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Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry

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Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry

Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry

Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The disc

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Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)

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Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)

Business Model Pioneers: How Innovators Successfully Implement New Business Models (Management for Professionals)

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrate

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The Marketing Plan: How to Prepare and Implement It Reviews

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The Marketing Plan: How to Prepare and Implement It

The Marketing Plan: How to Prepare and Implement It

Even if you’ve created marketing plans before—it doesn’t matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther’s classic The Marketing Plan, you’ll learn how to navigate this perilous new landscape—while actually generating a working marketing plan for y

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