client presentation of a complete Integrated Marketing Communications (IMC) plan for the Honda Insight (Hybrid). Four Honda representatives were in attendance. This project was conducted in a cap stone class at San Diego State University in Fall of 2009 For more information and great additional content about this project or for great similar content, visit: www.mrobertsonline.wordpress.com But, in short: Problem Statement: The Honda Insight was re-released in 2010 and failed to reach projected sales. Due to the lack of awareness among the Generation Y market, the ADS Agency has created an integrated marketing plan to effectively market to SDSU students. Objectives: (1) Determine and implement an effective integrated marketing communications plan to reach and to influence purchase consideration of the Honda Insight among members of generation Y. (2) Identify key attributes that are most likely to influence the generation Y purchase decision: styling, technology, pricing, green aspect, cool factor, etc. (3) Measure the importance and relevancy of a fuel-efficient hybrid within the generation Y market, and specifically the impact of the Insight within the Honda brand.

Mak2 Integrated Marketing Communication Plan Assignemnt

Mitchell Singh presents Mak2(Katie Blackford,Kasia Lomanska,Amy Date-Beadon) assignment.
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