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Platform Scale: How an emerging business model helps startups build large empires with minimum investment

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Platform Scale: How an emerging business model helps startups build large empires with minimum investment

Platform Scale: How an emerging business model helps startups build large empires with minimum investment

Over the last decade or so, we’re seeing the emergence of a new form of scale. Today’s massively scaling startups – which rapidly grow to millions of users and billions in valuation – do not sell a product or service. Instead, they build a platform on which others can create and exchange value.

The many manifestations of the platform business model – social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many oth

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Startup Spotlight: CollegeMapper helps high school students get into college

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Startup Spotlight: CollegeMapper helps high school students get into college
Working with a group of University of Washington computer science students, Cerasuolo launched her first startup in 2011 to show high school students and parents exactly what they needed to do to prepare for the college admission process — and how to …
Read more on GeekWire

Māori Party Selects Ngaire Button as Te Tai Tonga candidate
“Ngaire brings an astute business mind with an impressive background in local body politics to the Māori Party agenda” said Tariana Turia, Co-leader of the Māori Party. “What has blown us away is her experience over the last three years in particular …
Read more on Scoop.co.nz (press release)

Social Media Helps Florida Teachers Connect, Inspire And Hone Their Craft

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Social Media Helps Florida Teachers Connect, Inspire And Hone Their Craft
Lutz Elementary School teacher Mike Meiczinger noticed some parents weren't using the class web site to keep track of what their students were doing. … She scours Pinterest for ideas and articles, photos and other materials to use in the classroom …
Read more on StateImpact Florida

Healing outside the box
“There were so many really great ideas and teams here, I'm just really happy right now,” said Benjamin Brush, a student at Harvard Medical School (HMS) and a member of the VACU Scan team. “This money will speed up our implementation process,” said …
Read more on Harvard Gazette

Start it up! Budding entrepreneurs to compete next week
The group then divides into small teams, each spending the rest of the weekend focusing on a single business idea and developing a proof of concept, demo or finished product. Mentors help fine-tune the idea into a “working company” with potential profits.
Read more on Mississippi Business Journal (blog)

CPhI Russia 2014 Helps Regional Market Grow at Over 10% Annually

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CPhI Russia 2014 Helps Regional Market Grow at Over 10% Annually
CPhI Russia plays a very important role within the region to accelerate this growth and further drive innovation within the market- a key goal within the country's plan", Erik Heemskerk, Brand Director Pharma. About CPhI. CPhI drives growth and …
Read more on SYS-CON Media (press release)

Search Engine Marketing Company Lets Clients Focus on Their Craft
In those cases, Cyberset would recommend meeting with a representative for a professional internet marketing consultation. These can be scheduled regularly (perhaps quarterly) or just at the onset of a marketing plan. During these sessions, Cyberset …
Read more on SYS-CON Media (press release)

Kiran Mazumdar Shaw on 5 reasons why BJP's manifesto stands apart
Kiran Mazumdar Shaw, Chairman and Managing Director of Biocon has written a blog on five reasons why BJP's manifesto stands apart from that of other political parties. Below is an exact reproduction of what she has written: The BJP seems to have …
Read more on Economic Times

Luevo Crowd-funding Platform Helps Fashion Designers Finance Collections

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Luevo is a crowd-funding platform that allows consumers to shop for individual pieces from a designer collection and pre-order from the designer. Once the pi…

CoLab helps Tucsonans turn ideas into businesses

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CoLab helps Tucsonans turn ideas into businesses
“Ufree is a mobile application that answers students' huge question, “Who is free to hang out and what is there to do?” It displays a list of your nearby free friends who are ready to hang out in real-time. I came up with the idea for Ufree when I was …
Read more on Inside Tucson Business

43 retail banking myths—busted!
They're more likely to come from creative staff members who are given the time, room and encouragement to conceive of and test new ideas. Penny Crosman, editor, Bank Technology News and American Banker … in the business are making inroads into how …
Read more on ABA Banking Journal

Shark Tank Inspired Competition Comes To Danville
There wasn't any suspenseful music, no national spotlight but like Shark Tank entrepreneurs did get a chance to pitch their ideas for a chance to grow their business. "Our goal for … He wants to create a mobile app and website that helps runners. But …
Read more on WSET

MICA helps shape students' entrepreneurial dreams

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MICA helps shape students' entrepreneurial dreams
Some of the ideas that clicked well with investors included Sidharth Uchil's business plan that links social networks to an online platform for product recommendation and advocacy. A MICA student, Uchil's e-business focuses on monetising social media …
Read more on Hindu Business Line

Champagne for shams: The insane opulence of tech bubbles
At the height of the dot-com boom, lavish parties were in greater supply than killer ideas. Is history repeating? … As a result, Internet anything was worth a business trip, especially if you were a technology reporter for Dow Jones Newswires. Though …
Read more on Salon

MBA students turn to entrepreneurship
They are excited about heading out into new terrain, developing ideas and businesses that fill needs that aren't yet being addressed. They are heading into that … Please don't cut articles from FT.com and redistribute by email or post to the web …
Read more on Financial Times

New Coin-Sized Device and Smartphone App Helps Users Track and Find Their Lost Wallets, Keys, Phones, and More

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Santa Barbara, CA (PRWEB) May 13, 2013

Phone Halo’s newest creation, Button TrackR, is a coin-sized device that eliminates the common frustrations involved with losing or misplacing important items.

Button TrackR is only about the size of a few stacked quarters, it can be placed on or stuck to virtually anything users would like to keep track of – whether it’s a disappearing TV remote, keys, or a lost wallet. It is combined with a free, easy-to-use iPhone app, Item TrackR (http://appstore.com/itemtrackr), to create a time saving tool that aims to eliminate unnecessary stress in people’s every day lives.

How It Works:

Button TrackR is a coin-sized device that can be attached to or stuck to anything you want to keep track of. The device communicates to the user’s iPhone or Android, and if the user is about to leave an item behind, the Phone and Button TrackR device will audibly notify the user. At the same time, the app remembers the time and location the user separated from their item and shows the item’s location on a GPS map. The app can then guide the user to within five feet of this exact location using GPS and a short distance Hot & Cold finding system within the app. Users can also locate their lost items by causing the Button TrackR device to ring. The system is completely bidirectional which means if the user can’t find their phone (and the phone is on silent), the user can press a Button on the TrackR device and cause the phone to ring.

Button TrackR has a new feature called Crowd Sourced Tracking. If you lose an item, the Button TrackR will begin to broadcast a encrpyted unique ID that can be detected by the phone’s of other Button TrackR users. When another Button TrackR user walks within range of the lost item, a message is sent to the Phone Halo Cloud server which will then send a notification to the user with the updated GPS location of their lost item. This revolutionary technology allows users to track their lost items without the need for expensive GPS tracking devices and instead, using the power of crowd collaboration.

“We’ve been working on item finding and tracking devices for over 3 years. We’ve always wanted to create a solution that can help users find items after they’ve become lost. With Crowd Sourced Tracking, that is now a reality” says Chris Herbert, Co-Founder of Phone Halo. The Button TrackR has been aggressively priced at a single device for $ 25. Early customers can purchase a 10 pack for just $ 95, $ 9.50 a device, for a limited time.

Please visit http://www.igg.me/at/ButtonTrackR for more information about the Button TrackR campaign.

The Button TrackR utilizes the latest technology called Bluetooth Smart or “Bluetooth Low Energy.” Unlike older Bluetooth devices, Bluetooth Smart uses a common coin cell battery that can last for 1 year. At launch, the Button TrackR will be compatible with the iPhone 4S/5, iPad 3/4, iPad Mini, New iPod Touch, Samsung Galaxy S3/S4, and Samsung Galaxy Note 2.







Effective Student Marketing, Inc. Helps Catherine Hinds Institute of Esthetics Build a Social Media Presence

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Andover, MA (PRWEB) July 26, 2010

Effective Student Marketing, Inc. (ESM) recently signed Catherine Hinds Institute of Esthetics as a new client. The two Massachusetts-based companies will be working together to create and manage a social media marketing plan to promote the esthetics school online.

Were happy to have found a local company with the extensive experience that ESM has, said An G. Hinds, President/CEO of Catherine Hinds Institute of Esthetics. We are confident that this will be a great partnership, and are looking forward to working closely with the team at ESM.

ESM will be introducing several tools and techniques for the current social media efforts at the school to help encourage interaction between students, graduates, and prospective students. One of the biggest additions to the schools current Facebook page is a blog written by a current Catherine Hinds Institute of Esthetics student. The weekly posts will chronicle her experiences and share insight into what esthetics school entails.

Creating fresh content like a blog is a great way to increase interactions between graduates, students, and people who are interested in a career in esthetics, explained Andy Kelley, President of ESM. Students and graduates can identify with the blog entries and give advice and encouragement to new students who may be considering the Catherine Hinds Institute.

Building more content is just one of the ways that ESM will help Catherine Hinds Institute of Esthetics boost interactions online. Theyll also be creating email campaigns, enhancing the look and feel of the Facebook page, developing a Twitter account, and running contests and promotions. The main goal behind increasing the social media presence is to build a supportive network of estheticians who can share tips, professional development opportunities, and other industry news.

Social media provides an opportunity to connect graduates with current and prospective students in a casual, inviting atmosphere, Kelley said. Catherine Hinds Institute of Esthetics is a well-known and respected school in the area, and were looking forward to helping them build an online network of current and future esthetics professionals.

About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school’s needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

Cassie Viau

Social Media and Communications Specialist

Effective Student Marketing, Inc.

Phone: 978-475-0880

http://www.effectivestudentmarketing.com/resources-news.php

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Social Media Marketing Class Helps Marketers and Business Owners Keep Up With Changes

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Portland, Oregon (PRWEB) October 15, 2011

Social Media has a fast-paced, changing landscape and it is difficult to keep up with all of the changes that happen within the social media platforms. That is why Search Engine Academy Northwest has developed the six-hour social media marketing class, Leveraging Linked In, Facebook and Twitter.

Leveraging Linked In, Facebook and Twitter begins with a basic overview of the Social Media Landscape and immediately dives into a variety of tools, strategies and tactics that can help decrease the overwhelm sometimes felt by marketers and business owners when developing and implementing a social media marketing plan.

Because Social Media is in a constant state of flux, this class is revised only days prior to the actual class to capture the latest updates which helps participants stay the most current as they possibly can with social media marketing techniques.

Topics included in this six-hour social media marketing class include:


Understanding what social media is and how it can help grow your business
Developing Goals and Strategies for your Social Media Campaign
Working hands on with the big three platforms: Linked In, Facebook and Twitter

In Facebook students will:

Maximize a Page for their Business
Look at the Pros and Cons of Facebook Ads
Learn how to set up an RSS Feed from your Blog to Facebook
Add a Twitter Feed

The Linked In section covers:

Customizing your Profile
Adding Twitter to your Profile
Managing and Requesting Recommendations
Developing a Linked In Group, is it the right strategy for your business?
Adding a company page for your business
Reviewing Apps that can be implemented strategically
Determining if DirectAds make sense for your company

And then students will learn about Twitter by:

Becoming familiar with the Twitter Interface
Understanding the Lingo
Customizing their page
And reviewing must have tools

Leveraging Linked In, Facebook and Twitter will be held November 3rd from 9:30 to 4:30 in Portland Oregon at the Ambridge Event Center which is centrally located in the Lloyd District. To register for this class please go to http://www.seotrainingnw.com/social-media-class-portland-oregon.

About the Instructor

Colleen Wright helps companies improve their online sales performance by taking her 20 years of marketing knowledge and implementing strategies and tactics that improve sales and leads. In addition to helping clients improve their sales messaging and lead generation, she is an expert at driving traffic to websites through Pay per Click advertising, Search Engine Optimization, Local Search and Social Media Marketing. Colleen also teaches these skills through Search Engine Academy Northwest where business owners and marketing / PR professionals learn hands on how to market businesses online.

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